Expert Conversations
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
Visualizing insulated metal panels through digital tools
By The Coffee Shops®. Visualization technology is helping contractors, architects and owners better understand insulated metal panel systems. As construction workflows continue shifting from traditional drawings toward more connected digital environments, visualization tools are becoming increasingly important for project teams. In a recent episode of MetalCast™, host Heidi Ellsworth sat ...
What FMI’s latest outlook report says about the industry
By Emma Peterson. Paul Trombitas breaks down three major trends that construction professionals should pay attention to. With changing regulations and constantly evolving economic situations, it can feel impossible to make predictions or plans about the future of the industry. But just because it feels impossible doesn’t mean it ...
Marketing fundamentals still matter in an AI-driven world
By The Coffee Shops®. How contractors can adapt their marketing while staying focused on proven customer journey principles. On a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sara Nay, CEO of Duct Tape Marketing, to discuss how marketing is evolving for contractors and home improvement ...
Más allá de una celebración: Apoyando a la comunidad hispanohablante todo el año
Por Jessica Bravo. Celebrando el Mes de la Herencia Hispana a través de la educación y la comunidad. En un episodio de La Voz de los Ruferos, Jessica Bravo conversa con Stephany Hernandez, de SRS Para Latinos, sobre el poder de la colaboración, la representación y el crecimiento ...
Building a stronger roofing sales team
By Jesse Sanchez. Ingage explains how consistent messaging, practical analytics and carefully managed artificial intelligence can help contractors strengthen sales performance. Creating a high-performing sales team requires more than hiring talented representatives and sending them into the field. In this episode of Roofing Road Trips®, Ingage shared how company culture, ...
Roof measurements and beyond
By Emma Peterson. How Eagleview One gives contractors next level insights. Earlier this summer, Eagleview launched their next-level property intelligence platform – Eagleview One! To learn more about this platform and how it helps contractors and their crew work more efficiently, we hosted Eagleview CEO Piers Dormeyer for an episode ...
Turning roof inspection data into predictable revenue
By Jesse Sanchez. Consistent inspections, reliable data and the right technology can strengthen customer relationships while creating new opportunities for recurring revenue. Roof inspections can do more than identify problems. When contractors build a consistent process around them, inspections can become the foundation for recurring service work, long-term customer relationships ...
Fire-rated panels meet rising performance demands
By The Coffee Shops®. Insulated metal panel innovation bridges the gap between fire protection and thermal efficiency. As building codes tighten and facility requirements become more complex, many designers are facing complications as they try to accommodate insulation needs with fire resistance required minimums. In the latest episode of ...
The restructuring of the industry
By Emma Peterson. Learn about how major acquisitions, emerging technologies and evolving supply chains are changing the competitive landscape for contractors, manufacturers and distributors alike. Paul Trombitas is a partner at FMI Corporation, a consulting firm specifically focused on providing insight and data to the engineering, construction and built environment ...
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