By Emma Peterson. 

How QXO is advancing its tech-driven strategy with cross-selling and digital transformation. 

In 2025, we brought Matt Fassler, one of the founders of QXO and their chief strategy officer, on for a Read Listen Watch® (RLW) webinar all about “what QXO’s acquisition of Beacon means for roofing contractors going forward.” In that RLW, Matt outlined some of QXO’s plans and goals, and how QXO can add value to the building product space through streamlining operations and introducing new technology. Matt explained: 

We like to seek industries that are under-penetrated by technology. We've learned to look to acquire companies that have strong foundations but might need that little bit of help integrating technology to keep up. So, as we looked at the roofing industry, we had some ideas on how to use cutting-edge ideas and cutting-edge technology to run distribution more efficiently and in turn, help our customers improve their businesses. 

Now, about 9 months after that conversation with Matt, QXO’s 2026 Investor Q&A gives us insight into where the company is in relation to their goals. 

Optimizing cross-selling to streamline operations 

One of the big things QXO has invested in since we last spoke is cross-selling. This refers to QXO’s ability to sell products for all parts of the building envelope. As the Investor Q&A put it, “Customers want to save time and reduce friction. The concepts that resonate with them are simplification, accuracy, fewer suppliers and bundled solutions. Our organized approach, aligned sales incentives, better data and targeted technology should make the cross-sell measurable and executable.” 

An example of the benefit of cross-selling comes from a recent data-center build, where QXO was able to bundle items related to the envelope, roofing, waterproofing and construction in one package, providing incredible value to the customer.  

Incorporating technology to boost value 

As for the technological element Matt highlighted in our conversation, QXO has spent the last few months deep diving into how the roofing and construction industries are under-digitized and what can be done to improve. He noted three main ways technology could help the industry:  

First, core systems are often outdated or missing entirely — particularly in areas like warehouse management, inventory planning, transportation and CRM. Second, there’s limited focus on the customer’s digital experience, which reduces stickiness and leaves upsell opportunities on the table. Third, technology teams are typically understaffed and over-oriented toward maintenance rather than transformation.  

They are actively addressing this by implementing new technologies, including pricing tools (Pricefx), inventory management systems (S&OP), asset management software, AI negotiation agents, cybersecurity enhancements and more!  

What’s next 

Looking ahead, QXO plans to continue building a cross-selling network and improving technology as they work towards a goal of reaching $50 billion in revenue within the decade. Contractors and other professionals can expect to keep seeing QXO’s name as they expand their jobsite presence through both integrations and M&As.  

They can also look forward to the roll out of a fully integrated digital platform in 2027. This is planned to incorporate enterprise resource planning (ERP), point-of-sale (POS), warehouse management (WMS), transportation management (TMS), human resources management (HRIS), procure-to-Pay (P2P) and last mile delivery features. 

Overall, the goal is to make QXO into an advanced construction product ecosystem that “dramatically improves productivity, pricing, inventory and the customer experience.” 

By Jenny Yu. 

Dataforma and QXO team up to reduce manual processes and strengthen supplier communication. 

Commercial roofing contractors have long asked for tighter integration between business management software and supplier ordering systems. Now, a new integration between Dataforma and QXO aims to simplify that process by connecting estimating, purchasing and project management workflows in one platform. 

In a recent episode of Roofing Road Trips®, Karen Edwards spoke with Brian Cook, COO of Dataforma, and Gabriela Fornino, e-commerce change manager at QXO, about how customer demand helped drive the collaboration and what the integration means for contractors managing increasingly complex operations. 

Brian said the idea grew naturally from conversations with contractors already using both platforms. “Knowing that we worked with such a large number of commercial roofing contractors, it was a natural fit,” Brian explained. “Within a few months we had an agreement and we were moving.” 

The integration allows contractors to create requests for pricing, generate purchase orders and manage project costs directly within Dataforma without switching between systems or manually reentering information. 

Gabriela said the goal was to eliminate repetitive tasks while maintaining the relationships contractors value with their suppliers. “We took it and cut steps in half that people were taking in Dataforma previously,” Gabriela said. “It’s not replacing any relationship that you have or the amount of communication that you would have with the team over at QXO. It’s just doing it in a different channel and format.” 

The integration also gives contractors access to QXO’s product catalog and pricing tools during the estimating phase, helping teams develop tighter project estimates before converting them into purchase orders. 

