Expert Conversations
Extending building life starts with education and training
By Emma Peterosn. Why owner education, contractor training and proactive planning are just as important as the materials themselves when it comes to extending the life of a structure. As markets and budgets stay tight, finding affordable ways to extend the lifespan of a building has become the biggest priority ...
Designing with the tradesperson in mind
By The Coffee Shops®. How direct collaboration with technicians and tradespeople influences product development. The success of Veto Pro Pac was built on solving one tradesperson's challenge, but according to founder Roger Brouard, the company's growth has depended on understanding the needs of many different trades. During an episode ...
Finding color confidence in metal roofing
By The Coffee Shops®. How Sherwin-Williams simplifies color selection with curated palettes and design inspiration tools. Choosing a metal roof is a significant investment, and for many homeowners, selecting the right color can feel overwhelming. In a recent MetalCast™ podcast, Karen Edwards sat down with Brynn Wildenauer, senior architectural ...
Advocacy remains a roofing priority
By The Coffee Shops®. NRCA leaders say persistent workforce challenges make industry engagement more important than ever. During a recent episode of the Roofing Road Trips® podcast, National Roofing Contractors Association (NRCA) leaders offered their insights regarding the state of federal advocacy and why roofing professionals should remain engaged despite ...
Rethinking the traditional roofing conference
By Emma Peterson. MRCA is introducing a new event format focused on the relationships, conversations and practical education that help roofing professionals become stronger leaders. In a new episode of the Roofing Road Trips® podcast, Megan Ellsworth got the chance to talk to Megan Pope and Chris Daly about the Midwest Roofing ...
Why metal cladding testing starts long before installation
By The Coffee Shops®. Product performance testing helps ensure metal systems are designed for the conditions they will face. On an episode of MetalCast™, hosted by Megan Ellsworth, Jason Shumate, senior manager of project services, technical and warranty services at Carlisle Architectural Metals, explained why performance testing plays such a ...
How AI fits into a contractor’s tech stack
By Jesse Sanchez. Contractors can use artificial intelligence to strengthen existing technology, analyze business data and improve productivity while maintaining careful oversight. Artificial intelligence (AI) is moving quickly, but contractors do not need to overhaul their entire technology stack to begin exploring its potential. In this CoatingsTalk webinar hosted by ...
How successful contractors continue to raise the bar
By Jesse Sanchez. Pelican Roofing shares how relationships, education and a commitment to value are helping its team prepare for a changing roofing market. For Pelican Roofing, continued success means staying focused on relationships, investing in education and finding new ways to deliver value to homeowners. During a live episode ...
Coffee Conversations LIVE From METALCON 2026 Sponsored by MetalVue by Sherwin-Williams
October 8, 2026, at 11:30 a.m. PT/ 2:30 p.m. ET You won't want to miss this special Coffee Conversations®, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2026 in Orlando, Florida! Join us on day two of the show as we meet with industry leaders and experts from ...
Why roof underlayment shrinkage matters
By Jesse Sanchez. Understanding how synthetic underlayment responds to heat can help contractors identify potential risks before problems develop on the roof. Synthetic roof underlayment plays an important role as a secondary barrier of protection, but one characteristic can create problems long after installation: shrinkage. On this episode of Roofing ...
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