By The Coffee Shops® 

Managing heat and moisture while protecting the roofing system. 

Roof ventilation can be easy to overlook, but it plays an important role in roof performance and longevity. Without balanced intake and exhaust ventilation, heat and moisture can become trapped in the attic, contributing to premature roof deterioration, damaged decking, mold and mildew growth, higher energy costs and ice dams in colder climates.  

Marco Industries makes attic ventilation solutions that facilitate airflow to prevent these issues. Proper airflow serves two primary functions: lowering attic temperatures and removing excess moisture. Reducing attic heat can help lower air-conditioning energy costs, decrease roof deck temperatures, optimize the service life of the roof covering and minimize ice damming. Removing moisture can reduce the possibility of mold, mildew and wood rot. 

For shingle roofs, inadequate ventilation can lead to granule loss, blistering, curling, brittleness, premature dry-out, cracking and fracturing. Excess moisture can cause the roof deck to swell, creating waviness or buckling in the deck and shingles. Over time, water can damage the deck’s ability to carry weight and hold nails. Condensation may also drip onto insulation, reducing its effectiveness and potentially reaching the ceiling below. 

Balanced ventilation is also part of preventing ice dams. In cold, snowy climates, these barriers can form when snow melts over warmer roof areas. Adequate attic ventilation, proper insulation and effective sealing between the attic and conditioned spaces below can help address the conditions that contribute to their formation. 

The important role played by attic ventilation makes it crucial that contractors are precise in their calculations for how much ventilation is necessary. Ventilation design depends on Net Free Area (NFA), the unobstructed area through which air enters or exits a non-powered vent and must be carefully calculated to ensure appropriate ventilation. Doing this by hand leaves significant room for error. To ensure that contractors get the most accurate data, Marco Industries offers a free ventilation calculator to help contractors determine the intake and exhaust NFA needed based on attic floor space. 

Learn more about proper attic ventilation, and try their free ventilation calculator today!

By The Coffee Shops ™.  

A little planning before, during and after an event can create marketing, recruiting and business opportunities that last all year. 

Attending industry events is a big investment for small businesses. Even just walking the show floor requires an entry fee, food for the duration and usually travel and lodging. In this article by Marco Industries, you can find helpful ideas for how to get the best bang for your buck when attending tradeshows or conferences.  

1 – Treat it like a marketing opportunity, not just an event 

Don't just show up and collect brochures. Plan how you'll share your experience before, during and after the event. Capture photos and videos from sessions, plan to participate in networking opportunities and consider how you’ll approach vendor interactions. 

This is a chance to increase visibility, showcase your expertise and stay connected with customers and prospects long after the event ends. 

2 – Put your team front and center 

Industry events provide a great opportunity to highlight the people behind your company. Share team insights and behind-the-scenes moments from the event. Featuring employees not only humanizes your brand but also demonstrates company culture, helping attract both customers and future team members. 

3 – Focus on learning and sharing knowledge 

Events are packed with educational opportunities, new ideas and industry trends. Attend sessions strategically and look for information that can benefit your customers and coworkers. After the event, turn those insights into blog posts, social media content, newsletters or team training discussions to maximize the value of what you learned. 

4 – Build relationships, not just contacts 

Successful attendees focus on meaningful conversations rather than just collecting business cards. Spend time connecting with peers, manufacturers, suppliers and industry leaders. Strong relationships often lead to future opportunities. 

5 – Capture content you can use all year 

One of the biggest missed opportunities at industry events is failing to document the experience. Save photos, videos, interviews, customer conversations and key takeaways to use later. A few days at an industry event can generate enough content to support your marketing efforts for months. 

That content can be repurposed for: 

• Social media posts 
• Website updates 
• Sales presentations 
• Recruiting campaigns 
• Customer newsletters 

Industry events are about much more than attending sessions or walking the trade show floor. With a thoughtful strategy, they can help strengthen relationships, generate new opportunities, support recruiting efforts and provide valuable content and insights that benefit your business throughout the year.  

For more insights on attending events productively, read the full article.

By The Coffee Shops™. 

Understanding the most common and beneficial forms of business insurance policies can save your brand today from the accidents of tomorrow. 

