Expert Conversations
Meet your metal industry toolbox
By Jenny Yu. Sherwin-Williams' MetalVue gathers all the tools, resources and training contractors need to break through in the metal space. For contractors, nothing is more valuable than having the right resources and support. Sherwin-Willams wants to see more metal across buildings and rooftops, so they’re doing their part to ...
Inside the Exterior Contractor Alliance
By Emma Peterson. How collaboration, mentorship and shared expertise strengthen individual careers and the industry on a whole. In a recent episode of Roofing Road Trips®, Keely Roberts, Lee Lipniskis and Jewels DeCorsey stopped by to chat with Megan Ellsworth about the Exterior Contractor Alliance (ECA). Lee and Jewels ...
Building trust from the rooftop
By Jenny Yu. Becca Haggard shares how passion and product performance shape her roofing business. In a recent episode of Roofing Road Trips™, Megan Ellsworth sat down with Becca Haggard, owner of That Girl Roofing, to discuss her journey into roofing and why she partners exclusively with IKO Industries. ...
Two industry-wide business problems
By Emma Peterson. Roofing veteran Ken Kelly shares the most common issues he sees limiting contractors’ growth. In a recent episode of People Make Roofing, Luke McCormack of Roofing Talent America and The Coffee Shops™’ own Heidi J. Ellsworth interviewed industry veteran Ken Kelly. Ken got his start in ...
Before you try that new marketing trend, do this first
By Jenny Yu. gFour Marketing’s Felipe Ros explains why roofing contractors should strengthen foundational marketing systems in a rapidly changing marketing landscape. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can drive revenue ...
Focusing on fire-resistance
By Jenny Yu. RICOWI’s Spring 2026 event will deliver critical insights into fire testing, industry standards and mitigation strategies. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jordan Loudon, executive director of RICOWI Inc. (Roofing Industry Committee on Weather Issues), and Al Janni, chairperson of ...
How roofing-specific software supports a profitable service lifecycle
By Jesse Sanchez. Learn how contractors use structured workflows to turn service and maintenance into a consistent profit center. Service and maintenance have evolved from reactive responses into strategic drivers of long-term profitability. However, contractors say that shift only works when the systems behind it reflect how roofing actually operates. ...
Rethinking fluid-applied systems
By Emma Peterson. Western Colloid’s Greg Hlavaty explains why it’s time to think about fluid-applied systems as membranes. Fluid-applied roof coating systems have long been compared to traditional membrane systems. However, as fluid-applied grows more popular for its efficient application, durability and versatility, there has been a push for ...
Navigating a new world of technology
By Emma Peterson. Kevin Fox dives into the new world AI has heralded in and how we can use this tool effectively in business settings. From social media trends and Superbowl ads, AI has become a part of our everyday life, for better or worse. The roofing world is no ...
The power of panelization
By Emma Peterson. How offsite fabrication is streamlining construction timelines and reducing on‑site challenges. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. Dan is the vice president of panel ...
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