New associates to lead the Tennessee, Northern California and West Central and Southwest Florida Territories.

Low-slope roofing manufacturer MuleHide has hired three new territory managers.

• Shane Mills will lead the Tennessee territory.
• Brendan Britsch will manage the West Central and Southwest Florida territory, which includes Tampa, Bradenton, Clearwater, Sarasota, Fort Myers, Lakeland and the surrounding communities.
• Conner Wilson will run the Northern California territory, which includes San Francisco, Sacramento, Redding and Chico, California, as well as Reno, Nevada.

They are the company’s lead contacts with customers in their markets. Their responsibilities include helping ensure that projects are completed efficiently and according to specification, working with contractors and ABC Supply Co. Inc. branch teams to develop the best solutions to meet property owners’ roofing needs and providing ongoing product, technical and sales training for contractors and ABC Supply associates.

Shane Mills

Mills comes to MuleHide after two years with ABC Supply, where he was an outside sales associate in the Washington, Pennsylvania branch. He began his roofing career as a sales manager with AmeriPro Roofing.

Brendan Britsch

Britsch joins MuleHide from TRUFAST, where he was a technical sales representative for more than five years. He has a Bachelor of Business Administration degree in marketing from the University of Cincinnati in Cincinnati.

Conner Wilson

Wilson had been a field sales representative with H.B. Fuller since 2023, serving Northern California and Northern Nevada. Prior to that, he was a sales consultant with residential roofing contractor Cobex Construction Group Inc. in Roseville, California.

He has a Bachelor of Arts degree in criminology from California State University, Sacramento in Sacramento.

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.

By Jesse Sanchez. 

Luis Ramos explains why manufacturer representatives are most effective when contractors use them as an extension of the team. 

On this episode of Roofing Road Trips®, Megan Ellsworth spoke with Luis Ramos, territory manager for MuleHide in Southeast Florida, about the day-to-day value manufacturer representatives bring to contractors and distributors. Luis said the role is both technical and relationship-driven, especially in low-slope roofing, where job conditions and local requirements can vary widely.  

Q: What does a manufacturer’s representative actually do? 

Luis explained, “At its core, manufacturer reps are in sales technical positions. So, we are well trained in the systems that we offer in order to be able to assist our contractors and our ABC associates with these products and systems.”  

He added that this balance matters because contractors need more than product promotion. They need someone who understands the system, the jobsite and the questions that come up during all stages of a project. 

Q: Why is technical knowledge so important in that role? 

“When I meet with a contractor who is very heavily involved in the low-slope arena, those first three minutes will tell them a lot about my technical knowledge,” Luis shared. 

For experienced contractors, that first conversation can build credibility quickly. For contractors newer to low-slope work, Luis said reps need to “assume nothing” and adjust their approach to the contractor’s level of experience. 

Q: How can reps help contractors who feel pressure to know everything? 

Luis shared, “Well, we’re a free resource, for one thing. And the challenge that I think most contractors have is that they try to do it all, in a phrase. Nobody’s an expert in everything all the time.” 

That support can come through training, job meetings or simple conversations that help remove uncertainty. Luis said the key is communication and a willingness to ask questions before mistakes happen. 

A strong manufacturer rep relationship gives contractors another source of technical perspective when they need it most. Rather than treating reps only as product contacts, Luis encouraged contractors to see them as partners who can help shape the game plan. 

Listen to the entire podcast or Watch the conversation to learn more about how manufacturer reps support contractors! 

Por Alberto Torres. 

En la industria del roofing, el representante del fabricante suele verse como alguien enfocado en ventas. Pero en la práctica, su rol va mucho más allá.  

En este episodio de La Voz de los Ruferos, conversé con Luis Ramos de MuleHide, quien explicó cómo los contratistas pueden maximizar su relación con el representante del fabricante. Esta relación puede marcar la diferencia en el día a día, ya que, se convierte en un aliado clave para tomar mejores decisiones, evitar errores y hacer crecer su negocio. 

