New six-course program helps contractors close communication gaps, retain top talent and strengthen safety and performance across bilingual teams. 

The National Roofing Contractors Association (NRCA) and The GLO Group today announced the launch of the Executive Leadership Bilingual Pilot Program, a six-course leadership development initiative built to help roofing companies bridge communication gaps between executives and Hispanic field teams while developing the industry's next generation of field leaders.

To introduce the program, NRCA and The GLO Group will host a complimentary live webinar on Thursday, August 20, at 1:00 p.m. CDT. Contractors can register here.

Hispanic employees make up a substantial share of the roofing workforce, and many companies are recognizing that language differences, cultural disconnects and inconsistent leadership development quietly erode productivity, safety, retention and profitability. The pilot program was created to give contractors practical, field-ready strategies for closing that gap. 

"One of the biggest misconceptions I see is that communication challenges are simply a language issue. In reality, they're a leadership issue," said Monica Vornbrock, co-founder and chief innovation & transformation officer of The GLO Group. "Companies already have talented Hispanic employees with the potential to become exceptional leaders, but too often they haven't been given the tools, coaching or opportunities to grow. That's why we built this pilot program with NRCA, to help roofing companies develop stronger leaders, sharpen communication and build more aligned, high-performing teams."

The program is co-facilitated by Vornbrock, who brings expertise in leadership development, team alignment, bilingual operations and effective communication,  longside Lorna Rojas, a specialist in human resources, recruitment, Hispanic training and OSHA safety practices and Chris Navarro, NRCA’s specialist in bilingual workforce development, Hispanic leadership pathways and field-focused training initiatives.

“The roofing industry is facing a real workforce shortage, and Hispanic field talent represents one of our best opportunities to build the next generation of supervisors and site leaders," said Navarro, NRCA manager of membership sales and Spanish relations, NRCA. "This program gives our members practical tools to develop that talent and close communication and safety gaps on the jobsite, that's a direct return on investment for any contractor.

Built for decision-makers, not just HR
The six-course program was developed for owners, executives, operations leaders, HR professionals and managers responsible for leading diverse teams. Rather than treating language as the core issue, it equips leaders with tools to build alignment from the executive office to the jobsite. Participants will learn how to:

• Develop confident Hispanic supervisors capable of leading high-performing crews
• Reduce costly communication breakdowns that contribute to rework, delays and safety incidents
• Build trust, accountability and psychological safety across multilingual teams
• Improve retention by creating stronger leadership pathways for Hispanic employees
• Increase adoption of technology, systems and AI through people-centered leadership practices
• Create greater consistency in how crews execute work, regardless of language or cultural background

The curriculum spans six interactive courses, including Leadership in Two Languages: Elevating Hispanic Supervisors, Psychological Safety & Cultural Trust in  Roofing Environments and Modern Tools, Traditional Values: AI + People-Centered Leadership, bridging the gap between executive strategy and field execution.

Webinar details

• During the August 20 session, attendees will:
• Learn why bilingual leadership has become a competitive advantage for roofing companies
• See how stronger leadership directly impacts safety, productivity, engagement and 
• profitability
• Get a first look at the six-course curriculum
• Meet facilitators Monica Vornbrock, Lorna Rojas and Chris Navarro
• Participate in a live Q&A

Register for the free webinar.

Program pricing
As part of this partnership, NRCA members receive preferred pricing.
NRCA Members

• $195 per individual course
• $875 for the complete six-course program

Non-Members

• $295 per individual course
• $1,325 for the complete six-course program

Contractors can enroll in the program here. 

About The GLO Group
The GLO Group is a leadership development and organizational consulting firm serving the roofing and construction industries. Through executive coaching, organizational strategy, leadership development, bilingual workforce initiatives and team alignment, The GLO Group helps companies build stronger leaders, healthier cultures and more profitable businesses. Learn more at www.glogroup.com.

About the National Roofing Contractors Association
The National Roofing Contractors Association is one of the construction industry's leading trade associations, representing roofing professionals throughout the United States. NRCA provides education, advocacy, technical resources, workforce development and industry-leading programs that help contractors build stronger businesses and advance the roofing profession. Learn more at www.nrca.net.

By Jesse Sanchez. 

