Por Alberto Torres.

En octubre, nuestros lectores exploraron estrategias para mejorar la productividad, proteger las ganancias y construir negocios más sólidos y sustentables dentro de la industria del roofing.

El crecimiento de una empresa no depende únicamente de conseguir más proyectos, sino también de cómo se administran los recursos, se toman decisiones y se mantiene la disciplina operativa. Durante octubre, estos temas captaron la atención de nuestros lectores y destacaron la importancia de fortalecer las operaciones diarias para alcanzar el éxito a largo plazo.

Uno de los temas que más sobresalió durante el mes fue la importancia de mantener la disciplina operativa. En el artículo Por qué la pérdida gradual de disciplina operativa cuesta más de lo que la mayoría de los contratistas imagina, John Kenney de Cotney Consulting Group explica cómo, en una industria donde cada minuto y cada recurso cuentan, mantener procesos organizados y expectativas claras puede marcar una gran diferencia. Las pequeñas desviaciones en las operaciones diarias pueden acumularse y afectar la productividad, los costos y la rentabilidad de una empresa.

La importancia de contar con una estrategia empresarial también despertó interés entre nuestros lectores. Andres Beltrán, fundador de Build Lead Win y conferencista de SRS Para Latinos, abordó este tema en El crecimiento sostenible no sucede por accidente. Andres nos recuerda que expandir un negocio requiere planificación, liderazgo y decisiones bien fundamentadas. Además, destaca que, más allá de aumentar las ventas, los contratistas deben desarrollar sistemas y equipos capaces de respaldar ese crecimiento sin comprometer la calidad de sus servicios.

En otro de los artículos escritos por John Kenney, se destacó la importancia de proteger las ganancias. En Las pequeñas decisiones que protegen los márgenes del roofing, John habla sobre cómo las decisiones cotidianas pueden influir en los resultados financieros de una empresa. Desde la administración de materiales hasta la coordinación de los equipos, prestar atención a los detalles puede ayudar a reducir gastos innecesarios y mantener la rentabilidad de cada proyecto.

Otro tema que llamo la atención de nuestros lectores fue la importancia de comenzar bien el día en el lugar de trabajo. En el artículo La primera hora en el lugar de trabajo predice cómo se desarrollará todo el proyecto, John Kenney nos explica cómo lo que sucede durante la primera hora puede marcar la diferencia en el resto de la jornada. También nos recuerda que una buena comunicación, tener los materiales listos y saber cuáles son las responsabilidades de cada trabajador ayudan a que los proyectos se desarrollen de manera más organizada, eficiente y segura

Finalmente, la sustentabilidad continúa ganando terreno en nuestra industria. Durante METALCON 2026, representantes de empresas y organizaciones como Central States, Metal Roofing Alliance (MRA), Westlake Royal Building Products y Sherwin-Williams Coil and Extrusion compartieron perspectivas sobre el valor a largo plazo de los sistemas de roofing de metal y su contribución a una construcción más sustentable. Algunas de las conversaciones se concentraron en características específicas que pueden influir en el desempeño ambiental, desde el contenido reciclado utilizado en los productos hasta la posibilidad de reciclar los materiales al final de su vida útil.

Octubre nos dejó una lección importante: el éxito en la industria del roofing se construye a través de decisiones inteligentes, una buena planificación y el compromiso de mejorar continuamente. Desde las operaciones diarias hasta la incorporación de nuevas soluciones, cada paso representa una oportunidad para fortalecer nuestros negocios.

5 – Posicionando el roofing de metal como una opción sustentable

4 – La primera hora en el lugar de trabajo predice cómo se desarrollará todo el proyecto

3 – Las pequeñas decisiones que protegen los márgenes del roofing

2 – El crecimiento sostenible no sucede por accidente

1 – Por qué la pérdida gradual de disciplina operativa cuesta más de lo que la mayoría de los contratistas imagina

Metal Influencers bring diverse expertise and real-world insight to help contractors navigate challenges, strengthen their businesses and shape the future of metal construction. 

The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026-27 Influencers for MetalCoffeeShop® (MCS).     

MCS Influencers contribute their expertise to MetalCoffeeShop each month through interviews, videos and articles that explore important topics shaping the metal construction industry. Contractors, association leaders and service providers offer a broad range of perspectives, giving readers practical knowledge and a deeper understanding of industry challenges and opportunities. Their insights about emerging trends in metal construction, building a scalable management team and using AI to strengthen business are featured in the site’s dedicated MCS Influencers section. 