Luis compartió cómo es un día regular en el campo. Gran parte de su trabajo sucede directamente en los techos, no detrás de un escritorio. Para él su presencia en el campo es fundamenta, ya que representa un apoyo real. “Paso como 60% de mi tiempo en los techos… ahí es donde realmente podemos ayudar con los materiales, cómo funcionan y los detalles,” comentó. Para Luis no se trata de solo vender productos; estar presente es una oportunidad para ayudar al contratista a entender y aplicar los sistemas correctamente.  

Una de las frases que Luis usó durante esta plática fue: “No tienes que saberlo todo.” Explicó que, La industria es cada vez más compleja y pretender saberlo todo no es realista. “La persona que dice que lo sabe todo, debemos correr de esa persona; hay tantas opciones que sería imposible conocer todos los sistemas,” señaló Luis. Por eso, el verdadero error no es no saber, sino no comunicarse. “El único error es no hablar con ese representante; estamos como socios trabajando por lo mismo,” dijo Luis. 

La base de esta relación es clara: comunicación constante. “Para mí, la comunicación es lo más importante, si tú estás trabajando, yo estoy trabajando,” explicó. Estar disponible para los contratistas puede prevenir problemas costosos en el proyecto. “Prefiero que me llamen un domingo para preguntar cómo hacer un detalle, a que lo hagan mal y tengan que cambiarlo el lunes.”  

El aprendizaje continuo también juega un papel clave. “Training, training, training es una de las mejores maneras de entender los productos y el mercado,” afirmó. Las capacitaciones y una buena relación con el representante pueden abrir muchas puertas para los contratistas. “Cuando un cliente nos pide un contratista certificado… eso es un lead,” explicó Luis. MuleHide ofrece diversas oportunidades de capacitación a través de su programa RISE (Roofing Installation and Systems Education) que los contratistas pueden aprovechar para fortalecer su conocimiento de los diferentes sistemas.  

Al final, se trata de ver al representante como una extensión del equipo, ya que es una relación que impulsa el crecimiento. “No estamos aquí solo para vender, estamos aquí para servir,” concluyó Luis. Esa mentalidad es la que transforma una simple interacción en una alianza que impulsa resultados reales en cada proyecto. 

Escucha o mira el video de este episodio para conocer más sobre la experiencia y los consejos para contratistas.

Dan has a deep commitment to service, reliability and results.

Low-slope roofing manufacturer MuleHide has hired Daniel Kline as territory manager for Alabama and Mississippi.

He is the company’s lead contact with customers in the territory. His responsibilities include helping ensure that projects are completed efficiently and according to specification, working with contractors and ABC Supply Co. Inc. branch teams to develop the best solutions to meet property owners’ roofing needs and providing ongoing product, technical and sales training for contractors and ABC Supply associates.

Kline had been an outside sales associate in ABC Supply’s Lakeland, Florida, branch since 2020. Prior to that, he honed his sales and management skills during a 21-year career in the auto dealership industry in Florida.

“Dan has a deep commitment to service, reliability and results,” said southeast regional director Matt Bost. “He knows how to deliver solutions for his customers. His 5-plus years with ABC Supply have also given him a strong foundation in the roofing industry. We’re excited to have him bring that background to MuleHide and our Alabama-Mississippi territory.”

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.

In her new role, Bader manages the company’s team of technical field representatives.

Low-slope roofing manufacturer MuleHide has promoted Alejandra (‘Ale”) Mahecha Bader to field technical manager. She had served as a technical field representative in Florida since joining MuleHide in 2024.

In her new role, Bader manages the company’s team of technical field representatives, leading and assisting them as they perform roof inspections, investigate warranty claims and present training programs for contractors, MuleHide distributors and MuleHide associates. She is also a technical resource for the company’s territory managers and regional directors.

Bader has 10 years of experience in the construction and roofing industries. Prior to joining MuleHide, she was a production manager for residential roofing contractors in California and Southeast Florida and service manager with Best Roofing Inc. in Fort Lauderdale, Florida.

