By The Coffee Shops®.

Panelists discussed challenging workplace bias, sponsoring women’s careers and creating a culture where employees feel supported.

At the Roofing Contractors Association of Washington (RCAW) Women in Roofing Day event in Tukwila, Washington, a panel of industry leaders had a conversation focused on recognizing unconscious bias, supporting women’s advancement and addressing mental health concerns throughout the construction industry. Moderated by Jennifer Stone of Tremco, the panel featured Justin Shirley of State Roofing, Donovan Gladstone of GAF, Eric Johnston of PABCO Roofing Products, Cody of Polyglass and Josh Wilson of Stoneway Building Supply.

Panelists began by examining assumptions they had encountered or held about women’s roles in the industry. Several noted that their early experiences in roofing and construction included few women outside office, administrative or sales positions. As more women entered installation, manufacturing and leadership roles, those experiences challenged outdated assumptions about what women could or wanted to do.

A recurring theme was the importance of remaining open-minded and avoiding assumptions about what someone can or cannot do. Rather than focusing on differences, the panelists emphasized evaluating individuals based on their abilities, goals and contributions.

The conversation then shifted to one of the event's most candid topics: the responsibility men have to challenge inappropriate comments, stereotypes and workplace behavior when women are not present. Panelists acknowledged that speaking up can be uncomfortable and, at times, carry professional risk. However, they agreed that creating meaningful change requires action rather than silence.

Several speakers shared personal experiences where they had witnessed inappropriate treatment toward women and questioned whether they had done enough in those moments. Their honesty highlighted a key takeaway from the discussion: allyship is not about having all the answers but being willing to listen, learn and take action when necessary.

The panel also explored the difference between mentorship and sponsorship. While mentors offer advice and guidance, sponsors actively help create opportunities by advocating for others, making introductions and encouraging individuals to pursue leadership roles. The speakers encouraged attendees to use their influence, regardless of title, to help others advance in their careers.

Workplace systems and policies were another focus. The panel discussed how flexibility, understanding family responsibilities and removing unnecessary barriers can create more opportunities for women to succeed. Several speakers noted that simple actions, such as listening to employees' needs and questioning outdated assumptions about productivity, can make a significant difference.

One of the most impactful portions of the discussion centered on mental health. Drawing attention to the construction industry's high rates of suicide, substance abuse and mental health challenges, the panelists shared personal stories about addiction, loss and recovery. The conversation emphasized that mental health affects everyone in the industry and that leaders must create environments where people feel safe asking for help.

The speakers encouraged companies to become more familiar with available resources, normalize conversations about mental health and train leaders to recognize warning signs. Most importantly, they stressed that meaningful support often begins with something simple: asking someone how they are doing and genuinely listening to the answer.

As the session concluded, the panel left attendees with a powerful reminder that leadership is rooted in empathy, curiosity and human connection. Whether supporting women in the workplace, mentoring future leaders or checking in on a struggling colleague, the small actions individuals take every day can have a lasting impact on the people around them and on the future of the roofing industry.

The discussion’s message was ultimately one of shared humanity: remain curious, challenge assumptions, use influence to create opportunities and take time to check on the people around you.

By Lauren White.

Women across the PNW came together for a powerful day of connection, education and progress in roofing.

It’s back! For the second time, the Roofing Contractors Association of Washington (RCAW) hosted the Pacific Northwest Regional Women in Roofing Day in conjunction with the Seattle National Women in Roofing (NWIR) council on October 16, 2026. Around 100 professionals gathered at the Interurban Hotel in Tukwila, Washington for a day of networking, education and connection. The morning started off with Jennifer Stone from Tremco and Katie Bodiford, NWIR executive director, sharing the journey and genesis of NWIR 10 years ago. It started with a group of women who shared similar desires for the industry and experienced similar frustrations being in a male-populated industry. “Where are the women?”
was one of the main questions at many industry events.

In response to the question, they decided to act and start a local council in the Midwest to bring women in the industry together. Those women were Heidi J. Ellsworth, Sharri Carlozzi, Jennifer Ford-Smith and Jennifer Stone. After the event, Jennifer Stone challenged the group, saying, “This needs to be bigger, this needs to be national.” And that’s exactly what happened. Now there are 63 councils across the U.S. and there are international members as well. "Ten years ago, 0.5% of the industry was women and now we are at 5% of women in roofing," Katie shared. It’s great growth, but there’s more to be done!

Ten years ago, the goals set forth by this group were:

• Mentorship and community for women
• Education for women where they felt comfortable being educated and then be leaders in education
• To recruit more women to the industry
• Provide a safe and comfortable space for women to network

And those pillars remain today. As Jennifer stated, “Everything comes from the lens of, ‘Does this empower women?’”

