Business Boosters
Business Development is Not Marketing or Sales
By John Kenney, Cotney Consulting Group. John Kenney discusses the differences between business development, sales and marketing and why the difference matters. I often find that individuals and companies do not understand the function of business development. It is frequently confused with sales or considered part of marketing. However, when ...
Using Analytics to Drive Profits in Your Roofing Contracting Business – Part Two
By John Kenney, Cotney Consulting Group. Gain a competitive edge over competitors by collecting and analyzing data to optimize operations and improve customer satisfaction. In part one, we began by defining business goals and identifying the KPIs most relevant to achieving those goals. This section examines how to collect and analyze ...
What to Look Out for With the Rise of Subcontracting in Roofing
By Cayden Wemple. The roofing industry has turned to subcontractors for flexibility and profit, which poses some risks. Luckily, there’s an app to help contractors find qualified labor. Subcontracting in the roofing industry is experiencing a notable upward trend and this has been driven by multiple factors. Skilled roofers ...
Bad Habits: Breaking up is Hard to do
By The RIDGEPRO®. Here's how you can break your bad business habits. They say it takes 30 days of practice to break a bad habit and even longer to form a new one. Anyone who has tried to quit smoking can tell you it takes longer than a single month and often ...
Navigating Roofing Software Transitions
By Jobba. In today’s fast-paced business landscape, roofing companies often find themselves needing to transition from one software platform to another. Whether it’s adopting a new customer relationship management (CRM) system, project management software, or an all-in-one cloud-based solution, like Jobba, such transitions require careful coordination of resources and effective planning. This ...
Protect Your Business From Cyber Criminals
By Cayden Wemple. Cyber security is a major threat to construction businesses. These are the steps you should be taking to prepare for attacks. Based on recent findings by Statista, it is projected that the financial impact of cybercrime will surge to a staggering $23.84 trillion by the year ...
Who is Roof Hugger?
By Roof Hugger. From a notion to retrofit necessity, Roof Hugger continues to evolve and expand to create the best product for their customers. Editor’s note: President Dale Nelson of Roof Hugger reminisces about the start of their journey and growth of the company. Their ingenious and creative ideas were ...
Boost Your Roofing Business With the JobNimbus Peak Performance Report
By Anna Lockhart. The experts at JobNimbus have put together their 2023 report that covers key marketing, sales and company culture strategies in their YouTube video, Peak Performance: 2023 Roofing Industry Benchmarks for Success. JobNimbus is a customer relationship management (CRM) and project management software built for roofing professionals looking ...
Are You Utilizing Your Roofing Data To Make Good Business Decisions?
By Jobba. Learn how to assess your business data to make more informed decisions for your roofing company. Many business managers know how critical it is to analyze data and KPIs, or Key Performance Indicators, to see how their business is performing, but it can be difficult finding the right information. The ...
Why Your Customer’s Building Needs a Commercial Roof Coating
By Cayden Wemple. In addition to boosting aesthetic appeal, commercial roof coatings can also extend the lifecycle of a roof. Most low-slope roofs can greatly benefit from a commercial roof coating. These coatings provide many benefits for prolonging the life of a roof including protecting it from the ...
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