UP TO THE MINUTE
Business Boosters
The countdown to FRSA’s convention is on!
By Emma Peterson. Get ready for FRSA’s 103rd Convention and Expo this June! Every year, the Florida Roofing and Sheet Metal Association (FRSA) hosts the largest regional roofing show in the country. This year the event is happening at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida from June 4 ...
Cotney Consulting is now offering an estimate training in Spanish
By Jessica Bravo. Learn how to improve crew efficiency, master labor tracking and monitor job costs all in Spanish. Cotney Consulting is a consulting firm that specializes in roofing, offering tailored SOPs, systems and growth strategies. In addition to operations and performance consulting, they provide Smartsheet solutions and ...
Start the spring season strong
By MuleHide. Winter’s over — now’s your chance to share with your customers how they can get their roofs in top shape. Editor’s note: Share this information about the value of routine inspections and preventative maintenance with your customers. Winter has passed, but it may have left a few surprises overhead. Before warm ...
7 tips for entering the roof maintenance sector
By John Kenney, Cotney Consulting Group. Learn how to diversify your business and improve your revenue by offering commercial roof maintenance. When you think about working in the roofing industry, many people imagine tearing down old, damaged roofs and replacing them with stunning, new systems. And while reroofing is a ...
The power of being heard
By Matt Landry, Red Dog’s Roofing. The simplest way to add value to someone's life is often the most overlooked. We live in a world full of noise — constant notifications, endless scrolling and conversations that rarely go beyond surface level. But what if the most powerful thing you could do for ...
Is your marketing tech stack ready to level up?
By Michelle Jones, Creativate. The right tools, when working together seamlessly, can streamline your workflow, cut costs and drive real, measurable growth. For many businesses, the marketing tech stack has quietly ballooned into a tangled web of overlapping tools, forgotten subscriptions and missed opportunities. What once felt cutting-edge can quickly become clunky, ...
6 ways to grow your service department
By Dataforma. Learn how to improve your roofing company’s service offerings and foster business growth. Word-of-mouth is an incredibly powerful marketing tool, especially in industries like roofing. Whether it’s talking to a family member or looking online for reviews, fostering a good reputation with positive feedback from existing customers is a powerful ...
The art of roof estimating
By John Kenney, Cotney Consulting Group. Navigating the roofing estimating process from bid package to final price. Accurate construction estimating is an essential skill for roofing contractors, ensuring that every project is completed within budget and on schedule. The estimating process involves a series of systematic steps designed to capture all potential ...
Provide homeowners with your financing options instantly
By Dani Sheehan. As part of the Instant Roofer contractor network, you control your material offerings, pricing and now, even your financing options. Are you taking advantage of Instant Roofer’s paid exclusive leads and the benefits that come with joining their network? Instant Roofer offers powerful tools to streamline your sales process ...
Stop leaving money on the roof
By John Kenney, Cotney Consulting Group. Most roofing companies are sitting on untapped profit — they just don’t know it yet. Most roofing contractors think growth means more jobs, more crews and more chaos. But the real profit booster? It’s hidden in plain sight — your service calls. Every time your crew ...
