By Jesse Sanchez. 

Durable shingles and recycled materials support long-term roof performance and environmental responsibility. 

Atrium Roofing recently completed a residential roofing project using a full Malarkey Roofing Products® system designed to provide lasting protection in demanding weather conditions. The approximately 77-square project features Vista® AR laminate shingles in Antique Brown, supplied by QXO. Atrium Roofing also registered the installation for an Emerald Pro warranty, giving the homeowner the benefits of a coordinated roofing system rather than an assortment of individual components. 

“A good roof is a system, not a stack of parts. When every component works together — leak barriers, underlayment, flashings, shingles, and ventilation — you get real protection and peace of mind,” noted Jose Puente, owner of Atrium Roofing. 

The shingles are manufactured with NEX® styrene-butadiene-styrene (SBS) Rubberized Polymer Modified Asphalt, which incorporates synthetic rubber polymers into the asphalt core. According to Malarkey, the formulation helps the shingles remain flexible through freeze-thaw cycles and extreme heat while improving resistance to high winds, wind-driven rain and delamination. Vista AR shingles also carry a Class 4 impact-resistance rating, the highest available rating, adding another layer of protection where severe weather can place significant demands on residential roofs. 

Sustainability was another component of the project. The shingles incorporate upcycled tires and plastics, helping divert waste from landfills. On an average-sized roof, the materials represent approximately five tires and as many as 2,000 plastic water bottles. The shingles also include 3M™ Smog-Reducing Granules, which use sunlight to convert smog into water-soluble ions. Their pollution-reducing potential is equivalent to planting two trees per roof. 

By combining coordinated system components, impact resistance and recycled materials, Atrium Roofing delivered a finished roof designed to support both long-term performance and environmental responsibility. 

Learn more about Malarkey Roofing Products and its Vista AR shingle line!

By Emma Peterson. 

From the fairway to the expo floor, WRE 2026 offers roofing professionals countless ways to learn, connect and grow. 

We’re less than two months away from the 2026 Western Roofing Expo (WRE)! This show, which will be hosted from Sunday, September 27, 2026, to Tuesday, September 29, 2026, at the Paris Las Vegas Hotel & Casino in Nevada, is Western States Roofing Contractors Association’s (WSRCA) premier event! With a two-day trade show, 30+ education seminars, product demonstrations and countless exciting events, this is the place to be this fall. 

To help you plan out your days at WRE, here are some of the events to look forward to!  

Bob Porter Golf Tournament 

WRE officially kicks off Sunday, September 27 at 5:30 p.m. with the welcome party. But, before the official kick off of the show, you have the chance to tee off at 7:30 a.m. with your peers in the Davis Memorial Foundation Bob Porter Golf Tournament!  

Sponsored by QXO, this tournament gives you the opportunity to explore Revere Golf Club’s 7,143-yard, par-72 layout in the name of charity. All proceeds of the tournament “benefit the Davis Memorial Foundation Scholarship Fund. These scholarships are made available to aspiring high school, undergraduate and graduate students involved in the roofing industry.” 

Interested in a day testing your shot-making capabilities, spending quality time with your peers and supporting a great cause? Register today!

Sporting Clays Tournament 

If golf isn't your thing but you’re still looking for a fun way to bond and support the Davis Memorial Foundation before WRE officially kicks off, there will also be a Sporting Clays Tournament hosted the morning of Sunday, September 27 (start time is 9:00 a.m.)!  

Hosted at the Pro Gun Club in Boulder City and sponsored by QXO, this tournament is perfect for both the masters and the beginners as “stations are changed frequently so shooters will never get bored at seeing the same targets over and over again.”  

And like the golf tournament, all proceeds will benefit the Davis Memorial Foundation Scholarship Fund, which has enabled hundreds of students involved in the roofing industry to pursue their education goals. 

Get registered today!