After the opening session, attendees had the opportunity to attend two of the three breakout sessions offered. PABCO Roofing Products presented “Understanding Asphalt Shingles,” Stop Claims presented “Top 5 L&I Issues” and ABC Supply presented “Building Your Business.” Between sessions, attendees had the opportunity to network, take photos in the photo booth and meet with industry partners at their tables to learn about what’s new with VELUX, Anything Insurance, RCAW, NWIR, PABCO and more.

During lunch, which was sponsored by Owens Corning, we had the opportunity to network and learn more about the people at our tables. I happened to be sitting next to the afternoon keynote, Katee Williams, the owner of Steve Garlock Equipment. She shared her journey in the roofing industry, an industry that her mother worked in and was a trailblazer for Katee and her career in roofing.

Katee encouraged attendees to learn, adapt and work their way up, reminding them that they don’t have to know everything in one day. “Confidence often comes after you take the step, not before,” she shared. She also reflected on the distinction between being a strong employee and becoming a strong leader, discussing the challenges of navigating the roofing industry, leading a company and raising a family. Her story came full circle with her mother in attendance and her daughter now working alongside her at Steve Garlock Equipment — bringing three generations of women in roofing together in the room.

She also shared lessons learned throughout her career with attendees, saying:

• Learn everything you can
• No role is too small
• Relationships and partnerships will follow you for decades
• Don’t lose yourself as you build your career. Take care of your health and your family.
• Find mentors and build relationships with other people
• There’s room for everyone at the table
• A career is built over decades, not in one perfect year

The final two sessions of the day were a women’s panel and men’s panel. The women’s panel was moderated by Allison Woslager of Integrity PNW. The discussion brought together Jennifer Stone of Tremco, Katie Bodiford of NWIR, Cheri Groves of Axis Roofing, Kimberly Santiago-Vega of GAF and Claudia Carachure of CF Roof and Gutter. Panelists discussed navigating bias, building confidence and advancing women’s careers through education, networking, mentorship and sponsorship. They also explored employee retention, workplace culture, mental health and work-life balance, emphasizing the importance of supportive leadership, clear growth opportunities and personal well-being.

The men’s panel was moderated by Jennifer and featured Justin Shirley of State Roofing, Donovan Gladstone of GAF, Eric Johnston of PABCO Roofing Products, Colin Parks of Polyglass and Josh Wilson of Stoneway Building Supply. The panel focused on challenging workplace bias, advocating for women’s career growth and creating more inclusive opportunities across the roofing industry. Panelists also emphasized personal accountability, meaningful allyship and the importance of open conversations and genuine support around mental health.

We closed the day with a group photo, raffle prizes and thank you’s. Overall, it was a great day of connection and learning with like-minded professionals in the Pacific Northwest. Being surrounded by others who understand the challenges and possibilities of a career in roofing was a powerful reminder that days like this matter. From exploring NWIR’s origins to learning through breakout sessions, inspiring keynotes and candid panel discussions, the day reinforced how education and connection can help build a stronger future for women in roofing.

By Emma Peterson.

An upcoming NWIR webinar helps professionals build the confidence to advocate for promotions, raises and career advancement.

As the year comes to a close, 'tis the season of performance reviews. For many, these can be one of the most stressful meetings on the calendar each year. But what is often forgotten is that performance reviews can also be the most powerful asset – if you advocate for yourself well!

What does self-advocacy look like in the workplace? It's a skill that must be learned, and like learning anything new, it is uncomfortable the first time you do it. But it is often the key to getting recognized for your hard work and contributions. And it’s not a skill you have to learn alone.

On Monday, November 9, 2026, the National Women in Roofing (NWIR)'s DEI Committee is hosting a webinar, “Make Your Value Visible: Preparing for Your Performance Reviews and Financial Equity,” all about how to confidently advocate for yourself. This session, which runs from 12 p.m. to 1 p.m. PT, will be hosted by Erin Hoffman and Lynn Picone.

Erin is a financial advisor at Certified Financial Services, LLC (CFS). In this role, Erin helps “educate and empower her clients on how to gain an understanding of basic financial concepts, how to get financially organized and provide them with the knowledge to make great decisions, so they have the courage and understanding to move forward and reach their goals.” She also has experience mentoring or the Seton Hall University Women in Business Program. In her words, she is “passionate about giving back to professional women, advancing women’s leadership, advocacy and mentorship in business and shattering glass ceilings everywhere.”

As for Lynn, she’s a national accounts manager at GAF and the past chair of NWIR (2020-2022). She is dedicated to serving the roofing industry and showing women that they have a place in this community. As she sums up, “In addition to [receiving the Dario Miranda Memorial Award which is a distinctive recognition within the company named for a true ally of women in the industry], I have been recognized as a multi-year nominee for the NWIR Veteran Award, by ARMA for my years of service, a GAF Extra Mile Award winner and I even earned a patent during my years in new product development. I can't share enough how rewarding this industry can be for women.”