“Our MCS Influencers are helping move the metal industry forward by sharing real-world experience and forward-thinking ideas,” said Heidi J. Ellsworth, president and CEO of The Coffee Shops. “Their diverse expertise provides contractors with meaningful insights they can use to strengthen their businesses and prepare for what’s ahead. We believe in helping contractors, erectors and tradespeople from all parts of the metal construction industry.” 

We are proud to announce the following 2026-27 MCS Influencers: 

• John Kenney – Cotney Consulting Group 
• Jon Olsen – Malco Tools 
• Corey Lincoln – Metal Sales 
• Junny Lee – Sherwin-Williams 
• Lee Ann Slattery – ATAS International 
• Anthony Ortega – Viotell Metal Concepts 
• Sasha Demyan – Metal Building Contractors and Erectors Association (MBCEA) 
• Randy Chaffee – Source One Marketing   
• Renee Ramey – Metal Roofing Alliance (MRA) 
• Paul and Emily Marshall – Mr. and Mrs. Post Frame  
• Edward Montemayor – South Texas Metal Roofing 
• David Leinbach - Kaiser Martin Group, MBCEA president 
• Travis Sliger – 4Ever Metal Roofing 

For more information on the 2026-27 MCS Influencers, meet them here.   

About MetalCoffeeShop 

MetalCoffeeShop is committed to being an advocate and supporter of the metal construction industry.  With Sherwin-Williams and industry thought leader’s contributions, the site supplies consistent information, education and networking avenues for all metal construction professionals. Visitors to the site will not only find education and information but thought-leading editorial, multimedia and Influencer content that elevates the metal construction industry. Like RoofersCoffeeShop, MetalCoffeeShop is “Where the Metal Industry Meets!” For more information and involvement opportunities, visit www.metalcoffeeshop.com.  

About The Coffee Shops 

Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four sites, RoofersCoffeeShop, MetalCoffeeShop, CoatingsCoffeeShop and AskARoofer, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are “Where the Industries Meet!” For more information, visit www.thecoffeeshops.online. 

Por The Coffee Shops®. 

Expertos de la industria explorarán cómo el roofing de metal contribuye a la sustentabilidad, el valor a largo plazo y la resiliencia en la construcción residencial. 

La sustentabilidad es cada vez más importante para los propietarios de viviendas y profesionales de la construcción al evaluar diferentes opciones de roofing. El jueves 8 de octubre, en METALCON, Metal Roofing Alliance (MRA) presentará “Residential Metal Roofing – The Sustainable Choice”, una sesión enfocada en las ventajas ambientales, de desempeño y a largo plazo del roofing de metal. 

La sesión analizará cómo el roofing de metal puede ayudar a reducir el consumo de recursos, disminuir los costos durante su ciclo de vida y mejorar la eficiencia de los edificios. Los asistentes conocerán cómo características como el contenido reciclado, la reciclabilidad, la durabilidad, la larga vida útil y el desempeño de ahorro de energía contribuyen a la sustentabilidad general de un techo. 

La conversación también definirá qué es la sustentabilidad y por qué es importante para los propietarios de viviendas. Los presentadores abordarán características específicas del roofing que pueden influir en el desempeño ambiental, desde el contenido reciclado utilizado en los productos de roofing de metal hasta la posibilidad de reciclar el material al final de su vida útil. 

Más allá de los materiales, la sesión explorará los beneficios ambientales relacionados con el roofing de metal, incluyendo aplicaciones solares, captación de agua y posibles ahorros en los costos de calefacción y enfriamiento. Los speakers también explicarán cómo se desempeña el roofing de metal durante eventos climáticos extremos, como granizo, vientos fuertes y huracanes. 

El panel de presentadores reúne experiencia en los sectores de metales, roofing, manufactura, ventas y sustentabilidad. Los speakers incluyen a Melissa Dunson, vicepresidenta de ventas de Central States; Renee Ramey, directora ejecutiva de MRA; Brian Smallwood, marketing manager – construction de Steel Dynamics Inc.; Mitch Heitsch, director de ventas de Westlake Royal Building Products; y Lauren Rogers, global sustainability manager del equipo de Sherwin-Williams Coil and Extrusion. 

