Expert Conversations
Fostering a culture where all flourish
By Jenny Yu. Raincoat Roofing invests in its crew by providing opportunities for mentorship and ongoing education. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with the 2025 National Women in Roofing (NWIR) World Rising Star Award winner, Sarah Sutton-Shouse of Raincoat Roofing, about Raincoat’s culture ...
Greater margins, greater possibilities
By Jenny Yu. Explore how incorporating metal can take your business to the next level. In this episode of Roofing Road Trips®, Karen Edwards spoke with Sherwin-Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, about consumer trends and ...
How community drives long-term roofing success
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
Telling the story that builds trust
By Jenny Yu. Bone Dry Roofing’s Matt Tyner explains how leadership and teamwork drive success. In a recent episode of Stories from the Roof, Megan Ellsworth sat down with Matt Tyner of Bone Dry Roofing to discuss Matt’s journey into the roofing industry and the lessons he’s learned along ...
How data is reshaping roof rejuvenation
By Jesse Sanchez. Learn how targeted roof and homeowner data can help contractors connect with potential maintenance customers more efficiently. For contractors working in the roof rejuvenation space, the challenge is not explaining the service; it’s finding the right homeowner at the right moment. Rejuvenation is designed for asphalt shingle ...
First to respond, first to win
By Jesse Sanchez. New survey data highlights response-time opportunities and why contractors are prioritizing speed-to-lead. For roofing contractors focused on growth, one of the clearest opportunities to take advantage of may be improving how quickly they respond to new inquiries. In this episode of Roofing Road Trips®, host Megan Ellsworth ...
Labor, immigration and the roofing industry
By Emma Peterson. Trent Cotney explores the role of advocacy and Roofing Day 2026 in relation to protecting workers in today’s immigration climate. The state of the labor force in roofing and construction has always been a top issue for the industry, but the immigration policy changes of the last ...
Showing the heart of roofing
By Emma Peterson. Randy Chaffee explains how real jobsite moments and authentic culture can inspire young people to join the roofing trade. As many of our experienced roofers and contractors reach the age of retirement, the labor shortage in construction has become more apparent than ever. To learn about how ...
Training and support shape success with polyurethane coatings
By Jesse Sanchez. UNIFLEX® emphasizes education, safety and hands-on guidance as contractors expand into urethane systems. UNIFLEX® and Sherwin Williams Roofing Solutions are reinforcing the role of training and jobsite support as polyurethane coatings become a more prominent part of commercial roofing strategies. During this episode of Roofing Road Trips®, ...
Minihan Roofing is the March R-Club Roofer of the Month!
By Emma Peterson. How Chris and Shannon Minihan built a roofing family legacy. This year is a big milestone for the team at Minihan Roofing – our March 2026 R-Club Roofer of the Month – as it marks their 15th year in business! To learn about the origins and ...
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