The virtual event hosted by these two incredible women promises to be an “an empowering conversation about how to confidently navigate discussions around promotions, raises and career advancement.” Whether you’re hoping for a promotion, negotiating pay or looking at advance your career, this webinar will help.

Register for the November 9, 2026 event today!

GAF kicks off wave of hiring at Newton manufacturing facility.

GAF, North America’s largest roofing and waterproofing manufacturer, today announced new roles to support operations at its new shingles manufacturing facility in Newton, Kansas. The company offers careers in a stable industry with competitive pay, comprehensive benefits beginning on day one and opportunities for long-term growth and development. Current openings include a variety of roles and expertise such as Production Operator, Production Planner, Asphalt Yard Operator, Process Engineer, Reliability Engineer, Frontline Maintenance Workforce, Warehouse and Shipping Supervisor, Driver Services Coordinator, among others.

Backed by more than a century of shingle manufacturing experience, the Newton facility represents a significant investment in Kansas manufacturing and is expected to create more than 130 high-skilled jobs in the region as the plant moves toward production. GAF is building a workforce that will support long-term operations while contributing to the economic growth of Harvey County and the surrounding community. 

The Newton community plays an important role in the company’s long-term plans, and GAF is committed to creating meaningful career opportunities while becoming an engaged and supportive local partner. Beyond the good-paying jobs that GAF will be bringing to this facility, this new facility will also support hundreds of local contractors and businesses as suppliers, vendors and partners in the area.

Additional roles are expected to open as the facility continues to scale toward operational readiness. Production at the Newton facility is anticipated to begin in 2027, with the plant expected to reach full production capacity by mid-2029. To view and apply for current open roles in Newton, click here.

About GAF

GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, business owners and roofing professionals with its innovative solutions and focus on exceptional service. GAF's leadership extends to its commitment to strengthen its communities and industry through investments in career development, sustainable products and local community resilience. Learn more at www.GAF.com. 

By Emma Peterson. 

SRS Distribution’s support for contractors extends beyond material supply, helping teams improve efficiency, manage risk and deliver stronger project outcomes. 

In this modern day and age, roofing distributors play a much larger role than just stocking shelves – they act as strategic partners. When contractors have proper distributor support, it becomes easier for them to keep projects on time, control their margins and serve their customers.  

How does a partnership with a distributor do all this? Take a look at a few examples of what SRS Distribution’s commercial teams do to support their customers:  

• Planning assistance: Before your project even starts, the SRS commercial team is ready to offer assistance. From helping you specify the best products for your scenario to figuring out jobsite delivery timelines, they offer contractors incredibly valuable support that make your job easier. 
• Crew support: SRS also hosts training events throughout the year that give your team the opportunity to stay informed on the newest roofing technologies and industry standards. These events cover everything from sales tools to equipment introductions. 
• Product delivery: Not only do SRS Distribution locations stock a variety of high-quality products from leading manufacturers like Carlisle, Johns Manville, GAF, Elevate and Versico, but they also are connected to one of the nation’s largest distributor network complete with a professional delivery fleet. This means that no matter what you need, whether it’s weather-resistant materials or high-tech products, they’ll get it to you.  
• Installation advice: Still have questions after the products are delivered to the job? SRS’ team is still there for you! They are well-trained on giving installations insights as well as guiding you through things like submittals and warranty paperwork. 

At the end of the day, it’s this type of above and beyond support that helps contractors keep projects on track even as supply chains and regulations make managing a business harder. 

Learn more about how a distributor like SRS supports their contractors.

The manufacturing program builds on GAF's existing work to help service members transition into careers in the skilled trades.

GAF, a Standard Industries company and North America's largest roofing and waterproofing manufacturer, announced today the expansion of its partnership with the DoW SkillBridge program to include a no-cost, six-month GAF manufacturing training opportunity for transitioning service members. Through this unique program, created specifically by GAF with transitioning service members in mind, qualified participants can gain hands-on experience at GAF manufacturing facilities as they prepare for civilian careers after military service.

The program comes as manufacturers across the country face a persistent shortage of skilled workers. By 2033, the U.S. manufacturing industry could need to fill as many as 3.8 million positions, with nearly half at risk of going unfilled if workforce challenges are not addressed, according to Deloitte and The Manufacturing Institute. Industrial maintenance technicians are among the skilled roles expected to be in high demand.

