Expert Conversations
Meeting the power demands of tomorrow, today
By Emma Peterson. Find out why solar is one of the fastest-growing segments of roofing. With technological advancements like AI data centers, we are seeing power grids across the country take on more demand for energy than ever before. The rising demand has resulted in overworked grids that are susceptible ...
Inspection to action: Turning data into revenue
By Jesse Sanchez. This CoatingsTalk webinar broke down how contractors used inspections and data to drive consistent revenue and build stronger customer relationships. In this CoatingsTalk RLW, held on December 3, 2025, at 12 p.m. PT, Megan Ellsworth met with Zach Carpenter of Jobba to discuss how technology, ...
Commercial roofers press for unified software as tech stacks grow unwieldy
By Jesse Sanchez. Commercial roofing contractors are pushing hard for technology that actually fits how they sell, service and manage roofs instead of juggling a dozen disconnected tools. Terial is positioning itself as a one-stop technology partner for commercial roofing contractors who are tired of managing sprawling software stacks that ...
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
Leveraging the off-season to build momentum for 2026
By Jesse Sanchez. A new Read Listen Watch® session explores how roofing professionals can turn downtime into strategic growth through planning, training and technology. TAMKO® takes center stage in an upcoming Read Listen Watch® focused on helping roofing professionals rethink what the off-season can deliver for their businesses. Set for ...
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
The power of prefabrication
By Emma Peterson. How Kelly Roofing tackled wind, access and other project challenges with help from Duro-Last’s custom prefabrication. Meet Kelly Roofing, a Duro-Last Elite contractor and the winner of the 2024 Duro-Last Custom Fabrication Award. To dive further into the project that won the award, Megan Ellsworth hosted Joe ...
QXO’s roadmap for the next chapter
By Emma Peterson. From employee surveys to tech upgrades, Matt Fassler gives us a look into how QXO is investing in the future. As the year comes to a close, there’s a lot to reflect on from 2025. And one of the biggest stories of the year was QXO’s ...
How AI is being used in roofing
By Emma Peterson. Exploring the benefits and questions for roofers that artificial intelligence brings to the roofing industry. AI has been the topic of many conversations this year. From its predictive data capabilities to marketing applications, it holds a lot of power. To dive into what AI is ...
Spray, seal and save
By Emma Peterson. Discover how RejuvaRoofs offers a repair alternative to tearing off and replacing shingle roofs. When Jen Silvers founded RejuvaRoofs, she was trying to solve a problem she had seen in her work as a roofing contractor in Utah – the lack of options for extending the ...
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