Expert Conversations
Hit the road for D.C. and Roofing Day 2026
By Emma Peterson. Learn how to make your voice heard on Capitol Hill with this NRCA event. In a new Roofing Road Trips®, Heidi J. Ellsworth hosted Duane Musser and Brad Stine from the National Roofing Contractors Association (NRCA) to talk about this year’s Roofing Day in D.C. This annual ...
Confidence, connections and closings
By Jesse Sanchez. Hands-on training meets real-world strategy at Brava Roof Tile's regional launch events. At Brava Roof Tile, training isn’t just a box to check; it’s a strategic tool for contractor success. That commitment is no more apparent than in their regional launch events, where education, product familiarity and ...
This winter, turn up the heat on customer experience
By Jenny Yu. Start planning now to implement a successful referral system in 2026. As we approach the end of 2025, now is the time to reflect on the past year, take the lessons learned and plan for the year ahead. In a recent Roofing Road Trips® episode, Megan ...
Stronger retrofits start with what’s underneath
By Jesse Sanchez. What Roof Hugger’s leaders say about the importance of purlin strength for aging metal buildings. Metal roofs are everywhere and as they age, owners must decide whether to patch, replace or upgrade their roof with long-term performance in mind. In this episode of MetalCast™, Roof Hugger leaders ...
Growing as one industry
By Emma Peterson. Industry experts break down the economic, technological and industry shifts to watch this year. During the second day of the 2026 International Roofing Expo (IRE), we got the chance to host a live Coffee Conversations with Julissa Chavez of SRS Distribution, Dean Curtis from Ingage and Jack ...
Insights into the 2026 coatings market
By Emma Peterson. Ryan Knippel discusses industry trends and what a major brand integration means for SOPREMA this year. In a recent CoatingsTalk™, Megan Ellsworth sat down with Ryan Knippel, business development manager from SOPREMA, to talk about the state of the coatings industry and what SOPREMA has been ...
When contractor-driven software keeps pace with change
By Jesse Sanchez. How long-term industry experience and user feedback are shaping the next phase of roofing technology. Technology adoption in roofing has shifted from optional to essential, driven by labor shortages, tighter margins and the need for clearer operational visibility. In this episode of Roofing Road Trips®, recorded during ...
Service divisions reshape commercial roofing businesses
By Jesse Sanchez. Industry leaders explain why service models build enterprise value, resilience and long-term contractor relevance nationwide. In this episode of Roofing Road Trips®, Cody Kline, founder of CommercialRoofer.com, joined host Karen Edwards to examine the importance of service divisions and preview what that mindset looks like in practice ...
Inside a Superdome workshop built for roofing growth
By Jesse Sanchez. Contractors and manufacturers show how off-season training can sharpen crews for 2026. In a business where storms and schedules can change overnight, the “slow season” provides a strategic window to evaluate operations, strengthen skills and position the company for the next wave of demand. A live episode ...
The power of fractional executive placement
By Emma Peterson. Learn how fractional executives can give your business the high-level expertise needed to grow. In a new episode of Contractor Outlook™, Heidi J. Ellsworth sat down with Kristen McAlister of Cerius Executives to learn about fractional executive placement and how it can help construction companies build ...
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