As part of the program, participants train alongside GAF manufacturing teams and learn the company's equipment, maintenance processes and standards for safety and quality. The program is currently offered at GAF facilities in Myerstown, Pennsylvania; Michigan City, Indiana; Mount Vernon, Indiana; Newton, Kansas and Ennis, Texas. The program is designed to help participants build valuable civilian career skills while creating a pipeline of qualified talent. Participants will be considered for open roles across GAF's manufacturing network.

"Service members bring technical expertise, disciplined problem-solving, adaptability and teamwork that translate naturally to modern manufacturing," said John Barkhouse, CEO and president at GAF. "This program gives them the opportunity to apply those strengths in a working GAF facility, gain experience with advanced manufacturing and prepare for their next career. It also allows us to invest in the skilled maintenance talent that will be essential to the future of GAF and American manufacturing."

The manufacturing program builds on GAF's existing work to help service members transition into careers in the skilled trades. Last year, the GAF Roofing Academy also earned accreditation to participate in SkillBridge. Since launching in 2020, the program, which provides tuition-free classroom and hands-on training in residential and commercial roofing, has trained hundreds of service-affiliated participants, with half securing roofing jobs following the training.

GAF has also partnered with several organizations to bring Roofing Academy training and employment opportunities to service members across the country, including:

• Army Career Skills Program
• Medical Evaluation Board Career Skills Program
• NextOp
• Work for Warriors
• U.S. Department of Veterans Affairs
• Colorado Veterans Project
• Team Rubicon
• Hiring Our Heroes

GAF also supports the military community beyond career training through programs including:

• GAF Community Contractor Program: which enables contractors certified by GAF to partner with nonprofit organizations to provide roof repairs or replacements for deserving families, including veterans and other community heroes. Through the program, contractors donate their labor while GAF donates approved roofing materials and a qualifying warranty.
• GAF Roofs for Troops: which provides a rebate to eligible active-duty service members, honorably discharged veterans and military retirees who install a qualifying GAF roofing system and purchase an Enhanced Warranty.

For additional information on the manufacturing program, eligibility requirements and participating locations, visit the www.GAF.com/SkillBridge.

About GAF

GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, business owners and roofing professionals with its innovative solutions and focus on exceptional service. GAF's leadership extends to its commitment to strengthen its communities and industry through investments in career development, sustainable products and local community resilience. Learn more at www.GAF.com

About SkillBridge

The DoW SkillBridge program connects service members with civilian work experience opportunities during their last 180 days of service. Through industry training, apprenticeships and internships, SkillBridge enables service members to gain valuable civilian work experience while still receiving military compensation and benefits. The program provides employers with access to a highly skilled, disciplined and dedicated talent pool, helping service members successfully transition into civilian careers. Learn more at skillbridge.osd.mil.

Roofing Alliance Members donate materials and labor.

The roofing industry came together this week as Ronald McDonald House® Oklahoma City celebrated the expansion of its 28-bedroom Ronald McDonald House, made possible in part through an extraordinary $400,000 collective contribution from Roofing Alliance members.

The donated roofing materials, products and labor helped bring the expanded house to completion over the summer without downsizing the project or delaying construction.

The partnership was recognized during a donor reception and ribbon-cutting ceremony in September, honoring those who contributed and celebrating the families who will benefit from the expanded facility.

Once fully operational, the house will serve families whose children are receiving treatment at three additional partner hospitals in the Oklahoma City metropolitan area. According to Susan Adams, chief executive officer of Ronald McDonald House® Oklahoma City, the expansion will provide an estimated 10,220 additional nights of stay each year and save families approximately $1,034,264 annually. The house is expected to serve families from more than 70 of Oklahoma’s 77 counties while their children receive critical medical care.

For the Roofing Alliance members involved, the project demonstrates what can happen when contractors, manufacturers, distributors and other roofing professionals come together for a shared philanthropic purpose.

“Giving back is a core part of who we are,” said Joe Smith, Johns Manville Roofing Systems president. “Through our long-standing relationships with NRCA and the Roofing Alliance, we’re proud to help support projects that strengthen communities and serve families during challenging times.”

“Ronald McDonald House® Oklahoma City expresses sincere gratitude for the Roofing Alliance’s partnership and support,” Adams said.

Roofing Alliance members contributing to the project included:

• Supreme Roofing of Dallas, which provided all labor for the project and earned a place on the construction manager’s bid list for future projects. According to Adams, “The project team was impressed by Supreme’s professionalism, efficiency and strong commitment to safety.”
• ATAS International, which donated all metal panels that give the House a new look.
• GAF, which accommodated a last-minute change and provided upgraded shingles to meet the requirements of the Owners Association where the House is located.
• Georgia-Pacific, which donated the roof cover board, a new hail-resistant product recently introduced from its Oklahoma plant.
• IB Roof Systems, which donated all PVC membrane for the roof. This marks the fifth Ronald McDonald House to receive a donated IB roof.
• Johns Manville, which donated all roof insulation, helping reduce the House’s future energy costs.

