By Heidi J. Ellsworth.

The MCA Summer Meeting will drive innovation, education and industry growth.

As members of the Metal Construction Association (MCA) gather for their Summer Meeting, the conversations reflect an industry that continues to evolve with purpose. From technical education and market development to workforce recognition and major events, MCA is helping shape the future of metal construction while providing resources that support manufacturers, contractors, architects and design professionals. 

That leadership starts with a strong commitment to education and technical clarity. As demand grows for high-performing building systems, MCA continues to release updated technical bulletins and white papers that help the industry navigate changing codes, safety expectations and performance requirements. MetalCoffeeShop’s Karen Edwards participates in the MCA marketing committee and works to help amplify these important resources and events for the broader metal community. 

The latest updates address issues that are influencing projects across North America, including the use of foam plastic insulation within combustible wall assemblies, fire performance testing for metal composite materials and the changing landscape of cool roof requirements. By bringing these topics into focus, MCA is giving the industry practical guidance that supports better decisions in design, specification and installation. 

That same focus on practical support is also driving MCA’s work to expand opportunities for metal in residential construction. The new Residential Wall Marketing Initiative is designed to increase awareness and adoption of metal wall systems by clearly communicating their durability, design flexibility, low maintenance and long-term value. With member participation and support, the initiative will help fund outreach, tools and marketing resources that can open new doors in a rapidly growing segment of the market. 

As MCA looks to strengthen market awareness, it is also preparing for one of the industry’s most anticipated gatherings. METALCON 2026, scheduled for October 7-9 in Orlando, will celebrate its 35th anniversary with a renewed emphasis on hands-on education. MCA will have a prominent presence at the show through Metal Mastery Clinics that highlight best practices for standing seam systems, metal shingles and retrofit applications. 

The momentum around events and education also extends to the people who will carry the industry forward. MCA’s new 40 Under 40 program is designed to recognize emerging leaders who are already making an impact in metal construction. Alongside that recognition, the association continues to invest in workforce development through its scholarship program, providing financial support to students connected to member companies and helping build the next generation of industry professionals. 

Together, these efforts show how MCA continues to position metal as a high-value solution for both commercial and residential construction. Through technical leadership, collaborative engagement, market development and investment in future talent, the association is helping keep metal at the forefront of performance, sustainability and design innovation. 

Education lineup connects industry shifts with real-world metal design decisions.

As architects and design professionals face growing pressure to make smarter decisions about carbon, code compliance, material performance and long-term resilience, METALCON is expanding its Design District programming for 2026 with a new education lineup centered on the issues shaping today's built environment.

Taking place October 7–9, 2026, at the Orange County Convention Center in Orlando, Florida, The Design District @ METALCON will provide a focused space for design professionals to examine what is changing across the metal construction ecosystem and why those changes matter before the next project is designed, specified or built.

The 2026 program connects big-picture industry shifts — from embodied carbon and Environmental Product Declarations to adaptive reuse and high-performance façade systems — with practical, project-level decisions attendees can carry onto the METALCON show floor as they evaluate materials, systems and solutions.

"Design professionals are being asked to make increasingly complex decisions about materials, performance, sustainability and compliance," said Judy Geller, vice president of Tradeshows at METALCON. "The Design District gives them direct access to the education, experts and real-world applications they need to make those decisions with confidence."

Among the 2026 program highlights is keynote speaker Kermit Baker, a leading economic voice in the architecture, design and construction sectors and former chief economist for the American Institute of Architects. Kermit’s keynote, “Building Through Uncertainty: A Market Outlook for the Construction and Design Industries,”  will examine the economic forces shaping project activity, demand, pipeline trends and sector growth, giving attendees timely context for the year ahead.

