By Reworked.ai. 

What makes Reworked.ai’s approach to customer acquisition different. 

When it comes to finding new customers, roofing contractors have a seemingly endless number of companies and strategies to choose from — and most of them are selling the same thing: Names on a list. To learn what makes Reworked.ai’s platform stand out in a crowded industry, we interviewed Fred Castonguay, one of the company’s co-founders. 

Reworked.ai is a marketing intelligence platform for roofers that finds the homes that need a roof now — and turns them into qualified opportunities before the homeowner ever starts shopping. The thinking behind it starts from a simple observation: Nearly every home in America will need a roof eventually. The hard part is finding the small fraction that need one this year.  

Fred shared what inspired the company, saying, “Our entire goal is to use advanced computer tools such as computer vision and machine learning to allow contractors to take control and have efficiency in their customer acquisition process.” 

But what really separates the platform from the crowd is its focus on demand rather than intent. Fred explained:  

We are not a lead provider. A lead provider is harvesting intent, whether it’s through a form or a banner or using pixels to see who’s on a website. What we do is go to the source and look at the demand signals. So in the case of roofing, that’s the roof. 

How are they able to do this? Reworked.ai has a partnership with EagleView that gives them access to aerial imagery revealing which homes are “showing serious signs of wear and tear, like water pooling, missing shingles, tiles out of place, serious streaking and more.”  

Once those roofs are identified, the platform helps contractors reach the homeowners behind them. Fred described the original outreach engine: “We have a mail integration program that our customers can use to reach out to specific homeowners by name and give them information about the work their roof needs and how their company can help.” That outreach engine now goes well beyond the mailbox. Direct Mail Sequences pair a personalized letter with an aerial postcard of the homeowner’s own roof. Home Ads — the newest addition — put the contractor’s brand on that same household’s TV, phone and laptop, targeting the house itself rather than a lookalike audience, so the letter arrives from a company the homeowner already recognizes. Mail Alerts close the loop on speed: Every mailer carries a unique QR code, and the moment a homeowner scans it, the contractor gets a text with the details — so the follow-up call happens while the piece is still in their hand.  

The same demand-first logic extends to weather. With Storm Alerts, the moment hail or wind hits a neighborhood a contractor covers, they’re notified instantly — and ads can begin serving inside the affected homes within 24 hours, days before the first crews start canvassing.  

By pairing demand signals from the roof itself with outreach that reaches homeowners by name — in the mailbox and on every screen in the house.  Reworked.ai goes beyond harvesting intent and instead finds the demand for roofing contractors. 

Leadership appointment aligns insurance and commercial businesses to accelerate innovation, simplify customer engagement and expand AI-powered property intelligence solutions across industries.

Eagleview, a leading provider of aerial imagery, property intelligence and geospatial technology, today announced the appointment of Patrick Gill as Senior Vice President and general manager of Insurance & Commercial Solutions (ICS).

In this expanded leadership role, Gill will oversee Eagleview's combined Insurance and Commercial & Industrial businesses, bringing together two complementary organizations under a unified strategy focused on accelerating growth, expanding customer value and strengthening Eagleview's leadership across property intelligence markets.

Gill will report directly to Eagleview chief executive officer Piers Dormeyer and serve as a member of the company's extended executive leadership team.

"Patrick brings a rare combination of deep insurance expertise, commercial leadership and strategic vision," said Piers Dormeyer, chief executive officer of Eagleview. "As our customers increasingly look for connected property intelligence across industries, bringing these businesses together under Patrick's leadership positions us to innovate faster, deepen customer relationships and unlock new opportunities for growth. With AI reshaping how organizations understand, assess and act on property data, Patrick's leadership will help accelerate the delivery of intelligent solutions that create measurable value for our customers."

As general manager of Insurance & Commercial Solutions, Gill will be responsible for the overall strategy, commercial performance and continued expansion of Eagleview's solutions serving insurance carriers, utilities and energy companies, architects, engineers, contractors and emerging markets. He will lead the evolution of Eagleview's AI-powered property intelligence platform, helping customers transform high-resolution imagery and data into faster decisions, greater operational efficiency and new business opportunities. He will also lead initiatives focused on accelerating market differentiation, strengthening customer partnerships and expanding the company's industry-leading portfolio of imagery, property data and AI-powered insights.

