UP TO THE MINUTE
Expert Conversations
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
Industry leaders review the state of the 2025 reroofing market
By Emma Peterson. What the 2025 Q4 Market Index Survey can tell us about uncertainty and opportunity in the roofing industry. Hindsight is 20/20, so now that we're three months into the new year, we wanted to take a moment to look back at 2025. To do this, Heidi ...
Learn how to improve close rates with this upcoming RLW!
By Jenny Yu. With guests from JobNimbus and Demand IQ, this RLW will show attendees how speed, transparency and technology are reshaping the buying journey. As homeowner expectations continue to evolve, roofing contractors are being challenged to rethink how they engage prospects from the very first interaction. On April ...
Navigating tariff uncertainty
By Jenny Yu. Industry expert Melanie Butler outlines shifting trade actions and what contractors should watch for next. Roofing industry professionals continue to navigate unpredictable tariffs as federal trade policy shifts continue to affect material costs and supply chains. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke ...
CertainTeed fortalece a los contratistas con los Business Builders Workshops
Por Jessica Bravo. Herramientas para crecer en la industria de roofing y reparando a los contratistas para el futuro. En un episodio de La Voz de los Ruferos, Ana Pulido y Salvador Sedano comparten lo que viene para los Talleres de Construcción de Negocios (BBWs) este año. Durante la ...
Coffee Conversations® brings experts together at IIBEC 2026
By Emma Peterson. A panel of industry experts discusses the growth and evolution of the roofing industry. Earlier this month, The Coffee Shops™ crew headed to the International Institute of Building Enclosure Consultants (IIBEC)’s 2026 Conference and Trade Show. While there, we had the opportunity to host a special, live ...
Off and running: Engaging the next generation of roofers early
By Jenny Yu. Mindy Dahlquist of TRA Snow and Sun shares how and why to bring young people into the industry. Everyone’s career journey has to start somewhere, and no one does it all on their own. For Mindy Dahlquist, business development manager at TRA Snow and Sun, her ...
Creating a culture of care from the top down
By Jenny Yu. The NRCA calls for the roofing industry to make a holistic shift toward viewing mental well-being as part of worker safety. In this episode of Roofing Road Trips®, Megan R. Ellsworth spoke with Cheryl Ambrose, vice president of enterprise risk management for the National Roofing Contractors Association ...
Integrated tools provide streamlined solutions for contractors
By Jenny Yu. A new MetalTalk™ session will explore how The Malco Group’s integration of Veto Pro Pac is improving contractor efficiency. Contractors are always looking for ways to improve efficiency and stay competitive in a fast-moving market. In an upcoming MetalTalk™, “Tool Innovations That Help Pros Work Smarter,” ...
La importancia de entender los números de tu empresa
Por Alberto Torres. Aprenda sobre conceptos financieros clave que ayudan a los contratistas en sus operaciones diarias. En la industria del techado, saber instalar un buen techo es solo una parte del éxito. Para que una empresa realmente crezca y mantenga la eficiencia, los dueños también deben entender a fondo ...
