By Jesse Sanchez. 

Ingage explains how consistent messaging, practical analytics and carefully managed artificial intelligence can help contractors strengthen sales performance. 

Creating a high-performing sales team requires more than hiring talented representatives and sending them into the field. In this episode of Roofing Road Trips®, Ingage shared how company culture, coaching tools and artificial intelligence (AI) can help contractors create a more consistent and effective sales process. 

Ingage explained that a strong sales culture begins with understanding why the company exists and making sure every representative is working toward the same mission. Regular one-on-one conversations, team meetings and performance reviews can also help field sales professionals feel heard and avoid unexpected feedback. As Ingage emphasized, “It’s making sure that everybody’s rowing in the same direction with the same mission, but also that they feel like they can tell you when something’s wrong.” 

Ingage supports that coaching process through content-based and representative-based analytics. Sales leaders can review which parts of a presentation are working, what representatives may be skipping and how appointments differ between won and lost opportunities. Its virtual ride-along functionality allows managers to see the order of a presentation, how long a representative spent on each section and whether they left the presentation during the appointment. 

Ingage also described AI as a tool for improving efficiency. Contractors can use it to support follow-up campaigns, keep homeowners engaged before appointments, research customers and analyze large amounts of sales data. However, Ingage cautioned that people should continue reviewing AI-generated work before it reaches customers. As Ingage advised, “You do need to have a human layer touching AI at all times.” 

Before purchasing another platform, Ingage recommended reviewing the tools already in use. Existing customer relationship management, marketing automation and sales platforms may include AI features that contractors have not yet explored. 

Ingage provides training for customers using its platform and offers options for companies that want to build presentations themselves or receive design assistance. Contractors may also be able to use existing manufacturer content while developing their company presentation. 

Learn more about building a stronger roofing sales team through consistent coaching, practical analytics and responsible use of AI by listening to the podcast!

By Jesse Sanchez. 

Strong branding, personalized content and homeowner education can help contractors make more of every in-home sales opportunity. 

With customer acquisition costs rising, contractors need to make every sales appointment count. During this MetalTalk™ conversation, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how contractors can strengthen the in-home sales experience and improve lead conversion. 

Dean emphasized that the process begins with brand consistency because homeowners form impressions almost immediately. From logos and colors to typography and imagery, sales materials should present a professional, cohesive identity. Demonstrating the relevance of those first moments, he explained, “The first impression is so important. They last forever.” Contractors can also reinforce credibility by showing affiliations with manufacturers and other recognizable brands. 

The next priority is understanding what homeowners need from the sales process. According to Dean, trust comes first, followed by proof that the contractor can solve the homeowner’s problem and then information about available options. Testimonials, project galleries, before-and-after photos, warranties and certifications can all help demonstrate experience and reliability. Describing that progression, Dean said, “If you can build trust, show proof and then present the options that are available to the homeowner,” contractors can move prospects further along the decision-making process. 

Contractors should also allow homeowners to guide the conversation rather than forcing every prospect through an identical presentation. Dean stressed, “There is no one path to success when you're selling.” Sales content should be flexible enough to address questions as they arise and personalize with projects, homes and information relevant to that customer. 

Education is another critical part of conversion. Homeowners often arrive with information gathered through online research and reviews, but they may still need help understanding a complex purchase. Video, images, graphics and interactive content can help contractors explain the process clearly while supporting a more engaging sales experience. 

Content can also support the entire customer journey, from pre-appointment communication and the in-home presentation to financing discussions, follow-up, reviews and sales team training. 

Listen to the podcast or Watch the conversation to learn more about the five ways contractors can strengthen the customer experience and improve lead conversion throughout the sales process! 

By Jesse Sanchez. 

Ingage and Renoworks are helping contractors deliver personalized, interactive presentations that move homeowners from imagining a project to making decisions. 

Home improvement sales presentations have evolved from printed flip books and static brochures into interactive experiences tailored to each homeowner. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth spoke with Alan Davis, product manager at Ingage, about how the company’s integration with Renoworks helps contractors simplify sales workflows and create more personalized presentations. 