This six-course initiative helps contractors develop Hispanic field leaders and improve communication, safety and retention. 

The National Roofing Contractors Association (NRCA) and The GLO Group have launched the Executive Leadership Bilingual Pilot Program, a six-course initiative focused on strengthening communication between roofing executives and Hispanic field teams. The program was created to help contractors address language differences, cultural disconnects and inconsistent leadership development that can affect productivity, safety, retention and profitability. Its curriculum is intended for owners, executives, operations leaders, human resources professionals and managers responsible for leading diverse teams. 

“One of the biggest misconceptions I see is that communication challenges are simply a language issue. In reality, they're a leadership issue,” said Monica Vornbrock, co-founder and chief innovation and transformation officer of The GLO Group. 

Monica is co-facilitating the program with Lorna Rojas, a specialist in human resources, recruitment, Hispanic training and Occupational Safety and Health Administration (OSHA) safety practices and Chris Navarro, NRCA’s manager of membership sales and Spanish relations. 

The interactive courses will address leadership development, psychological safety, cultural trust and the use of modern tools. Topics include “Leadership in Two Languages: Elevating Hispanic Supervisors,” “Psychological Safety and Cultural Trust in Roofing Environments” and “Modern Tools, Traditional Values: AI + People-Centered Leadership.” 

Participants will learn strategies for developing Hispanic supervisors, reducing communication breakdowns, improving employee retention and creating greater consistency across multilingual crews. The program also examines how people-centered leadership can support the adoption of technology, systems and artificial intelligence. 

NRCA and The GLO Group will introduce the curriculum during a complimentary live webinar Thursday, August 20, at 1 p.m. CT. The session will include an overview of the six courses, introductions to the facilitators and a live question-and-answer period. 

Learn more about the Executive Leadership Bilingual Pilot Program and register for the free webinar through The GLO Group!

Por Jesse Sanchez, traducido por Jessica Bravo.  

Una nueva iniciativa de seis cursos ayudará a los contratistas a desarrollar líderes hispanos en el campo y fortalecer la comunicación, la seguridad y la retención de talento. 

National Roofing Contractors Association (NRCA) y The GLO Group lanzaron el Executive Leadership Bilingual Pilot Program, un programa de seis cursos diseñado para fortalecer la comunicación entre los líderes de las empresas de roofing y los equipos hispanos en el campo. La iniciativa fue creada para ayudar a los contratistas a superar las barreras del idioma, reducir las diferencias culturales y fortalecer el desarrollo de liderazgo, factores que pueden impactar la productividad, la seguridad, la retención de empleados y la rentabilidad de una empresa. El programa está dirigido a propietarios de empresas, ejecutivos, líderes de operaciones, profesionales de recursos humanos y gerentes que supervisan equipos diversos. 

"Uno de los conceptos erróneos más comunes que encuentro es pensar que los problemas de comunicación se deben únicamente al idioma. En realidad, son un problema de liderazgo," comentó Monica Vornbrock, cofundadora y directora de Innovación y Transformación de The GLO Group. 

Monica impartirá el programa junto con Lorna Rojas, especialista en recursos humanos, reclutamiento, capacitación para la comunidad hispana y prácticas de seguridad de la Occupational Safety and Health Administration (OSHA), así como Chris Navarro, gerente de ventas de membresías y relaciones en español de la NRCA. 

Los cursos interactivos abordarán temas como el desarrollo de liderazgo, la seguridad psicológica, la confianza cultural y el uso de herramientas modernas. Entre los módulos se encuentran "Liderazgo en Dos Idiomas: Impulsando a los Supervisores Hispanos," "Seguridad Psicológica y Confianza Cultural en Entornos de Roofing" y "Herramientas Modernas, Valores Tradicionales: IA y Liderazgo Centrado en las Personas." 

Los participantes aprenderán estrategias para desarrollar supervisores hispanos, reducir los problemas de comunicación, mejorar la retención de empleados y generar mayor consistencia entre cuadrillas multilingües. Además, el programa explora cómo un liderazgo centrado en las personas puede facilitar la adopción de nuevas tecnologías, sistemas e inteligencia artificial. 

NRCA y The GLO Group presentarán el programa durante un webinar gratuito en vivo el jueves 20 de agosto a la 1:00 p.m. hora del Centro. La sesión incluirá una introducción a los seis cursos, la presentación de los instructores y un espacio de preguntas y respuestas en vivo. 