Featured Design District sessions: Wednesday, October 7, 2026

• The Hidden Carbon in Metal Buildings – 10:30 a.m.
  Vincent Sagan of the Metal Building Manufacturers Association and Amanda Turner of Cornerstone Building Brands will examine embodied carbon in metal building systems, including material selection, manufacturing impacts, EPDs and integrated design strategies.
• Industry Outlook: Metal Construction Code Updates – What's Changed and What It Means – 1:30 p.m.
  Bill Beals of Therm-All, Paul Deffenbaugh of Deep Brook Media and Bob Zabcik of Z-Tech Consulting will break down recent and upcoming code changes affecting metal construction and what they mean for design, specification, fabrication and installation.
• MasterClass: Shipping Container Upcycling – Opportunities and Challenges with Supply Chain Connected Modular Steel Units – 3:00 p.m.
  Stephen Bender, architect and instructor at the University of Florida, will explore how upcycled shipping containers can become adaptable, cost-effective building solutions while navigating sustainability, supply chain, code and project delivery challenges.

Featured Design District sessions: Thursday, October 8, 2026

• Building Through Uncertainty: A Market Outlook for the Construction and Design Industries – 9:00 a.m.
  Kermit Baker, former chief economist for the American Institute of Architects, will examine the economic forces shaping project activity, demand, pipeline trends and sector growth.
• Industry Outlook: 2027 – The Future of Metal Construction – 10:30 a.m.
  Kermit Baker, Jeff Henry of the Metal Construction Association and Vincent Sagan of the Metal Building Manufacturers Association will discuss the economic, supply chain, regulatory and jobsite forces shaping metal construction through 2027.
• Why Metal Wins – 12:00 p.m.
  Brent Schipper will explore why metal continues to be selected for performance, resilience, sustainability, aesthetics, durability, recyclability and design flexibility.
• Metal in Adaptive Reuse: Crafting Community, Transparency and Identity Through Design-Build – 1:30 p.m.
  Debra Wilson of Interstruct Orlando, LLC will use two design-build case studies to show how reclaimed and newly applied metal systems can support adaptive reuse, transparency, texture, durability and community-focused design.
• Architectural Metal Plate Systems: Durable Design for Today's Buildings – 3:00 p.m.
  John Scornse of ATAS International, Inc. will examine how solid metal plate systems support design flexibility, durability, fire resistance, complex forms, finish options and high-performance building envelopes.

Together, this lineup gives design professionals a practical view of the forces influencing metal construction while offering the opportunity to earn up to a year’s worth of AIA Learning Units, including HSW credits. Design District attendees also have access to METALCON keynotes, networking events and more than 35 additional education sessions, giving them more ways to build expertise, exchange ideas and discover what is next in metal design and construction.

The programming is especially relevant for architects focused on performance, resilience and aesthetics; designers exploring new materials and applications; specifiers sourcing compliant, high-performance systems; and engineers working across envelope performance, acoustics, sustainability and constructability.

About METALCON

Established in 1991, METALCON is the only annual event dedicated exclusively to the application of metal in design and construction. Produced by PSMJ Resources, Inc., in partnership with the Metal Construction Association, it brings together decision-makers from across the metal construction ecosystem to explore innovations shaping the built environment. More than a trade show, METALCON serves as the industry’s annual business summit — where deals are made, partnerships are formed and the next 12 months take shape. For more information, visit www.metalcon.com/architects.

Recognizing the rising leaders shaping the industry.

METALCON has launched its new 40 Under 40 Recognition Program, highlighting rising leaders driving the future of metal construction.

Forty professionals, age 40 and under, will be honored for their work influencing projects, teams and processes – from jobsites and fabrication floors to engineering and design – at the only event where the metal construction industry comes together to make decisions, build partnerships and shape what’s next.

“The program spotlights professionals who are already making an impact across the metal construction industry while also representing its next generation of leadership,” said Judy Geller, vice president of trade shows for PSMJ Resources, Inc., producers of METALCON. “These are individuals driving projects forward, improving how work gets done and helping shape where the industry is headed.”

Nominations are now open and can be submitted via the online nomination form by the July 21, 2026 deadline. Honorees will be selected by a cross-industry panel based on achievement, leadership, innovation and overall impact.

“As METALCON marks its 35th anniversary, this program is about elevating the people who are actively shaping the industry’s direction,” continued Geller. “40 Under 40 puts their work—and their impact—front and center where the industry comes together.”

