Business Boosters
More than simply painting a roof
By MuleHide. Learn about six key steps for any successful coating job. More building owners are looking for cost-effective options for their properties and choosing coatings for their variety of benefits, including durability, effectiveness and lack of disruption to daily operations. This growth of interest means there is a higher demand than ...
Setting up a successful project: The staging space
By Emma Peterson. Western Colloid shares a variety of tips and tricks in this video to help you understand what a properly set up job site looks like. Western Colloid is a great resource in the coatings industry. With over 50 years of experience, their expert team has seen it all and ...
Take your low-slope knowledge up a level
By Emma Peterson. Make sure to like, comment, subscribe and expand your understanding through this incredible resource. If you’re in the roofing industry or simply want to expand your knowledge of low-slope roofing, Western Colloid's YouTube channel is a must-watch. With over 100 videos, there’s something for everyone, whether you’re looking for ...
One industry, many career options
By Emma Peterson. Introducing students to commercial roofing through the SkillsUSA competition. Encompassing more than 400,000 individuals, SkillsUSA is the number one development organization for the trades. SkillsUSA is organized around regional, state and national contests that encourage the best from participating industry leaders, students and instructors. Included in the contests are ...
How to recruiter-proof your roofing company
By Dani Sheehan. Roofing Talent America offers four lessons to help you retain the best talent in the industry. Reputation is everything, and especially in the roofing industry. You probably already look at how your brand reaches your customer base – constantly developing what you stand for and why you’re the right ...
El juego infinito
Por Jessica Bravo. El valor de jugar el juego infinito en el sector de la techadura. El equipo de RoofersCoffeeShop en español hizo su primera aparición en el IRE 2025. El equipo recorrió el evento, realizó entrevistas en el piso y asistió a clases. Una de las clases ...
5 steps to improving your service calls
By John Kenney, Cotney Consulting Group. The key to success is not always new leads but maximizing the ones you already have. Lead generation is often the name of the game in the roofing industry, and it is an incredibly important part of running a successful contracting business. But you can also ...
You don’t want to miss NERCA’s 97th Roofing Convention and Tradeshow
By Emma Peterson. Get ready to figure out what exit you’re taking on the Jersey turnpike as you head to Atlantic City for one of the biggest regional roofing events in the country. The North / East Roofing Contractors Association (NERCA) is a regional association for Connecticut, Maine, Massachusetts, New Hampshire, New ...
5 ways to level up your customer service
By Corey Mann, Leap. Learn how you can improve your customer service and your roofing business at the same time. Customer service is at the core of most businesses and industries, and roofing is no exception. In our industry, word-of-mouth and reviews are everything when it comes to getting new leads and ...
The overlooked goldmine
By Jesse Sanchez. Why service is the key to roofing success. Service in commercial roofing embodies more than just the task of fixing leaks — it’s the foundation of a thriving, scalable business. That’s the message Bryan Mitchell, a seasoned roofing industry expert, will bring to ServiceCon 2025. With decades of experience ...
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