Together, these contributions provided the materials, labor and expertise necessary to complete the roofing portion of the expansion and highlight the breadth of capabilities represented throughout the Roofing Alliance membership.

Ronald McDonald House® Oklahoma City also recognized William Good, Senior Advisor to the Roofing Alliance-Ronald McDonald House® partnership, for his instrumental role in coordinating the project.

“RMH-OKC also extends special recognition to William Good, retired CEO of the National Roofing Contractors Association and Roofing Alliance senior advisor, who generously volunteered his time and expertise to coordinate these donations,” Adams said. “His leadership in bringing the contributors together was instrumental in making this gift possible and reflects the power of this collaborative effort.”

The long-standing partnership between the Roofing Alliance and Ronald McDonald House® demonstrates how the roofing industry can use its expertise, resources and relationships to create a lasting impact for families in need.

“This House will serve families the donors may never meet, facing some of the most difficult moments of their lives,” Adams said. “Thanks to the Roofing Alliance, these families will have a place of comfort, proximity and hope to support their child during treatment. The Roofing Alliance and its contributors can take great pride in the impact of their support. Their gesture of humanity will be deeply felt and long remembered by the families served by RMH-OKC.”

About Ronald McDonald House® Oklahoma City

Ronald McDonald House® Oklahoma City provides a home away from home for families with seriously ill or injured children receiving medical care in the Oklahoma City area. Through lodging, comfort and supportive services, RMH-OKC helps families stay close to their children during times of medical need.

About the Roofing Alliance

The Roofing Alliance brings together more than 210 forward-thinking industry leaders committed to advancing the future of roofing. Through strategic investments, collaboration and industry partnerships, the Roofing Alliance funds initiatives in education, research, workforce development and philanthropy. Its work includes scholarships, university and career development programs, industry research and the Center for Roofing Innovation and Leadership—all designed to strengthen the industry, develop future leaders and create lasting impact.

El evento de roofing y exteriores más grande de Norteamérica regresa en febrero con más de 700 expositores confirmados, una conferencia magistral con un líder de la NFL y los premios más prestigiosos de la industria.

International Roofing Expo (IRE), el evento de roofing y exteriores más grande de Norteamérica, regresa a Las Vegas del 16 al 18 de febrero de 2027, reuniendo a miles de contratistas residenciales y comerciales, profesionales de remodelación, constructores, distribuidores, proveedores y fabricantes que buscan activamente los productos, tecnologías y soluciones empresariales más recientes que están transformando la industria.

Durante tres días llenos de energía, líderes y tomadores de decisiones de todo el mundo se reunirán para descubrir innovaciones de vanguardia y crear conexiones que impulsen el crecimiento de sus negocios. Con los avances tecnológicos y el crecimiento de la actividad de construcción urbana impulsando una expansión sin precedentes del mercado, IRE 2027 es el evento imprescindible para los profesionales que buscan mantenerse a la vanguardia de la transformación de la industria.

Qué esperar en IRE 2027

La expo de este año ofrece una experiencia inigualable con una oferta ampliada de productos, capacitación y oportunidades para establecer conexiones:

• Más de 700 expositores presentarán miles de productos nuevos y líderes en la industria en todas las categorías, incluyendo shingles, roofing de una sola capa, recubrimientos, caulks y selladores, canaletas y desagües para techos, bitumen/asfalto, solar, ventanas, siding y mucho más.

• Más de 60 sesiones dirigidas por expertos, organizadas en nueve áreas especializadas: Negocios en General, Liderazgo, Legal/RR. HH., Finanzas, Ventas/Servicio, Construcción Sustentable, Técnico, Exteriores y Seguridad en el Lugar de Trabajo.

• Un Track Latino dedicado (en Español) reconoce la importante contribución de los profesionales de habla hispana, quienes representan aproximadamente el 30% de la fuerza laboral del roofing.

• Nuevo centro de desarrollo de la fuerza laboral, un espacio educativo dedicado en el piso de exhibición diseñado para impulsar a la próxima generación de profesionales del roofing y abordar los desafíos críticos de mano de obra que enfrenta la industria.

• Nuevo para 2027, IRE llevará la experiencia al aire libre. Esta nueva área de activación contará con demostraciones prácticas de productos, experiencias interactivas con marcas, entretenimiento, food trucks y oportunidades para conectar. Será un nuevo destino para descubrir, participar, recargar energías y vivir la industria del roofing en acción.

• Aprendizaje práctico en vivo con centros educativos en el piso de exhibición y demostraciones de situaciones reales en sitios de trabajo, incluyendo roofing de metal, detalles de techos, roofing de una sola capa y técnicas de mejora del hogar, presentadas por destacados expertos de la industria.

