Expert Conversations
The seal of success
By Emma Peterson. Diving into Uniflex’s roof sealant products with Chris Underwood. In a new episode of CoatingsCast™, host Megan Ellsworth sat down with Chris Underwood from UNIFLEX®. Their conversation centered on UNIFLEX’s new product – the Sprayable One Flash™ sealant. Chris shared a bit about what a sealant ...
Where roofing meets community care
By Emma Peterson. Explore how SRS Distribution is giving back through their Raise the Roof Foundation. SRS Distribution is one of the leading roofing distributors in the United States. With over 435 locations and 2,500 trucks across 47 states, their team is committed to “leveraging our business expertise and ...
AI works for you, not the other way around
By Emma Peterson. How to find the right technology that fits your business needs and operations. In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
Ayudando a los negocios latinos a crecer y llegar más lejos
Por Jenny Yu, traducido por Jessica Bravo. NAHICA se enfoca en cerrar la brecha de conocimiento empresarial para los contratistas hispanos. National Hispanic Contactors Association (NAHICA) está trabajando para cerrar una brecha que ha existido por mucho tiempo en la industria de la construcción, ayudando a los contratistas latinos ...
Built to last: Why certified installation programs matter now more than ever
By Jesse Sanchez. Proper installation is the frontline defense against roofing failure and this brand is raising the bar. In the roofing world, flashy products often grab attention, but long-term performance comes down to one critical factor: installation. That’s where Brava Roof Tile is shifting the industry conversation. In this ...
Expert insights from World of Concrete 2026
By Emma Peterson. From testing regulations to tariffs and workforce gaps, learn about the major challenges facing our industry and how we can rise to meet them. While at the 2026 World of Concrete show, Heidi J. Ellsworth of CoatingsCoffeeShop® had the opportunity to host a special Coffee Conversations®! This ...
Growth and innovation take center stage at IRE 2026
By Emma Peterson. Key takeaways from the dynamic Coffee Conversations® panel at IRE. In a special Coffee Conversations® sponsored by SRS Distribution and recorded live at the 2026 International Roofing Expo (IRE), Heidi J. Ellsworth sat down with Sarah Sutton Shouse of Raincoat Roofing, Jewels DeCorsey of All Craft ...
Building connection through education and community
By Jesse Sanchez. Contractors gather for learning, networking and market insights at RCAW’s annual trade show. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with leaders from the Roofing Contractors Association of Washington (RCAW) about the upcoming March trade show. Amanda Fields, executive director of RCAW and Emerson ...
A simpler, smarter sales technology
By Dani Sheehan. Contractors want simplicity, visibility and tools that actually reflect how work happens in the field. NomoHub can help. Between lead tracking, canvassing, proposals, follow ups and material ordering, companies often find themselves juggling multiple tools that don’t always work well with each other. In a recent episode ...
E-commerce moves from theory to execution in roofing sales
By Jesse Sanchez. Roofing contractors are using ROOFLE-powered digital storefronts to deliver instant pricing and online proposals while simultaneously keeping selling flexible. Integrating e-commerce into roofing business practices is no longer a hypothetical. In this episode of Roofing Road Trips® hosted by Heidi J. Ellsworth, ROOFLE leaders Travis Harvego and ...
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