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Expert Conversations
The business of coatings: Economic trends and opportunities
By Emma Peterson. Join Heidi J. Ellsworth and John Kenney for a live discussion on the market forces affecting coatings contractors and the strategies that can help businesses thrive. On August 12, 2026 at 11a.m. PT (2 p.m. ET), Heidi J. Ellsworth will host a live CoatingsTalk™ with John Kenney. ...
Turning specifications into successful metal projects
By The Coffee Shops™ Success starts long before crews arrive onsite. Early collaboration may start with architects and manufacturers, but successful metal projects depend on bringing contractors into the conversation before construction begins. In a recent MetalCast™ episode, Heidi J. Ellsworth continued her conversation with Mercedes Harris, architectural marketing manager ...
Alcanzando metas dentro de la industria del roofing
Por Jessica Bravo. Descubre cómo el éxito en roofing comienza con las relaciones correctas. En un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshops (BBW) en Chicago, Jessica Bravo habló con Leticia Zertuche sobre la importancia de construir relaciones sólidas con ...
From Vienna to Budapest: IFD brings the global roofing community together
By Emma Peterson. IFD President Dirk Bollwerk shares what attendees can expect from the new Connection Forum and the next World Championships of Young Roofer. As a global organization, the International Federation of the Roofing Trade (IFD) hosts events around the world. And their next two big events will ...
Why speed wins roofing sales
By The Coffee Shops Instant measurements can help contractors respond while homeowner interest is high. Roofing sales increasingly begin before a contractor reaches the property. In a recent Roofing Road Trips® episode, host Megan Ellsworth spoke with Jeff Berzolla, co-founder and chief executive officer of Instant Roofer, about how artificial ...
Giving homeowners another option before roof replacement
By Jesse Sanchez. RoofMaxx offers contractors a maintenance-focused approach designed to extend the service life of qualifying asphalt shingle roofs. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Mike Feazel about the experiences that led him to establish RoofMaxx. After decades in roofing, Mike saw an ...
Meeting the expectations of speed and transparency
By Jesse Sanchez. Contractors can build early trust by giving homeowners useful information before the first sales conversation. During this Read Listen Watch® (RLW) webinar, Demand IQ’s Austin Rosenbaum and JobNimbus’ Marc Hansen discussed how digital buying habits are reshaping homeowners’ expectations. Consumers accustomed to immediate answers now bring those ...
Raising the standard for roofing in the Big Apple
By Anna Lockhart. Taking on roofing in one of the toughest cities in the world is no easy feat, but one roofer is finding success through tried and true processes: doing things the right way, always. In a recent episode of Stories From the Roof, host Megan Ellsworth sat ...
Vacuum insulated panels address constraints in complex reroofing projects
By Jenny Yu. As buildings undergo re-roof cycles, VIP technology offers a practical solution for achieving code compliance without major structural modifications. As building codes continue to demand higher thermal performance, roofing contractors are increasingly challenged to meet insulation requirements on existing structures that were never designed for today’s ...
Why Pride and inclusion matter in roofing
By Emma Peterson. Industry leaders explain why creating a culture of belonging benefits employees, companies and the future of roofing. June was Pride Month and here at The Coffee Shops™ we celebrated with a special Pride Month Coffee Conversations all about how roofing companies can create inclusive environments within their ...