Selected honorees will receive industry-wide recognition, including a featured profile on METALCON.com, promotion through email, social media and trade publications, and recognition onsite at METALCON 2026, taking place October 7–9, 2026, at the Orange County Convention Center in Orlando, Florida. Honorees will also be invited to a Future Leaders networking reception.

Eligible nominees must be 40 years of age or younger and actively working in or contributing to the metal construction industry. Candidates may be nominated by peers, managers, employees or other industry professionals or may self-nominate with an external reference.

The program aims to elevate the professionals who are driving innovation, improving processes and leading teams across the industry today—those helping define how the industry continues to evolve.

Honorees will be announced in September and formally recognized during METALCON 2026. For more information or to complete a nomination form, visit www.metalcon.com.

About METALCON

Established in 1991, METALCON is the only annual event dedicated exclusively to the application of metal in design and construction. Produced by PSMJ Resources, Inc., in partnership with the Metal Construction Association, it brings together decision-makers from across the metal construction ecosystem to explore innovations shaping the built environment. More than a trade show, METALCON serves as the industry’s annual business summit—where deals are made, partnerships are formed and the next 12 months take shape. For more information, visit www.metalcon.com

By Fiona Maguire-O’Shea, METALCON.

Keynote insights highlight rising costs, uneven demand and sectors driving construction forward. 

Before leaders of the metal building industry in Colorado Springs, Colorado, keynote speaker Anirban Basu, a widely respected industry economist, underscored both the opportunities and headwinds facing construction: the U.S. economy is still growing, but growth is increasingly uneven and industry professionals need to be clear-eyed about where opportunity exists and where risk is building. 

Speaking at the joint Metal Building Contractors and Erectors Association/Metal Building Manufacturers Association (MBCEA/MBMA) event, Anirban offered an early roadmap to the financing, labor, inflation and market questions facing the metal construction industry — conversations that will carry into METALCON 2026, where thousands of metal construction professionals will gather amid ongoing discussion about the market forces shaping the year ahead. 

Anirban, chief economist for the Associated Builders and Contractors, the Construction Financial Management Association and the Modular Building Institute and a former chair of the Maryland Economic Development Commission, brought a practical, construction-focused perspective to the stage. His core point was blunt: The economy is growing, but the benefits are uneven. “So, it’s a lopsided economic expansion with some families really benefiting, and other families really fading in terms of standard of living,” Anirban said.  

Prices, rates and project pressure 

One of Anirban's clearest messages centered on inflation and the frustration it is creating. He said there is “a fair amount of angst out there regarding the economy,” as well as “a fair amount of unhappiness” and “a significant amount of discontent,”driven in part by rising everyday costs such as groceries. At the heart of that discontent, he said, is “high and rising prices.” He noted that overall inflation has climbed 29% since May 2020, while core inflation has risen 25.7% over the same period. 

That matters because inflation continues to keep interest rates elevated, raising the cost of capital and making many projects harder to pencil. Anirban noted that after holding its benchmark rate near zero early in the pandemic, the Federal Reserve raised it to about 5.5% before later easing, but borrowing costs remain high relative to the pre-pandemic environment. As he put it, “Borrowing costs go up, project financing costs go up. That’s not good for construction projects.”

Anirban also said inflation is likely to linger, keeping interest rates higher for longer — an unwelcome outlook for the construction industry, which needs private financing costs to come down to support more construction starts. 

That pressure is most visible in residential construction and parts of the commercial market. Anirban pointed to declining housing under construction, weak permit activity and continued softness in multifamily, where many projects are simply not viableat today’s financing and input-cost levels. 

He also emphasized that the office sector remains a weak spot, with remote and hybrid work continuing to weigh on vacancy in major metropolitan areas, putting pressure on property values, lender appetite and municipal tax bases. As a result, private-sector work tied to traditional office, speculative multifamily and other rate-sensitive development remains under strain. 

Where strength is concentrated 

At the same time, Anirban made clear that not all construction sectors are struggling. He singled out data centers and the energy generation and distribution infrastructure needed to support them as two of the strongest opportunities ahead. “These two segments of construction tend to be the strongest going forward,” he said. 