Ingage allows sales representatives to build narratives around their companies, services and product recommendations. Renoworks adds visualizations that show roofing, siding, gutters, windows and other exterior products on a homeowner’s property. “When a homeowner sees their house with their options, they stop imagining and they start deciding,” Alan said. 

The integration brings those visualizations into the contractor’s Ingage presentation, creating a seamless path from initial research to the sales consultation. A homeowner can explore design options before an appointment, while the contractor can use that activity to better understand the homeowner’s interests and prepare a relevant presentation. 

That preparation can also support virtual appointments. Contractors can gather property images, create design concepts and assemble information about products, pricing or financing before speaking with the homeowner. Alan explained, “I can give you a document. I can give you a presentation. I can give you something that's like a proposal of what we think would be appropriate.” Instead of beginning with broad questions, the representative can begin the conversation with a potential answer tailored to the homeowner’s property. 

The technology is also designed to reduce what Alan called “application fatigue.” Rather than asking representatives to move repeatedly between customer relationship management (CRM) platforms, visualization software, documentation tools and other systems, Ingage serves as a central place for presenting information. 

For contractors, the goal is not simply learning another software platform. Alan said training can instead focus on workflows, sales methods and customer conversations, with the technology supporting each step. 

By combining a contractor’s story with personalized images, the integration can turn a traditional sales meeting into a collaborative design consultation that builds trust and strengthens the homeowner experience.  

Listen to the podcast or Watch the conversation to learn more about how personalized visualization can transform the home improvement sales experience! 

By Jesse Sanchez. 

Learn how aligned technology, structured presentations and effective coaching can help home improvement sales teams perform with greater confidence. 

As home improvement companies add more technology to their sales processes, representatives are often expected to navigate multiple platforms while delivering a clear, polished customer experience. In a PowerChat conversation with Power100 CEO Greg Cummings, Ingage CEO Dean Curtis explained why disconnected tools and complicated workflows can undermine confidence during in-home presentations. 

According to Dean, confidence remains one of the strongest influences on a customer’s purchasing decision. “The one who generates the most confidence in the end user, when they present the price, is going to win the business,” he shared. 

That confidence depends on more than product knowledge. Sales representatives must also understand the process, trust the information they are presenting and know how each tool supports the conversation. When representatives are forced to switch between systems or decide what to show next, hesitation can interrupt the flow of the conversation and weaken the customer experience. 

Ingage helps sales-driven organizations create, share and measure interactive sales content. Its platform combines presentation tools, sales enablement resources and analytics designed to give representatives a more structured path through each customer conversation. Dean emphasized that technology should simplify selling rather than introduce additional complexity. A well-organized system can reduce decision fatigue, help representatives remain focused on the homeowner and create greater consistency across a sales team. 

Training and accountability are also essential. Analytics can help leaders understand how representatives use presentation content, identify coaching opportunities and reinforce successful behaviors. Without ongoing guidance, even well-designed tools may be used inconsistently or avoided altogether. 

Ingage was named the No. 8 strategic partner in Power100’s Top 15 Preferred Partners for 2026. The recognition reflects the company’s focus on helping contractors connect structured presentations, performance insights and sales coaching. 

Learn more about Ingage and how its interactive presentation platform supports confident, consistent sales conversations!

By Jesse Sanchez. 

Dean Curtis of Ingage explains how contractors can use stronger content, branding and education to improve the in-home sales experience. 

As lead costs continue to rise, contractors are under more pressure to make every appointment count. In this episode of MetalTalk™, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how sales teams can improve lead conversion by creating a stronger, more consistent experience at the kitchen table. Dean said contractors often enter the home “either unprepared or poorly prepared” or without the confidence that comes from having sales materials that support the conversation. That gap matters, especially when a company has already invested heavily to get a salesperson in front of a homeowner. 