• Sesión general: Enfrenta de frente tu mayor desafío: El desarrollo de la fuerza laboral sigue siendo el desafío más importante de la industria del roofing, y la Sesión General de IRE 2027 ofrecerá las estrategias necesarias para abordarlo. Eric Boles, experto en liderazgo y exreceptor de la NFL para los Green Bay Packers y New York Jets, explicará cómo aprovechar al máximo el activo más valioso de una empresa: su gente. Basándose en su experiencia en deportes de alto nivel y en el mundo corporativo, Boles compartirá estrategias prácticas para atraer a la próxima generación de talento, cerrar las brechas generacionales, retener a los empleados de alto desempeño y construir culturas intencionales que impulsen el compromiso y el éxito. Los asistentes saldrán con estrategias claras para transformar el lugar de trabajo en un destino atractivo para el talen

Exhibición y Premios a Productos Innovadores (IPSA)

El Programa de Exhibición y Premios a Productos Innovadores de International Roofing Expo® (IPSA) reconoce los productos y soluciones destacados que están revolucionando el mercado actual. Un distinguido panel de jueces de la industria evalúa las propuestas en las siguientes categorías:

• Software empresarial y productos tecnológicos

• Recubrimientos, caulks y selladores

• Canaletas y desagües para techos

• Productos de roofing (incluyendo roofing de una sola capa, paneles de metal, shingles, roofing sintético y flashing)

• Seguridad y protección contra caídas

• Siding y aislamiento

• Paneles y productos solares

• Herramientas, equipos y maquinaria

• Impermeabilización, flashing, barreras de vapor, underlayments y aislamiento

• Ventanas, puertas, tragaluces y ventanas para techo

Los asistentes podrán descubrir qué innovaciones están estableciendo nuevos estándares en la industria.

Lo que dicen los líderes de la industria

“Este año, IRE ofrecerá aún más oportunidades para descubrir nuevos productos y tecnologías, conocer las nuevas áreas del piso de exhibición y las demostraciones en vivo, y crear conexiones significativas con las personas que están impulsando nuestra industria hacia adelante”, comparte Rich Russo, Show Director de International Roofing Expo. “Hemos trabajado arduamente para crear nuevas experiencias a lo largo del evento y estamos muy emocionados de que los asistentes descubran todo lo que tenemos preparado. Ya sea que hayas asistido a IRE durante años o que nos acompañes por primera vez, habrá más que ver, aprender y experimentar que nunca.”

“IRE me brindó la oportunidad de establecer contactos con socios actuales y desarrollar nuevas relaciones clave que continuarán durante muchos años. También me permitió conocer las tendencias actuales del mercado y descubrir nuevos productos de vanguardia, todo en un mismo lugar.”

— Troy Wormley, W.B.R. Roofing, Inc.

Algunas de las empresas expositoras confirmadas

Empresas líderes a nivel mundial en roofing y exteriores presentarán sus últimas innovaciones en el Expo Hall. Entre las empresas participantes se encuentran GAF, QXO, ABC Supply, Carlisle, SRS Distribution, Sika, CertainTeed LLC, ContractorHUB, EverPro, Atlas Roofing Corporation, Amrize, Owens Corning, Kingspan y Johns Manville, además de cientos de empresas más.

Más allá del piso de exhibición: Conecta, compite y celebra

IRE 2027 va mucho más allá del piso de exhibición, con eventos exclusivos diseñados para crear relaciones duraderas y celebrar la excelencia de la industria:

Día de Servicio Comunitario: Contribuye a la comunidad de Las Vegas junto con otros profesionales, ayudando a renovar viviendas locales y generando un impacto tangible.

Fiesta de Bienvenida: Da inicio a la expo conectando con colegas de la industria en un ambiente relajado y lleno de energía.

Los líderes del roofing del mañana compiten hoy: Roofing Alliance Construction Management Student Competition. Sé testigo de cómo la próxima generación demuestra sus conocimientos sobre roofing, domina la planificación de proyectos y sobresale bajo presión en este evento anual.

NRCA Industry Awards and Reception: Celebra la excelencia mientras la industria reconoce a los ganadores destacados de sus premios más prestigiosos.

NRCA Industry Awards and Reception: Celebrate excellence as the industry honors the distinguished winners of its most prestigious awards.

Las inscripciones ya están abiertas

Asegura tu lugar en el evento de roofing y exteriores más grande de Norteamérica. Regístrate hoy en www.theroofingexpo.com.

El patrocinador oficial de International Roofing Expo es la National Roofing Contractors Association (NRCA).