Navigating insurance providers and policies can be risky business if you’re uncertain what to look for. As a business owner in an industry where serious accidents or near accidental situations can occur, you want to be prepared for any complications or accidents that might come your way, and the best way to do that is by getting the right insurance policies and providers lined up from day one.  

Working closely with roofing professionals, the team at MARCO Industries understands the importance of not only collaborating with insurance companies to keep your team safe, but offering products that can aid in minimizing risks, too. Which is why they’ve put together a comprehensive, quick guide to the essential terms contractors should know about insurance. Here’s a closer look at a few of the highlights:  

General liability insurance  

General liability insurance, or commercial general liability, is one of the most common insurance policy terms business owners might hear about. These policies are designed to protect a company from any claims of property, bodily or other forms of injury by a third-party. 

In the case of property damage, for example, these policies will cover the costs needed to repair or replace the property that has been damaged. A crew member accidentally breaks a window on a commercial building while on the jobsite? This policy will cover those damages.  

Workers’ compensation 

Commonly referred to as “workers’ comp” this type of insurance is designed to provide wages and/or medical payments for W2 employees who have experienced an injury while on the job. This form of insurance is incredibly vital to keeping not only the business protected, but employees as well. Because of workers’ compensation, employees who receive the benefits of these policies forfeit their rights to sue for the incident, which could have been far more expensive and damaging in the long run compared to just paying for an insurance policy.  

Many states require that businesses with W2 employees hold some form of worker’s compensation insurance, so be sure to check what your local governance requires.  

Learn more about common insurance policies roofing business owners should understand and consider applying for.

By The Coffee Shops™. 

Contractors who lead with education can strengthen customer relationships and improve project outcomes. 

In the article “Shingles, metal or tile: How to lead a customer to the right answer for them,” Marco Industries highlights an important lesson for roofing contractors: homeowners are often seeking guidance, not just product recommendations. 

When customers ask whether shingles, metal or tile is the best roofing option, they encourage contractors to approach the conversation as trusted advisors. Rather than immediately recommending a material, contractors can start by discussing factors such as budget, how long the homeowner plans to stay in the home and desired curb appeal. This consultative approach helps build credibility and trust while leading customers toward the roofing solution that best fits their needs. 

Asphalt shingles remain a popular choice because of their affordability, availability and ease of repair. For homeowners seeking a dependable roofing system without a significant upfront investment, shingles often provide a practical solution. Contractors are encouraged to discuss both the advantages and limitations of shingles, including their shorter lifespan compared with premium roofing materials. 

For homeowners focused on long-term value, metal roofing offers a compelling alternative. While the initial investment is higher, metal roofs can last decades longer than traditional shingles and often provide enhanced resistance to severe weather. Energy efficiency is another benefit, as metal roofing can help reflect solar heat and potentially reduce cooling costs. Addressing common misconceptions about noise and appearance can also help homeowners better understand modern metal roofing systems. 

Tile roofing, whether clay or concrete, is positioned as a premium option that combines durability with distinctive aesthetics. The article notes that tile roofs can provide decades of performance and complement a variety of architectural styles. However, contractors should also discuss considerations such as structural requirements, installation costs and specialized repair needs. 

Ultimately, there is no universal roofing solution. By asking thoughtful questions and providing honest, transparent guidance, contractors can help homeowners make informed decisions while strengthening customer relationships. 

No matter which roofing material a homeowner chooses, Marco Industries supports contractors with ventilation products and roofing accessories designed for shingle, metal and tile roof systems. Its tested and certified solutions help protect roof assemblies and contribute to long-term performance. 

Read the full article and learn more about Marco Industries' roofing ventilation and accessory solutions!

Por Emma Peterson, traducido por Jessica Bravo.  

Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026. 

A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande de Estados Unidos, reunió a cientos de expositores y miles de asistentes en el Gaylord Palms Resort & Convention Center de Kissimmee, Florida, para tres días de educación, networking y diversión. 

El evento comenzó con una Recepción de Bienvenida patrocinada por nuestros amigos de Adams and Reese, que incluyó comida y barra libre. Fue una excelente manera de marcar el inicio de la convención y prepararse para los días de actividad que estaban por venir. ¡Y vaya que fueron días ocupados! 