He described artificial intelligence as one of the defining drivers of capital spending in today’s economy, with hyperscalers, such as Amazon and Meta, spending about $450 billion last year on related architecture and infrastructure and expected to spend $700 billion to $725 billion this year. He also noted that data centers used about 4.4% of U.S. electricity in 2023 and could consume well above 12% by 2028. Those trends will keep driving demand for power generation, transmission and related utility work, while also reinforcing the appeal of fast-track, durable building systems. 

Public construction is another relatively bright spot. Anirban showed that while total nonresidential construction has flattened, infrastructure-related categories such as transportation, water supply, sewage and waste disposal and conservation-related work continue to benefit from public funding already moving through the system. In practical terms, that means companies with exposure to civil, utility and public-sector work may find better near-term stability than those dependent on speculative private development. 

Materials costs remain a problem 

Anirban underscored rising construction input costs, particularly in metals-related categories. He said construction materials prices overall were up 48% from February 2020 to March 2026. The more targeted figure may be even more important: Anirban said the producer price index – the price received by producers – for architectural and structural metals manufacturing was up 7.4% year over year and 75% since February 2020. He also pointed to steep increases in steel mill products and fabricated structural metal products, highlighting how tariff policy and supply-side pressures continue to affect pricing. 

Materials volatility continues to shape pricing, bidding, procurement strategy and project timing. In a market where owners are already struggling with financing, further escalation can push work from delayed to dead. 

Labor and location still matter 

Labor remains another complicated piece of the outlook. Anirban noted that construction job openings have not surged the way some expected, even with changes in immigration policy affecting workforce availability. He said about 25% of the construction workforce is foreign-born, but the expected increase in advertisements for native-born or documented workers has not materialized. The reason, he suggested, is that between residential and nonresidential construction, overall construction spending has been in decline, even though some individual segments continue to grow. That means labor availability, wage pressure and productivity remain key concerns, particularly in labor-intensive trades. Even where demand exists, execution still depends on workforce access and retention. 

Anirban also urged the audience to think regionally, not just nationally. Some markets can transcend a weakening economy, particularly when population growth continues to drive demand. Economic momentum remains strongest in places that continue to attract people and business investment, including parts of Texas, Florida and the Carolinas. Those regions are more likely to support job creation and construction demand. Markets dealing with population outflows, weak office fundamentals or fiscal strain face a more difficult path. 

What comes next for metal construction 

As the industry looks ahead to METALCON 2026, the same questions Anirban raised continue to shape conversations about where work is coming from, which projects still pencil and how companies can position themselves for the next phase of the cycle. Strength remains concentrated in a relatively narrow group of drivers – artificial intelligence spending, data centers, power infrastructure and public work – while other parts of the market remain constrained by financing costs, input prices and softer demand. 

In closing, Anirban said, “So there are four things I’m watching to determine whether or not we’re going to enter recession.” First is the conflict in the Middle East, which he said the stock market appears to be treating as temporary, even though “it hasn’t ended yet, and things can go wrong.” Second is hyperscaler spending, particularly what major technology companies say about their investment plans. Third is the stock market’s performance, which is closely tied to that spending. Fourth is layoff activity, as hiring remains soft and a meaningful pickup in layoffs could quickly push unemployment higher and put more pressure on consumer spending. 

For now, Anirban said, initial unemployment claims remain low — a sign that employers are still largely holding on to their workers. That, he said, “speaks to economic stability.” His conclusion was cautiously optimistic: “My forecast is for growth in 2026.”  

That leaves the industry with a message that is neither alarmist nor complacent. Opportunity remains, especially in segments tied to infrastructure, energy and advanced technology. But so do serious headwinds, particularly for projects that depend on easier financing, steadier input costs and broader private demand.

That conversation will continue across the industry in the months ahead — including at METALCON 2026, scheduled for Oct. 7–9, 2026, in Orlando, Florida. Registration is now open. Learn more at www.metalcon.com. 

By The Coffee Shops.  