Brian noted that user feedback played a critical role throughout development. “My whole role now at Dataforma is constantly talking to our contractors and asking, ‘What do you need?’” Brian shared. “If you don’t have eyes on it, by the time it goes out, you’re missing 10 or 15%.” 

For QXO, contractor input was equally important. “If it’s a product for contractors, it has to be made in part by contractors,” Gabriela said. “Unless it’s efficient in the hands of the user who’s going to be using it day in and day out, that’s what matters most.” 

Listen to the full podcast or Watch the recording to learn more about the Dataforma and QXO integration and how it can help contractors improve efficiency and streamline operations. 

By Jesse Sanchez. 

The Ascent Series 2026 brings one-day growth events to Dallas, Atlanta and Tampa for contractors using JobNimbus. 

Contractors looking to sharpen their operations and build stronger growth strategies will have three opportunities this June to connect with JobNimbus experts, industry partners and peers at the Ascent Series 2026. These one-day-only events are designed for contractors already building their businesses on JobNimbus and looking for practical ways to improve performance. Each stop will focus on the full workflow from being found by customers to winning work and getting paid, with sessions built around strategies contractors can use right away. 

The Ascent Series 2026 will be held in Dallas on June 12, Atlanta on June 17 and Tampa on June 19. Each event runs from 10 a.m. to 5 p.m. local time, with registration and networking beginning at 9:30 a.m. Tickets are $69 per person and cover event sessions, lunch and swag. 

The agenda for each event includes “The Elite Workflow: From First Click to Final Payment,” a contractor panel on how top contractors win more jobs, a session on “Speed to Lead,” a look at what is new and next from JobNimbus and a roofer spotlight focused on scaling. The day will close with key takeaways followed by a happy hour sponsored by Owens Corning®. 

Speakers include Danny Kerr, co-founder of Breakthrough Academy; Heath Hicks, co-owner of The Catch-All; Rob Soper, business development lead at Eagleview; Nick Pagnani, director of professional services; Justin Visitacion, founder of Ember Roofing; Eddie Whalen, product manager for Marketing Hub; Mitch Woodward, enterprise accounts sales; Dave Banas of Owens Corning; and Justin O’Neil, founder of FairClaims Roofing. 

Attendees will also have a chance to win a Catch-All gutter protection system at each Ascent stop. The giveaway, valued at $5,000, will be awarded to one winner in each city during the event. 

Event sponsors include Owens Corning, ABC Supply, QXO and The Catch-All. 

Learn more about the Ascent Series 2026 and reserve your seat.

CEO of Rejoice and Restore LLC in Naugatuck, Connecticut, voted grand prize winner, earning $10,000.

QXO, Inc. (NYSE: QXO) today announced Vanessa Fusco, CEO of Rejoice and Restore LLC in Naugatuck, Connecticut, as the winner of its 2026 North American Female Roofing Professional of the Year campaign, a national program that recognizes exceptional women working in the roofing industry across the U.S. and Canada. As this year’s honoree, Fusco earns $10,000 and tickets to the 2027 National Women in Roofing Days and the International Roofing Expo.

Now in its sixth year, the program shines a spotlight on female roofing professionals who are making a difference through innovation, mentorship, safety and a commitment to excellence in their field. Fusco won in a nationwide public vote against four other accomplished finalists.

Fusco built Rejoice and Restore from the ground up. Since completing its first project in 2024, the company has quickly scaled to multi-million-dollar revenue. Fusco leads with a mission-driven approach, creating opportunities for individuals in recovery while delivering strong business results. Her leadership blends operational excellence with a deep commitment to community impact.

“The roofing industry is stronger because of women like Vanessa leading it,” said QXO Chief Human Resources Officer Josephine Berisha. “She and this year’s finalists are setting the standard for what leadership in this industry looks like.”

The four other finalists who will each receive funding to support their professional development are:

• Jennifer George, co-founder and CEO, Northern Arizona Roof Services, Flagstaff, Arizona
• Lauren Marsh, president, Ridgeline Construction HSV, Inc., Athens, Alabama
• Kathleen Maxwell, CEO, Maxwell Roofing & Sheet Metal, Inc., Nashville, Tennessee
• Stacey Oakley, chief of staff, ProFormance Builder Solutions, Winter Garden, Florida

“It’s an honor to accept this award on behalf of the incredible women who are changing the roofing industry,” Fusco said. “I’m proud to share this recognition with the women who mentored me, the team that shows up every day and the customers who trust me with their most important investment. I hope our work inspires more women to pursue careers in roofing and other areas of building materials.”