Legislative luncheon 

On the first full day of WRE, the National Roofing Contractors Association (NRCA) has planned a can’t miss event – a legislative luncheon! It promises to be a great opportunity for professionals to keep up to date on the latest political developments impacting roofing.  

The luncheon will be held from 11:30 a.m. – 1:00 p.m. and feature speakers Craig Brightup (The Brightup Group) and Chad Collins (NRCA). In addition to hearing the Year in Review from this duo, attendees will get to be in the room when the nominees for the WSRCA Board of Directors are announced and the 2026 Davis Memorial Scholarship recipients are recognized. 

Make sure to add a ticket to this luncheon when you register for WRE!

The Roofing Games™ 

Sponsored by Malarkey Roofing Products®, The Roofing Games “are the industry’s first official set of competitions sanctioned by a roofing association and are produced in conjunction with the Western Roofing Expo.” They are an iconic part of WRE and a great showcase of knowledge, skill and craftsmanship. Interested in entering the competition? Stop by the Malarkey Roofing Products booth (#429) before the competition.  

Whether you’re participating or watching, you’ll want to make sure you’re at the demo stage on Monday, September 28 from 4:00 p.m. to 5:00 pm. to watch the games!  

Keynote speaker 

For the second day, Tuesday, September 29, there will also be a luncheon event hosted from 11:30 a.m. – 1:00 p.m. Sponsored by Malarkey Roofing Products, the luncheon will feature WRE 2026 keynote speaker Shereen Thor. Shereen is a comedian and coach who works with clients of all levels (from entry level to C-suite executives). Her goal? To help empower them to reach their full potential and goals.  

Learn more about her keynote.

IIBEC education 

And after the show, on Wednesday, September 30, 2026, the International Institute of Building Enclosure Consultants (IIBEC) will be hosting a special education day! Running from 9:00 a.m. to 2:30 p.m. this day features two presentation designed to “elevate your expertise in the building enclosure industry.”  

The first presentation is all about the fundamentals of roof assemblies. Professionals can get 3.0 IIBVEC CEHs from attending. The second dives into the 2027 updates to the International Building Code and International Energy Conservation Code. This session gives participants 1.5 IIBEC CEHs. Both have been submitted to AIA CES for approval. 

Cost for attendance is $295.00 for IIBEC Member and $450.00 for non-members. Register now!

Additional events 

But wait, there’s more! There are so many opportunities to learn, network and grow at events during this year’s WRE that we don’t have time to dive into every single one of them! Here are some of the other events happening around the show:  

Sunday, September 27, 2026 

• The Davis Memorial Foundation will be hosting their annual welcome party and auction from 5:30 p.m. to 7:30 p.m. This year the event is sponsored by GAF and, like the tournaments, auction proceeds support the scholarship fund!  

Monday, September 28, 2026 

• There will be a Spanish Lunch and Learn hosted from 11:45 a.m. to 1:00 p.m. This is the first of two luncheons and will focus on maximizing commercial claims. It is sponsored by SRS Distribution and GAF and will feature Victor Maya of Advantage Roofing as a guest speaker.  
• Polyglass will be hosting a demonstration on the exhibit floor from 1:30 p.m. to 2:00 p.m. 
• At 2:30 p.m. TAMKO Building Products will take the demo stage. 
• Then from 3:30 p.m. to 4:00 p.m. the team from Johns Manville will be hosting a demonstration. 

Tuesday, September 29, 2026 

• Open the day with a table talks with National Women in Roofing (NWIR)! The event kicks off at 7:00 a.m. and promises attendees an hour and a half of engaging round-robin-style discussion. Registration is only $55 and includes breakfast.
• The second Spanish Lunch and Learn will be hosted from 11:45 a.m. to 1:00 p.m. Day two is sponsored by CertainTeed and will see Imelda Pereze dive into the idea of good, better and best.  
• There will be more expo floor demos, kicking off at 2:30 p.m. with one sponsored b us here at RoofersCoffeeShop! This expo will feature a discussion between the incoming and outgoing WSRCA presidents, Ron Lloyd and Stan Robinson respectively.  