Attendees of this METALCON Live! will gain a deeper understanding of materials, collaboration and opportunities in barndominium construction. 

On May 20, 2026, MetalCoffeeShop® will host a METALCON Live! panel titled “Barndominiums: Building Smarter With Metal,” bringing together industry experts to explore how this fast-growing segment is reshaping residential construction. 

Hosted by Heidi J. Ellsworth, the event features a panel that reflects the full project lifecycle, from design to manufacturing to construction. MCS Influencer Stacee Lynn, widely known as The Barndominium Lady™, will offer a designer’s perspective rooted in her experience creating luxury, steel-frame homes that blend open-concept living with high-end finishes. Through The Barndominium Company, she has helped homeowners nationwide transform metal structures into functional and visually striking residences. 

Joining her is Jason Millon, a contractor focused on craftsmanship and client experience. As founder of Premiere Barndominiums LLC and co-owner of Milltins Construction and Development, Millon brings practical insight into building processes, project execution and how to deliver spaces designed for long-term living. 

Together, the panel will examine what defines a barndominium and how it compares to traditional residential structures, while also addressing the factors driving rapid market growth. Attendees can expect a deep dive into materials and systems, including structural approaches, roofing, siding and insulation trends, as well as the expanding role of metal in both performance and architectural design. 

The conversation will also tackle common misconceptions around cost, timelines and complexity, while outlining key considerations for codes, zoning and permitting. Emphasis will be placed on the importance of collaboration between architects, manufacturers and builders to improve constructability and reduce project challenges. 

For contractors, the event offers actionable guidance on preparing for barndominium projects, managing unique client expectations and positioning their business to capitalize on this expanding market. 

Register now to attend the METALCON Live! and learn how to build smarter with metal.

Honoring Mark's life and accomplishments.

We are deeply saddened to share that my longtime pillar of the metal building community Mark James passed away on Sunday, March 22, 2026. Mark is survived by his wife of 55 years Paula, his son Jarrod, his grandchildren Brooklyn, Harley, Julian and his great-grandson Trevon. A service will be held in Dallas in the near future.

Mark’s career began remarkably early. At just eight years old, he worked as a blueprint boy for his father’s company. He later attended the University of Missouri and continued his education at night through the Finlay School of Engineering in Kansas City, Missouri.

In the late 1970s, Mark designed roof systems using dimensional lumber to retrofit flat roofs with truss-framed sloped roofs — Ultimately contributing to more than 30 million square feet of retrofit projects. In 1981, he was recruited by Kirby Building Systems as their Special Projects Manager, prompting a move to Houston, Texas. In 1984, he accepted a district manager position with United Structures of America, and four years later, in 1988, he became a partner in Genesis Group, Inc. of Baton Rouge, where he worked on both new metal buildings and retrofit projects.

Moving now to Dallas, Texas, Mark joined Roof Hugger, Inc. in 2009, where his impact was immediate and lasting. He developed standard details, product specifications, sales presentations and represented the company at numerous industry association meetings. He became deeply involved in the Metal Construction Association (MCA), eventually serving as chairman of the retrofit council. In that role, he helped create many of the AIA education programs that continue
to be used today.

He was a familiar face at RCI (now IIBEC), MBCEA and other industry organizations. Mark also played a major role in creating and setting up many of the METALCON Live Demo displays, including the Metal Roofing Games Competition and the Solar Bay exhibit. To say he was well known in our industry is an understatement.

After retiring from Roof Hugger in 2014, Mark founded his consulting firm, RetroSpec, LLC, continuing to advise Roof Hugger, MCA and many other metal-related companies. He and Paula then moved to Hot Springs, Arizona, where they enjoyed a beautiful home and surroundings and after buying a large camper, they traveled across the country while he continued consulting remotely.

In 2019, Mark received MCA’s prestigious Larry A. Swaney Award, recognizing his commitment to communication, cooperation, unity and the advancement of the metal construction industry. Beyond his professional achievements, Mark was an accomplished artist, cabinet maker and interior designer. He loved his family deeply, and those of us who knew and worked with him will miss him profoundly.