Los asistentes se llevarán recomendaciones prácticas para comunicar las ventajas sustentables del roofing de metal a propietarios de viviendas, desarrolladores, arquitectos, propietarios de edificios y facility managers. 

Asegúrate de agregar esta sesión a tu calendario para conocer cómo posicionar el roofing residencial de metal como una solución de construcción sustentable, duradera y de largo plazo. 

By The Coffee Shops®. 

Industry experts to explore how metal roofing supports sustainability, long-term value and resilience in residential construction. 

Sustainability is increasingly important when homeowners and construction professionals evaluate roofing options. On Thursday, October 8 at METALCON, the Metal Roofing Alliance (MRA) will present “Residential Metal Roofing – The Sustainable Choice,” a session focused on the environmental, performance and long-term advantages of metal roofing. 

The session will examine how metal roofing can help reduce resource consumption, lower lifecycle costs and improve building efficiency. Attendees will learn how attributes such as recycled content, recyclability, durability, longevity and energy-saving performance contribute to a roof’s overall sustainability. 

The discussion will also define sustainability and understand why it matters to homeowners. Presenters will address specific roofing characteristics that can affect environmental performance, from the recycled content used in metal roofing products to the material’s recyclability at the end of its service life. 

Beyond material considerations, the session will explore environmental benefits associated with metal roofing, including solar applications, water catchment and potential heating and cooling cost savings. Speakers will also cover how metal roofing performs during extreme weather events such as hail, high winds and hurricanes. 

The presenter lineup brings experience from across the metals, roofing, manufacturing, sales and sustainability sectors. Speakers include Melissa Dunson, vice president of sales at Central States; Renee Ramey, executive director of MRA; Brian Smallwood, marketing manager – construction for Steel Dynamics Inc.; Mitch Heitsch, director of sales at Westlake Royal Building Products; and Lauren Rogers, global sustainability manager for the Sherwin-Williams Coil and Extrusion team. 

Attendees will leave with practical guidance for communicating metal roofing’s sustainable advantages to homeowners, developers, architects, building owners and facility managers. 

Make sure to add this session to your calendar to learn about positioning residential metal roofing as a sustainable, durable and long-term building solution. 

By The Coffee Shops®. 

Explore the environmental, performance and long-term value of residential metal roofing during expert-led educational sessions. 

The Metal Roofing Alliance (MRA) is heading to Orlando for METALCON 2026, bringing education, hands-on training and industry conversations focused on the future of residential metal roofing. 

The featured session, “Residential Metal Roofing – The Sustainable Choice,” will examine why sustainability has become an important consideration across residential, commercial and institutional construction. Scheduled for Thursday, October 8, from 1:15 to 2:15 p.m., the presentation will explore how metal roofing can support environmental goals, energy efficiency, low maintenance requirements and long-term value. 

MRA Executive Director Renee Ramey will present alongside Melissa Dunson, vice president of sales at Central States; Brian Smallwood, marketing manager for construction at Steel Dynamics Inc.; Mitch Heitsch, director of sales at Westlake Royal Building Products; and Lauren Rogers, global sustainability manager for the Sherwin-Williams Coil and Extrusion team.  

These experts bring a wealth of experience in metal manufacturing as well as marketing and communications to the conversation. Their expertise will help attendees define sustainability and better understand why it matters to homeowners. The session will cover recycled content, end-of-life recyclability and environmental benefits related to solar, water catchment and heating and cooling cost savings. 

Attendees will also learn how metal roofing performs during extreme weather, including hail, high winds and hurricanes. The program is designed to help professionals clearly communicate metal roofing’s sustainable attributes to homeowners, building owners, developers, architects and facility managers. 

Beyond the classroom, attendees can visit the MRA and Metal Construction Association Metal Mastery Clinics for installation-focused education. These hands-on clinics will share best practices for standing seam systems, metal shingles and retrofit applications. 

See more details and sign up for the educational session “Residential Metal Roofing – The Sustainable Choice.”

By Emma Peterson. 

This Quarterly Market Index Survey offers a clearer picture of contractor confidence, market conditions and future opportunities. 

Every quarter, the Polyisocyanurate Insulation Manufacturers Association (PIMA) releases a survey sharing insights into the state of the reroofing market. This survey, aptly called the Market Index Survey for Reroofing, is made in collaboration with a variety of industry associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Roof Coatings Manufacturers Association and Single Ply Roofing Industry. 

