Por Alberto Torres. 

La nueva integración dentro de Roof Hub busca agilizar el proceso de financiamiento y brindar mayor claridad operativa a los contratistas. 

Para muchos contratistas, el financiamiento sigue siendo una de las partes más complicadas del proceso de ventas. Entre aplicaciones, firmas, cambios de precio y seguimiento del préstamo, es fácil que un proyecto se retrase o que el cliente pierda interés.  

Con la temporada alta en la industria del roofing, la velocidad y la eficiencia pueden marcar la diferencia entre cerrar un proyecto o perderlo. Pensando en cómo ayudar a los contratistas y reforzar su papel como socio de confianza, SRS Distribution anunció una nueva integración exclusiva con GoodLeap, ahora disponible directamente en la plataforma de Roof Hub. 

La integración está diseñada para simplificar todo el proceso de financiamiento, desde la presentación de opciones de pago hasta el seguimiento del préstamo y la administración de cambios en el proyecto, todo sin necesidad de salir de Roof Hub. 

Con esta herramienta, los contratistas ahora pueden mostrar opciones de financiamiento elegibles y calcular pagos mensuales estimados para cada proyecto, ayudando a presentar propuestas enfocadas en accesibilidad y conveniencia económica para el propietario. En un momento donde muchos clientes buscan opciones más flexibles para invertir en sus hogares, esto puede convertirse en una ventaja importante durante el proceso de ventas. 

Además, el sistema permite compartir documentación de financiamiento de manera segura mediante enlaces directos, reduciendo errores y minimizando el manejo de información sensible. Otra de las funciones destacadas es la firma remota de documentos, eliminando procesos en papel y ayudando a avanzar en los proyectos sin retrasos innecesarios. 

La integración también ofrece una vista centralizada de todos los proyectos financiados iniciados a través de Roof Hub, brindando mayor claridad operativa para los equipos. El sistema incluye una línea de tiempo en tiempo real donde los contratistas pueden ver el estatus del préstamo paso a paso, identificar qué documentos hacen falta y comprender cuál es el siguiente paso dentro del proceso. Esto convierte el financiamiento en un flujo de trabajo mucho más fácil de administrar, especialmente para compañías que manejan múltiples proyectos al mismo tiempo. 

Además, cualquier cambio o ajuste de precio pueden actualizarse directamente dentro del flujo de financiamiento, ayudando a prevenir retrasos en el desembolso de fondos y manteniendo los proyectos en movimiento. 

Según SRS, esta integración fue creada para ayudar a los contratistas a mejorar su productividad, aumentar la eficiencia operativa y cerrar más proyectos con menos fricción durante el proceso de ventas. 

Los usuarios de Roof Hub con roles de Owner o Executive podrán encontrar un acceso directo para comenzar con GoodLeap a través de una ventana emergente dentro de la plataforma. Quienes no hayan visto la notificación también pueden encontrar el enlace en la sección de Resources, ubicada en la esquina inferior derecha de Roof Hub. 

Para más información haga click aquí.

By Roof Hub.

Go from searching to anticipating with this tool. 

Construction has always run on shorthand. Ask ten contractors what a “turtle vent” is, and you’ll get different answers. The same goes for “dimensional,” “to match” or “white caulk.” Roofing isn’t built around perfect terminology…It’s built around speed, experience and getting the job done.

For years, that meant one thing: Contractors described what they needed, and the branch translated it. As ordering moved online, SRS recognized that the value of that translation layer was missing.

The shift

Roof Hub’s AI Smart Templates aren’t about better search — they eliminate the need to search altogether! Instead of digging through catalogs or memorizing SKUs, contractors simply define intent:

• Ordering branch
• Manufacturer preference
• Warranty level

From there, Roof Hub automatically builds an optimized material template aligned with inventory, geography and warranty requirements.

No searching.
No translating.
No second-guessing.

Simply a pure anticipation of needs.

Why it matters

Contractors don’t want more tools — they want fewer steps with an elevated experience

AI Smart Templates help teams:

• Move faster
• Reduce ordering errors
• Standardize workflows
• Focus on selling and building instead of admin work

The future is systems that already understand what you need — because you’re the pro.

Try AI Smart Templates in Roof Hub today.

By SRS Distribution.

Do the math once. Never do it again. That’s the power behind Custom Measurements in Roof Hub.

Every contractor calculates differently. Some build waste into their measurements while others layer it on top. Some markets require ice and water on valleys only while others include valleys and eaves. And for many teams, those rules live in spreadsheets, notebooks or tribal knowledge in someone’s head.