By Jenny Yu.  

Heidi J. Ellsworth has been elected as one of the new NRCA directors. 

Here at The Coffee Shops™, we are proud to share that our president and CEO, Heidi J. Ellsworth, has been elected as one of the new National Roofing Contractors Association (NRCA) directors. The announcement was made as part of the NRCA's 139th Annual Convention, held from January 18 to 22, 2026, in Las Vegas.  

“It is a true honor to be nominated and selected to serve on the NRCA board of directors,” Heidi shared. “What the NRCA does for the roofing industry is critical to advancing professionalism, supporting contractors and protecting the long-term strength of our trade. The association’s leadership of technical services along with their commitment to career technical education and advocacy continues to move the industry forward. I am excited to contribute at a higher level.” 

With over 30 years of service to the industry, Heidi has developed the experience, connections and leadership skills that make her an invaluable voice and advocate for the roofing community. From holding positions with Malarkey Roofing Products®, Carlisle Construction Materials and Eagleview to serving on the boards of Western States Roofing Contractors Association (WSRCA), National Women in Roofing (NWIR), METALCON and the International Roofing Expo (IRE), Heidi is more than ready to help guide NRCA through an evolving landscape. 

“Having been actively involved with NRCA for more than 20 years, I look forward to supporting not only the U.S. market but also the organization’s growing global initiatives,” Heidi said. “RoofersCoffeeShop® has a long history of supporting NRCA by amplifying its educational efforts, promoting workforce development and elevating the issues that matter most to roofing professionals.” 

NRCA’s board of directors focuses on strategy and accountability, keeping the interests of its members at the forefront of its work. Heidi will serve a three-year term from 2026 to 2029, starting June 1, alongside eleven other newly appointed board members.  

“By standing together as one voice, we can expand opportunities and build stronger businesses for our contracting community while also better serving the consumers,” Heidi expressed. “Everyone needs shelter, and I am proud to be part of an industry that provides the ultimate protection — the roof.” 

Learn more about the mission of the NRCA and its vision for the future of roofing.

By Jenny Yu. 

The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. 

Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with industry professionals. In this MetalCast™ episode recorded before the expo, Karen Edwards spoke with METALCON Tradeshow Director Judy Geller about what makes the event unlike any other. 

Judy emphasized the show’s singular focus on metal and its role as a comprehensive education hub. “One of the things that we feel very, very strongly about is that METALCON is the only show that is really all about metal construction,” she stated. “We are well aware that there are a lot of other shows out there. But this is the only show that completely focuses on the application of metal in construction and design.” 

To take advantage of their unique position in the industry, METALCON offers a wide variety of educational opportunities for professionals to talk to experts, discover new products and get hands-on training. Sponsored by Sherwin-Williams, the training zone increases in size and scope every year.  

“John Sheridan and his crew offer two and a half days of hands-on training, and it is buzzing,” Judy shared. “From the time the show floor opens until we throw them out at the end of the day, they’re showing installers and contractors — in English and in Spanish —how to up-skill and finesse everything they do. They'll show you how to use the right tools and how to improve your techniques.” 

METALCON also continued its tradition of giving back, reinforcing a mission that extends beyond the exhibit floor. One of the most ambitious efforts showcased this year right on the show floor. “We are building a barndominium for charity,” Judy said. In partnership with the Military Warriors Support Foundation, the Scottsdale Construction Company and Oliver Bell and Stacee Lynn of the The Barndominium Company, the frame for Eagles Landing, a 2,500 square foot retreat center for veterans, was assembled at the center of the show floor. After METALCON, the frame was disassembled, moved to Hall, Montana, where it will be completed in 2026 to serve as a retreat for combat-wounded veterans and Gold Star families. 

With countless opportunities for education and giving back, METALCON reminds us why it’s an experience you just can’t miss.  

Listen to the podcast or Watch the recording to learn more about all that METALCON has to offer.

Established in honor of Patrick R. Bush, the award celebrates leadership and service that advance the metal construction industry.