Learn more about these events and the rest of the show at westernroofingexpo.com/wsrca-western-states-commercial-residential-roofing-waterproofing-contractors-association-schedule-events/. And if you haven’t already, make sure to get your tickets for WRE 2026!

By Emma Peterson. 

The 2026 Trends Survey continues a decade-long tradition of gathering contractor insights to better understand the state of the industry. 

2026 marks 10 years since our first industry trends survey and we are still going strong! This survey seeks to collect contractor perspectives on the way business is performing in order to highlight the industry’s biggest challenges, identify key business priorities and provide an overview of the sector’s overall health. 

When asked about the importance of the survey, RoofersCoffeeShop®’s president and CEO, Heidi J. Ellsworth, shared these thoughts:  

We are committed to understanding the realities contractors face, the changes shaping the market and the resources that can help them succeed. This survey is one way we can capture the challenges, opportunities and trends shaping the market in real time. When contractors share what they are seeing every day, it gives the entire industry a clearer picture of their challenges, helping us identify where support is needed and how we can better serve the industry moving forward. 

This year’s survey, which is sponsored by QXO, includes questions from previous surveys about the state of business operations, allowing us to compare year-over-year data in our Trends Reports, along with new questions tailored to the issues contractors are facing today. These range from questions about continuing education and immigration challenges to AI adoption and employee retention.  

Once the survey closes (in September 2026), our crew will review the answers to find patterns across years and gain a better understanding of what contractors’ current priorities and challenges are. This information will then be shared in our Trends Report, as well as a Coffee Conversation, and used to help us plan our content for the upcoming year.  

At the end of the day, participating in this survey not only helps us better serve you, but also helps our industry grow and improve.  

Take the 2026 Trends Survey today!

By Emma Peterson. 

Learn why contractors are diversifying their offerings and how the right supplier partnerships can make expansion easier. 

In a new Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Josh Wilens, Alex Birnbaum and Kristina Hill to talk about how siding is no longer just an add-on for roofing contractors; it is becoming a key part of their portfolios. Josh and Alex both work at QXO, the former being their lead marketing associate and the latter being their complimentary product manager. As for Kristina, she’s the co-owner of HomeShield Roofing & Exteriors and Shield Building Group. 

As a roofing contractor, the question of whether to add siding was one that Kristina had to face in her own business. She explained what led her and her team down that path:  

My company was founded in 2017, and I came on board in 2019. And when we got started, everything was all about roofing. We would take on some siding projects, but we were choosy. But then, in 2020, we were starting to get some storm claims and realized that we were really leaving money on the table by not being a full-service exterior contractor. 

After having that realization, Kristina and the HomeShield team added gutters to their offerings, following that with siding. And it has been a big success. As she put it, “It’s been huge for us, when we have a slow season in one area, like storm restoration, we have the other offerings to fall back on so that our guys have work and our lights stay on.” 

And Kristina’s story is just one example of many contractors who have begun adding more offerings to their portfolio. Alex has seen this firsthand, sharing, “Contractors are realizing that homeowners don't think in terms of products. They think in terms of protecting and improving their home. And adding more services is less about upsell and it's more about customer experience. Customers want that whole project done at once.” 

Josh added some thoughts about why homeowners prefer getting everything done at once, adding, “I compare it to when you are repairing your car. You don't want to go one place for tires, don't have to go one place to get your car window fixed, then one place for your interior. You want to go to one place and have it all taken care of.”  

 So, how do you expand your offerings and become a contractor that can deliver that one-stop shop experience? Work with the right partners. Kristina explained, “We worked with our supplier partners, like QXO, who got us in contact with some subs. From there, we brought on a gutter team and a siding team that helped us add in those other trades and diversify our company into a one-stop shop.”  

Alex seconded her recommendation for leaning on your partners, sharing, “From the supplier side, we tend to have field teams at each branch that we want our customers leaning on as resources. And they have a lot of resources, they may not have the answer right away, but they can probably point you to somebody that does.”  