To learn more about this survey, Heidi J. Ellsworth brought experts from a couple of those association, McKay Daniels of NRCA and Brian Pallasch of IIBEC, onto an episode of Roofing Road Trips®. 

McKay opened the conversation by sharing some background on the survey. He explained, “It came out of COVID and the whole supply chain debacle. One thing that the industry learned from that situation was the importance of matching supply to demand.” He went on, “And that was what the inspiration for creating the index survey was – to create a way for manufacturers and distributors to see exactly what was going on at the rooftop and how to meet the needs there.”  

And the best part? It has helped more than just the distributors and manufacturers! Brian gave some examples, saying, “It confirms things for contractors in the field. Different regions in the country are facing different economic pressures and benefits and the survey helps contractors contextualize their experiences with that context. It also gives people a sense of where the industry is heading.” McKay added, “It really is a sentiment survey, asking contractors, company owners or other professionals how they’re doing this quarter versus last. And that creates insight into the state of the industry so that everyone knows more and can be more prepared going forward.”  

The result is not only more informed individuals but a stronger industry. As Brian put it, “The goal of the survey is to get a broad sense of what's going on out there in the roofing industry. And it really has gotten us all together, as the group of associations we all meet more frequently as a result, which helps the entire industry.” 

Listen to the whole episode or Watch the recording to learn more about the PIMA Quarterly Market Index on Reroofing. 

By Emma Peterson. 

With more than 250 exhibitors, expanded educational programming and interactive experiences across the show floor, METALCON continues to be the industry's premier gathering for metal construction. 

METALCON, the only event in the industry dedicated solely to the application of metal in design and construction, is just around the corner! Produced by PSMJ Resources, Inc., in partnership with the Metal Construction Association, this year’s show will be hosted October 7-9, 2026, at the Orange County Convention Center in Orlando, Florida!  

This show brings metal professionals from across the country, whether you are a contractor, fabricator, manufacturer, supplier, designer or distributor, together to evaluate innovative products on the expo floor, build powerful partnerships at events, learn about the future of the industry in education sessions and push the industry forward, together. Keep reading to learn a bit about what to expect from this year’s show!  

METALCON 2026 education program 

Education has always been a cornerstone of the METALCON experience. For this year’s show, the METALCON team has expanded their educational offerings! In addition to their traditional metal construction, architecture, engineering and manufacturing workshops and complimentary sessions, they have added four Spanish-language education sessions! 

With industry-leading experts like Rob Haddock (S-5!), Vincent Sagan (Metal Building Manufacturers Association), Kermit Baker (American Institute of Architects), Amparo Sancen (Latinos En Roofing), Renee Ramey (Metal Roofing Alliance), Stephen Bender (University of Florida College of Design Construction and Planning), Kyle Rea (Adams and Reese) and Ryan Dalgleish (RAiNA), these sessions offer attendees a veritable wealth of information.  

Please note: All education sessions, except workshops, are included with your registration. No sign-up is needed. Just arrive at your selected session at the scheduled time and location. Seating is first come, first served. 

Browse the education offerings. 

By Emma Peterson. 

From major industry announcements and scholarship awards to emerging market trends and wildfire preparedness, these were the RCS articles that got the most clicks this August.  

August was a month of announcements here at The Coffee Shops®! For our team, we launched a new microsite (www.RoofersCoffeeShop.ca) designed specifically for the Canadian market. Similar to our U.K. microsite (www.RoofersCoffeeShop.uk), this site will not only bring together contractors in its dedicated region but also strengthen the global roofing community.  

In addition to our big announcement, our site saw a lot of announcements and quite a few of them made our August 2026 top article list. For example, one of our R-Club members, Excel Roofing and Siding, sent out an announcement of a name change to Excel Slate and Copper. This change was designed to “better reflect the company’s long-standing expertise in slate roofing, copper craftsmanship and historic home restoration.”  

Another example was the Roofing Alliance’s announcement about the 2026-2027 Melvin Kruger Scholarship. “A total of $59,000 was awarded for new scholarships with an additional $55,000 for 12 renewal scholarships.” 

And coming in first and second on our August 2026 top 10 article list were two announcements, both from industry associations. In second place was an article about the Colorado Roofing Association’s new advisory about wildlife code requirements. As for first place, that went to the he Metal Roofing Alliance (MRA) and the Metal Construction Association (MCA)’s announcement of the results of metal roofing market study conducted by FMI Consulting. 

