Expert Conversations
Set yourself apart from the competition at LEGALCon 2026
By Emma Peterson. Monica Murphy shares why the relationships, education and opportunities gained through NRCA's premier legal event can have a lasting impact. On October 7 and 8, 2026, the National Roofing Contractors Association (NRCA) will be hosting their live LEGALCon event! This is the association’s premier legal event and ...
Supporting the next generation while solving today’s labor challenges
By The Coffee Shops®. Contractor support starts with workforce development and practical jobsite solutions. Labor shortages continue to challenge contractors across roofing, metal construction and other skilled trades. According to Rich Benninghoff, CEO of The Malco Group, manufacturers have an important role to play in helping contractors work more efficiently ...
Making commercial-grade accessible
By Emma Peterson. Tremco’s Vulkem® Pro Series gives homeowners, prosumers and contractors access to products built for tougher applications. Recently, Tremco Roofing Products made their first move into the retail market with the Vulkem Pro Series. This series is a line of products aimed to deliver the performance that ...
671 Karna-Seal: Una solución de sellador de silicona
Por Jenny Yu, traducido por Alberto Torres El sellador de KARNAK es duradero, resistente a las condiciones climáticas y está listo para usarse. Hace años, los productos selladores estaban diseñados específicamente para sistemas de techos de asfalto, ya que eran los más utilizados. Hoy en día, el asfalto sigue siendo ...
Turning setbacks into roofing success
By The Coffee Shops®. A New York City roofing contractor shares how an unexpected career pivot led to a thriving business. The path to roofing is not always a straight line. While some begin as general contractors and find an unexpected passion for roofing, others arrive at the ...
Turning active jobs into opportunities
By The Coffee Shops®. Helping contractors market around existing projects and emerging storm activity. After helping contractors identify homeowners who may need roofing services, Reworked.ai is focused on another challenge: turning those insights into meaningful customer outreach. During their conversation on Roofing Road Trips®, Fred Castonguay and Shyam Prabhakar of ...
The ripple effect
By Emma Peterson. How large geopolitics impact our industry and how contractors can overcome the challenges they present. Running a roofing company takes a lot of time and energy, making it easy to get caught up in your day-to-day operations and miss the larger shifts in the industry. To help ...
Underlayment is more than a basic layer
By Jesse Sanchez. Matching underlayment to the roofing system can support performance, safety and more informed conversations with homeowners. Underlayment may represent a relatively small portion of a roofing system’s material cost, but Christopher Vick, national sales manager at Sentry Building Innovations, believes contractors should not overlook its role in ...
A Triple Crown built on the basics
By Jesse Sanchez. Consistency, communication and strong manufacturer support helped one roofing contractor reach a major CertainTeed milestone. At the CertainTeed Business Building Workshop (BBW) in Chicago, WeatherSafe Restoration had something special to celebrate; receiving the CertainTeed Triple Crown Award. During this Roofing Road Trips® conversation, WeatherSafe Restoration's Director of ...
Why perimeter edge metal deserves more attention
The Coffee Shops™. Perimeter edge metal plays a critical role in protecting low-slope commercial roofs from wind-driven failure. When discussing commercial roofing performance, perimeter edge metal is often treated as a finishing detail. That mindset can create significant risk for contractors and building owners alike, according to Jason Hildenbrand from ...
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