Conozca más sobre el Executive Leadership Bilingual Pilot Program e inscríbase al webinar gratuito a través de The GLO Group.

Por Emma Peterson, traducido por Alberto Torres. 

Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. 

RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la Western Roofing Expo (WRE). Reconocida como uno de los principales eventos regionales de techado e impermeabilización en Estados Unidos, la WRE es una exposición organizada por la Western States Roofing Contractors Association (WSRCA). El evento se llevará a cabo del 27 al 29 de septiembre en el hotel Paris Las Vegas y contará con educación, oportunidades para establecer contactos y mucho más.

Los cinco (5) afortunados ganadores de nuestro concurso recibirán un paquete con valor de $500.00 para asistir al evento (viaje y hospedaje no incluidos). Este paquete incluye acceso a: 

• Sesiones de Western Roofing en español: ¡Este año, el evento contará con cuatro seminarios y dos sesiones de almuerzo y aprendizaje impartidas en español! Los temas van desde cómo contratar al equipo de techado adecuado hasta cómo maximizar las reclamaciones de seguros comerciales. Además, la increíble lista de presentadores incluye a Amparo Sancen de Latinos En Roofing, Monica Vornbrock de The GLO Group e Imelda Perez de CertainTeed. 
• Sesiones educativas: En cuanto a las sesiones educativas en inglés, el evento de este año contará con cuatro bloques diferentes. 
  • El primer bloque (de 8:45 a.m. a 10:00 a.m. el lunes 28 de septiembre de 2026) contará con una variedad de presentadores, incluida Heidi J. Ellsworth de The Coffee Shops™. 
  • Entre los aspectos destacados del segundo bloque (de 10:15 a.m. a 11:30 a.m. el lunes 28 de septiembre de 2026) se encuentran la sesión sobre estimaciones de John Kenney de Cotney Consulting y la clase sobre mitigación de riesgos de Trent Cotney de Adams and Reese. 
  • En el tercer bloque (de 8:45 a.m. a 10:00 a.m. el martes 29 de septiembre de 2026), no querrás perderte la mesa redonda sobre techado del Comité de Jóvenes Profesionales de Roofing de WSRCA, dirigida por Rachel Garcia de Malarkey Roofing Products, así como la charla sobre salud mental de Paul Reed de Roofers in Recovery. 
  • Y en el cuarto bloque (de 10:15 a.m. a 11:30 a.m. el martes 29 de septiembre de 2026), nuestros amigos Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) y Tracey Donels (Service First Solutions) presentarán sesiones informativas y dinámicas. 
• Piso de exhibición: Como siempre, el piso de exhibición promete ser una gran oportunidad para conocer las últimas innovaciones y las tecnologías más recientes de la industria, con demostraciones de productos cada hora. Y, como ya es tradición, los profesionales del techado podrán recorrer el piso de exhibición de manera gratuita, lo que lo convierte en una oportunidad inigualable para conectar con otros profesionales de la industria. 
• Almuerzo legislativo: El primero de los dos almuerzos que se llevarán a cabo durante el evento de este año estará a cargo de Craig Brightup de The Brightup Group y Chad Collins de la National Roofing Contractors Association (NRCA). Durante esta sesión se analizarán cambios y acontecimientos importantes que están ocurriendo en Washington, D.C., y que tienen un impacto en la industria del techado. 
• Almuerzo anual: En cuanto al segundo almuerzo, esta será tu oportunidad de escuchar a la conferencista principal de WRE 2026, Shereen Thor. Shereen es una comediante que se convirtió en coach profesional, y su conferencia será un gran recurso para profesionales y dueños de negocios en cualquier etapa de sus carreras. 

¿Quieres tener la oportunidad de ganar acceso a todo esto e impulsar tu negocio en WRE 2026? ¡Participa en el concurso Spin to Win de RoofersCoffeeShop y Western Colloid! El concurso cerrará el 22 de agosto de 2026 y los ganadores se anunciarán en vivo durante el episodio de Weekly Blend del 24 de agosto de 2026. 

By Emma Peterson. 

Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. 

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more. 