This year’s finalists were selected from over 2,000 nominations across the U.S. and Canada. The finalist committee included QXO executives, prior winners and female industry leaders who reviewed submissions.

To learn more about QXO’s annual Female Roofing Professional of the Year program, the finalists and the program rules, visit: go.qxo.com/femaleroofpro.

About QXO

QXO, Inc. (NYSE: QXO) is the largest publicly traded distributor of roofing, waterproofing and related products and the second largest publicly traded distributor of lumber and building materials in North America. QXO is the fastest growing company in the $800 billion building products distribution industry and plans to become the tech-enabled leader by delivering best-in-class customer satisfaction and outsized returns for its shareholders. The company is targeting $50 billion in annual revenues within the next decade through accretive acquisitions and organic growth. Visit QXO.com for more information.

This distinguished leadership group represents some of the industry’s most respected and forward-thinking professionals, whose collective leadership continues to drive meaningful progress across the roofing industry.

The Roofing Alliance proudly announces their Board of Trustees for 2026-2027. Sherri Miles of J.D. Miles & Sons Inc., Chesapeake, Virginia, will serve as president and John Campbell of Eagle Roofing Products, Rialto, California will serve as vice president.

The volunteer-based leadership of the Roofing Alliance is composed of 210 dedicated, diverse and thoughtful roofing contractors, manufacturers, suppliers and distributors, service providers and industry professionals united in their commitment to shape, strengthen and advance the roofing industry. This distinguished leadership group represents some of the industry’s most respected and forward-thinking professionals, whose collective leadership continues to drive meaningful progress across the roofing industry.

The Roofing Alliance thanks the following officers and trustees for their commitment to the roofing industry; terms are effective June 1, 2026 – May 31, 2027.

• Sherri Miles, J.D. Miles & Sons Inc. – president
• John Campbell, Eagle Roofing Products – vice president
• Jason Dark, Duro-Last Inc. – secretary-treasurer
• Greg Hudson, Duro-Last Inc. – immediate past president
• Piers Dormeyer, EagleView – trustee
• Heidi Ellsworth, The Coffee Shops – trustee
• Paige Harvill, Nations Roof – trustee
• Alex Hernandez, Clark Roofing Co. – trustee
• Beth Kegley, QXO – trustee
• Scott Keith, Jobba Trade Technologies  – trustee
• John Kiesel, Division 7 Roofing – trustee
• Michael Kruger, L.E. Schwartz & Son Inc. – trustee
• Craig Rainey, Supreme Roofing – trustee
• Natalia Rizzatti, All Weather Insulated Panels – trustee
• Jason Stanley, IB Roof Systems – trustee
• John Yuko, GSM Roofing – trustee

About the Roofing Alliance

The Roofing Alliance unites a powerful network of more than 210 forward-thinking industry leaders committed to advancing and shaping the future of the roofing industry. Through strategic investments, collaboration and industry partnerships, the Roofing Alliance funds high-impact initiatives focused on education, cutting-edge research, workforce development and philanthropic outreach that strengthens communities across the country. From supporting the next generation of roofing professionals through scholarships, university partnerships and career development programs to driving innovation through industry research its Center for Roofing Innovation and Leadership, the Roofing Alliance serves as a catalyst for long-term growth, leadership and excellence across the roofing industry. For more information, please contact Alison L. LaValley, Executive Director, at alavalley@nrca.net.

Por The Coffee Shops.  

Obtén hasta $1,000 en ropa personalizada para tu equipo con compras elegibles durante la promoción de verano 2026. 

QXO lanzó su promoción “Viste a tu equipo” una iniciativa que permite a los contratistas convertir compras elegibles en ropa personalizada para sus equipos de trabajo durante el período promocional del 4 de mayo al 2 de julio de 2026. 

La promoción está diseñada para recompensar a los clientes que compren productos participantes de marcas patrocinadoras como CertainTeed, GAF, IKO, Owens Corning, TRI-BUILT, Velux y Westlake Royal. Las compras deben realizarse en Estados Unidos y los pedidos deben ser enviados y facturados durante el período de la promoción. 

