Business Boosters
Responsible AI starts with knowing what to do when something goes wrong
By Heidi J. Ellsworth Clear processes and human accountability help roofing businesses put responsible AI into practice. In my ongoing conversation with Brian Behe, chief technology officer of RIIG Technology, Inc., we continue to explore what practical AI adoption looks like in the roofing industry. One issue deserves more attention, and that ...
The difference between being efficient and being effective
By John Kenney. Roofing companies don't improve simply because people work harder. They improve because leadership helps people focus on what matters most. Walk into almost any roofing company during the busy season, and you'll see the same thing. Phones are ringing. Estimators are turning around bids. Project managers ...
Contractors say convenience and collaboration are key to scaling shingle recycling
By The Coffee Shops®. Scaling asphalt shingle recycling depends on making the process easier, more accessible and better integrated into roofing operations. At the 2026 Shingle Recycling Forum in Raleigh, North Carolina, roofing professionals discussed the opportunities and challenges surrounding the recovery and recycling of tear-off shingles. Moderated by Karen Edwards, chief operating ...
Why operational drift costs more than most contractors realize
By John Kenney, Cotney Consulting Group. In roofing, companies rarely lose their edge overnight. More often...they slowly drift away from it. One of the biggest challenges facing successful roofing companies isn't a lack of opportunity. It isn't finding work, investing in technology or even attracting good people. It's maintaining ...
Job-cost reviews should improve the next tender
By John Kenney, Cotney Consulting Group. An effective job-cost review turns a financial result into useful operating information. A roofing contractor can complete a project, issue the final application for payment and close the file without ever fully understanding what the work actually taught the business. That is a missed ...
How roofing contractors can grow their business with mountain resort roofing projects
By DaVinci Roofscapes. Composite slate and shake roofing can help turn harsh mountain conditions into premium project opportunities. From Colorado to West Virginia to North Carolina, mountain resort owners have a difficult roofing problem. They need roofs that protect high-value lodging properties. They also need roofs that look right in mountain settings. ...
Building stronger businesses through changing markets
By Jesse Sanchez. Stan Bastek shares how training, resilient products and industry connections can help contractors prepare for changing market conditions. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) Expo, Atlas Roofing Corporation brought more than products to the show floor. The company used the event as an ...
A year of leadership lessons
By The Coffee Shops®. An upcoming conversation invites women leaders to reflect on their growth and identify priorities for the year ahead. Leadership growth often begins with an honest conversation. In the upcoming HERizon peer group forum, participants will look back on their experiences over the past year and ...
Start your AI strategy with the problem you need to solve
By Heidi J. Ellsworth Roofing businesses can get more value from AI by defining a measurable business challenge before choosing a platform. In my ongoing conversations with Brian Behe, CTO of RIIG Technology, artificial intelligence continues to generate discussion across the roofing industry. Contractors are exploring how it can help their teams ...
Retention begins with how the business is managed
By John Kenney, Cotney Consulting Group. Retention does not begin when an employee submits a resignation. It begins with the way the business is managed every day. Roofing contractors often discuss workforce retention in terms of pay, benefits and recruitment. Those factors matter, but retention is also shaped by ...
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