“Leads are so expensive today,” Dean said. “It’s really important now more than ever, to ensure that you’re getting the most out of the actual appointment.” For Dean, the first step is brand consistency. From logos and colors to imagery and voice, every element contributes to the homeowner’s first impression. He emphasized that content used in the home is part of the brand experience and should reinforce professionalism, not distract from it. The next priority is building trust. Homeowners want to know whether a contractor has done the work before, whether they can solve the problem and what options are available. Dean encouraged contractors to use testimonials, project galleries, before-and-after photos, warranties and certifications to show proof instead of relying only on verbal explanations. 

Personalization also plays a key role. Sales content should reflect the homeowner’s region, home style and project type whenever possible. Dean noted, “Ensure that the content that you're presenting in the home or that you're using in your sales process truly represents what they are.” When homeowners see themselves in the material, it helps the presentation feel more relevant and credible. Education is another differentiator. Homeowners often research online before an appointment, but that does not always mean they are well-informed. Dean said contractors can create clarity by using interactive content, video, photos and simple explanations that help homeowners understand the process and feel confident in the decision. 

Ultimately, Dean shares that the best contractors use content throughout the entire customer journey, from pre-appointment communication to reviews, testimonials, training and financing conversations. 

Listen to the podcast or Watch the conversation to learn more about how Ingage helps contractors strengthen their sales content and improve lead conversion! 

By Jesse Sanchez. 

Industry experts discuss how to turn more leads into loyal customers. 

In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, from first contact to closing the deal, with professionalism, consistency and trust. 

Lead conversion is one of the most important parts of contractor success. Every lead has value, but too often, companies lose opportunities because there is a gap between their top-performing sales reps and the rest of the team. Dean will discuss why many contractors do not just have a sales problem; they have a presentation problem. From educating homeowners before the appointment to overcoming misinformation during the sales process, this conversation will help contractors better understand how to create a stronger, more repeatable path to “yes.” 

Dean brings real-world experience from the metal roofing industry and understands what homeowners need to see before making a premium investment. In this webinar, he will share how professionalism, brand consistency and proof help build trust with customers. He will also explore how contractors can explain the complexity and value of metal roofing, present strong options and use interactive content to better educate homeowners. 

By the end of the conversation, contractors will walk away with practical strategies for improving presentations, building trust and creating a sales process that every rep can follow. Dean will also explain what the best reps do differently and how companies can make every rep their best rep through a consistent, repeatable customer pathway. 

Join Karen Edwards and Dean Curtis on June 17, 2026, to learn more about creating a blueprint for higher lead conversions. 

Register for this MetalTalk™ and start turning more leads into loyal customers!

By Jesse Sanchez. 

Ingage is using a mix of industry events, networking opportunities and podcast content to help contractors stay engaged with evolving business and technology trends. 

As contractors across the home improvement industry look for ways to sharpen operations, improve lead generation and better integrate technology into daily workflows, Ingage is expanding its presence across several major industry events this quarter while also growing its podcast programming for professionals unable to attend in person. 

The company’s Q2 schedule includes appearances at three contractor-focused conferences centered on technology, business growth, leadership and marketing strategy. Through a combination of live networking, educational sessions and promotional ticket offers, Ingage is positioning itself as a continuing presence within conversations shaping the future of the remodeling and home improvement sectors. 

The company’s Q2 outreach recently included participation in FAST Remodeler Live, held May 12-13, 2026, at the Grand Hyatt Nashville. The event focused on software systems, artificial intelligence and operational technology for remodelers and home improvement professionals, bringing together contractors, technology providers and industry leaders to discuss evolving business solutions and digital workflows. 

That focus on operational strategy and business performance continues at the RevX Summit, presented by Dave Yoho Associates, scheduled for June 2-4, 2026, at The Westin Chicago Lombard in Illinois. The event is designed around leadership development, sales performance, marketing strategy and long-term business growth for contractors and home service companies. Ingage customers are eligible for three complimentary tickets, while additional registrations are available for $299. 

The company will also participate in Lead Gen Expo, scheduled for June 10-11, 2026, in Cleveland. The conference centers on lead generation and customer acquisition strategies for home improvement businesses, with sessions focused on referrals, canvassing, social media, reviews and marketing performance. 

