Expert Conversations
Expert insights that span the pond
By Emma Peterson. Although roofing practices and regional challenges vary around the world, John Kenney explains why the industry's fundamental goals remain the same and how contractors can benefit from sharing their experiences. In an episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with John Kenney of Cotney Consulting Group ...
Getting comfortable with coatings
By Emma Peterson. Helping crews understand both the why and how behind roof coatings can set the stage for stronger adoption and better installations. In a new episode of CoatingsCast™, Megan Ellsworth sat down with Lauren Begg for a discussion centered around helping crews build confidence with roof coatings. Lauren ...
Making your business the answer AI recommends
By The Coffee Shops®. Contractors can strengthen the trust signals that help homeowners and AI tools find, verify and choose them. Instead of relying only on a familiar list of search results, homeowners are increasingly asking AI for direct recommendations. The question for contractors is no longer only whether they rank. It ...
Why siding is a huge growth opportunity
By Emma Peterson. Siding is a natural extension for contractors looking to expand their offerings, strengthen customer relationships and increase project value while leveraging existing building envelope expertise. siding has become a key value-add for many contractors for many reasons, including the fact that homeowners prefer one-stop, do-it-all contractors. To learn more ...
Building a culture candidates can see
By The Coffee Shops®. Candidates increasingly want roofing employers to show how their values translate into the everyday employee experience. As the conversation around finding labor develops, roofing companies are increasingly focused on becoming a competitive option for potential employees. Traditional incentives like pay, benefits and hours remain important, but having a ...
Roofing through a changing market
By The Coffee Shops®. Contractors are responding to rising costs and delayed projects by strengthening relationships and emphasizing maintenance. Roofing contractors are navigating a market where projects are taking longer to move forward, and customers are thinking carefully about major investments. During a Read Listen Watch® webinar, industry professionals Wendy Marvin, CEO and ...
Why rooftop supports are getting stronger
By Jesse Sanchez. Severe weather, seismic forces and evolving codes are changing how rooftop piping and equipment are secured. On this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Mark Vargas, director of business development for AP Roof Services, the service side of Anchor Products, about how rooftop pipe and ...
The role of a manufacturer’s sales rep
By Emma Peterson. Knowledgeable manufacturer representatives can become invaluable partners for contractors looking for support. In a new episode of Roofing Road Trips®, Megan Ellsworth got to sit down with Mitch Heitsch. Mitch is the director of sales for all roofing brands in the Westlake Royal Roofing Products portfolio for the state ...
Turning education into connections
By the Coffee Shops®. FRSA’s Convention and Expo combines technical learning with opportunities to build relationships and discover new products. While education helps drive attendance at the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo, the event's impact extends well beyond the classroom. In one Roofing Road ...
Training that sticks
By The Coffee Shops®. This new fall protection trainer course gives roofing professionals tools to make safety education more relevant, engaging and consistent. Fall protection training is familiar territory for many roofing contractors, but delivering information does not necessarily mean workers will retain it. In a recent episode of Roofing Road Trips®, Megan ...
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