The five (5) lucky winners of our contest will be given an all-inclusive package ($500.00 value, travel and hotel not included) to the show. This package includes access to:  

• Western Roofing en Español sessions: This year’s show will have four seminars and two lunch-and-learn sessions taught in Spanish! Topics range from hiring the right roofing team to maximizing commercial claims. And the incredible speaker list includes Amparo Sancen of Latinos En Roofing, Monica Vornbrock of the GLO Group and Imelda Perez from CertainTeed. 
• Educational sessions: As for the English-language education sessions, this year’s show boasts four different blocks of session.  
  • The first block (8:45 a.m. – 10:00 a.m. on Monday, September 28, 2026) will feature a variety of speakers including The Coffee Shops™’ own Heidi J. Ellsworth!  
  • Some highlights of block two (10:15 a.m. – 11:30 a.m. on Monday, September 28, 2026) include John Kenney of Cotney Consulting’s estimating session and Trent Cotney of Adams and Reese’s risk mitigation class.  
  • In block three (8:45 a.m. – 10:00 a.m. on Tuesday, September 29, 2026), you’ll want to make sure to catch the WSRCA Young Roofing Professionals Committee’s roofing roundtable, led by Malarkey Roofing Products’ Rachel Garcia as well as Paul Reed of Roofers in Recovery’s mental health talk.  
  • And in block four (10:15 a.m. – 11:30 a.m. on Tuesday, September 29, 2026), our friends Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) and Tracey Donels (Service First Solutions) will all be hosting informative and engaging sessions. 
• Trade show floor: As always, the trade show floor promises to be a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. And, per tradition, roofers will walk free on the show floor – making it an unmatched opportunity for peer-to-peer networking.  
• Legislative luncheon: The first of the two luncheons that will be held at this year’s show, the legislative luncheon will be hosted by Craig Brightup, The Brightup Group, and Chad Collins, National Roofing Contractors Association (NRCA). It will dive into key changes and developments happening in Washington, D.C. that relate to roofing. 
• Annual luncheon: As for the second luncheon, this is your opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach whose keynote will be a great resource to professionals and business owners in all parts of their careers. 

Want a chance to win access to all that and boost your business at WRE 2026? Enter the RoofersCoffeeShop and Western Colloid Spin to Win contest! The contest will close August 22, 2026, and announced live on the August 24, 2026 Weekly Blend episode. 

Por Jessica Bravo. 

Involucrándose, participando y alzando la voz marca la diferencia en la industria y más allá. 

En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Monica Vornbrock de The GLO Group y Lorna Rojas de Tremco, ambas miembros activas de National Women in Roofing y su iniciativa Conexión Hispana, sobre su experiencia participando en Roofing Day en Washington, D.C. 

Cada año, National Roofing Contractors Association organiza Roofing Day con el objetivo de reunir a profesionales de la industria con miembros del Congreso para dialogar sobre los desafíos que enfrentan. Este año, los temas principales incluyen la escasez de mano de obra y la vivienda asequible. 

La conversación destaca la importancia de la representación, la comunidad y el impulso para que más profesionales hispanohablantes y mujeres participen activamente en la construcción del futuro de la industria del techado. 

Ambas dicen que participar en eventos como Roofing Day es clave para generar un impacto real en la industria. Como explica Lorna, “para que la industria avance, tiene que haber comunicación en ambas direcciones. Tenemos que participar, dar nuestra opinión y ser parte del proceso para que realmente nos puedan apoyar” y Monica agrega que “cuando te mantienes informada y participas, tu voz importa. Las organizaciones están escuchando pero tienes que presentarte y compartir lo que está afectando a tu mercado.” 

Durante el mes de marzo, como preparación para Roofing Day, escuchamos a nuestros Influencers En Español reflexionar sobre la importancia de este evento. Como explica Carlos Rodríguez, “Nuestra voz tiene un impacto que va mucho más allá de los techos que construimos o reparamos,” mientras que otros también destacan que “en donde no estamos, no somos vistos” y que “las voces siempre hacen falta,” reforzando la idea de que no podemos generar un cambio si no participamos ni usamos nuestra voz. 

Escucha este episodio para entender la importancia de presentarte, porque cada voz cuenta y ahora es el momento de alzarla.

Por Jessica Bravo. 

