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Business Boosters
Unlock the power of referrals
By gFour Marketing. Roofing referral programs can drive high-quality leads and lasting growth for your business. Word-of-mouth marketing is still one of the most powerful tools in the roofing industry, and a well-designed referral program can turn happy customers into your most valuable sales team. By leveraging referrals, you can attract high-quality ...
RT3 member STG announces open registration and speaker lineup for TRANSFORM 25
Check out the incredible speaker lineup and register for STG’s annual conference. Sales Transformation Group (STG), provider of the premiere sales coaching and training platform for the trades, today announced the speaker lineup and officially opened registration for TRANSFORM 25, its annual growth conference to be held in April at the ...
Tools and tactics for business management success
By Corey Mann, Leap. Optimize operations, boost efficiency and drive long-term growth with the right tools and technology. From estimating jobs accurately to streamlining workflows and improving customer experience, strong business management lays the foundation for a sustainable company and a loyal customer base. By implementing smart strategies and leveraging technology like ...
More than simply painting a roof
By MuleHide. Learn about six key steps for any successful coating job. More building owners are looking for cost-effective options for their properties and choosing coatings for their variety of benefits, including durability, effectiveness and lack of disruption to daily operations. This growth of interest means there is a higher demand than ...
Setting up a successful project: The staging space
By Emma Peterson. Western Colloid shares a variety of tips and tricks in this video to help you understand what a properly set up job site looks like. Western Colloid is a great resource in the coatings industry. With over 50 years of experience, their expert team has seen it all and ...
Take your low-slope knowledge up a level
By Emma Peterson. Make sure to like, comment, subscribe and expand your understanding through this incredible resource. If you’re in the roofing industry or simply want to expand your knowledge of low-slope roofing, Western Colloid's YouTube channel is a must-watch. With over 100 videos, there’s something for everyone, whether you’re looking for ...
One industry, many career options
By Emma Peterson. Introducing students to commercial roofing through the SkillsUSA competition. Encompassing more than 400,000 individuals, SkillsUSA is the number one development organization for the trades. SkillsUSA is organized around regional, state and national contests that encourage the best from participating industry leaders, students and instructors. Included in the contests are ...
How to recruiter-proof your roofing company
By Dani Sheehan. Roofing Talent America offers four lessons to help you retain the best talent in the industry. Reputation is everything, and especially in the roofing industry. You probably already look at how your brand reaches your customer base – constantly developing what you stand for and why you’re the right ...
El juego infinito
Por Jessica Bravo. El valor de jugar el juego infinito en el sector de la techadura. El equipo de RoofersCoffeeShop en español hizo su primera aparición en el IRE 2025. El equipo recorrió el evento, realizó entrevistas en el piso y asistió a clases. Una de las clases ...
5 steps to improving your service calls
By John Kenney, Cotney Consulting Group. The key to success is not always new leads but maximizing the ones you already have. Lead generation is often the name of the game in the roofing industry, and it is an incredibly important part of running a successful contracting business. But you can also ...
