UP TO THE MINUTE
Business Boosters
Revenue Grows 433% After This Company Starts Using Software
By Cass Jacoby. International Roofing Corporation uses The EDGE® to increase productivity and revenue. If you asked the owner of International Roofing Corporation Scott Birch about The EDGE, he will tell you that it is the program that gave his company that ability to run laps around his competition. ...
20 Ways to Increase Customer Retention
By Ingage. The best customer is the one that comes back again and again, so how do you turn new customers into returning ones? What makes a customer want to come back to your business above all others? What drives a homeowner to give a referral to a friend? You ...
Making the Jump From Residential to Commercial
By IKO. How to smoothly break into commercial roofing, according to a contractor who has done it himself. Breaking into commercial roofing as a residential contractor can be daunting, but you cannot deny the amazing opportunity it offers you as a contractor. It can be difficult to know ...
The Number-one Resource for Roof Product Ratings
By Sarah Schneider, Cool Roof Rating Council. The CRRC Rated Roof Products Directory is your go-to for finding the perfect roofing materials for your next project. The Cool Roof Rating Council (CRRC) implements built a rating system based on credible methods for evaluating the surface radiative properties (solar reflectance ...
5 Strategies to Keep Growing Despite Labor Shortages
By Angi. How to keep building your business no matter what speedbumps are being thrown at the industry right now. I am sure by now you are tired of hearing about the labor shortage. Demand is at a high, yet the industry just doesn’t have the crew numbers to deliver. The good ...
How to Get Millennials Excited About Joining Your Crew
By ABC Supply Millennials continue to make up a large part of the workforce — here is how to recruit and retain this generation. They grow up fast! Millennials, who were born between 1981 and 1996, are continuing to make up a large percentage of the workforce and are an ...
It’s Time to Boot Your Salespeople out of Your CRM
By Cass Jacoby. Give your salespeople the resources they need upfront so they can focus on the sale instead of data input. In a new Roofing Road Trips episode, Heidi J. Ellsworth visits with marketing manager for Leap, Kate Ratcliffe. The two talk about how Leap is bringing speed and transparency ...
Roofing 101: Closing the Sale
By IKO. How to make a convincing sales pitch, close the deal and walk away with thoughtful takeaways. The best part of selling is closing! Closing the sale takes strategy and tact, it is the moment of truth: are you going to make the sale or not? Reviewing closing ...
Invest in Your Employees
By Cass Jacoby. Supporting your employees with ongoing training is the key to retaining your workforce throughout the labor shortage. In Season 3, Episode 42 of Roofing Road Trips, Heidi J. Ellsworth visits with Tom Biller of Tremco Roofing about how employee and contractor retention factor into the labor ...
Roof Sales 101: Things to Know Before You Start
By IKO. Everything you need to know about roof sales to start selling on the right foot. The lifeblood of the roofing industry are the salespeople who work to create leads and convert them into customers. It is always wise to brush up on new sales strategies and processes ...