The top 10 August articles 

10 - Excel Roofing and Siding becomes Excel Slate and Copper

9 - Why the most successful roofing contractors plan further ahead by John Kenney. 

8 - TPO or metal retrofit? Understanding the tradeoffs by The Coffee Shops® 

7 - When the economic signals don’t agree by John Kenney. 

6 - Becoming a ROOFEREE by Emma Peterson. 

5 - The secret to managing commercial roofing projects by Emma Peterson. 

4 - The Roofing Alliance announces 2026-2027 Melvin Kruger Scholarship recipients.

3 - Heavy-duty adhesives for every jobsite by The Coffee Shops®. 

2 - New advisory helps Colorado roofers prepare for wildfire code requirements by Alex Tolle. 

1 - New market survey forecasts strong growth, significant potential for residential metal roofing in U.S. 

By The Coffee Shops®. 

Industry leaders discuss how research-driven customers are changing the residential metal roofing market. 

Interest in residential metal roofing continues to grow, and according to industry leaders, today's homeowners are entering the buying process more informed than ever before. During a recent Coffee Conversations®, sponsored by the Metal Construction Association (MCA), Heidi J. Ellsworth spoke with a panel of industry experts about how changing consumer behavior is influencing the residential roofing market. 

Renee Ramey, executive director of the Metal Roofing Alliance, said homeowners are increasingly conducting extensive research before making roofing decisions. “I'm seeing a huge uptick in interest from homeowners just based on their own research and what they're finding is the wonderful benefits of putting a metal roof on your home,” Renee said. 

That shift is changing how roofing contractors approach sales, education and customer engagement. Rather than responding to emergency replacement needs, many metal roofing customers are evaluating long-term investments and researching products months before making a decision. 

According to Todd Miller, president of the Metal Roofing Alliance and Isaiah Industries, today's buyers are spending more time evaluating both products and contractors. “The metal roof customer, in particular, is not typically the customer who calls up and says, ‘Hey, I got rain pouring into my house. I need to do something immediately,’” he noted. “We are seeing people that are taking months, possibly even longer, to do their research.” 

Travis Sliger, of Forever Metal Roofing, has seen similar trends. Drawing from company data, he noted that metal roofing customers often spend three to six months researching before committing to a purchase. “They're becoming a lot more intentional about their roofing decisions,” he noted. “When we show up, they're asking questions that we weren't really getting five years ago.” 

As homeowners turn to online resources for information, the importance of accurate education and trustworthy content is more crucial than ever. Contractors who position themselves as educators and subject matter experts are often better equipped to build credibility with increasingly knowledgeable consumers. The result is a roofing marketplace where expertise, transparency and long-term value are becoming just as important as the products themselves. 

Listen to the recording or Watch the video to learn more about residential metal roofing.

By The Coffee Shops®. 

Metal experts explain the capabilities metal roofing materials offer when it comes to fighting against hail damage.  

Since the beginning of this year, the Midwest and Southern United States have experienced a tremendous number of hailstorms, and the severity of each storm has far surpassed what they’ve normally seen in previous years. With the rate and intensity of hailstorms, homeowners in these regions are facing the question of what to do to best prepare their homes for future storms. In a recent article, Metal Roofing Alliance (MRA) covers the basics of what homeowners should know about hailstorms, and how metal roofing is a superior option for hail protection.  

The roof is the home’s first, most powerful line of defense against damage from severe weather conditions, especially hail. While other traditional materials can face significant risks after such storms, metal roofs have been shown to be more durable and resistant to impact and wind damage. This durability is a measure proven through various impact rating tests.  

Impact ratings, such as the UL2218, are the nationally recognized standards for properly measuring a roofing material’s ability to withstand hail damage. Based on the results of a controlled, exact test, materials are giving a rating, Class 1 – 4, Class 4 being materials that were the most durable against testing measures. Most metal roofing systems boast a Class 4 rating, as metal panels are incredibly durable and resistant against denting and other damage that might occur from severe weather and hail.  

Though asphalt and other traditional materials are more common in residential projects across North America, metal roofing continues to grow in popularity, not only because of its incredible durability and lifespan, but for the amazing technological advancements being made; most metal roofs on the market can be designed to mimic the look of traditional materials or even take on a new, modern aesthetic!  

Learn more about the value of metal roofing to protect your home in the face of hailstorms!