Want to learn more about expanding beyond roofing into areas like siding? Listen to the whole episode or Watch the recording.  

By Jesse Sanchez. 

The new integration connects ordering, pricing and project workflows for commercial roofing contractors. 

Commercial roofing contractors have been wanting an integration from Dataforma and QXO built around daily ordering and estimating workflows, and the companies responded. In this episode of Roofing Road Trips®, Karen Edwards spoke with Gabby Fornino of QXO and Brian Cook of Dataforma about how the integration came together and why customer feedback shaped the rollout. 

Q: How did the Dataforma and QXO integration begin? 

Brian explained that the idea grew from QXO’s efforts to increase digital sales and Dataforma’s established relationships with commercial roofing contractors. He shared: 

“I remember speaking with my buddy Greg Bloom a few years ago. At the time, QXO was still Beacon and had an initiative to move a certain number of sales online. Knowing that we worked with such a large number of commercial roofing contractors, it was a natural fit.”  

That shared focus created an opportunity to connect the companies’ systems in a way that supported the contractors already using both platforms. 

Q: Why was speed important for the rollout? 

Gabby said the teams recognized the integration’s potential value and prioritized making its commercial roofing features available quickly. 

“We knew that this was going to be a game changer and wanted to move it out as quickly and as soon as we could, especially considering the features that our integration actually involved because with Dataforma, we had taken it one step further considering that this is priority for commercial contractors.” 

Moving quickly allowed the companies to respond to contractor demand while addressing workflows that are especially important in commercial roofing. 

Q: What does the integration change for contractors? 

Although the integration adds digital efficiency, Brian emphasized that it does not eliminate the personal support contractors receive from their local branch teams. “It has the benefits of being quick and easy digitally, while still receiving a human review,” he shared. Contractors can place orders through Dataforma while continuing to receive branch review, communication and support from the people they already work with. 

The integration streamlines ordering while preserving the trusted relationships contractors have with their QXO branch teams. By pairing digital efficiency with human oversight, Dataforma and QXO have created a practical solution shaped by contractor feedback and built around the way commercial roofing teams work. 

Listen to the entire podcast or Watch the conversation to learn more about the Dataforma and QXO integration. 

The new investor Q&A document provides shareholders with updated company information.

QXO, Inc. (NYSE: QXO), today posted a new investor Q&A document to its website. The document was also filed by QXO as an exhibit to a Form 8-K with the U.S. Securities and Exchange Commission.

The Q&A is directly accessible at this link. 

About QXO

QXO is North America’s largest distributor and installer of insulation; second-largest distributor of roofing products; second-largest publicly traded distributor of lumber and building materials; and largest distributor of waterproofing products. QXO is the fastest growing company in the $800 billion building products distribution industry and plans to become the tech-enabled leader by delivering best-in-class customer satisfaction and outsized returns for its shareholders. The company is targeting $50 billion in annual revenue within the next decade through accretive acquisitions and organic growth. Visit QXO.com for more information.

Deal expected to be substantially accretive to QXO’s earnings.

QXO, Inc. (NYSE: QXO) today announced it has closed its previously disclosed acquisition of TopBuild Corp. The transaction significantly expands QXO’s scale and capabilities across the building products value chain. QXO now holds leadership positions in key building product categories in North America:

• #1 in insulation
• #2 in roofing
• #1 in waterproofing
• #1 or #2 in the lumber and building materials sector, in key geographies served

The company also announced that Alec Covington, TopBuild’s former chairman, joined QXO’s board of directors, effective immediately. Mr. Covington replaces Jared Kushner, who has resigned from the board of directors to focus on other commitments.