Aprende cómo usar la inteligencia artificial como herramienta y no tenerle miedo.  

En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Monica Vornbrock dé The GLO Group sobre cómo la inteligencia artificial (AI) está ganando espacio dentro de la industria de techos y construcción. Durante la conversación, Monica explica cómo contratistas y dueños de negocios pueden comenzar a usar herramientas de AI para mejorar la comunicación, ahorrar tiempo y fortalecer sus operaciones diarias. 

En los últimos años, AI se ha convertido en uno de los temas más discutidos dentro de muchas industrias, incluyendo roofing. Monica menciona cómo esta tecnología ha tomado protagonismo en muchas conversaciones y por qué es importante entender el rol que está jugando actualmente. Como ella misma dice, “AI no nos va a reemplazar, pero una persona que sepa usar AI nos va a reemplazar.” Y agrega que, como “AI no se va a ir a ningún lado”, lo mejor es “adoptarlo y aprender cómo usarlo a nuestro favor.” 

Después de ver todas las herramientas y beneficios que AI puede ofrecer, junto con el miedo que muchas personas todavía sienten, Monica decidió crear un curso práctico que puede completarse en solo 90 minutos. El curso, titulado “IA para la industria de techos y construcción: De la curiosidad a la confianza en 90 minutos”, está diseñado para personas que quieren comenzar a explorar cómo la inteligencia artificial puede ayudar a su negocio de una manera práctica y accesible. 

El objetivo del curso es crear confianza en un tema donde todavía existen muchas dudas. Además, los miembros del R-Club de RoofersCoffeeShop pueden aprovechar un discount code especial para acceder al curso. Codigo de descuento: RCS26 

Aunque Monica habla sobre todos los beneficios y oportunidades que AI ofrece, también enfatiza la importancia de usar estas herramientas con precaución. “La privacidad es una de las cosas más importantes con AI,” explica. También recomienda, “No poner información personal, no poner información de nuestra compañía,” y recuerda que “no hay suficientes reglas y regulaciones todavía, entonces uno tiene que protegerse uno mismo.” 

Escucha el episodio completo para aprender cómo aprovechar estas herramientas, ahorrar tiempo y mejorar procesos, mientras tomas las precauciones correctas al usar AI en tu negocio.

By Jenny Yu.  

TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. 

TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, business development manager, sat down with Karen Edwards at The Coffee Shops™ Sound Stage, sponsored by SRS Distribution.  

At trade shows like IRE, conversations at the TRA Snow and Sun booth often involve contractor education. “With snow retention, we've had questions like: what is this? Why would you want to keep the snow on the roof? How does this function? Are we wanting it to melt? Are we wanting it to fall off in smaller pieces? What is the goal?” Mindy said. “Being able to answer those questions for contractors is a lot of fun.” 

To add to the fun, TRA Snow and Sun set up a trucker hat bar at their booth, inviting attendees to decorate hats with a variety of patches. “They’re customizable,” Ben said. “People are having fun with all the patches.” 

The hats also engaged people who normally wouldn’t stop at their booth. “We've had a lot more conversations with contractors who would see snow and they'd be like, ‘Oh, I'm in Texas or I'm in Florida. I'm not going to stop here,’” Mindy shared. “With the hat bar, we've had that opportunity to talk to them about some of the other products that we manufacture that are not snow retention. That opens up other doors as well.” 

On top of representing TRA Snow and Sun, Mindy discussed her involvement with the National Women in Roofing (NWIR). “I am going to be the chair of the virtual council, and we are doing our kickoff call February 10 with Melissa Chapman of The GLO Group,” Mindy said. “It'll be fun to be able to kick off this council and really provide that support for women and men in roofing who maybe don't have a local council near them.” 

Watch the Soundstage interview and check out our interview at their booth to learn more about what TRA Snow and Sun is doing in 2026! 

RCS Influencers celebrate their tenth year of giving back to the roofing industry. 

The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®.  

Each month, Influencers weigh in on timely topics impacting their respective industries, from technology strategy and diversifying services to leveraging associations, immigration compliance and workforce disruptions. RoofersCoffeeShop delivers these perspectives through interviews, videos and articles. The Influencers represent all facets of the roofing industry, including contractors, associations, manufacturers and service providers. Their insights are featured in dedicated website sections, amplified across social media and highlighted in our weekly eNews, Week in Roofing. 

