UP TO THE MINUTE
Business Boosters
How to choose a marketing partner that drives real growth
By Isabel Refford, Creativate. Asking the right questions upfront can help ensure your marketing investment delivers long-term value. From sharpening your brand voice to influencing lead generation and supporting long-term growth, choosing the right marketing partner can shape the trajectory of your business with significant impact. That is why companies ...
Unlock hidden revenue from existing customer relationships
By gFour Marketing. Contractors can generate consistent growth by building systems that turn previous customers into repeat business and referrals. Contractors in the home improvement industry are sitting on a powerful but often underused asset: their existing customer base. Here at gFour Marketing, we know consistent, relationship-driven follow-up generates measurable ...
Is there a “perfect” revenue mix when selling a roofing company?
By Exit Stage Left Advisors. What buyers actually look for when evaluating your roofing business, and why the answer might surprise you. Roofing owners love to ask this question: “If I’m 60% residential and 40% commercial, will buyers pay more?” Here at Exit Stage Left Advisors, we know the truth: there is no ...
Advancing data strategy with people-first architecture
By Jesse Sanchez. This firm helps organizations streamline complex processes so data supports decision-making instead of slowing teams down. Tyelus is leaning into a clear message as it expands its footprint in the process architecture and data management space: data should work for the business, not the other way around. ...
A remedy for aging infrastructure
By Greenwood Industries. Reroofing and historic preservation for building envelopes. Nearly half of all U.S. commercial buildings were constructed before 1980, and many are now reaching a point where major systems require replacement or restoration. As these systems age, roof assemblies, masonry façades and waterproofing systems that have performed for decades begin ...
Fast response wins more roofing jobs
By Jesse Sanchez. Roofing contractors can improve close rates and increase revenue by reducing lead response times from hours to minutes. Key Takeaways: Leads contacted within 5 minutes are 21x more likely to convert than those contacted after 30 minutes 78% of customers choose the first contractor to respond, regardless ...
Housing market signals: Why roofing contractors need to watch home sales, rentals and housing trends
By Heidi J. Ellsworth. Understanding housing trends can help roofing contractors better prepare for what is coming next. One of the smartest things roofing contractors can do to better predict future business is to pay attention to what is happening in the housing market. While roofing often feels insulated from economic ...
A look at NFRC’s career services
By Emma Peterson. Resources designed to help build the roofing workforce of the future. According to 2025 research conducted by the National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills shortages are already restricting the amount of work they can ...
4 tips to take control of your data
By Dani Sheehan. Learn how to create smarter strategies for aligning your people, processes, data and technology into a cohesive system. From CRMs and estimating software to project management platforms and accounting tools, digital solutions promise to make operations smoother and more efficient. But as many contractors discover, adopting more ...
Client communication in 2026
By Lori Jerome, PABCO Roofing Products. How roofing contractors can meet modern homeowner expectations in terms of communication. In general, the world used to move slower. Where you once had to wait for letters to arrive by mail carrier, today a text message takes less than a minute to ...
