Expert Conversations
A critical look at AI
By Emma Peterson. Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices. As artificial intelligence (AI) grows more and more common in our everyday life, it’s important to look at it critically and understand how it can be used as a tool. ...
Why attic ventilation education still happens face to face
By Jesse Sanchez. In-person seminars help contractors better understand, calculate and apply proper attic ventilation principles. Contractors gather in hotel meeting rooms across the country to revisit one technical subject that continues to impact roof performance: attic ventilation. On this episode of Roofing Road Trips®, Karen Edwards welcomed Paul Scelsi ...
Beyond red and blue
By Emma Peterson. Trent Cotney on tariffs, labor, global conflict and other issues affecting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth had the chance to sit down with Adams and Reese attorney and industry advocate Trent Cotney to discuss the major ...
DiFalco and Patterson: Partners across generations
By Emma Peterson. Learn how two men’s roofing business lives on in the next generation. In a recent episode of Stories from the Roof, sponsored by TopShield, Megan Ellsworth had the chance to talk to Charlie DiFalco, vice president of Action Roofing Services. With six different locations around Florida, ...
Las lecciones que te llevan al éxito
Por Jessica Bravo. Descubre cómo las lecciones difíciles construyen empresas más fuertes. En esta edición de Coffee Conversations®, Jessica Bravo conversa con Moises Morales de Select Adjusters, Mike Monterroso de Lion’s Consulting y Jason Jimenez de Gasper Roofingsobre realidades que rara vez se hablan en la industria del roofing: pérdidas, ...
The next big opportunity in wind uplift protection
By Jesse Sanchez. The growing case for stronger rooftop equipment attachment in today’s wind conditions. As wind events intensify across the country, Anchor Products is urging the roofing community to look beyond the membrane and focus on the equipment that often drives loss. On this episode of the Roofing Road ...
Proving strength in metal roof retrofits
By Jesse Sanchez. How retrofit testing is redefining metal roof performance and why documented, real-world structural testing is essential. Metal building owners are asking a more direct question than they did a decade ago. The issue is no longer simply whether a roof can be replaced, but whether the existing ...
Finding your path through mentorship
By Emma Peterson. A conversation on mentorship, opportunity and finding a career in roofing In a new episode of Roofing Road Trips®, we had the opportunity to host Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice ...
Construyendo comunidades más fuertes
Por Jessica Bravo. Lee este artículo para conocer cómo, con esfuerzo y buena voluntad, todo es posible. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Gabriel Pinilla, de Adams & Reese, sobre cómo la firma está empoderando a contratistas latinos y a dueños de pequeñas ...
Going above and beyond with new metal equipment
By Jenny Yu. MetalForming is expanding its equipment portfolio with new roll forming and architectural fabrication solutions designed to meet growing demand. As metal construction continues to grow across the industry, manufacturers and contractors are looking for equipment that can meet their expanding operational visions. MetalForming is responding to that ...
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