“Our mission has always been to amplify the voices of professionals who are shaping the future of the trades,” said The Coffee Shops President and CEO Heidi J. Ellsworth. “As we celebrate the ten-year anniversary of the RCS Influencers, we are proud of the impact this community has made by sharing real-world expertise, tackling today’s challenges and helping move the industry forward.” 

 We are proud to announce the following 2026 RoofersCoffeeShop Influencers: 

• Trent Cotney – Adams & Reese 
• Rich Carroll – Carroll Consulting Group 
• Melissa Chapman – The GLO Group 
• Tammy Hall – Hall & Company  
• John Kenney – Cotney Consulting Group 
• Allison Woslager – Integrity PNW 
• Erica Reed – Elite Roofing Solutions 
• Ashley and Seth Pietsch – Integrity Insurance & Bonding Inc. 
• Randy Chaffee – Source One Marketing 
• Wendy Marvin – Matrix Roofing and Home Solutions 
• Will Lorenz – General Coatings 
• Bridget Wilson – Cardinal Roofing 
• Aaron Weinstein – Terial  
• Katie Clymer – Armored Roofing 
• Gottron Group 

Find more information on the 2026 RCS Influencers.

About RoofersCoffeeShop 

As an award-winning website and online community, RoofersCoffeeShop is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop.com is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com. 

About The Coffee Shops 

Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four Coffee Shops, RoofersCoffeeShop, MetalCoffeeShop®, CoatingsCoffeeShop®, OutdoorCoffeeShop™ and their sister site AskARoofer™, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. The Coffee Shops also feature strong microsites with RoofersCoffeeShop.ca, RoofersCoffeeShop.uk and En Español. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are “Where the Industries Meet!” For more information, visit www.thecoffeeshops.online. 

By Jesse Sanchez. 

Certified coaches bring bilingual, industry-specific support to roofing companies, and the ROI speaks for itself. 

In this episode of the Roofing Road Trips® podcast, host Karen Edwards wraps up a compelling conversation with Melissa Chapman and Monica Vornbrock of The GLO Group, digging into the real-world impact of coaching within the roofing industry. While early parts of the episode lay out the foundations of coaching versus consulting, the conversation hits high gear in the final segment, revealing what sets The GLO Group apart and why roofing companies are taking notice. 

As certified professional coaches and longtime roofing insiders, Melissa and Monica say their coaching model isn’t one-size-fits-all. They’ve tailored it to meet the evolving demands of field and office teams, individual leaders and entire departments across the industry. One standout element? Their bilingual capabilities. Melissa shared, “To have the benefit of having an English-speaking and a Spanish-speaking coach on staff, it identifies what's really going on in our industry.” 

But it's not just about language, it's about legacy. Melissa and Monica bring decades of industry experience, and that lived knowledge fuels their coaching impact. “We understand the differences between the field and the office, the field hierarchies that happen,” Melissa noted. That deep-rooted familiarity helps them get to the heart of internal misalignments that often derail growth, whether it's clunky customer relationship management (CRM) adoption or departments working at cross-purposes. 

What started as a response to a recurring pain point has evolved into a proven solution. Melissa cites a study showing an immediate 529% ROI from coaching, climbing to 788% when factoring in employee retention and broader financial gains.  

But the benefits of coaching go beyond ROI. For many professionals, it becomes a space to reset, gain clarity and move forward with purpose. “A lot of times, it's—you owe yourself the ability to take that time for yourself,” said Monica. She emphasized how structured support helps people stay on track. “We do checkups at every session to make sure that there's progress that's being made,” she explained. “If there's something that deters that progress, we work on that. What's happening? Where are we stuck? Why are we stuck?” 

For companies unsure where to begin, The GLO Group offers a no-pressure, 15- to 30-minute consultation to explore coaching needs. “You can start with a consultation, and I believe it's a 15- to 30-minute consultation,” said Monica Vornbrock. “We can discuss what your goals are, where you want to go, what you're looking to improve or what you're looking to talk about.” 

Read the transcript or Listen to the podcast to learn more about how The GLO Group’s bilingual, industry-savvy coaching helps roofing professionals align teams, boost leadership and turn internal challenges into measurable growth!