Hubo innumerables sesiones educativas y oportunidades de aprendizaje, entre las que destacaron la sesión Table Talks de National Women in Roofing (NWIR) y el Almuerzo de Negocios de FRSA. Además, los asistentes pudieron disfrutar de eventos como el Beer Bust, patrocinado por Mid-Atlantic Roofing Supply y GAF, así como de la tradicional Foundation Auction. Por supuesto, también estuvo presente la amplia área de exhibición comercial, donde empresas líderes como GenFlex, Gaco, Elevate, MetalVue, Sherwin-Williams Coil Coatings, H.B. Fuller, Marco Industries y Progressive Metals, mostraron sus productos y servicios para que los asistentes los exploraran entre sesiones y actividades. 

The Coffee Shops™ también estuvo presente con varios miembros del equipo operando un escenario de entrevistas (patrocinado por TAMKO) ubicado en el lobby de la expo. Una de ellas fue Jessica Bravo, coordinadora de nuestro programa En Español quien compartió un poco sobre su experiencia: 

FRSA es una de mis ferias comerciales favoritas del año. Como se lleva a cabo durante el verano, tiene un ambiente muy familiar y siempre es agradable ver a tantas familias asistir juntas. Este año tuve la oportunidad de ayudar a operar el escenario de entrevistas. Sentada detrás del equipo, con audífonos conectados a los micrófonos, pude escuchar conversaciones y entrevistas realmente interesantes durante todo el evento. 

Nuestra presidenta, Heidi J. Ellsworth, también compartió algunos de los momentos más destacados de la semana, "El escenario patrocinado por TAMKO sirvió como punto de encuentro para las conversaciones de la industria durante todo el evento, albergando más de 30 entrevistas con contratistas, fabricantes, distribuidores, líderes de asociaciones y profesionales del roofing de toda Norteamérica. Además, realizamos dos ediciones completas de Coffee Conversations, donde paneles de expertos analizaron tendencias, desafíos y oportunidades clave que actualmente impactan a la industria del roofing." 

Si deseas ver algunas de esas conversaciones, están disponibles bajo demanda en el canal de YouTube de RoofersCoffeeShop®.

By Emma Peterson.  

A look at the connections, conversations and community at FRSA 2026. 

At the beginning of June, the Florida Roofing and Sheet Metal Association (FRSA) held their much-anticipated Convention and Expo. The biggest regional roofing show in the United States, the event saw hundreds of exhibitors and thousands of attendees come together at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida for three days of education, networking and fun!  

The show kicked off with a Welcome Reception sponsored by our friends at Adams and Reese and featuring food along with an open bar. It was a great way to set the tone for the show and get ready for the business of the next few days. And the next few days were busy! 

There were countless education sessions and opportunities to attend, with highlights including the National Women in Roofing (NWIR)’s Table Talks session and the FRSA Business Luncheon, along with plenty of events to keep you busy, like the Beer Bust, sponsored by Mid-Atlantic Roofing Supply and GAF and the annual Foundation Auction. Not to mention the extensive trade show floor, featuring leading companies like GenFlex, Gaco, Elevate, MetalVue, Sherwin-Williams Coil Coatings, H.B. Fuller, Marco Industries and Progressive Metals, that was waiting for attendees to explore between events and sessions. 

The Coffee Shops™ was in attendance with several crew members running a soundstage (sponsored by TAMKO) in the expo lobby. One such crew member, Jessica Bravo, our En Español program coordinator, shared a bit about the experience: 

FRSA is one of my favorite trade shows of the year. Since it takes place during the summer, it has a great family friendly atmosphere and it's always nice to see so many families attending together... This year, I had the opportunity to help run the soundstage. Sitting behind the equipment with headphones connected to the microphones, I was able to listen in on some truly great conversations and interviews throughout the event. 

Our president, Heidi J. Ellsworth, shared some highlights from the week, saying, “The TAMKO-sponsored sound stage served as a hub for industry conversations throughout the event, hosting more than 30 interviews with contractors, manufacturers, distributors, association leaders and roofing professionals from across North America. In addition, two full-length Coffee Conversations brought together expert panels to discuss key trends, challenges and opportunities impacting the roofing industry today.” 

If you want to check out some of those conversations, they are available on demand via the RoofersCoffeeShop® YouTube channel!

By The Coffee Shops™. 

Marco Industries will highlight solutions designed to improve roofing performance and contractor efficiency. 

