Business Boosters
Housing market signals: Why roofing contractors need to watch home sales, rentals and housing trends
By Heidi J. Ellsworth. Understanding housing trends can help roofing contractors better prepare for what is coming next. One of the smartest things roofing contractors can do to better predict future business is to pay attention to what is happening in the housing market. While roofing often feels insulated from economic ...
A look at NFRC’s career services
By Emma Peterson. Resources designed to help build the roofing workforce of the future. According to 2025 research conducted by the National Federation of Roofing Contractors (NFRC), “52% of roofing businesses report recruitment difficulties and 65% say skills shortages are already restricting the amount of work they can ...
4 tips to take control of your data
By Dani Sheehan. Learn how to create smarter strategies for aligning your people, processes, data and technology into a cohesive system. From CRMs and estimating software to project management platforms and accounting tools, digital solutions promise to make operations smoother and more efficient. But as many contractors discover, adopting more ...
Client communication in 2026
By Lori Jerome, PABCO Roofing Products. How roofing contractors can meet modern homeowner expectations in terms of communication. In general, the world used to move slower. Where you once had to wait for letters to arrive by mail carrier, today a text message takes less than a minute to ...
The operational habits that separate profitable contractors from busy ones
By Cotney Consulting Group. Busy seasons will always come and go. The companies that last are the ones that build habits strong enough to handle the pressure. Being busy has never been the same thing as being profitable. Yet many contractors confuse the two. They measure success by backlog, trucks ...
From broad reach to precision: The shift to Targeted Account Marketing (TAM)
By Isabel Refford, Creativate. By aligning messaging and outreach, TAM helps companies build stronger connections with key decision-makers. Breaking through today’s crowded marketing environment is becoming increasingly difficult for any company looking to appeal to multiple target personas. Broad campaigns often suffer from diluted messaging, making it even harder to ...
Bain & Irvine retains NFRC Craft Roofer status
By The Coffee Shops™. Upholding this recognition reinforces heritage roofing excellence in Scotland. Historic buildings require specialist knowledge, traditional craftsmanship and a deep respect for the materials and methods that have protected them for generations. Bain & Irvine Ltd. recently renewed its place on the National Heritage Roofing Contractors Register, ...
Lessons from lifetime roofers
By Emma Peterson. What Pat Hiltman and Joe Sorrentino have seen the industry learn over the years. While at the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, Heidi J. Ellsworth had the opportunity to host two industry veterans on our sound stage – Pat Hiltman and Joe Sorrentino. ...
Why distilleries and breweries are choosing metal building systems
By The Coffee Shops™. An MBMA report highlights how metal building systems support production, design and expansion for beverage facilities. The craft beverage industry continues to expand across the United States, creating new opportunities for facilities designed to support production, retail experiences and future growth. According to the “Distilleries ...
Smart hiring requires the right partner
By Teresa Ramirez, Southeast Staffing Agency. In an unstable labor market, recruiting smart is no longer optional. Finding capable, bilingual, motivated workers who are open to temporary or permanent relocation is a major advantage for companies operating across multiple cities and states. Having a mobile workforce allows businesses to stay agile, responsive ...
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