UP TO THE MINUTE
Business Boosters
A remedy for aging infrastructure
By Greenwood Industries. Reroofing and historic preservation for building envelopes. Nearly half of all U.S. commercial buildings were constructed before 1980, and many are now reaching a point where major systems require replacement or restoration. As these systems age, roof assemblies, masonry façades and waterproofing systems that have performed for decades begin ...
Fast response wins more roofing jobs
By Jesse Sanchez. Roofing contractors can improve close rates and increase revenue by reducing lead response times from hours to minutes. Key Takeaways: Leads contacted within 5 minutes are 21x more likely to convert than those contacted after 30 minutes 78% of customers choose the first contractor to respond, regardless ...
Housing market signals: Why roofing contractors need to watch home sales, rentals and housing trends
By Heidi J. Ellsworth. Understanding housing trends can help roofing contractors better prepare for what is coming next. One of the smartest things roofing contractors can do to better predict future business is to pay attention to what is happening in the housing market. While roofing often feels insulated from economic ...
A look at NFRC’s career services
By Emma Peterson. Resources designed to help build the roofing workforce of the future. According to 2025 research conducted by the National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills shortages are already restricting the amount of work they can ...
4 tips to take control of your data
By Dani Sheehan. Learn how to create smarter strategies for aligning your people, processes, data and technology into a cohesive system. From CRMs and estimating software to project management platforms and accounting tools, digital solutions promise to make operations smoother and more efficient. But as many contractors discover, adopting more ...
Client communication in 2026
By Lori Jerome, PABCO Roofing Products. How roofing contractors can meet modern homeowner expectations in terms of communication. In general, the world used to move slower. Where you once had to wait for letters to arrive by mail carrier, today a text message takes less than a minute to ...
The operational habits that separate profitable contractors from busy ones
By Cotney Consulting Group. Busy seasons will always come and go. The companies that last are the ones that build habits strong enough to handle the pressure. Being busy has never been the same thing as being profitable. Yet many contractors confuse the two. They measure success by backlog, trucks ...
From broad reach to precision: The shift to Targeted Account Marketing (TAM)
By Isabel Refford, Creativate. By aligning messaging and outreach, TAM helps companies build stronger connections with key decision-makers. Breaking through today’s crowded marketing environment is becoming increasingly difficult for any company looking to appeal to multiple target personas. Broad campaigns often suffer from diluted messaging, making it even harder to ...
Bain & Irvine retains NFRC Craft Roofer status
By The Coffee Shops™. Upholding this recognition reinforces heritage roofing excellence in Scotland. Historic buildings require specialist knowledge, traditional craftsmanship and a deep respect for the materials and methods that have protected them for generations. Bain & Irvine Ltd. recently renewed its place on the National Heritage Roofing Contractors Register, ...
Lessons from lifetime roofers
By Emma Peterson. What Pat Hiltman and Joe Sorrentino have seen the industry learn over the years. While at the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, Heidi J. Ellsworth had the opportunity to host two industry veterans on our sound stage – Pat Hiltman and Joe Sorrentino. ...