“Ale’s passion for our industry is infectious,” said MuleHide managing director Dan Williams. “In her time with MuleHide, she has built strong relationships with our contractors and territory managers, bringing her technical expertise, hands-on approach and leadership skills to every project. We’re excited to have her bring that energy and track record of success to her new role.”

Born and raised in Colombia, Bader holds a master’s degree in management from Universidad de San Buenaventura in Cali, Colombia.

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.

New sizes of White-on-Black SA EPDM membranes and flat Poly ISO panels streamline installation.

Low-slope roofing manufacturer MuleHide has expanded its offering of White-on-Black Self-Adhering (SA) EPDM and Poly ISO 1 flat insulation, adding new membrane and panel sizes that streamline installation.

White-on-Black SA EPDM is now available in compact 5’ x 40’ rolls. Lightweight and portable, they are ideal for use on high-rises, in tight urban spaces and on residential low-slope roofs. They combine the time-tested performance of EPDM, the energy efficiency of a reflective white roof and the dramatic labor savings of a self-adhering membrane.

Poly ISO 1 flat insulation is now available in longer 4’ x 12’ panels. Designed for use on large commercial roofing projects, they can boost crew productivity by up to 34% and reduce labor and materials costs compared to traditional 4’ x 8’ panels.

5’ x 40’ White-on-Black SA EPDM membrane rolls

Narrower, shorter and lighter than the usual 10-foot-wide rolls, the new White-on-Black SA EPDM rolls join the 5’ x 40’ rolls of black SA EPDM introduced last year. Designed for portability, they weigh approximately 80 pounds and fit in the back of a standard pick-up truck.

Like all MuleHide SA EPDM membranes, they install up to 80% faster compared to using traditional bonding adhesive and deliver industry-leading flexibility, weatherability and cold-temperature performance.

The reflective white surface keeps rooftop and interior temperatures lower, reducing utility costs and maximizing the efficiency of rooftop air-conditioning equipment.

4’ x 12’ Flat Poly ISO 1 insulation panels

At four feet longer than traditional Poly ISO boards, the new 4’ x 12’ panels give contractors a simpler, faster and more efficient option for large commercial roofing projects.

Fewer panels are required to complete a job. The fastener pattern is reduced on certain warranty-eligible mechanically attached systems. There are fewer seams to complete on mechanically attached systems. The result is a dramatic boost in crew productivity and lower labor and materials costs.

Like other MuleHide flat Poly ISO boards, the panels have a dark facer on one side and a light facer on the other, allowing contractors to manage flash-off times in fully adhered applications by adjusting surface temperature depending on weather conditions.

The 20 psi panels are available in thicknesses ranging from 1.5” to 3.5” to achieve desired R-values.

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.

New Nailer-T and extruded fascia products deliver superior protection, design versatility, easy installation and good looks.

The new Nailer-T wood nailer alternative and extruded fascia products from low-slope roofing manufacturer MuleHide are the protective, labor-saving finishing touches for virtually any low-slope roofing system.

Nailer-T replaces nailers at the roof perimeter, increasing the roof’s structural integrity, reducing the risk of failure, protecting the entire roofing system from damage or blow-off and providing an opportunity to increase the roof’s energy efficiency. It is designed for use in single-ply systems and is an ideal solution when retrofitting metal roofs.

The eight new extruded fascia products securely terminate single-ply, modified bitumen and built-up roofing (BUR) systems, providing maximum protection from wind uplift damage while contributing to the building’s aesthetics.

All the new products are engineered for quick, easy installation to increase crew efficiency and installation quality.

The range of sizes, cover materials, colors, finishes and other options available provides tremendous flexibility in designing the right roof for each building.

Nailer-T

Nailer-T makes wood nailers obsolete, protecting vulnerable corners and edges from damage by high winds, rain, hail, tornadoes and hurricanes. Options are available for low-slope roofs with consistent perimeter heights, for low-slope roofs with parapet walls and for retrofitting metal roofs.

Made of heavy-gauge extruded aluminum, Nailer-T can be attached to existing wood nailers, masonry or metal roof decks. It comes in a wide variety of standard sizes to accommodate different substrates and insulation requirements.