Acerca de International Roofing Expo

International Roofing Expo es el evento líder para las industrias de roofing comercial y residencial y de construcción de exteriores. IRE reúne a la comunidad profesional para ayudarla a mantenerse al día con las tendencias y conocimientos de la industria, así como para conocer la mayor selección de productos y servicios. El evento ayuda a los profesionales a mejorar sus negocios a través de capacitación, exhibiciones y networking. International Roofing Expo es propiedad de Informa Markets y es operado por esta empresa. El patrocinador oficial del evento es NRCA y la publicación oficial es Roofing Contractor. Para más información, visita www.theroofingexpo.com.

North America's largest roofing and exteriors event returns in February with 700+ exhibitors signed on, NFL leadership Keynote and industry’s most prestigious awards

The International Roofing Expo (IRE), North America’s largest roofing and exteriors event, returns to Las Vegas, February 16-18, 2027, bringing together thousands of residential and commercial contractors, remodelers, builders, distributors, suppliers and manufacturers actively seeking the latest products, technologies and business solutions that are reshaping the industry.

For three power-packed days, decision-makers from around the world will converge to discover cutting-edge innovations and forge connections that drive business growth. With technological advancements and surging urban construction activity fueling unprecedented market expansion, IRE 2027 is the must-attend event for professionals determined to stay ahead of industry transformation.

What to expect at IRE 2027

This year's expo delivers an unmatched experience with expanded products, education and networking:

• 700+ exhibitors showcasing thousands of industry-leading and new products across every category, shingles, single-ply roofing, coatings, caulks and sealants, gutters and roof drains, bitumen/asphalt, solar, windows, siding and more.
• 60+ expert-led sessions organized into nine specialized tracks: General Business, Leadership, Legal/HR, Money Matters, Sales/Service, Sustainable Building, Technical, Exteriors and Workplace Safety.
• A dedicated Latino Track (en Español) recognizes the vital contribution of Spanish-speaking professionals who comprise approximately 30% of the roofing workforce.
• New workforce development hub, a dedicated education hub on the show floor designed to cultivate the next generation of roofing professionals and address critical industry workforce challenges.
• New for 2027, IRE is taking the experience outdoors. This brand-new activation area will come alive with hands-on product demos, interactive brand experiences, entertainment, food trucks and opportunities to connect. It will be a new destination to discover, engage, recharge and experience the roofing industry in action.
• Live, hands-on learning with show floor education centers, real-world job site demonstrations featuring metal roofing, roof details, single-ply roofing and home improvement techniques presented by top industry experts.
• General session: Tackle Your Biggest Challenge Head-On: Workforce Development remains the roofing industry's most critical challenge, and IRE 2027's General Session will deliver the playbook to solve it. Eric Boles, leadership authority and former NFL wide receiver for the Green Bay Packers and New York Jets, reveals how to maximize your most valuable asset: your people. Drawing from elite sports and corporate experience, Boles shares actionable strategies to attract next-gen talent, bridge generational gaps, retain peak performers and build intentional cultures that drive commitment and success. Attendees will leave with a definitive playbook to transform the workplace into a destination for elite talent.
• Qualifying competition for the world championship for young roofers: A prestigious international competition with a 60-year history is coming to IRE. The Team USA Qualifying Competition will take place on the show floor at the International Roofing Expo. Two-person teams will compete in one of the selected disciplines. Winners of the competition at IRE will represent Team USA at the International Federation of the Roofing Trade’s World Championship for Young Roofers in Budapest, Hungary, in November 2027.

Innovative Product Showcase and Awards (IPSA)

The International Roofing Expo® Innovative Product Showcase and Awards Program (IPSA) recognizes the standout products and solutions revolutionizing today's marketplace. A distinguished panel of industry judges evaluates entries across these categories:

• Business Software and Technology Products
• Coatings, Caulks and Sealants
• Gutters and Roof Drains
• Roofing Products (Including Single Ply, Metal Panels, Shingles, Synthetic Roofing & Flashing)
• Safety and Fall Protection
• Siding and Insulation
• Solar Panels and Products
• Tools, Equipment and Machinery
• Waterproofing, Flashing, Vapor Barriers, Underlayments and Insulation
• Windows, Doors, Skylight and Roof Windows

Attendees can discover which innovations are setting new industry standards.

What Industry Leaders Are Saying

"This year's IRE will bring even more opportunities to discover new products and technologies, experience expanded show-floor features and live demonstrations and make meaningful connections with the people driving our industry forward,” shares Rich Russo, Show Director, International Roofing Expo. “We have been working hard to create new experiences throughout the event, and we cannot wait for attendees to see what is in store. Whether you have been coming to IRE for years or you are joining us for the first time, there will be more to see, learn and experience than ever before."

"IRE provided me with the opportunity to network with existing partners and develop new key relationships for years to come. It gave me the ability to learn current market trends and witness new cutting-edge products all in one place."

