Expert Conversations
Education brings cool roofing knowledge to more audiences
By The Coffee Shops™. The CRRC is pairing research, digital resources and industry outreach to help professionals better understand cool surfaces and heat resilience. Building on its recent program enhancements, the Cool Roof Rating Council (CRRC) is also investing heavily in education designed to make cool roofing information easier to ...
Building on the past for what comes next
By Jesse Sanchez. Decades of education, durability and contractor support have helped shape new opportunities for modified bitumen roofing. In this episode of Roofing Road Trips®, Joel Shealey of BITEC reflects on the company's four decades in the roofing industry, a history that includes more than developing modified bitumen systems. The company has ...
A cleaner way to move jobsite debris
By Jesse Sanchez Heath Hicks shares how a new debris-handling system could help roofing crews reduce mess, physical strain and wasted time on the jobsite. What if roofing crews could move debris into a dumpster without the mess and physical strain of repeatedly lifting heavy loads? For The Catch-All co-founder Heath Hicks, ...
Overcoming the learning curve of roofing
By Emma Peterson. Trent Lovewell shares how customer service, attention to detail and learning from mistakes have guided his roofing career. From understanding the basic terms like fascia and lap to being able to navigate jobsites and rooftops safely, there’s a lot for newcomers to the roofing industry to learn. This learning ...
Turning performance goals into practical results
By Jesse Sanchez. Product innovation, labor-saving solutions and advanced insulation can help contractors turn building performance priorities into practical roofing solutions. Once contractors identify the performance goals most important to a building owner, the next challenge is translating those objectives into a practical roofing solution. During this episode of Roofing Road Trips®, David ...
Metal roofing growth starts with the right training
By The Coffee Shops®. Contractors entering metal roofing can build a stronger foundation by understanding the precision, education and support system the trade requires. Metal roofing continues to present opportunities for contractors looking to expand their offerings, but taking advantage of that demand requires more than adding another roofing option ...
Training the whole team
By Emma Peterson. Tremco’s comprehensive training approach helps professionals from all corners of the roofing industry develop their expertise, understand the work of their peers and collaborate more effectively. When we talk about training in the context of the roofing industry, we often think about field crews learning how to use new ...
Fresh profiles expand the possibilities of stone-coated steel
By The Coffee Shops®. New roof profiles and color options are giving contractors more ways to pair the performance of metal with familiar residential designs. For contractors, expanding the metal conversation can start by giving homeowners something familiar. In a recent MetalCast™, Scott Campbell, vice president of sales for IKO Metals, joined ...
Setting students up for success
By Emma Peterson. As SkillsUSA celebrates its 62nd year, we take a look at all the work they have done for students around the country. In a new episode of Contractor Outlook™, Heidi J. Ellsworth got the chance to sit down with Chelle Travis, the executive director of SkillsUSA. SkillsUSA is the ...
Helping people see their future in roofing
By Emma Peterson. Ruth Scarrott shares how supportive workplaces and clear career pathways can help the roofing industry attract, develop and retain the next generation. Whether you call it a skill shortage, a labour gap or something else, the truth is the same – the roofing trade needs more workers. Our leaders ...