At SRS Distribution, we recognized that manual math takes valuable time away from the pro. Custom Measurements was built to solve that. It allows contractors to embed their own rules directly into ordering templates, so calculations run automatically across every estimate and order. Instead of rebuilding formulas on every job, your business logic applies consistently in the background.

Bring your measurements in and let the system work

Custom Measurements works seamlessly with the measurements you already rely on. In Roof Hub, you can pull measurement reports directly from partners like Eagleview, HOVER and GAF QuickMeasure or enter your own measurements manually. Once measurements are in place, your custom rules automatically calculate quantities across the template with no extra steps.

The result is a streamlined workflow that starts with trusted data and ends with accurate estimates and orders.

Build once. Scale everywhere.

Estimating should not mean repeating the same math. With Custom Measurements, you define your calculation rules once and apply them everywhere. Whether based on total roof area, hips, valleys or other job-specific factors, calculations run automatically within your templates.

This drives consistency across teams, improves speed and reduces costly mistakes.

Your workflow. Your standards. Built in.

No two contractors run their business the same way. Custom Measurements gives you the flexibility to build templates around how you calculate, price and execute jobs. By embedding your standards directly into Roof Hub Estimator templates, every estimate stays aligned with your process while scaling accuracy across your operation. The result? Less math, fewer mistakes and faster execution.

Start customizing your templates now.

Por Jessica Bravo.  

Los artículos más leídos de abril reflejan educación continua, apoyo comunitario, innovación tecnológica y gestión eficiente. 

Durante el mes de abril, RoofersCoffeeShop presentó una variedad de contenidos relevantes para la industria de roofing, con ciertos artículos que captaron el interés de muchos y se posicionaron entre los más leídos. 

El artículo más leído del mes resaltó la participación de RoofersCoffeeShop y en eventos organizados por CertainTeed. Estos encuentros conectaron a contratistas, dueños de empresas y profesionales de la industria que forman parte de su programa de credenciales. Este programa está diseñado para impulsar a los contratistas al siguiente nivel mediante educación continua y certificaciones. El éxito de este artículo refleja el gran interés de los lectores en cómo la educación está ayudando, especialmente al contratista latino, a crecer profesionalmente y fortalecer sus negocios. 

El segundo artículo más leído del mes, titulado “Rompiendo estereotipos, construyendo carreras”, habla sobre la iniciativa en la industria para que jóvenes tuvieran la oportunidad de conocer de cerca los oficios y explorar oportunidades profesionales dentro del sector. Este tipo de esfuerzos no solo ayuda a cambiar la percepción de la industria, sino que también abre la puerta a nuevas generaciones interesadas en construir una carrera en el mundo de roofing. 

Otro de los artículos relata la historia de cómo dos compañías de techado se unieron para ayudar a un veterano que necesitaba un techo nuevo. En el reportaje, Kelly Street de Owens Corning expresó, “nos encanta retribuir a los veteranos que han sacrificado tanto por nuestro país; es una pequeña manera de mostrarles agradecimiento.” Este tipo de historias conmovedoras continúan siendo una parte esencial en la industria.  

Además, los lectores mostraron gran interés en conocer cómo Roof Hub está ayudando a los contratistas a organizar mejor sus proyectos de techado. El artículo, basado en un episodio de Almuerzo y Aprendizaje, explica cómo esta plataforma, desarrollada por SRS Distribution, está transformando la gestión de proyectos en la industria. Julián aportó información valiosa sobre las herramientas disponibles para optimizar operaciones. 

Finalmente, otro de los artículos más leídos abordó un tema fundamental para quienes inician o gestionan una empresa de roofing: el verdadero costo de cada trabajador. Durante un episodio de La Voz de los Ruferos, Teresa Ramírez de Southeast Staffing Agency habla cómo muchos contratistas suelen subestimar este aspecto, costo real de la mano de obra y considerando todos los factores que impactan en la rentabilidad del negocio. 

Mas contenido que informe, inspire y ayude a los profesionales de la industria por venir; no se lo pierdan.  

¡Lee los artículos más leídos de abril! 

5 – Mas allá del material y la oficina

4 – Tecnología que simplifica la gestión de materiales y entregas

3 – “Realmente necesitábamos una victoria” 

2 – Rompiendo estereotipos, construyendo carreras

1 – El crecimiento del contratista latino empieza con educación

By SRS Distribution.

Technology rarely fails because of the tools. It fails because change is hard.

Real success comes from building better processes around technology. The value is not just in the platform. It is in elevating how work gets done, eliminating busywork and automating the routine tasks that slow teams down.