Beyond the trade show floor, Ingage is continuing to invest in podcast content aimed at keeping contractors informed between events. The company’s updated podcast format focuses on practical business conversations, industry insights and strategies contractors can apply directly within their operations. 

Together, the live events and podcast initiatives create multiple opportunities for contractors to stay connected to industry trends, emerging technologies and peer-driven business strategies throughout the quarter. 

Learn more about upcoming INGAGE events, podcast content and opportunities to stay connected throughout Q2!

By Jesse Sanchez. 

Exploring the intricacies of sales process changes and how contractors can turn new behaviors into consistent, measurable performance. 

For contractors working to improve close rates, reduce cancellations and create more predictable revenue, the challenge is rarely identifying a better process. The real difficulty lies in ensuring that the process is used consistently across the team. That point shaped the conversation in a webinar hosted by Ingage, where Corey Cousins of Destination Motivation examined why change initiatives often lose traction and how leaders can convert new ideas into lasting standards. 

At the center of the discussion was a clear distinction between knowledge and execution. Corey noted that most teams already understand what they should be doing, but struggle to apply it consistently, stating, “It’s usually consistency that we see as the number one factor between something new working versus something new kind of fluttering and having average results.” Without a system that reinforces repeatable behavior, even well-designed tools and strategies can fade into occasional use rather than daily practice. 

That inconsistency, they noted, extends beyond training gaps and into broader business performance. When sales teams rely on autopilot habits instead of a defined process, variability increases and results become harder to predict. Corey pointed to “rising cancellation rates because of inconsistent messaging,” highlighting how uneven communication can erode customer confidence. Ingage expanded on that point, explaining that inconsistent sales execution creates ripple effects across the organization, complicating forecasting, disrupting marketing alignment and putting pressure on production planning. 

As the conversation shifted toward solutions, leadership accountability emerged as a defining factor. Corey expressed this with a principle that guided much of the discussion: “what you allow, you encourage.” When new processes are introduced without clear expectations or enforcement, teams tend to interpret them as optional. Over time, that perception reduces urgency, fragments execution and limits the ability to measure impact. 

To address those challenges, Corey outlined a structured approach centered on four elements: expectations, value, measurement and reinforcement. Leaders must define what success looks like in specific terms, communicate the value of the change in a way that resonates with the team, track adoption visibly and reinforce behaviors until they become routine. Corey explained, “Standards aren’t instilled in one training. They’re built into the operating rhythm of your business overall.” 

These insights point to a broader shift in how contractors should approach change management. Improvement does not come from introducing better ideas alone. It requires building systems that make those ideas consistent, trackable and embedded in everyday operations. 

Learn more about turning sales behaviors into consistent, measurable results across your team!

By Jesse Sanchez. 

Roofing contractors adopt digital tools while Ingage urges leaders to ask how integrations solve problems. 

Modern roofing companies are piling up platforms, apps and logins, often creating more complexity than clarity. Ingage is helping change that by serving as an industry leading sales enablement presentation platform that brings those tools together for home improvement and home services markets. In this episode of Roofing Road Trips®, Alan Davis, Director of Product at Ingage, noted that technology only creates value when it is aligned with real workflows and clearly defined problems. 

Alan started by stripping the jargon away and offering a straightforward definition of integration. He explained, “Software integration is a process for connecting different software systems, applications or components to work seamlessly together.” It is about allowing “workflows to be shared across platforms, leading to improved efficiency, automation and user experiences.” 

To help roofing contractors see beyond the complex technological terms, Alan drew a direct line to something they already know. “An integrated roofing system is similar to a software integration,” he stated. Shingles, underlayment and ventilation are chosen and installed to “improve the performance, durability and the overall solution for that customer.” In the same way, customer relationship management software (CRMs), project management and accounting tools are combined to “improve efficiency, accuracy and put a better solution in place for the team.” 