Supporting the new organizational structure:

• Jenna Kinsman has been appointed vice president and head of insurance solutions, reporting to Gill.
• Dolph Newson will continue reporting to Gill as senior director of utilities and emerging markets.

Gill brings more than two decades of leadership experience spanning marketing, strategy, consulting and business growth. Prior to assuming leadership of the Insurance & Commercial Solutions organization, he served as chief marketing officer for Eagleview's government solutions business. Before joining Eagleview, Gill spent 13 years at Nationwide Insurance, where he served in senior leadership roles including vice president of brand strategy. Earlier in his career, he held positions in management consulting at Accenture and corporate strategy at Travelocity.

Throughout his career, Gill has focused on using data, strategic partnerships and cross-functional collaboration to develop growth strategies that strengthen customer relationships and accelerate business performance. He holds an MBA in marketing and corporate strategy from Southern Methodist University.

"I am energized to lead Eagleview's Insurance & Commercial Solutions organization during such an exciting time for our customers and our company," said Gill. "The combination of our Insurance and Commercial businesses creates tremendous opportunities to deliver even greater value through Eagleview's unmatched imagery, property intelligence and AI-powered technologies. By bringing together our talented teams, we'll continue helping customers solve increasingly complex challenges with trusted data, intelligent insights and innovative solutions that improve how they assess, manage and understand the built world."

Gill lives in Columbus, Ohio with his family and enjoys travel, live shows and anything outside.

About Eagleview

Eagleview is an industry leader in geospatial intelligence (GeoAI) delivering AI-powered property intelligence solutions that enable customers across a broad range of industries to accurately explore properties and structures, identify and implement solutions today, and find tomorrow’s opportunities. For more than 25 years, Eagleview has built proprietary property imaging technology earning more than 300+ patents and generating over 3.5 billion high-resolution images resulting in a library that encompasses 96% of the U.S. population. With Eagleview’s trusted insights, customers can make business decisions that matter.

By Emma Peterson. 

Explore the articles that generated the most interest this month. 

In the last month, over 250 articles have been published on RoofersCoffeeShop.com. That’s a lot of reading to keep up with, especially for busy contractors who are going between the office and the field. To make it easier to keep up, we’ve looked at those hundreds of articles and picked out the most popular ones to showcase.  

In this list, there are a couple of articles authored by Heidi J. Ellsworth, the president of The Coffee Shops™. In one article she highlights how the National Roofing Contractors Association (NRCA) is expanding mental health support through suicide prevention training, made possible through a collaboration with LivingWorks. The other article dove into the importance of awards and recognition during the current artificial intelligence boom.  

Our friends over at Cotney Consulting Group also contributed a few articles on our top 10 list, including one about crystalline silica exposure and another about creating an operational preparedness plan to navigate the current global political environment.  

Our number one article of the month showcased FMI Corporation’s 2026 Q2 North America Construction and Engineering Outlook Report and was written by Emma Peterson, senior content developer for The Coffee Shops™. This was not the only article of Emma’s that made the list, as her articles about turning data into business strategies, taking on leadership roles and the development of the metal roof retrofit industry were also featured. 

July 2026’s top articles 

10 - Eagleview warns emergency managers: A below average hurricane season is not a safe season by Eagleview. 

9 - NRCA expands mental health support with free suicide prevention training by Heidi J. Ellsworth. 

8 - NRCA Gold Circle Awards: Why recognition matters more than ever in the age of AI by Heidi J. Ellsworth. 

7 - When global events reach the rooftop by John Kenney, Cotney Consulting Group. 

6 - Building the metal roof retrofit industry by Emma Peterson. 

5 - Finding opportunity in every position by Emma Peterson. 

4 - ARCA’s Lotería Night brings fun and connection to the roofing community by Alex Tolle. 

3 - Connecting the dots between data and strategy by Emma Peterson. 

2 - The silica citation nobody sees coming by Cotney Consulting Group. 

1 - Construction growth expected in the next year by Emma Peterson. 

Company releases 2026 Atlantic hurricane season preparedness briefing, urging full readiness despite below-average forecasts from NOAA, Colorado State University, and AccuWeather.