Brad Jacobs, chairman and chief executive officer of QXO, said, “By acquiring TopBuild, we’re broadening our product offering, adding installation capabilities and expanding our exposure to fast-growing end markets like data centers. By 2030, we expect to generate at least $300 million in annual synergies largely from procurement, pricing, and cross-selling, while applying TopBuild’s operational excellence across QXO. The transaction is expected to be highly accretive to earnings and advance our plan to build a world-class company with $50 billion in revenue. I’m grateful to Jared for his significant contributions to the company, and I’m pleased to welcome Alec to the Board.”

Under the terms of the merger agreement, former TopBuild shareholders will receive shares of QXO’s common stock or a combination of both cash and shares of QXO’s common stock based on their elections and subject to proration and the other terms and conditions in the merger agreement.

TopBuild’s shares will stop trading on the New York Stock Exchange.

About QXO

QXO is North America’s largest distributor and installer of insulation; second-largest distributor of roofing products; second-largest publicly traded distributor of lumber and building materials and largest distributor of waterproofing products. QXO is the fastest growing company in the $800 billion building products distribution industry and plans to become the tech-enabled leader by delivering best-in-class customer satisfaction and outsized returns for its shareholders. The company is targeting $50 billion in annual revenue within the next decade through accretive acquisitions and organic growth. Visit QXO.com for more information.

By Emma Peterson. 

We had a great time sharing stories and photos over social media with our roofing community!  

National Roofing Week is an annual event hosted by the National Roofing Contractors Association (NRCA) that aims to raise awareness of the roofing professionals who keep our communities safe and secure. The event also acts as a way to build community with other professionals, both near you and across the country.  

Participation in National Roofing Week is primarily conducted online by posting photos and videos through the #NationalRoofingWeek2026 hashtag. And NRCA has created themes for each day of National Roofing Week to guide posts.  

Sunday – Kickoff  

The week kicked off with posts about the importance of roofers. NRCA started everything with a post sharing the schedule for the week and some highlights from last year’s National Roofing Week! Here at The Coffee Shops™ we joined in the fun on all our social media pages, making sure to thank the coating installers, roofing professionals and contractors who make our community amazing. 

Monday – Signature projects 

For the Monday theme, NRCA invited National Roofing Week participants to share photos showcasing their company’s signature residential and commercial projects. There were too many amazing projects posted to put them all here, but some that stood out to us came from QXO, Sika and Eagle Roofing Products!  

QXO’s post was a carousel of some of their customers projects, including one from Toitures Scott, one from Nedlaw Group and one from RUHS in California. Likewise, Eagle Roofing Products’ post showcased signature projects featuring their concrete roof tiles from across the country.  

As for Sika, they took the opportunity to shine the spotlight on their 2025 Sika Project of the Year award winners, which includes stunning projects like the Samuel Oschin Air and Space Center project in Los Angeles, California and the South Station Tower project in Boston.  

Tuesday – Charitable projects 

The next day of National Roofing Week was all about giving back, and the National Women in Roofing (NWIR) Oregon Council stole the show with a free roof!

The replacement went to a community member in need, which is an incredible reminder of the power our industry has to do good.

They put it best in their post:  

Seeing contractors, manufacturers, distributors and industry partners come together with a shared purpose — without competition, without agendas, and focused solely on helping someone else — is truly inspiring. For one day, company names and logos took a back seat to teamwork, generosity and service. 

Projects like this showcase the heart of our industry. The relationships we build, the willingness to lend a hand, and the collective impact we can make when we work together are some of the best parts of being in roofing. 

NWIR extended huge thanks to industry partners, like Malarkey Roofing Products, ABC Supply, SRS Building Products, Owens Corning, Bliss Roofing and Raindrop Roofing NW, for making this incredible charitable project possible. 

Wednesday – Employee appreciation 

The midpoint of the week was all about the people who get things done – the employees that keep our industry moving. For this theme, the #NationalRoofingWeek2026 hashtag was flooded with pictures and appreciations for hardworking workers around the country. 

Drexel Metals posted some behind-the-scenes of their team hard at work, captioning it, “To everyone who continues to show up ready to learn, teach and push the industry forward: thank you. Your commitment is what drives stronger partnerships, better projects and continued progress year after year.” 

