UP TO THE MINUTE
Expert Conversations
Bringing clients' visions to life with Central States
By Emma Peterson. From design tools to quoting systems, this platform can help you simplify even the most complex workflows. In a new episode of MetalCast, Megan Ellsworth talked with Zach Coats and Delton Rhodes of Central States Manufacturing about their new digital platform – Central Link. This platform provides ...
Finding a voice in roofing sales
By Jesse Sanchez. Former opera singer helps contractors fine-tune sales strategy with data and storytelling. In this episode of Roofing Road Trips®, the conversation hits an unexpected high note; opera. But Pam Torrey, director of marketing at Ingage, isn’t just talking about music. She’s breaking down the art of building ...
Building trust from the roof down
By Jesse Sanchez. Relationship-first customer service sets Bone Dry apart in commercial roofing. When Jeanne Boyd talks about customer service, she doesn’t lead with sales or marketing tactics — she leads with something simpler, more personal. “My dad has never made a cold call in his life,” Jeanne said in ...
Improving the lives of contractors with technology
By Emma Peterson. Dataforma has dedicated decades to developing software that makes roofing workflows more efficient and manageable. Technology has truly revolutionized the way the roofing industry and society at large function. In this Roofing Road Trips®, Karen Edwards chats with Brian Cook, the senior VP of Dataforma, to learn ...
What performance really means
By Dani Sheehan. Storms are intensifying. Homeowners are paying attention. Product performance is essential. In a recent Read Listen Watch® (RLW), Heidi J. Ellsworth sat down with Jon Abernathy and Fallon Anawalt of TAMKO® to discuss what truly defines high-performance shingles and why you should care. They explained how TAMKO ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
The case for composite
By Emma Peterson. Learn how offering composite roofing transformed these businesses into multi-million-dollar successes. When most homeowners think about roofing, they picture a traditional asphalt shingle. But that is just one of the many different material and product offerings available in today's roofing market! In this Read Listen Watch® (RLW), ...
MRA’s digital transformation
By Emma Peterson. Learn how MRA’s website relaunch facilitates connections between homeowners and contractors. The Metal Roofing Alliance (MRA) kicked off the new year in style with a website launch. Now, almost halfway through the year, we are still exploring the benefits and resources it features. To get the behind-the-scenes ...
A growing sector: Metal roofing
By Emma Peterson. Brian McLaughlin shares insights on the exponential growth of the metal roofing market over the last 15 years. Recently, the metal roofing industry has experienced rapid growth. In this MetalTalk, Karen Edwards sits down with Carlisle Architectural Metals (CAM) Director of Associations, Brian McLaughlin, to talk about ...
Don’t wait to diversify your offerings
By Emma Peterson. Why the market is primed for you to expand your portfolio to include coatings. In a new Coffee Conversations sponsored by ICP Group, Megan Ellsworth got the chance to sit down with an expert panel to talk about diversifying your offerings to include coatings. This panel included ...
