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Expert Conversations
Building trust and boosting sales with visualization software
By Jenny Yu. Homeowners increasingly expect to preview renovations before committing to major investments. In a recent Roofing Road Trips® episode, Karen Edwards spoke with Jenni McMorran, contractor channel partner manager of Renoworks, to discuss how visualization software like theirs takes the newest technology and transforms the roofing sales ...
Finding the path to roofing
By Emma Peterson. How taking risks—and refusing to quit—launched Ian Davis into industry‑leading success. Recently, TopShield sponsored an episode of Stories From the Roof featuring Ian Davis, the founder of Cairn Contacting. Established in 2017, Cairn has quickly raised the bar on ethics, service and quality with recognitions such ...
A commitment to hands-on waterproofing training
By Jesse Sanchez. The Pli-Dek team highlights hands-on waterproofing training and ongoing field support nationwide. Training and long-term support were the focus of this episode of CoatingsCast™, where Karen Edwards spoke with Bob Yglesias and Miles Yglesias of Pli-Dek about the company’s approach to educating contractors on waterproofing systems. The ...
Don’t get filtered out: Master Google’s Online Estimates tool
By Emma Peterson. Explore Google’s new online estimate button with Austin Rosenbaum and Peter Cleveland. The Coffee Shops™ will be hosting a new Read Listen Watch® (RLW) on March 19, 2026, at 11 a.m. PT (2 p.m. ET). Titled “Capitalizing on Google’s Shift to Online Estimates,” this webinar highlights and ...
Legal departments: Your best defense against risk
By Emma Peterson. Trent Cotney shares actionable steps to protect your business, reduce risk and strengthen your bottom line. Join Megan Ellsworth and Trent Cotney for a discussion about how roofing companies’ legal departments are more than just overhead in a new Read Listen Watch® (RLW) on March 31, 2026 ...
Meet your metal industry toolbox
By Jenny Yu. Sherwin-Williams' MetalVue gathers all the tools, resources and training contractors need to break through in the metal space. For contractors, nothing is more valuable than having the right resources and support. Sherwin-Willams wants to see more metal across buildings and rooftops, so they’re doing their part to ...
Inside the Exterior Contractor Alliance
By Emma Peterson. How collaboration, mentorship and shared expertise strengthen individual careers and the industry on a whole. In a recent episode of Roofing Road Trips®, Keely Roberts, Lee Lipniskis and Jewels DeCorsey stopped by to chat with Megan Ellsworth about the Exterior Contractor Alliance (ECA). Lee and Jewels ...
Building trust from the rooftop
By Jenny Yu. Becca Haggard shares how passion and product performance shape her roofing business. In a recent episode of Roofing Road Trips™, Megan Ellsworth sat down with Becca Haggard, owner of That Girl Roofing, to discuss her journey into roofing and why she partners exclusively with IKO Industries. ...
Two industry-wide business problems
By Emma Peterson. Roofing veteran Ken Kelly shares the most common issues he sees limiting contractors’ growth. In a recent episode of People Make Roofing, Luke McCormack of Roofing Talent America and The Coffee Shops™’ own Heidi J. Ellsworth interviewed industry veteran Ken Kelly. Ken got his start in ...
Before you try that new marketing trend, do this first
By Jenny Yu. gFour Marketing’s Felipe Ros explains why roofing contractors should strengthen foundational marketing systems in a rapidly changing marketing landscape. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can drive revenue ...