IKO Industries and CertainTeed also posted, shouting out the ROOFPROS who get the job done every day and recognizing the “craftsmanship, innovation, and dedication of the teams who help bring CertainTeed products and solutions to life” respectively.  

Thursday – Training and learning 

For Thursday, NRCA chose training as the theme, inviting contractors and companies to share the ways they keep learning and growing on the job. For this theme, GAF joined the party, sharing an incredible milestone from their GAF Roofing Academy – since 2020, the tuition-free program has helped more than 3,000 individuals find employment in the roofing industry!  

And this is just one of the many stories added to the #NationalRoofingWeek2026 hashtag! The Durable Restoration Company posted about the hard work their craftspeople put into their apprenticeship program and QXO shared how they connect their team with everything from stand downs to plant tours. 

Friday – Celebration 

And you can’t have National Roofing Week without taking the time to celebrate the amazing industry we are all a part of! For this theme, the Roofing Contractors Association of Texas (RCAT) took their followers on a trip down memory lane, sharing the “conferences, tournaments, regional events and industry gatherings where Texas roofing professionals connect, learn and celebrate together.”  

Drexel Metals also posted, sharing a common sentiment of thanks related to the power of the industry, “From the shop floor to the jobsite, your dedication, craftsmanship and collaboration are truly what make a lasting impact. We’re proud to be part of an industry built on innovation, resilience and strong partnerships.” 

Saturday – Wrap up 

Overall, this year’s National Roofing Week was a resounding success. From everyone that posted to event sponsors like International Roofing Expo, Georgia-Pacific Building Products, SRS Distribution, Roofing Alliance and SOPREMA, it was all made possible thanks to the incredible roofing community.  

The Coffee Shops crew already can’t wait for next year’s roofing week! As Atlas Roofing put eloquently in their final #NationalRoofingWeek2026 post, “This week gave us the opportunity to celebrate the people, organizations and partnerships that make the roofing industry such a rewarding one to be part of. Here’s to another year of collaboration, innovation and success.” 

By Emma Peterson. 

From Beacon to Kodiak to TopBuild, QXO is using strategic acquisitions to simplify customer-supplier relationships.  

QXO made waves in the roofing industry back in 2025 when they acquired the building products giant Beacon Building Supplies. And they have not slowed down since! QXO has continued to grow through strategic acquisitions that both “increase earnings per share and provide substantial long-term value for customers and shareholders.” 

Most recently, as a part of this strategy, QXO acquired Kodiak Building Products and TopBuild.  

Incorporating Kodiak 

At the beginning of April 2026, QXO announced the completion of acquisition of Kodiak Building Partners. The deal, which was worth approximately $2.25 billion, expanded QXO’s offerings to include the large lumber operations and solid building product portfolio that Kodiak is known for. It was estimated that this growth expanded QXO’s addressable market to more than $200 billion.  

Joe Checkler, QXO spokesman, explained a bit about the reasoning behind their expansion through Kodiak, "Lumber was always part of QXO’s plan, and this gives us entree into that market. Lumber is crucially important because it’s the first point of entry to most projects." 

Acquiring TopBuild 

In April 2026, QXO announced their intent to acquire TopBuild for $17 billion. TopBuild is known for being the largest distributor and installer of insulation products in North America, in fact they clock roughly 22,000 jobsite visits per day. 

For QXO, bringing their operations into the fold represents a step in their plan to strengthen their position in the overall value chain. As their 2026 Investor Q&A explained:  

The deal is an important next step in establishing QXO’s unique position for value creation. Beacon brought us scale in roofing and waterproofing distribution, and Kodiak expanded our reach into lumber and general contractor channels. Now, TopBuild brings a best-in-class presence in the insulation space, with well-run installation and distribution operations, installer labor and crew management, scheduling expertise, strong on-time job completion record performance and deep contractual relationships. 