In single-ply systems, Nailer-T can replace up to three wood nailers and allow installation of up to 5.7 inches of Poly ISO insulation or 5.2 inches of Poly ISO and a ½-inch cover board.

Nailer-T, used in conjunction with an All Purpose Bar at the gutter, is an ideal solution when retrofitting metal roofs. Options are available for use on non-pitched metal roofs and those with pitches up to 4”/12”. It eliminates the step of cutting wood nailer blocks for each pan section, dramatically reducing the time and effort needed for filling flutes. Crews simply fit Nailer-T against the roof perimeter, fasten it to the purlins or structural supports and place a ½-inch cover board on top to finish.

All Nailer-T options are designed for quick, easy installation while delivering significant performance benefits:

• The 12-foot lengths have pre-punched holes, making installation significantly faster compared to wood nailers.
• Slotted fastening holes allow proper thermal movement of the materials and ensure correct fastener placement and spacing.
• Nailer-T provides performance protection in wind speeds up to those of a Category 5 hurricane. It is FM Approved for wind uplift protection and is Miami-Dade County approved, complying with the “High Velocity Hurricane Zone of the Florida Building Code.”
• Insulation can be extended to the roof edge, increasing R-Value at the edge by up to 47%.
• Unlike wood nailers, the heavy-gauge aluminum will not crack, warp, split or rot, is not a food source for insects, is non-combustible and does not absorb moisture.
• When reroofing time comes, Nailer-T can be removed from the old roof and installed on the new one.

Extruded fascia products

The new extruded fascia products combine versatility, superior performance and good looks, securely terminating TPO, EPDM, PVC, modified bitumen and BUR system to provide maximum wind protection while adding to the building’s aesthetics.

Eight products are available, each in a variety of sizes and cover materials, to meet the needs of virtually any low-slope roof. They include:

• Standard fascia for single-ply systems and modified bitumen or BUR systems.
• Extended fascia – with larger face heights to provide extended nailer coverage – for single-ply systems and modified bitumen or BUR systems.
• Heavy-gauge fascia – with heavier-gauge covers – for single-ply systems and modified bitumen or BUR systems.
• Canted waterdam fascia – in standard and extended face heights – for single-ply systems.

The patented extruded aluminum anchor bar provides industry-leading resistance to wind. All products are FM Approved for wind uplift protection and are Miami-Dade County approved, complying with the “High Velocity Hurricane Zone of the Florida Building Code.”

From the snap-on covers to the non-penetrating design, the products are engineered for easy, error-free installation. Pre-punched holes on the 12-inch lengths speed up the process and reduce labor costs. Slotted fastening holes allow for proper thermal movement of the materials and ensure correct placement and spacing. There is no stripping-in or heat-welding required, saving crews time and helping ensure the roof’s watertight integrity by preventing improper flashing techniques or failed adhesives or sealants.

A wide variety of express, standard and premium colors and finishes are available to suit the aesthetics of nearly any building. Custom colors are also available for hard-to-match jobs.

When the time comes to replace the roof, the anchor bar can be removed, cleaned and reinstalled on the new roof without compromising its strength and appearance.

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.

In his new role, Bost heads the region encompassing Alabama, Florida, Mississippi and part of Georgia. 

Low-slope roofing manufacturer MuleHide has promoted Matt Bost to regional director - Southeast. He had served as the company’s territory manager for West Central and Southwest Florida since joining MuleHide in 2022.

In his new role, Bost heads the region encompassing Alabama, Florida, Mississippi and part of Georgia. He is responsible for achieving regional sales goals and leads the region’s team of territory managers, who are the company’s primary points of contact with contractors, property managers, specifiers and roofing materials distributors.

Bost has more than 15 years of experience in the roofing industry. He came to MuleHide from TRUFAST, where he was regional manager for Florida after serving as Southeast warehouse manager and district manager for the Carolina territory.

“Matt has been an exceptional partner to our customers and distributor partners in his territory and to his MuleHide colleagues throughout the region and beyond,” said MuleHide Managing Director Dan Williams. “They have all benefitted from his experience and deep knowledge of low-slope commercial roofing. We look forward to having him build on that success as regional director.”