Eagleview, an industry leader in geospatial intelligence (GeoAI) delivering AI-powered property intelligence solutions, today released a 2026 Atlantic hurricane season preparedness briefing with a direct message for emergency managers: a below average season does not equal low risk. Despite projections from NOAA, Colorado State University (CSU), and AccuWeather pointing to a below-average season, the company warns that seasonal storm counts are a poor proxy for understanding community-level risk and that every landfalling hurricane demands full preparedness regardless of the forecast.

The case is grounded in history. The 1992 Atlantic hurricane season produced just six named storms, well below the 30-year average of 14.4, yet generated Hurricane Andrew, a Category 5 storm that destroyed more than 63,000 homes in South Florida and caused $27.3 billion in damage (equivalent to approximately $67 billion in 2026 dollars). Andrew remains among the most destructive natural disasters in American history, and its season ranks among the quietest on record.

“It only takes one storm to create a catastrophe. The agencies that respond most effectively after a hurricane are those that prepared before the first advisory was ever issued,” shared Robert Locke, president of Eagleview’s Government business unit.

Fast Facts: 2026 Hurricane Season at a Glance

The following data points are drawn from publicly available forecasts and historical records.

• 2026 forecast (NOAA, May 2026) - 8-14 named storms, 3-6 hurricanes, 1-3 major hurricanes
• 2026 forecast (CSU, July 2026) - 9 named storms, 4 hurricanes, 1 major hurricane
• 30-year average (1991-2020) - 14.4 named storms, 7.2 hurricanes, 3.2 major hurricanes
• 1992 season storm count - 6 named storms, well below average
• Hurricane Andrew (1992) - Category 5; 63,000+ homes destroyed; $27.3B in damage (~$67B in 2026 dollars)
• El Niño effect on hurricanes - Historically produces ~40% fewer Atlantic hurricanes than La Niña years
• Pre-event baseline coverage - Eagleview’s 96% of U.S. population coverage helps agencies access pre-storm high-resolution imagery of impacted areas for comparison and documentation
• Post-event capture - Eagleview’s high-resolution aerial imagery is rapidly captured and delivered to clients once airspace safely opens

Why below-average forecasts still demand full readiness

Three compounding factors ensure that any landfalling hurricane in 2026 will be more consequential than a comparable storm a generation ago:

• Rapid intensification: Research published in Nature Communications and the Bulletin of the American Meteorological Society documents a significant increase in rapid intensification events, defined as a gain of 35+ mph in sustained winds within 24 hours, since the 1980s. A tropical storm at 8 AM can be a major hurricane the following morning, compressing warning timelines for coastal communities.
• Rising sea levels: Mean sea level along U.S. Gulf and Atlantic coasts has risen measurably over recent decades, per NOAA tide gauge data. Storm surge now rides atop a higher baseline, meaning a Category 2 hurricane in 2026 can produce surge impacts equivalent to a Category 3 in 1990.
• Coastal population growth: U.S. coastal county populations have grown substantially since 1970 (NOAA). More people, more structures, and more critical infrastructure are now concentrated in hurricane-vulnerable zones than at any point in history.

Pre-event preparation as an operational necessity

Eagleview maintains the most comprehensive library of high-resolution aerial imagery in the United States and Canada, covering 96% of the U.S. population with multi-angle oblique and orthogonal captures. This imagery provides the pre-event baseline emergency managers need to conduct rapid, defensible change detection after a storm.

The company’s dedicated Weather Team monitors tropical development throughout hurricane season and coordinates with Eagleview’s Disaster Response Team to pre-position aerial capture assets ahead of anticipated impact zones enabling post-event imagery delivery to clients typically within days of landfall.

Post-event AI-powered damage classification enables side-by-side pre- and post-storm imagery comparison at scale, supporting Preliminary Damage Assessment (PDA) workflows, FEMA Public Assistance documentation, and resource allocation decisions at a speed ground teams alone cannot achieve.

Availability

The full white paper, “Below Average Does Not Equal Low Risk: A 2026 Atlantic Hurricane Season Preparedness Briefing for Emergency Management Professionals,” is available for download here. Emergency managers interested in pre-disaster agreements for rapid post-event imagery and analytics can contact Eagleview’s Disaster Response Program directly.

