Expert Conversations
AI in action
By Emma Peterson. This webinar offers real-world lessons from metal building contractors on how AI can improve your operations. As artificial intelligence (AI) continues to advance, it’s finding its way into more and more sectors of the roofing industry. To talk about where AI is cropping up in the metal ...
An uneven but expanding market
By Emma Peterson. Industry veteran John Kenney shares his perspective on the current opportunities and challenges in the construction coatings market. In a new CoatingsTalk™, Heidi J. Ellsworth spoke with John Kenney about the state of the construction coatings industry and what is driving its current changes. John is the ...
5 ways to improve lead conversion
By Jesse Sanchez. Strong branding, personalized content and homeowner education can help contractors make more of every in-home sales opportunity. With customer acquisition costs rising, contractors need to make every sales appointment count. During this MetalTalk™ conversation, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how contractors can ...
Training beyond the classroom
By The Coffee Shops®. Roofing education starts with understanding the why. Contractor training is most effective when it helps crews understand not only how products are installed, but why they perform the way they do. As workforce development continues to be one of the roofing industry's biggest challenges, contractors face ...
Las mejores empresas de roofing nunca dejan de aprender
Por Jesse Sanchez, traducido por Jessica Bravo. Los Business Building Workshops de CertainTeed demuestran cómo la educación, la colaboración y un conocimiento claro de los clientes pueden ayudar a los contratistas a fortalecer sus empresas. Las empresas sólidas de roofing se construyen con líderes que nunca dejan de aprender. ...
Making the right roofing decision: Re-roof or recover?
By Jesse Sanchez. An upcoming RLW will help contractors make the right call when deciding whether to re-roof or recover an existing commercial roofing system. In an upcoming RLW, Making the Right Roofing Decision, September 23, 2026, at 11 a.m. PT / 2 p.m. ET, Heidi J. Ellsworth meets with ...
Inside the evolution of the Equipter 4000
By The Coffee Shops®. Contractor-focused innovation drives product upgrades. The most effective jobsite innovations often come from contractors solving their own challenges. That origin story remains central to the Equipter 4000 as Equipter introduces updates to its 2026 model. In a recent episode of Roofing Road Trips®, host Karen Edwards ...
Custom metalwork builds efficiency and pride
By The Coffee Shops®. How the right metalworking tools can help contractors improve accuracy and productivity. For roofing and siding contractors, premade metal components do not always match the realities of the job site. During an episode of Roofing Road Trips®, Mark of Them Roof Boys explained how fabricating custom ...
Turning culture into a visible recruiting tool
By The Coffee Shops®. Authentic storytelling helps roofing companies showcase culture and connect with future employees. If culture helps attract talent, the next challenge is making that culture visible. During one episode of Roofing Road Trips, Kristin Case of Hi-Peak Staffing said roofing companies must actively communicate who they are ...
Storm-resistant shingles gain traction in hail-prone markets
By Jesse Sanchez. Contractors are increasingly using impact-resistant roofing systems to help homeowners manage rising storm damage costs and insurance challenges. In a recent Read Listen Watch® (RLW) webinar sponsored by TAMKO, the conversation focused on helping contractors navigate growing demand for resilient roofing systems in hail-prone regions. The discussion ...
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