That is where Alan sees many contractors get tripped up. Too often, the conversation starts and ends with one surface-level question. Alan elaborated, “People will say, ‘do you integrate with XYZ product?’ And what's the answer going to be? It's an easy answer for a salesperson, someone in the field. I want ‘yes’ across the board.” The problem is that a simple yes does not reveal anything about how the systems will actually work together. 

Contractors do not have to figure it out alone. Alan encouraged companies of all sizes to lean directly on their software partners. Vendors, he said, should be ready to explain how their tools fit into existing workflows, not just claim they connect. “We want systems to work together, and we want to be able to share information between each other.” 

Read the transcript or Listen to the podcast to learn more about how Ingage helps contractors ask smarter questions about integration! 

By Jesse Sanchez. 

Smart systems and carefully chosen AI tools are helping Ingage navigate a cautious economy while keeping the focus on people and customers. 

Ingage looks almost the same on paper as it did two years ago, only now, their headcount is a bit higher. The real change, CEO Dean Curtis says, is what the team is now able to accomplish. “Our product team has been innovating at an incredibly rapid pace,” Dean said in this episode of The Ingaged Podcast. “What I love most about the innovations that we’re coming out with is that they are all customer driven,” he shared. 

New Ingage platform tools such as Price Kit and Profile Builder reflect a shift away from building “cool stuff” for its own sake toward features rooted in real customer needs. At the same time, Ingage has overhauled its onboarding process with one goal in mind: getting customers productive on the platform as fast as possible. 

Listening to team members to build a stronger culture 

Dean is just as focused on the people behind the product. At the end of 2024, he ran “stay interviews” with everyone at the company in an attempt to assess the team’s needs and how the company can better support them. For each employee he asked two simple questions in a 30-minute conversation: what they liked most about working at Ingage and if there was one thing they could change, what would it be? 

He then put all of the transcripts from those conversations into an AI tool for analysis. “What came out of it was a clear action plan,” he said. One strong theme among many responses was the value employees place on Ingage’s fully distributed workforce model, especially at a time when many large organizations are pushing back to the office. 

A distributed model built on trust and connection 

“We still believe in a distributed workforce,” Dean said, noting that Ingage’s model is built on flexibility, trust and equal access to opportunities no matter where someone lives. He is intentional about avoiding a divide between employees near the Pennsylvania office and those spread across the country. He shared, “I never want to have this feeling of HQ and other,” adding that the goal is for every team member to feel supported, connected and empowered to do their best work from any location. 

Systems that keep everyone aligned 

That commitment to a unified distributed culture carries into how Dean structures the work itself. Systems are a recurring thread in how he leads. Ingage has rolled out Fellow to standardize meeting agendas, record calls and generate AI powered recaps that push directly into the customer relationship management software. Dean also relies on Notion as what he calls a second brain so he can capture notes, task lists and book summaries and keep his own commitments straight. 

Using AI to make people better, not replace them 

AI sits alongside that systems mindset, not above it. Dean is clear that the technology is overhyped, especially when framed as a job stealer, yet he also sees a clear upside when it is used to make people more effective. He pointed to voice and speech analytics as examples that let sales leaders coach more reps with better data instead of replacing them. 

On a daily basis, he uses AI to beat the blank page. “I use it every day to write emails,” he said, explaining that a quick prompt for a first draft saves valuable time that he can then spend editing in his own voice. 

What he rejects is AI communication without a human in the loop. He and host Pam Torrey both described the steady stream of robotic outreach that lands in their inboxes. “You use it as a draft and then you have to put your voice to it,” Dean said, warning that blasting thousands of generic messages might be efficient but still fails if no one responds. 

Building people so they can build the business 

The bigger shift for Dean is about how he sees his role as Ingage matures. “My biggest shift and I think the biggest shift for any leader to take, is building the people and letting the people build the business,” he said. The less he is pulled into day-to-day operations, the farther he believes the company can go.  

Watch the full interview to learn more about how Ingage and CEO Dean Curtis are shaping the future of leadership, AI and distributed work!