About Eagleview

Eagleview is an industry leader in geospatial intelligence (GeoAI), delivering AI-powered property intelligence solutions that enable customers across a broad range of industries to accurately explore properties and structures, identify and implement solutions today, and find tomorrow’s opportunities. For more than 25 years, Eagleview has built proprietary property imaging technology earning more than 300+ patents and generating over 3.5 billion high-resolution images resulting in a library that encompasses 96% of the U.S. population. With Eagleview’s trusted insights, customers can make business decisions that matter.

By Emma Peterson. 

Learn what aerial roof measurements are and why they should matter to you and your team. 

Traditionally, contractors have to spend hours measuring roofs by hand, depending on how complex of a roof it is. This is not only a time-consuming task, but also a high-risk one in terms of safety. Today, there is another option – aerial roof measurements from Eagleview! 

Eagleview’s aerial roof measurement technology takes high-resolution imagery of a roof and then uses 3D modeling to calculate highly accurate (verified at 98%+ accuracy) roof dimensions without your crew having to leave the ground. The team at Eagleview went into a bit more detail in a recent article:  

Each measurement is generated from imagery captured by specialized aircraft or drones equipped with advanced cameras. That data is processed through 3D modeling and AI-powered detection systems that identify every roof facet, ridge and slope with pinpoint accuracy. 

Once that data is processed, Eagleview’s platform (Eagleview One) packages the measurements into an easy-to-read report. This report is usually ready within hours, giving you near real-time access to your data, and includes:  

1. Component labels: Eagleview’s AI program is able to catalog different aspects of the roof and label them. This includes penetrations, edge metal lengths, flashing locations and drip edges.  
2. Perimeter data: Additionally, the report will break down the total perimeter length for each roof section and the structure on a whole, as to make accurate material ordering easier than ever.   
3. 3D modeling: Last but not least, the Eagleview software will render a digital roof that is accurate within inches to the real roof. This makes it easier for your team and your client to visualize the project.  

Overall, Eagleview aerial roof measurements help companies become more efficient and safer. This is something the team at Manitoba Assessment experienced firsthand, “By reviewing over 18,000 properties annually using aerial imagery, Manitoba Assessment generated about $1.3 million in annual tax revenue at a cost of roughly $140,000 per year, resulting in a 900%+ return on investment.”  

Want to know more about Eagleview’s aerial roof measurement tool? Check out this article!

By Heidi J. Ellsworth. 

Turning technology promises into confident business decisions. 

There’s no shortage of technology promising to help contractors work faster while reducing costs and improving accuracy. But when a new solution comes to your attention, it raises an important question: how do you really know if it will deliver on those promises? 

That is where a demo becomes more than a simple sales step. It gives contractors a practical way to move from interest to understanding, helping them determine whether a platform truly fits the way their business operates. 

Eagleview One™ is a strong example of why that firsthand look matters. The platform brings accurate 2D and 3D property measurements together so contractors can quote with greater speed while limiting site visits and avoiding costly surprises throughout the project lifecycle. Those benefits may sound compelling on paper, but contractors rarely make decisions based on features alone. They need to see how those capabilities translate into real-world performance. 

A demo helps bridge that gap. Instead of imagining how faster quoting might work, contractors can watch measurement data move into an estimate and see how quickly that information can become a proposal. Rather than hoping the platform will reduce re-measurements or change orders, they can observe how it handles project details and adjustments in real time. That kind of visibility turns broad claims into tangible outcomes. 

That same visibility also brings clarity to the adoption process. Solutions like Eagleview One are designed to support multiple scopes of work, including roofing and siding measurements within a single platform. While that consolidation is appealing, contractors still need to understand how the technology will fit into their current workflow. A demo shows how the platform is used, how intuitive it feels and how well it connects with existing processes, which often determines whether adoption will feel smooth or disruptive. 

From there, the conversation naturally moves to cost and return on investment. Subscription-based pricing and volume discounts can help lower measurement costs, but pricing alone does not always tell the full story. During a demo, contractors can better understand where savings may come from as fewer site visits lead to less material waste and fewer change orders. Seeing those efficiencies in context helps decision-makers evaluate value with more confidence. 

That value becomes even more important in a competitive market. Contractors who use technology to streamline workflows and improve estimating accuracy are often better positioned to win work and serve customers well. A reliable measurement platform can support faster quoting and more efficient operations, but a demo gives contractors the opportunity to validate that advantage before making a commitment. 

