Expert Conversations
Empowering Midwest roofers
By Emma Peterson. MRCA leaders reflect on educational opportunities, contractor needs and the 2025 conference. Just last month, the Midwest Roofing Contractors Association (MRCA) hosted their 2025 Conference and Expo in Schaumburg, Illinois! Crew members of the Coffee Shops™ were in attendance and they had an amazing time talking to ...
Two wins, one incredible team
By Emma Peterson. Raincoat Roofing’s Sarah Sutton-Shouse reflects on the team’s double win at IRE 2025. At last year’s International Roofing Expo (IRE), Raincoat Roofing made history when two of their team members took home some of the biggest awards of the show – MVP Best of the Best ...
Roofing as a “dream facilitator”: Inspiring the roofers of tomorrow
By Jenny Yu. Learn how the world’s first museum dedicated to roofing is instilling excitement in youth about the roofing industry. When Donavan (Don) Morgan was a kid, he wanted to be a firefighter. He didn’t think he would end up in roofing like his dad, and he never thought ...
A silent threat: The risk of powerful winds
By Jesse Sanchez Even heavy rooftop equipment isn’t immune to strong winds. Here’s how that’s changing the conversation around operational security. When Scott Carpenter describes a 60-ton HVAC unit being tossed across a roof by 65-mph winds, he isn’t telling a tall tale; he’s sounding the alarm on a very ...
Stay prepared for what’s next with these tariff-exempt machines
By Anna Lockhart. Scoring a price-locked, tariff-free machine is a rare opportunity in today’s market, and CIDAN is here to deliver. In this episode of MetalCast™, Karen Edwards sat down with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery, to discuss the brand’s game-changing offerings for ...
Securing leads in the age of algorithms
By Jesse Sanchez. Smart systems, visuals and speed are the new weapons of the roofing sales battleground. As roofing contractors forge ahead into the age of digital technology, the cost of lead generation isn’t the only obstacle they’re facing; many are struggling with the changing nature of the leads ...
Coaching that connects
By Jesse Sanchez. Certified coaches bring bilingual, industry-specific support to roofing companies, and the ROI speaks for itself. In this episode of the Roofing Road Trips® podcast, host Karen Edwards wraps up a compelling conversation with Melissa Chapman and Monica Vornbrock of The GLO Group, digging into the real-world impact ...
A story of legacy and leadership
By Jesse Sanchez. A fourth-generation roofer reflects on his family’s roots, the values that shaped the business and the rise of Sutter Roofing from borrowed office space to a statewide operation. Sutter Roofing has been a staple in the roofing industry for more than a century. Now led by Brad ...
Uncertainty and opportunity: The state of the metal industry
By Emma Peterson. Industry insiders share their insights on the challenges facing the growing metal market and how to tackle them. In a new Read Listen Watch® (RLW), Karen Edwards sat down with Stephen Gosk, president and CEO of MetalForming, and Chad Rowe, business development director for MetalForming, to talk ...
A holiday dinner and auction for veterans in need
By Jenny Yu. Roofing contractors come together to provide warmth, care and cheer to veteran community members in need. As the holiday season nears, many industry professionals are working hard to end the year with a bang, securing fall and winter projects, following up with clients and finalizing budgets. ...
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