But change is still hard.

The construction industry sits high on the resistance curve for digital adoption, not because contractors do not care, but because they do not have time to learn something that slows them down. They are running jobs, leading crews, serving customers and chasing growth every day.

At SRS Distribution, we understand that entrepreneurial drive and the responsibility that comes with it. Our role is to support it, not disrupt it. SRS was built on that same spirit, and our focus is helping pros implement smarter processes that empower them to scale.

Beyond software: A true support system

SRS did not just deliver Roof Hub, Powerful Integration Partners and Digital Programs. We built a Digital Success Team to help contractors turn those solutions into real results.

The Digital Success Team works alongside contractors to:

• Bring total visibility into your distributor relationship
• Unify systems through CRM integrations
• Implement repeatable templates
• Leverage digital ordering workflows
• Delete administrative bottlenecks

This partnership-driven approach ensures technology delivers real operational impact, not just another login or another form to fill out. That’s why our focus is simple: we help contractors BUILD smarter workflows.

Real story: Scaling instead of hiring

One contractor told us they were preparing to hire another office manager just to keep up with paperwork. Instead, we helped implement CRM integrations and automated workflows that streamlined their operations. Months later, they redirected that salary into a sales hire, scaling revenue instead of overhead

What this means for contractors

Dan Tinker (SRS CEO) said it best: “There will be two types of roofers in the future: Those who adopt technology and succeed, and those who go out of business.”

Our team mission is simple. Make sure none of our customers fall into the second category.

By Emma Peterson. 

SRS Distribution is leveling up their digital contractor platform just in time for the busy construction season!  

For today’s contractors, efficient digital workflows are no longer optional — they are essential to staying competitive and operating at scale. That need originally led SRS Distribution to develop Roof Hub — removing friction from how contractors estimate order and keep jobs moving. Now, with a newly released refresh, Roof Hub is taking that experience even further. 

At the center of the update is a redesigned dashboard and streamlined navigation — built to make everyday tasks faster, simpler and more intuitive, while creating the foundation to bring even more powerful features into Roof Hub, such as:  

• Enhanced dashboard and navigation: A cleaner layout helps contractors quickly access the tools they use most.  
• Global product search: Find products instantly from anywhere in Roof Hub. No more jumping between screens. Start a new order, template or estimate from one convenient place now paired with one-page ordering to reduce clicks and speed up the entire process. 

These updates are designed with a clear goal in mind: fewer clicks, less time navigating and more time focused on the job. Enhancements like smart templates, custom measurements and integrated quotes continue to simplify how contractors build, manage and reuse their workflows. 

While the refresh introduces meaningful improvements, it was intentionally designed to feel familiar. Core functionality including pricing, saved templates and order workflow remains unchanged. Instead of disrupting how contractors work, SRS focused on removing friction and accelerating speed so users can move faster without having to relearn the platform. 

Log in today and experience the refresh for yourself. Because at the end of the day, your workflow didn’t change — it just got faster. 

By Emma Peterson. 

Earn account credit and get a chance to go to the 2026 World Series with SRS Distribution’s Triple Play Promo!  

SRS Distribution is running a limited-time promotion for users opening a new credit account! This promotion gives you a chance to earn up to $3,000 of account credit on your SRS account and maybe even win a trip to the biggest ball game of them all – the 2026 World Series!  

Want to take a swing at this opportunity? Step up to the plate by opening a new credit account with SRS between January 20, 2026, and April 30, 2026.  

Once your account has been approved, you have 30 days to earn up to $3,000! How do you do this? Through the SRS Triple Play Promo! Here’s the full breakdown of how it works:  

• Take a single base: Place an (1) order costing $3,000 or more between days 1-10 of credit approval. When you take this base, you get $750 of credit for rep orders and $1,500 for digital orders made on Roof Hub. 
• It’s a double trouble: Make another (1) order costing $3,000 or more within days 11-20 of credit approval. For this base, you get $500 of credit for rep orders and $1,000 for digital orders made on Roof Hub. 
• Three bases down: Place another (1) order costing $3,000 or more between days 21-30 of credit approval and get $250 of credit for rep orders and $500 for digital orders made on Roof Hub. 

If you have made it to all the bases (placed an order of $3,000 or more three times in the correct time periods), you have made it back home and should have earned $1,500 total credit through rep orders or $3,000 total credit from digital orders in Roof Hub! 

On top of that, players that take all three bases are entered for the chance to go to the 2026 World Series! The winner of the drawing will receive a premium trip package for two (2) people to the 2026 World Series. 