Their goals with TopBuild include incorporating them into the cohesive QXO team, addressing customer challenges of supply friction and leveraging TopBuild’s jobsite access to optimize jobsite intelligence across industries.  

The larger plan 

Both of these acquisitions fit into QXO’s larger growth and value creation plans which focus on simplifying customer-supplier relationships. That 2026 Investor Q&A elaborated on this: 

[QXO sees] growth [as coming] from cross-selling, bundled offerings, improved service, enhanced digital tools, CRM capabilities and more systematic use of customer data. We can sell across lumber, siding, decking, windows and doors, insulation, waterproofing and roofing. A key aspect of our value proposition is our ability to maintain sticky relationships with both large builders and smaller local contractors by serving them more completely. 

In other words, by bringing building supply companies, like Kodiak and TopBuild, together within one brand, QXO is offering customers one-stop-shopping, faster timelines, broader market access and an overall more cohesive service experience.  

Learn more about QXO’s acquisition plans by reading the full 2026 Investor Q&A.

By Emma Peterson. 

How QXO is advancing its tech-driven strategy with cross-selling and digital transformation. 

In 2025, we brought Matt Fassler, one of the founders of QXO and their chief strategy officer, on for a Read Listen Watch® (RLW) webinar all about “what QXO’s acquisition of Beacon means for roofing contractors going forward.” In that RLW, Matt outlined some of QXO’s plans and goals, and how QXO can add value to the building product space through streamlining operations and introducing new technology. Matt explained: 

We like to seek industries that are under-penetrated by technology. We've learned to look to acquire companies that have strong foundations but might need that little bit of help integrating technology to keep up. So, as we looked at the roofing industry, we had some ideas on how to use cutting-edge ideas and cutting-edge technology to run distribution more efficiently and in turn, help our customers improve their businesses. 

Now, about 9 months after that conversation with Matt, QXO’s 2026 Investor Q&A gives us insight into where the company is in relation to their goals. 

Optimizing cross-selling to streamline operations 

One of the big things QXO has invested in since we last spoke is cross-selling. This refers to QXO’s ability to sell products for all parts of the building envelope. As the Investor Q&A put it, “Customers want to save time and reduce friction. The concepts that resonate with them are simplification, accuracy, fewer suppliers and bundled solutions. Our organized approach, aligned sales incentives, better data and targeted technology should make the cross-sell measurable and executable.” 

An example of the benefit of cross-selling comes from a recent data-center build, where QXO was able to bundle items related to the envelope, roofing, waterproofing and construction in one package, providing incredible value to the customer.  

Incorporating technology to boost value 

As for the technological element Matt highlighted in our conversation, QXO has spent the last few months deep diving into how the roofing and construction industries are under-digitized and what can be done to improve. He noted three main ways technology could help the industry:  

First, core systems are often outdated or missing entirely — particularly in areas like warehouse management, inventory planning, transportation and CRM. Second, there’s limited focus on the customer’s digital experience, which reduces stickiness and leaves upsell opportunities on the table. Third, technology teams are typically understaffed and over-oriented toward maintenance rather than transformation.  

They are actively addressing this by implementing new technologies, including pricing tools (Pricefx), inventory management systems (S&OP), asset management software, AI negotiation agents, cybersecurity enhancements and more!  

What’s next 

Looking ahead, QXO plans to continue building a cross-selling network and improving technology as they work towards a goal of reaching $50 billion in revenue within the decade. Contractors and other professionals can expect to keep seeing QXO’s name as they expand their jobsite presence through both integrations and M&As.  

They can also look forward to the roll out of a fully integrated digital platform in 2027. This is planned to incorporate enterprise resource planning (ERP), point-of-sale (POS), warehouse management (WMS), transportation management (TMS), human resources management (HRIS), procure-to-Pay (P2P) and last mile delivery features. 

Overall, the goal is to make QXO into an advanced construction product ecosystem that “dramatically improves productivity, pricing, inventory and the customer experience.”