In the article, "Countdown to Kissimmee!" Marco Industries highlights its anticipation for one of the roofing industry's most anticipated annual events: the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo. 

As a regular exhibitor and supporter of industry events, Marco Industries views trade shows as an opportunity to connect directly with roofing professionals, showcase product innovations and gather valuable feedback from contractors who rely on its solutions every day. The company notes that its team has already traveled extensively this year, meeting with roofing professionals across the country and strengthening relationships within the industry. 

The upcoming FRSA Convention and Expo from June 10-12 marks the 104th edition of the event and continues to be recognized as one of the largest regional roofing trade shows in the United States. Held at the Gaylord Palms Convention Center in Kissimmee, Florida, the event draws nearly 4,000 roofing and sheet metal contractors, architects, building officials and industry suppliers each year. 

A key attraction of the show is its expansive exhibit floor, which features more than 230 exhibitors presenting products, services and technologies designed to support roofing professionals. For contractors, the event offers a unique opportunity to compare solutions, explore new products and connect directly with manufacturers and suppliers. 

At this year's show, Marco Industries will welcome attendees to its booth, where company representatives will be available to discuss roofing ventilation and accessory solutions designed to help contractors improve efficiency, reduce callbacks and deliver long-term performance. Visitors will have the opportunity to learn more about products including the company's LP2™ Ridge Vent for metal roofing applications and its Python™ Steep-Slope Ventilation line. 

For Marco Industries, the annual gathering remains an important opportunity to engage with customers, share expertise and support the continued growth of the roofing industry. Don’t miss their booth, open Thursday, June 11, from 11:00 a.m. to 5:00 p.m., and Friday, June 12, from 10:00 a.m. to 3:00 p.m. 

Read the full article to learn more about Marco Industries' plans for the event, and sign up to attend FRSA 2026 to connect with industry leaders, discover new products and expand your professional network. 

By Marco Industries. 

A strong digital strategy helps roofing companies connect with customers at every stage of the buying journey. 

As homeowners increasingly turn to search engines to plan major home improvement projects, one question continues to dominate roofing-related queries: how much does a new roof cost? This question (and variation of it) generates thousands of monthly searches, signaling strong trends toward investment in roofing projects.  

The challenge is not whether homeowners are searching; it’s whether roofing companies are ready to be found and trusted when they do. Here at Marco Industries, we know that today’s buyers rarely make quick decisions. Instead, they move through a digital journey that includes researching local providers, comparing reviews and evaluating credibility before ever making contact. Contractors who fail to show up during these early stages risk losing opportunities to competitors who have invested in a stronger online presence.  

From initial awareness to final decision, each phase of the customer journey presents an opportunity to engage. 

Awareness 

This is the stage when the homeowner notices a need. For example, a leak, damage after a storm or when they’ve decided it’s time for a new roof. What do you need to do? You need to have content Google can find (your website, blogs, Google Business profile) that answers their questions. 

Research 

Prospects will search Google for local roofers. You need to be there with local SEO (focus your efforts on searches with your city in them, such as “roof repair in [city]”) and a good Google Business Profile (this is what powers the three listings with a map that appear above regular results). Your GBP needs accurate business info, clearly defined services, reviews, photos and regular activity. 

Consideration 

This is the stage when homeowners read reviews and compare their options (you and your competition). You need to make sure you have trust-building content on your website such as positive reviews, before-and-after photos, licenses and warranties. 

Decision 

Once a homeowner makes a decision to contact you, make it easy! You should provide contact options (form, phone number, email address) that are quick and easy to find. You want to remove any barriers between you and your prospects. 

While consumers are asking “H,ow much does a new roof cost?”, roofers should be asking “How do I capture these prospects?” It starts with your online presence. Whether DIY or hiring a professional, what you do here will greatly impact what you get to do out in the field. 

Original article source: Marco Industries

By Marco Industries. 

Contractors who prioritize high-quality components can reduce callbacks and improve overall roof performance. 

Delivering a high-performing metal roof requires more than selecting durable panels. Long-term success comes from a system-based approach that prioritizes quality components, thoughtful design and precise installation practices. Contractors who focus only on the visible elements risk overlooking the critical details that determine whether a roof performs reliably for decades or develops issues within a few seasons. 