El programa funciona en tres pasos. Primero, los participantes deben registrarse a través de la página oficial de la promoción. Después, pueden realizar compras de productos participantes. Finalmente, al concluir la promoción, QXO proporcionará instrucciones para subir el logotipo de la empresa y canjear la ropa personalizada. 

Los participantes pueden combinar pedidos para alcanzar los niveles de recompensa. Las recompensas disponibles incluyen camisetas personalizadas, ropa de alta visibilidad, sudaderas y otras prendas para equipos de trabajo. 

Los niveles de recompensa incluyen: 

• $20,000 en compras = $400 en ropa 
• $30,000 en compras = $600 en ropa 
• $40,000 en compras = $800 en ropa 
• $50,000 en compras = $1,000 en ropa 

Según las reglas de la promoción, el máximo beneficio por cuenta registrada es de $1,000 en ropa personalizada. La recompensa se entregará como un certificado digital asociado a la cuenta registrada. Las cuentas nacionales y los revendedores no son elegibles para participar. 

Aprende más sobre esta promoción “Viste a tu equipo” de QXO y las reglas completas en QXO Summer Swag 2026.

By Jenny Yu.  

By prioritizing customer service and distributor relationships, ASC is building long-term value for contractors and partners. 

ASC Building Materials is doubling down on a values-driven strategy centered on distribution partnerships and customer-first service, positioning itself for continued growth in the competitive roofing market. 

At the 2026 International Roofing Expo, Megan Ellsworth spoke with Sales Director Gabe Rodriguez about the company’s long-standing commitment to working through trusted distribution channels. “We don’t sell direct,” Gabe said. “We heavily believe in partnership through distribution. We truly value our partners; they’re amazing for us.” That approach includes key relationships with major distributors such as SRS Distribution, ABC Supply and QXO, along with regional partners that help ASC reach contractors where they do business. 

Gabe emphasized that while ASC continues to expand its product portfolio from coatings to self-adhered membranes and sealants, its competitive edge lies in a company constant. “Product is product, but it’s the customer service you get at the end of the day that’s going to make you want to come back,” he explained of ASC’s commitment to its customers. 

That philosophy extends to how ASC supports contractors beyond the sale. Through initiatives like its contractor certification program, the company aims to equip customers with the tools, knowledge and confidence to grow their businesses. Gabe noted that ASC takes pride not only in supplying materials but also in contributing to contractor success. “Even watching them grow their business is amazing to see,” he said. “When someone grows, we all grow.” 

Trade shows also play a key role in reinforcing ASC’s customer-centric approach. Events like the International Roofing Expo and upcoming appearances at the Western Roofing Expo provide opportunities to reconnect with partners, gather feedback and better understand contractor pain points. “The shows are great to see customers you don’t see on a regular basis,” Gabe said. “It’s a laid-back platform where you can just talk, see how they’re doing and ask what’s next for them.” 

As ASC continues to grow, its focus remains clear: strengthen distribution relationships, prioritize service and meet customers where they are. 

Watch the full interview to hear more insights from ASC Building Materials.

By Jenny Yu.  

The SkillsUSA 2026 Championship will connect students, educators, contractors and manufacturers through hands-on skilled trades competitions. 

After a year of honing their skills and participating in local competitions, students from across the country are set to compete at the culminating event: the SkillsUSA 2026 Championship. Taking place at the Georgia World Congress Center in Atlanta from June 1-5, 2026, the event brings together more that 6,700 state champions competing across 114 skilled and leadership contests as part of the broader National Leadership & Skills Conference (NLSC). 

On top of providing the platform for students to compete and showcase their talent, the SkillsUSA program builds the next generation of skilled professionals and elevates the value of careers in the trades. Roofing continues to expand its presence at the event as students can explore career opportunities and compete in roofing-related challenges including Commercial Roofing and Teamwork. According to the National Roofing Contractors Association (NRCA), the competitions are designed to connect career and technical education students with real-world industry opportunities while helping address the skilled labor shortage facing roofing contractors nationwide. 

Here at RoofersCoffeeShop®, we are excited to be a sponsor of the NRCA Roofing Pavilion, the event’s central hub for students and CTE teachers to connect with industry professionals on training and career opportunities.  

