Expert Conversations
When homeowners do their homework
By Emma Peterson. With more homeowners researching roofing systems before making a purchase, contractors must be ready to provide deeper insights and expert guidance. In the last few years, more and more homeowners have begun doing their own research about roofing materials and products. This is in large part due ...
Discovering the strength of purlins
By The Coffee Shops®. From withstanding harsh weather to holding heavy machinery loads, testing is vital to the discovery of a product's capability. In an episode of the Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with DJ Highnote and Dale Nelson of Roof Hugger to discuss the ...
Understanding the role of the PIMA survey
By Emma Peterson. This Quarterly Market Index Survey offers a clearer picture of contractor confidence, market conditions and future opportunities. Every quarter, the Polyisocyanurate Insulation Manufacturers Association (PIMA) releases a survey sharing insights into the state of the reroofing market. This survey, aptly called the Market Index Survey for Reroofing, ...
The science of roofing
By Emma Peterson. How chemical testing helps verify formulations, troubleshoot performance issues and ensure regulatory compliance. In the roofing industry, we’ve all heard about mechanical performance tests. From ASTM’s impact rating to UL's fire classifications and beyond, there’s a lot of ways to see how a product will ...
URCA resources for contractors
By Emma Peterson. Three of the many ways that this association supports its members. The Utah Roofing Contractors Association (URCA) was founded to “support and improve the roofing industry in Utah through a combination of educational trainings (including safety, products, insurance, legal, and business classes), networking opportunities, government affairs group ...
Building business through products, people and education
By Jesse Sanchez. Industry relationships, manufacturer support and continuing education are helping roofing professionals strengthen their businesses and customer experience. Live from the CertainTeed Business Builder Workshop at Soldier Field in Chicago, host Karen Edwards caught up with Nate Holmes and Jenny of Statement Roofing to discuss their construction backgrounds, ...
Beyond the R-value: Where innovation can make the biggest difference
By The Coffee Shops™. From installation logistics to building performance, ImpactR-7™ delivers benefits across the roofing value chain. As energy efficiency becomes an increasingly relevant topic across all aspects of the building envelope, many manufacturers are investing in R&D geared towards improving their products’ performance. In one episode of Roofing ...
AI in action
By Emma Peterson. This webinar offers real-world lessons from metal building contractors on how AI can improve your operations. As artificial intelligence (AI) continues to advance, it’s finding its way into more and more sectors of the roofing industry. To talk about where AI is cropping up in the metal ...
An uneven but expanding market
By Emma Peterson. Industry veteran John Kenney shares his perspective on the current opportunities and challenges in the construction coatings market. In a new CoatingsTalk™, Heidi J. Ellsworth spoke with John Kenney about the state of the construction coatings industry and what is driving its current changes. John is the ...
5 ways to improve lead conversion
By Jesse Sanchez. Strong branding, personalized content and homeowner education can help contractors make more of every in-home sales opportunity. With customer acquisition costs rising, contractors need to make every sales appointment count. During this MetalTalk™ conversation, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how contractors can ...
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