UP TO THE MINUTE
Business Boosters
Shining the spotlight on the customer at every stage of business
By Emma Peterson. Building a customer-centric culture is key to achieving success as individual businesses and as a larger industry. The core of success in the industry is building strong relationships, both with customers and other businesses. A great example of this is the work that Jobba Trade Technologies does ...
Elevate business and customer relationships with technology
By Emma Peterson. Learn from a variety of contractors in the industry about how technology and customer-centric relationships have helped them find success. Don’t miss this multi-part CoffeeCast™, “Building Business Relationships to Delight Customers,” sponsored by Jobba Trade Technologies. In the series, Heidi J. Ellsworth and Jobba’s Vice President of ...
Winning roofing talent
By Luke McCormack, McCormack Partners. From a family roofing background, Luke McCormack is an NRCA and Roofing Alliance member and CEO at McCormack Partners, a global recruitment firm who specialize in recruiting managerial to executive level talent within the American roofing industry. Over the last decade, the roofing recruitment landscape ...
Boost your business’s SEO through the R-Club!
By Anna Lockhart. Want to effectively reach potential customers and boost your online presence? R-Club membership helps contractors make the most of their digital reach. In the digital age, having a strong understanding of technology and an active online presence is critical to successfully reaching your customer base. Even ...
The basics of inventory management in the roofing industry
By Carroll Consulting Group. Learn the benefits and drawbacks that come with building a solid process for materials entering or leaving the job site. Positives Timely project completion: Adequate inventory ensures materials are readily available, aiding in completing roofing projects on schedule, meeting deadlines, satisfying customers and addressing shortages promptly. Bulk purchasing discounts: Procuring ...
Elevate your expertise with professional development
By Emma Peterson. How certifications and training can help you stand out in a competitive industry. Professional development is key to keeping up with an ever-changing and developing industry. Will Lorenz of General Coatings joined us for an episode of Roofing Road Trips® to share with Heidi about what the ...
Get to know your sales rep today!
By Dani Sheehan. Want to get the most out of the high-quality roofing products you use and love? Cultivate a strategic partnership with your sales reps and see how they can support your business's success. With the impressive strength of Sherwin-Williams' nationwide presence, UNIFLEX ensures that you have access to ...
Boost your company growth through industry association membership
By Anna Lockhart. Learn how your company, employees and brand can grow through industry association membership. In a recent MetalTalk™ webinar, “The Importance of Associations in the Metal Industry and How to Get Involved,” host Karen Edwards sat down with Metal Construction Association (MCA) board member Lee Ann ...
4 ways to boost your business using pictures
By MARCO Industries. The strategic advantage of images in social media marketing for roofers. HubSpot's research reveals that social media posts featuring images are 650% more engaging than those without, enhancing user interaction significantly. This increased engagement is crucial for roofing businesses, as images captured from the rooftops provide a ...
The secret to being a great manufacturer
By Dani Sheehan. Having a strong company culture not only empowers employees, but it also bleeds into good customer service. We love getting to know our RoofersCoffeeShop® partners, both old and new. It gives us a chance to learn about amazing companies, products and services to further celebrate an ...
