Expert Conversations
Becoming a building envelope expert
By Emma Peterson. Why the key to navigating a challenging market isn’t tied to price or margins, but rather stronger client relationships and higher-value services. Our modern market poses quite a few unique challenges to professionals across the roofing and construction industries. From supply chain disruptions to workforce shortages, it ...
Women in Roofing Day builds community through education
By Jesse Sanchez. Roofing professionals are invited to connect, learn and invest in their professional growth during the RCAW Women in Roofing Day. RCAW’s Regional Women in Roofing Day is returning to the Pacific Northwest with a full day focused on education, networking and professional development for people throughout the ...
Wildfire resilience takes center stage
By Jesse Sanchez. This seminar brought roofing professionals together for fire-focused education, committee collaboration and new storm investigation findings. The Roofing Industry Committee on Weather Issues (RICOWI) is expanding its research focus as the roofing industry confronts a broader range of weather-related challenges. During this episode of Roofing Road Trips®, ...
The business benefits of recycling
By Emma Peterson. Beyond keeping materials out of landfills, roof recycling programs are helping contractors save money and streamline logistics. Recycling has long been a cornerstone of the sustainability movement, but did you know that the benefits of recycling extend beyond the environment? To learn more about how commercial roof ...
Cleaner jobsites can build stronger roofing businesses
By Jesse Sanchez. Jobsite protection can help roofing contractors improve cleanup, strengthen their neighborhood presence and create a more professional customer experience. A roofing project can showcase craftsmanship, but the experience homeowners have on the ground matters just as much. On this episode of Roofing Road Trips®, host Karen Edwards ...
The case for metal-over-metal retrofits
By The Coffee Shops®. Roof Hugger experts explain how structural attachment, drainage, longevity and future rooftop needs can shape retrofit decisions. When recovering an existing metal building roof, contractors and building owners must consider more than the initial installation price. In one episode of MetalCast™, Heidi J. Ellsworth spoke with ...
What the numbers reveal about roof restorations
By Emma Peterson. By analyzing more than 100 commercial roofing projects, APOC and Cotney Consulting Group uncovered compelling data showing how restoration can improve labor efficiency and increase profit potential. Earlier this year, APOC and Cotney Consulting Group released a Roof Restoration Index that showcased market research relating to the ...
Turning education into real-world roofing careers
By The Coffee Shops®. Students apply classroom training, meet industry professionals and discover career opportunities in roofing. For students exploring the trades, understanding what a career might actually looks like can be difficult without firsthand experience. In an episode of Roofing Road Trips® sponsored by National Roofing Contractors Association (NRCA), ...
Roofing themselves out of business
By Emma Peterson. Don Lighty and Randy Young share how quality has guided both of their careers. Recently, we sat down with Don Lighty of Lighty Roofing and Randy Young, one of Duro-Last's sales rep, for an episode of Stories from the Roof all about how a commitment to craftsmanship and quality ...
Build a stronger business before it’s time to sell
By Jesse Sanchez. H.S. Exit Advisors shares six strategies roofing contractors can use to strengthen their companies and prepare for a successful exit. For roofing contractors, preparing to sell a business should begin long before an owner is ready to walk away. On this episode of Roofing Road Trips®, Karen ...











