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Expert Conversations
The future of the ECA
By Emma Peterson. How women are paving a path forward for exterior contractors. This year, the Exterior Contractor Alliance (ECA) had a milestone moment when Lee Lipniskis, owner of Levello Construction, and Jewels DeCorsey, general manager at All Craft Exteriors, became the first women inducted to the ECA board! To ...
Reasons to recycle: Turn sustainability into opportunity
By Jenny Yu. Industry experts will share practical strategies for creating value for customers while supporting environmental goals. An upcoming RoofersCoffeeShop® Read Listen Watch® titled “How Roofers Win With Recycling” will explore how contractors can turn recycling from an afterthought into a strategic business advantage. Hosted by Megan Ellsworth, ...
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
Capturing knowledge and culture across business transitions
By Emma Peterson. Why succession planning is about more than retirement — it’s about people, knowledge and culture. For many small business owners, the goal is to create a legacy in their business that succeeds long after they retire. But the spot where many of these owners encounter issues is ...
Creciendo juntos construyendo comunidad y negocios en roofing
Por Alberto Torres. Contratistas comparten como las relaciones, la colaboración y el apoyo mutuo están impulsando el crecimiento dentro de la comunidad hispana. Durante este episodio de La Voz de los Ruferos, grabado en vivo durante el Business Building Workshop (BBW) de CertainTeed en Miami, la conversación tomo un rumbo ...
What you need to know about licenses
By Emma Peterson. Attorney Kyle Rea answers common questions about getting a roofing contracting license. In a new episode of Roofing Road Trips®, Megan Ellsworth had the chance to sit down with Kyle Rea, an attorney from Adams and Reese law firm, to ask him some of the most ...
Creating a culture of safety with Brad Beldon
By Service Alignment. The 2,400-meal standard: why safety is the foundation of roofing growth. In the commercial roofing world, discussions usually revolve around production numbers, backlogs and square footage. However, for a company to survive eighty years and scale to thousands of employees, the foundation must be built on something much stronger ...
Manufacturer reps help contractors turn technical support into jobsite confidence
By Jesse Sanchez. Luis Ramos explains why manufacturer representatives are most effective when contractors use them as an extension of the team. On this episode of Roofing Road Trips®, Megan Ellsworth spoke with Luis Ramos, territory manager for MuleHide in Southeast Florida, about the day-to-day value manufacturer representatives bring to ...
The power of roof restoration
By Emma Peterson. Industry experts break down what roof restorations are and why they are growing popular now. Roof restoration has grown to be the go-to alternative for traditional tear-offs and replacements. To help people learn more about what defines a restoration project and the key standards that guide a ...