S-5! announced that its Founder and CEO, Rob Haddock, has received the Patrick R. Bush Service Award from the Metal Construction Association (MCA). The honor was presented on January 14 during the MCA 2026 Winter Meeting in San Antonio.

The Patrick R. Bush Service Award recognizes outstanding volunteer contributions by an individual from an MCA member company. Established in honor of Patrick R. Bush, a longtime MCA board member, the award celebrates leadership and service that advance the metal construction industry.

“Rob’s years of service to the industry earned him the MCA’s Larry Swaney Award in 2015," said MCA Chair LeeAnne Slattery. "Now, in recognition of his extensive contributions to the MCA, including technical authorship, education and leadership service, I am proud to present Rob Haddock with the 2026 Patrick R. Bush Award.” 

Haddock has been an active contributor to the MCA for decades through participation in numerous committees, councils and technical initiatives. He has served on the MCA Roofing Task Group, Fasteners Task Group, Accessories Council and Wall Council. He also played a key role — alongside Tom Black and the National Coil Coaters Association — in the creation of the Metal Roofing Alliance, a national initiative that successfully advanced MCA’s goals within the residential construction sector.

In addition, Haddock has authored numerous technical white papers for the MCA, addressing critical industry topics including snow retention, solar and metal roofing integration, fastener compatibility, lightning protection, hail resistance and standards for metal roof attachments. His work has helped move the industry forward through improved education, testing and standardization.

A five-decade veteran of the metal roofing industry, his career began as a laborer and progressed through roles as a contractor, forensic consultant, technical author, educator, innovator, enterprise founder and CEO. Known throughout the industry as “the Metal Roofing Evangelist,” he is the founder of S-5! and Metal Roof Advisory Group, Ltd. His innovations — protected by more than 200 patents — have created an entirely new product category within metal roofing.

Haddock was inducted as an inaugural member of the Metal Construction Hall of Fame in 2012. His company has exhibited at METALCON for 33 consecutive years, and he regularly participates as a featured speaker. He also speaks annually at the International Roofing Expo and serves as an adjunct faculty member at the University of Wisconsin’s College of Engineering.

Haddock was named a Lifetime Honorary Executive Member of both the MCA and the Metal Building Contractors & Erectors Association. He has received additional recognition from the Metal Building Manufacturers Association, Institute of Building Enclosure Consultants, ASTM International and the Construction Specifications Institute.

Beyond his professional achievements, Haddock is a strong advocate for mentorship, industry engagement and philanthropy, supporting more than 20 non-profit organizations through his related enterprises and charitable foundation.

By METALCON. 

METALCON is searching for knowledgeable speakers to help shape its 2026 learning experience. 

METALCON 2026 is inviting industry experts to take the stage at the world’s leading event for metal design and construction, calling on thought leaders who can deliver education-driven sessions with real-world value. As the global hub for metal innovation, METALCON is seeking speakers who can provide practical insights, spark conversation and equip attendees with actionable knowledge that elevates the overall conference experience. METALCON 2026 will take place on October 7-9, 2026, at the Orange County Convention Center (OCCC) in Orlando, Florida. The deadline for speaker applications is February 27, 2026! 

Presentation opportunities 

We encourage innovative and interactive delivery formats, including: 

• Case studies 
• Panel discussions 
• Product comparisons 
• Point-counterpoint debates 
• Roundtables or small group discussions 
• Hands-on learning sessions 
• Tips, tricks and hacks 

The education session basics 

• Duration: 60 minutes (includes Q&A) 
• Location: Learning Centers or the Main Theater in the Exhibit Hall 
• Content: Address real-world challenges and opportunities in construction and design 

Submission guidelines 

• Accreditation: All sessions should qualify for AIA Learning Units (preferably HSW credits) and Florida CILB DBPR credits. METALCON will handle accreditation. 
• Prohibited content: Sessions must not include promotional content or sales pitches. 

Key dates 

• Submission deadline: February 27, 2026 
• Notification of acceptance: No later than April 17, 2026 

Help us make METALCON 2026 an exceptional experience by sharing your expertise. Click here to complete an application to be one of our key speakers! 

Original article and photo source: METALCON