That’s why here at Marco Industries, we do sweat the details. We prioritize the integration of accessories like ventilation products, sealants and closures to prevent moisture intrusion, regulate airflow and protect the overall structure. In paying careful attention to each integral part, contractors will have reduced callbacks and higher levels of customer satisfaction. 

Ventilation: Not just an option — a necessity 

Proper ventilation is one of the most overlooked aspects of metal roofing systems. When airflow isn’t balanced and uninterrupted, heat gets trapped beneath the roof, which can cause underlayment breakdown and condensation issues in winter months. Our industry-leading ventilation products are engineered to deliver consistent airflow across the ridge while keeping out pests and the elements — thanks to rugged non-wicking polyester that resists degradation over time. 

Sealants and closures: The little things that matter 

Don’t shortchange closures and sealants. Components like Marco’s Weather-Tite™ Metal Roof Sealant and precision closure solutions prevent unwanted water ingress at panel junctions. Small leaks can quickly grow into big problems, so taking the extra few minutes to apply sealant in tight spots pays dividends long after the job is done. 

Good closures also stabilize panels, reduce noise from wind or rain and improve energy performance. We design our closures to be flexible, durable and resistant to UV and temperature swings — all qualities roofers and customers appreciate on long-lasting installations. 

Underlayment and accessories: Building the full system 

Underlayment isn’t a “set-and-forget” layer. Selecting the proper underlayment for the geography and roof pitch helps protect against water and vapor intrusion while a roof settles in place. Synthetic options that breathe, shed moisture, yet resist tears and UV exposure make your job easier and your installs more robust. 

Ultimately, roofing is about problem-solving. Every roof has its quirks, every install holds challenges. Empowering your crews with high-quality materials means fewer callbacks, happier customers and stronger word-of-mouth referrals. 

At Marco, we’ve been partnering with roofers for years, delivering products that stand up in extreme weather and rigorous field use. We design with the roofer in mind: for ease of installation, performance in real-world conditions and value over the life of the roof. Try us. You won’t be disappointed, and neither will your customers. 

Original article and photo source: Marco Industries

By Marco Industries. 

Industry color forecasts offer valuable insight into customer preferences and can help contractors position their offerings more effectively. 

Each year, design leaders unveil their picks for the colors expected to shape trends across industries, from fashion to construction. While the selection process may seem mysterious, the impact is anything but, especially for contractors and suppliers like Marco Industries who understand how color influences customer decisions and product demand. 

For 2026, Pantone has named “Cloud Dancer” as its Color of the Year, a soft white tone expected to guide design preferences in the months ahead. As the authority behind the Pantone Matching System, Pantone sets the global standard for color consistency across materials and applications, making its annual selection a meaningful signal for manufacturers, contractors and brands alike. 

Other big names in the color word have declared their own 2026 colors of year. They are: 

• Sherwin-Williams: Universal Khaki (part of their collection with earthy, natural hues). 
• Behr: Hidden Gem (a smoky, mysterious jade green). 
• Dutch Boy: Melodious Ivory (a creamy beige for comfort and nostalgia). 
• Valspar: Warm Eucalyptus (a serene, restorative green). 
• Minwax (Stain): Special Walnut (a warm, rustic brown for wood). 
• Graham & Brown: Divine Damson (a rich, moody red). 

And don’t think roofing is excluded. Owens Corning announced that the 2026 Shingle Color of the Year is Evergreen Mist, “a nature-inspired, versatile blend of soft greens, grays and earthy tones designed to harmonize with various home styles, from traditional to modern, offering a serene, timeless look for your roof.” 

What do all these color-promoting announcements mean to you? Maybe nothing directly. We’re not saying you’re going to be overrun with phone calls requesting the shingle color of the year — or any of the other colors of the year — but don’t ignore the importance color has to your potential customers. 

Like it or not, you are in an image industry. People care what their new roof is going to look like and how it adds to (or takes away from) the rest of their home. So be proactive and talk up color and style when selling. Whether it’s the color of shingles you are able to provide to your customers, one of the many colors of metal roofing that are available or even color choices in accessories like Roofboot™ flashing from Marco (download the catalog here), show that you know and care about more than simply how long the roof will last. 

The bottom line: it’s a new year, and you have a new chance to get out there and drum up new business. Why not take advantage of color to start the conversation? 

Original article source: Marco Industries