Business Boosters
Nail your niche and improve your roofing business
By Dani Sheehan. Make sure customers choose your company when searching for roofing solutions by distinguishing your brand in the industry. Standing out from the competition can be a challenge. You’d love to be able to offer the lowest prices or complete the project the fastest, but realistically this won’t ...
Network, learn and thrive alongside the Latino community
By Dani Sheehan. Take a gamble on this roofing summit and connect with industry experts to boost your knowledge and grow your business! Win big at the 2024 GAF Southwest Latinos in Roofing Summit and Expo on Thursday, September 19, 2024, at the WinStar World Casino in Thackerville, Oklahoma! This ...
A guide to choosing the perfect metal roof color
By Katelyn Bilicich, RoofSnap. Helping your customers select a color for their metal roof can dramatically impact their home’s appearance, energy efficiency and durability. After using RoofSnap’s new metal solution to accurately measure and estimate your customer’s roof, and securing the job, you’ll want to assist them in choosing the ...
Investing in long-term solutions and clients
By Emma Peterson. From longer-lasting products to building strong client relationships, taking the extra time is well worth it. In Season 6, Episode 9 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Rudy Gutierrez, the president and CEO of Shell Roofing Solutions in California. This company services all ...
The art of cross-selling and upselling
By Lauren Miller, JobNimbus. Boost your revenue by tapping into the power of your existing customers. In a world where customer trust is gold, how do you turn every client interaction into an opportunity? The answer lies in mastering the art of cross-selling and upselling. These two powerful sales techniques ...
Why associations are worth investing in
By Emma Peterson. From providing resources to supporting your personal growth, association memberships can benefit you and your business! Associations are a huge part of how the roofing industry operates. From providing safety and training guidelines to advocating for policies, there are many ways associations can help the roofing industry ...
The bedrock of true accountability
By Carroll Consulting Group. When principles shape performance, fairness follows. In today’s fast-paced business environment, where decisions can be clouded by personal biases and long-standing relationships, it’s easy to lose sight of what truly matters. Yet, at the core of every successful and fair organization lies a set of ...
The key to success between roofing contractors and consultants
By Jesse Sanchez. Industry experts emphasize the importance of building relationships to foster growth. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Ron Harriman, a veteran in the roofing industry and representative from Benchmark, who shared valuable insights on the evolving relationship between roofing ...
Maximizing talent acquisition through the H-1B Visa program
By Jesse Sanchez. How construction companies can leverage H-1B visas to secure specialized talent. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mary Kate Fernandez of Adams and Reese, who provided valuable insights into the H-1B Visa program and how it can be a game-changer for ...
Building a happy and healthy workplace
By Caitlin Plante, WRYKER Construction Supply. Back injuries are unfortunately common in the construction industry, but there are steps that can be made to lower the risk for your team and your business. Research has shown that one out of every one hundred construction workers will lose a week of ...
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