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.

By Jesse Sanchez.  

How UV-driven chalking signals coating wear and informs proactive maintenance. 

Roof coatings rarely fail without warning. More often, they wear down gradually, offering visible cues that protection is thinning. For acrylic systems, one of the clearest signs is chalking. During this CoatingsTalk webinar, Cameron Webb of MuleHide identified chalking as a practical field indicator that contractors should not overlook. In his view, it is not simply a cosmetic issue. It’s evidence that ultraviolet exposure is breaking down the coating surface and reducing its long-term performance. 

“With acrylics, a lot of times what'll happen is you'll see some chalking in the coating and that can be an indication that it's had some UV degradation and we might want to look at cleaning that and doing a re-coat there,” Cameron said. Chalking typically appears as a powdery residue that transfers to the hand during inspection. While gradual surface breakdown is expected over time, it also signals material loss. As the film thickness decreases, so does the coating’s ability to shield the underlying roof system from UV degradation and weather exposure. 

For that reason, Cameron cautioned contractors to evaluate both visible condition and system age. “You want to look at the term of years, because acrylics are going to lose some millage each year,” he advised. That perspective shifts the conversation from reacting to leaks to managing performance. A roof nearing the end of its warranty may still be serviceable if maintained. Conversely, a younger system with significant chalking may require earlier attention. 

The solution, Cameron said, is structured maintenance. “A roof coating or a roof system is no different than a vehicle,” he said. “You want to have preventative maintenance.” He recommends two inspections per year to monitor drainage, foot traffic damage and surface changes. When chalking is tracked consistently, recoating becomes a planned maintenance decision rather than an emergency repair. 

Listen to the podcast or Watch the webinar to learn more about roof coating selection and maintenance best practices. 

Musel is a 24-year veteran of the roofing business, working primarily in the Maryland, Washington, D.C. and Virginia markets and focusing extensively on the technical side of roof installations. 

Low-slope roofing manufacturer MuleHide has promoted Nick Musel to territory manager - Mid-Atlantic. He joined the company in 2019 and most recently served as technical field manager.

In his new role, Musel is the company’s lead contact with customers in the territory, which includes Baltimore and Washington, D.C. His responsibilities include helping ensure that projects are completed efficiently and according to specification, working with contractors and ABC Supply Co. Inc. branch teams to develop the best solutions to meet property owners’ roofing needs, and providing ongoing product, technical and sales training for contractors and ABC Supply associates.

Musel replaces Jim Lessig, who is retiring after four decades in the roofing and building products industries, including more than 30 years with MuleHide and ABC Supply.

Musel is a 24-year veteran of the roofing business, working primarily in the Maryland, Washington, D.C. and Virginia markets and focusing extensively on the technical side of roof installations. He joined MuleHide in 2019 as a technical field representative and was promoted to technical services administrator in 2022 and to technical field manager in 2024. He was named Tech Rep of the Year in 2022 and Associate of the Year in 2024 and won a Customer Service award in 2025.

“Jim has been an outstanding territory manager, and Nick is the perfect person to fill those big shoes,” said Mid-South Region Director John Pantesco. “He has been instrumental in providing clear, concise technical information to our contractors, our distributor partners and our associates. That expertise, along with his strong sales background and deep ties to the region, will be huge assets in his new role.”

Prior to joining MuleHide, Musel was a roofing and waterproofing consultant for Curtainwall Design and Consulting Inc., a technical service representative with Sika Sarnafil, a project inspector with Financial Realty Services LLC, a project inspector with W. Ivory Associates LLC and a service crew foreman with Pioneer Roofing.

He served in the United States Army for six years, reaching the rank of infantry sergeant.

He has a Bachelor of Arts degree from George Mason University in Fairfax, Virginia.

About MuleHide

MuleHide offers premium-quality, high-performance roofing products and systems that meet the current and emerging needs of the design community, contractors and building owners with a strong focus on sustainable solutions. More information is available at mulehide.com and on LinkedIn, Facebook, Instagram and YouTube.