Open an account today and start earning for your orders!

By Emma Peterson. 

How SRS and TopShield support contractors with the TopSpec fluid-applied roof systems. 

The coatings and fluid-applied roofing market is rapidly growing as building owners and managers look for more sustainable and economical solutions to aging roofs. This makes it an attractive opportunity for roofing contractors who are looking for ways to expand their offerings and grow their businesses. But from primers to topcoats and digital tools to on-site application training, there’s a lot to learn about the market before you can start restoring roofs with coatings. In an upcoming CoatingsTalk, Heidi J. Ellsworth sits down with Rick Rominger of SRS Distribution to explore the ways contractors can get the support they need to expand into coatings and the types of systems out there. 

Rick is the senior director of private label for SRS and brings a wealth of knowledge to the table, including business development, global supply chain management, new product development, market launch strategies and competitive pricing analysis. In this episode, we lean on his expertise through discussions of the support contractors can get from SRS and RoofHub when they use TopShield's TopSpec coatings. This support comes in many forms including access to knowledgeable reps with installation expertise, streamlined project management through mobile RoofHub interface and easy material sourcing.  

Further, Rick will dive into a few of the different products that are provided in the TopSpec line, including their 501 Bonding Primer, 509 Bleed-Block, 701 silicone coating and 2100 acrylic topcoat. Not only will he share the benefits of each of these products as individuals, but he will also explain how these products work together to create a fluid-applied system that allows for seamless, high-performance solutions customized per roof type.  

If you are looking to learn more about fluid-applied and coating roof systems, make sure to tune into this episode of CoatingsTalk, airing on January 29, 2026.

By Emma Peterson. 

SRS Distribution announces the launch of Property Reports and Homeowner Profiles in Roof Hub. 

In sales, knowing the needs of your customer base is an invaluable asset to closing a deal. As chief marketing officer for PandaDoc, Nate Gilmore shares, “The first rule in sales and marketing is to know your customers’ needs and expectations. This includes a thorough understanding of why they should consider your product in the first place.” To successfully capture customer attention, he recommends building an in-depth customer profile.  

What is a customer profile?  

A customer profile is a description of the clients you serve or want to serve. It contains information about their interests, demographics and any other details that might help you better understand how to engage with them. In the world of roofing, a good customer profile also includes information about their property and roof, such as age and material.  

Get started with Roof Hub 

If you’re a contractor looking to level up your sales strategies by using customer profiles, a great way to get started is with Roof Hub! The company just announced that Property Reports and Homeowner Profiles will now exist in the Roof Hub platform, which were previously only available in SRS Distribution’s ProFund. 

The details: 

• Property Reports are client-facing and showcase information and specs that will help you talk to the client about their roof.  
• Homeowner Profiles are contractor-facing and are included in every property report. These profiles give users powerful insights into buyer personas that help guide the closing and upselling process.  

The best part? Every Roof Hub account will receive three (3) complimentary reports to get started! After that, each report will only be $9.95, a great deal for the mind-reading insights and key data that comes with the reports. 

Check out Roof Hub today to get started.

By Emma Peterson. 

Get the chance to score big when you order roofing supplies and building materials. 

Roof Hub by SRS Distribution is an all-in-one platform designed to make contractors’ lives easier. From the estimation phase to delivering products to the jobsite, Roof Hub streamlines roofing project management like never before. Its features include:  

• Delivery-tracking: Get live updates on the location of your orders 
• Proposal builder: Create polished proposals to win over your homeowners 
• Interactive maps: See weather and storm paths in real-time 
• Local availability: Keep up with the pricing and availability of products in your area 
• Online ordering: Order products easily from any device 
• Invoice history: Keep track of your purchases and invoices 

All of these features help you win big on the jobsite by making your projects run smoother and more efficiently. But this November, Roof Hub is adding another promotion that helps contractors win off the job site as well!  

This special promotion will give six (6) lucky winners an exclusive Las Vegas Bowl package. The Las Vegas Bowl package includes two (2) game tickets, two (2) concert tickets, SRS Fanfest access and a two-night stay at the Mandalay Bay hotel. 

How do you enter? It’s easy:  

1. Activate the offer in RoofHub.pro. 
2. Place your orders in Roof Hub or the Roof Hub Mobile App. 
3. Every $4,000+ order counts as an entry (up to five [5] entries per company). 

This is an incredible opportunity to win big for the work you do day-in and day-out. Entries for the promo close on November 30, and winners will be announced December 2, 2025, so make sure to start ordering today!