Expert Conversations
Stronger together: The partnership between IBS 2026 and KBIS 2026
By Emma Peterson. Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place ...
Why chalking on acrylic coatings should trigger action
By Jesse Sanchez. How UV-driven chalking signals coating wear and informs proactive maintenance. Roof coatings rarely fail without warning. More often, they wear down gradually, offering visible cues that protection is thinning. For acrylic systems, one of the clearest signs is chalking. During this CoatingsTalk webinar, Cameron Webb of ...
The role of collaboration in developing high-performing snow retention systems
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
Special people building special projects
By Jenny Yu. For Viotell Metal Concepts, the magic lies not in the machinery or the metal; it lies in its people. Inside Viotell Metal Concepts, innovation begins not with machines but with people. The company’s leaders, founder and CEO Gonzalo Tellez and COO Anthony Ortega, have built a ...
Lessons from a career in roofing
By Emma Peterson. Lloyd Anderson shares key moments from his career and advice for young professionals who are just beginning. Having been in the roofing industry off and on since he was a teenager, Lloyd Anderson, the owner of Armadas Exteriors and vice president of the Associated Roofing Contractors of ...
What Google’s new online estimate filter means for roofers
By Emma Peterson. Dive into the world of online roof estimates with Demand IQ’s Austin Rosenbaum and Eagleview’s Peter Cleveland. In a recent Read Listen Watch® (RLW), Megan Ellsworth sat down with Austin Rosenbaum and Peter Cleveland. Austin is the founder and CEO of Demand IQ, a company that, in ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Succession planning three ways
By Emma Peterson. Explore how early planning, clear processes and documentation prepare your business for its next chapter. One of the hardest moments for any business owner or entrepreneur to properly prepare for is when it’s time to take a step back and pass the company on to the next ...
How insurance requirements are shaping the future of roof restorations
By Jenny Yu. Industry experts discuss recent insurance shifts in Florida and what this means for the roof restoration market. In a recent CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, Megan Ellsworth spoke with industry leaders Johnny Walker, national technical manager of APOC, and John Kenney, CEO of Cotney Consulting ...
Metal roofing estimates made easy
By Jenny Yu. Sherwin-Williams' Roofing Passport brings speed, accuracy and confidence to custom metal roofing bids. As metal roofing continues to gain ground in the residential market, Sherwin-Williams is equipping contractors with tools to compete more effectively. In this RLW®, Karen Edwards spoke with Junny Lee and Heather McGinnis of ...
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