Ultimately, scheduling a demo reduces uncertainty in a way that no email or brochure can. Whether contractors are evaluating Eagleview or another roofing technology solution, they need to know what they are looking at before getting in too deep. A live demonstration allows decision-makers to test assumptions, ask meaningful questions and see how a solution performs in practice. That experience leads to stronger, more informed decisions. 

If you are evaluating technologies that promise to improve efficiency and profitability, do not rely on descriptions alone. Take the time to see the platform in action. A demo is your opportunity to validate value, align the solution with your workflow and make decisions that create stronger results for your business and your customers. 

By Jesse Sanchez. 

The Ascent Series 2026 brings one-day growth events to Dallas, Atlanta and Tampa for contractors using JobNimbus. 

Contractors looking to sharpen their operations and build stronger growth strategies will have three opportunities this June to connect with JobNimbus experts, industry partners and peers at the Ascent Series 2026. These one-day-only events are designed for contractors already building their businesses on JobNimbus and looking for practical ways to improve performance. Each stop will focus on the full workflow from being found by customers to winning work and getting paid, with sessions built around strategies contractors can use right away. 

The Ascent Series 2026 will be held in Dallas on June 12, Atlanta on June 17 and Tampa on June 19. Each event runs from 10 a.m. to 5 p.m. local time, with registration and networking beginning at 9:30 a.m. Tickets are $69 per person and cover event sessions, lunch and swag. 

The agenda for each event includes “The Elite Workflow: From First Click to Final Payment,” a contractor panel on how top contractors win more jobs, a session on “Speed to Lead,” a look at what is new and next from JobNimbus and a roofer spotlight focused on scaling. The day will close with key takeaways followed by a happy hour sponsored by Owens Corning®. 

Speakers include Danny Kerr, co-founder of Breakthrough Academy; Heath Hicks, co-owner of The Catch-All; Rob Soper, business development lead at Eagleview; Nick Pagnani, director of professional services; Justin Visitacion, founder of Ember Roofing; Eddie Whalen, product manager for Marketing Hub; Mitch Woodward, enterprise accounts sales; Dave Banas of Owens Corning; and Justin O’Neil, founder of FairClaims Roofing. 

Attendees will also have a chance to win a Catch-All gutter protection system at each Ascent stop. The giveaway, valued at $5,000, will be awarded to one winner in each city during the event. 

Event sponsors include Owens Corning, ABC Supply, QXO and The Catch-All. 

Learn more about the Ascent Series 2026 and reserve your seat.

This distinguished leadership group represents some of the industry’s most respected and forward-thinking professionals, whose collective leadership continues to drive meaningful progress across the roofing industry.

The Roofing Alliance proudly announces their Board of Trustees for 2026-2027. Sherri Miles of J.D. Miles & Sons Inc., Chesapeake, Virginia, will serve as president and John Campbell of Eagle Roofing Products, Rialto, California will serve as vice president.

The volunteer-based leadership of the Roofing Alliance is composed of 210 dedicated, diverse and thoughtful roofing contractors, manufacturers, suppliers and distributors, service providers and industry professionals united in their commitment to shape, strengthen and advance the roofing industry. This distinguished leadership group represents some of the industry’s most respected and forward-thinking professionals, whose collective leadership continues to drive meaningful progress across the roofing industry.

The Roofing Alliance thanks the following officers and trustees for their commitment to the roofing industry; terms are effective June 1, 2026 – May 31, 2027.

• Sherri Miles, J.D. Miles & Sons Inc. – president
• John Campbell, Eagle Roofing Products – vice president
• Jason Dark, Duro-Last Inc. – secretary-treasurer
• Greg Hudson, Duro-Last Inc. – immediate past president
• Piers Dormeyer, EagleView – trustee
• Heidi Ellsworth, The Coffee Shops – trustee
• Paige Harvill, Nations Roof – trustee
• Alex Hernandez, Clark Roofing Co. – trustee
• Beth Kegley, QXO – trustee
• Scott Keith, Jobba Trade Technologies  – trustee
• John Kiesel, Division 7 Roofing – trustee
• Michael Kruger, L.E. Schwartz & Son Inc. – trustee
• Craig Rainey, Supreme Roofing – trustee
• Natalia Rizzatti, All Weather Insulated Panels – trustee
• Jason Stanley, IB Roof Systems – trustee
• John Yuko, GSM Roofing – trustee