Additional sponsors supporting the NRCA booth include ABC Supply, Central States Manufacturing, Georgia-Pacific Building Products, Johns Manville, Elevate™, IB Roof Systems™, Leister, National Roofing Partners, National Women in Roofing (NWIR), QXO, Roofing Alliance, Roofing Technology Think Tank (RT3), SRS Distribution and TAMKO®. This robust participation reflects industry-wide collaboration to help SkillsUSA continue to grow as a pipeline for skilled professionals entering the trades. 

The SkillsUSA Championships have become a critical recruiting and education platform for the roofing industry. NRCA notes if even 5% of SkillsUSA students entered roofing careers, the industry could gain more than 5,000 new workers annually. 

To learn more about the 2026 SkillsUSA Championships, the Roofing Pavilion and ways to get involved, visit the SkillsUSA and NRCA websites. We hope to see you there! 

The public can vote for the finalists now through May 29 at go.qxo.com/frpoty-vote-2026.

QXO, Inc. (NYSE: QXO) today announced the five finalists in its sixth annual North American Female Roofing Professional of the Year campaign, which invites the public to vote for exceptional women working in the roofing industry across the U.S. and Canada. The winner will receive $10,000 USD and tickets to 2027 NWIR Days and IRE. Four finalists will receive $1,000 USD.

Now in its sixth year, the program shines a spotlight on female roofing professionals who are making a difference through innovation, mentorship, safety and a commitment to excellence in their field. These finalists represent the future of roofing across North America.

The five 2026 finalists are:

• Vanessa Fusco, CEO, Rejoice & Restore LLC, Naugatuck, Connecticut
• Jennifer George, Co-Founder and CEO of Northern Arizona Roof Services, Flagstaff, Arizona
• Lauren Marsh, President, Ridgeline Construction HSV, Inc., Athens, Alabama
• Kathleen Maxwell, CEO, Maxwell Roofing & Sheet Metal, Nashville, Tennessee
• Stacey Oakley, Chief of Staff, ProFormance Builder Solutions, Winter Garden, Florida

“We’re proud to recognize the outstanding women who are strengthening the roofing industry through leadership, innovation and dedication to their communities,” said QXO chief human resources officer Josephine Berisha. “We received many outstanding nominations of accomplished women throughout the industry, so our five finalists should be very proud of making it to the public voting stage."

This year’s finalists were selected from over 2,000 nominations across the U.S. and Canada. A panel of judges, including QXO executives, prior winners and female industry leaders, reviewed submissions and selected five finalists. Public voting is open from May 20 through May 29, 2026, at go.qxo.com/frpoty-vote-2026.

The grand-prize winner and runners-up will be announced on June 3, 2026, with all receiving funding for professional growth and being highlighted as industry role models.

About QXO

QXO, Inc. (NYSE: QXO) is the largest publicly traded distributor of roofing, waterproofing and related products and the second largest publicly traded distributor of lumber and building materials in North America. QXO is the fastest growing company in the $800 billion building products distribution industry and plans to become the tech-enabled leader by delivering best-in-class customer satisfaction and outsized returns for its shareholders. The company is targeting $50 billion in annual revenues within the next decade through accretive acquisitions and organic growth. Visit QXO-Canada.com for more information.

By Emma Peterson. 

You can turn material and product orders into custom tees, high-visibility shirts, hoodies and more for your crew. 

QXO is helping gear up your crew with this promotion! Between May 4, 2026, and July 2, 2026, you can earn gear with every U.S. purchase of CertainTeed, GAF, IKO Industries, Owens Corning, TRI-BUILT, VELUX and Westlake Royal Roofing Solutions products shipped and invoiced during the promotional period. How does it work?  

1. Register to start: Make sure you are registered for this promotion! Registration is available on the QXO website: www.go.qxo.com/swag2026 
2. Buy more, earn more: Buy your products from the sponsoring brands (listed above and start earning!  
3. Redeem at the end: At the end of the promotion, QXO will send out instructions on how to redeem your prizes! You will be asked to upload your logo in order to make your custom gear. Your information is secure and will never be shared. 

There are four tiers of prizes in this promotion based on how much you spend. For those that spend $20,000, you can get up to $400 in gear. For $30,000 the prize is $600 and for $40,000 it’s $800. The highest tier is $1,000 of gear, which requires qualifying product purchases of $50,000 or more. 

Reward your team for getting it done with custom tees, high-vis shirts, hoodies and more swag with QXO’s Gear Up Your Crew promotion.