— Troy Wormley, W.B.R. Roofing, Inc.

Some of the exhibiting companies signed on

World-leading companies in roofing and exteriors will present the latest innovations in the Expo Hall. Companies include GAF, QXO, ABC Supply, Carlisle, SRS Distribution, Sika, CertainTeed LLC, ContractorHUB, EverPro, Atlas Roofing Corporation, Amrize, Owens Corning, Kingspan and Johns Manville and hundreds more.

Beyond the show floor: Connect, compete, celebrate

IRE 2027 extends far beyond the exhibition hall with exclusive events designed to build lasting relationships and celebrate industry excellence:

Community service Day: Give back to the Las Vegas community alongside fellow professionals by revitalizing local homes and making a tangible difference.

Welcome Party: Kick off the expo connecting with industry peers in a relaxed, energizing atmosphere.

Tomorrow's roofing leaders compete today: The Roofing Alliance Construction Management Student Competition. Watch the next generation demonstrate their roofing knowledge, master project planning and excelling under pressure at this annual signature event.

NRCA Industry Awards and Reception: Celebrate excellence as the industry honors the distinguished winners of its most prestigious awards.

Registration now open

Secure your spot at North America's largest roofing and exteriors event. Register today at www.theroofingexpo.com.

The Official Show Sponsor of the International Roofing Expo is the National Roofing Contractors Association (NRCA).

About International Roofing Expo

The International Roofing Expo is the premier event for both the commercial and residential roofing and exterior construction industries. The IRE brings the professional community together to help them stay current on trending knowledge and to see the largest selection of products and services. The event helps professionals improve their business through education, exhibitions and networking. The International Roofing Expo is owned and operated by Informa Markets. The official show sponsor is NRCA and the official show publication is Roofing Contractor. For more information, please visit www.theroofingexpo.com.

Tuscaloosa project builds on GAF’s nearly 50-year presence in Tuscaloosa and its longstanding commitment to the community.

GAF, North America’s largest roofing and waterproofing manufacturer,  joined local leaders Thursday, September 10, at a ribbon-cutting ceremony marking the completion of the renovation of The Chamber of Commerce of West Alabama in Tuscaloosa. The event featured remarks from the Chamber, GAF and community representatives highlighting the collaborative effort between private and public groups to bring the new facility to life. Following the remarks, a ribbon-cutting ceremony was held, which concluded with an open house showcasing the newly renovated facility.

“This investment helps ensure our building will continue to support businesses, workers and organizations that drive our local economy here in Tuscaloosa and across West Alabama,” said Kyle South, president and CEO of The Chamber of Commerce of West Alabama. “GAF has been a valued partner in our community for decades, and this project is another example of their commitment to creating a lasting impact in West Alabama.”

The newly renovated, state-of-the-art workforce and community development center is designed to support local business growth, attract and cultivate talent and advance economic development across the region. As part of the renovation, GAF donated a new, fully adhered GAF EverGuard® TPO roofing system which was installed by GAF-certified contractor Bama Roofing to help protect the facility for years to come.

“We were excited to partner with Bama Roofing to donate and install a new roof for this facility and support an organization that does so much for local workforce development and businesses in the area,” said Scott Baldwin, GAF-Tuscaloosa plant manager. “What makes Tuscaloosa so special is its deep sense of pride, hard work and a community that takes care of one another. We are proud to be a part of that and to serve and support the city.”

The project builds on GAF’s nearly 50-year legacy in Tuscaloosa, where its manufacturing facility employs more than 160 local community members and produces enough roofing materials each day to protect more than 300 homes. Alongside its manufacturing operations, GAF has produced and donated materials for more than 100 homes in partnership with Habitat for Humanity of Tuscaloosa over the past decade, as well as partnered with Habitat and Strengthen Alabama Homes over the past year on a FORTIFIED™ roofing initiative to help homes better withstand severe weather and donated a new low-slope roof for the Hay College Center at Stillman College.

The Chamber of Commerce of West Alabama plays a critical role in regional economic and community development. In addition to housing the Chamber and West AlabamaWorks, the facility serves as a regional hub for prominent nonprofit organizations, including Habitat for Humanity, the Tuscaloosa Education Foundation, Junior Achievement and other community partners. Together, these organizations support hundreds of small businesses, train thousands of workers and provide essential services throughout the region.

This work is part of GAF’s social impact initiative, GAF Community Matters, which is focused on making a positive difference as neighbors and partners in the community by leveraging roofing expertise, resources and products to help build resilient communities.

About GAF
GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, business owners and roofing professionals with its innovative solutions and focus on exceptional service. GAF's leadership extends to its commitment to strengthen its communities and industry through investments in career development, sustainable products and local community resilience. Learn more at www.GAF.com.