About the Roofing Alliance

The Roofing Alliance unites a powerful network of more than 210 forward-thinking industry leaders committed to advancing and shaping the future of the roofing industry. Through strategic investments, collaboration and industry partnerships, the Roofing Alliance funds high-impact initiatives focused on education, cutting-edge research, workforce development and philanthropic outreach that strengthens communities across the country. From supporting the next generation of roofing professionals through scholarships, university partnerships and career development programs to driving innovation through industry research its Center for Roofing Innovation and Leadership, the Roofing Alliance serves as a catalyst for long-term growth, leadership and excellence across the roofing industry. For more information, please contact Alison L. LaValley, Executive Director, at alavalley@nrca.net.

The resolution brings the matter to a close and allows both companies to focus fully on their respective business priorities and customers.

Eagleview and Nearmap have reached a settlement resolving their litigation pending in the United States District Court for the District of Utah dating back to 2021. The parties have agreed to mutually acceptable terms that conclude a dispute relating primarily to roofing measurement patents and other intellectual property matters. The resolution brings the matter to a close and allows both companies to focus fully on their respective business priorities and customers. As part of the settlement, all pending disputes between the companies are resolved. The specific terms of the settlement are confidential.

“We are satisfied that this matter has been resolved,” said Piers Dormeyer, CEO at Eagleview. “We look ahead to advancing our mission and serving our customers.”

“This resolution allows both companies to focus on what matters most — delivering innovative solutions to our customers,” said Andy Watt, CEO at Nearmap. “We are pleased to put this matter behind us and move forward.”

About Eagleview

Eagleview is an industry leader in geospatial intelligence (GeoAI) delivering AI-powered property intelligence solutions that enable customers across a broad range of industries to accurately explore properties and structures, identify and implement solutions today, and find tomorrow’s opportunities. For more than 25 years, Eagleview has built proprietary property imaging technology, earning more than 300+ patents and generating over 3.5 billion high-resolution images, resulting in a library that encompasses 96% of the U.S. population. With Eagleview’s trusted insights, customers can make business decisions that matter.

About Nearmap

Nearmap is a global property intelligence company redefining how organizations understand and act on the built environment. By owning the entire intelligence value chain — from high-recency geospatial capture powered by patented camera technology to accurate AI-derived analytics and guaranteed building materials data — Nearmap delivers a single, trusted source of truth for property decisions.

By SRS Distribution.

Do the math once. Never do it again. That’s the power behind Custom Measurements in Roof Hub.

Every contractor calculates differently. Some build waste into their measurements while others layer it on top. Some markets require ice and water on valleys only while others include valleys and eaves. And for many teams, those rules live in spreadsheets, notebooks or tribal knowledge in someone’s head.

At SRS Distribution, we recognized that manual math takes valuable time away from the pro. Custom Measurements was built to solve that. It allows contractors to embed their own rules directly into ordering templates, so calculations run automatically across every estimate and order. Instead of rebuilding formulas on every job, your business logic applies consistently in the background.

Bring your measurements in and let the system work

Custom Measurements works seamlessly with the measurements you already rely on. In Roof Hub, you can pull measurement reports directly from partners like Eagleview, HOVER and GAF QuickMeasure or enter your own measurements manually. Once measurements are in place, your custom rules automatically calculate quantities across the template with no extra steps.

The result is a streamlined workflow that starts with trusted data and ends with accurate estimates and orders.

Build once. Scale everywhere.

Estimating should not mean repeating the same math. With Custom Measurements, you define your calculation rules once and apply them everywhere. Whether based on total roof area, hips, valleys or other job-specific factors, calculations run automatically within your templates.

This drives consistency across teams, improves speed and reduces costly mistakes.

Your workflow. Your standards. Built in.

No two contractors run their business the same way. Custom Measurements gives you the flexibility to build templates around how you calculate, price and execute jobs. By embedding your standards directly into Roof Hub Estimator templates, every estimate stays aligned with your process while scaling accuracy across your operation. The result? Less math, fewer mistakes and faster execution.

Start customizing your templates now.