North America's largest roofing and exteriors event returns in February with 700+ exhibitors signed on, NFL leadership Keynote and industry’s most prestigious awards

The International Roofing Expo (IRE), North America’s largest roofing and exteriors event, returns to Las Vegas, February 16-18, 2027, bringing together thousands of residential and commercial contractors, remodelers, builders, distributors, suppliers and manufacturers actively seeking the latest products, technologies and business solutions that are reshaping the industry.

For three power-packed days, decision-makers from around the world will converge to discover cutting-edge innovations and forge connections that drive business growth. With technological advancements and surging urban construction activity fueling unprecedented market expansion, IRE 2027 is the must-attend event for professionals determined to stay ahead of industry transformation.

What to expect at IRE 2027

This year's expo delivers an unmatched experience with expanded products, education and networking:

• 700+ exhibitors showcasing thousands of industry-leading and new products across every category, shingles, single-ply roofing, coatings, caulks and sealants, gutters and roof drains, bitumen/asphalt, solar, windows, siding and more.
• 60+ expert-led sessions organized into nine specialized tracks: General Business, Leadership, Legal/HR, Money Matters, Sales/Service, Sustainable Building, Technical, Exteriors and Workplace Safety.
• A dedicated Latino Track (en Español) recognizes the vital contribution of Spanish-speaking professionals who comprise approximately 30% of the roofing workforce.
• New workforce development hub, a dedicated education hub on the show floor designed to cultivate the next generation of roofing professionals and address critical industry workforce challenges.
• New for 2027, IRE is taking the experience outdoors. This brand-new activation area will come alive with hands-on product demos, interactive brand experiences, entertainment, food trucks and opportunities to connect. It will be a new destination to discover, engage, recharge and experience the roofing industry in action.
• Live, hands-on learning with show floor education centers, real-world job site demonstrations featuring metal roofing, roof details, single-ply roofing and home improvement techniques presented by top industry experts.
• General session: Tackle Your Biggest Challenge Head-On: Workforce Development remains the roofing industry's most critical challenge, and IRE 2027's General Session will deliver the playbook to solve it. Eric Boles, leadership authority and former NFL wide receiver for the Green Bay Packers and New York Jets, reveals how to maximize your most valuable asset: your people. Drawing from elite sports and corporate experience, Boles shares actionable strategies to attract next-gen talent, bridge generational gaps, retain peak performers and build intentional cultures that drive commitment and success. Attendees will leave with a definitive playbook to transform the workplace into a destination for elite talent.
• Qualifying competition for the world championship for young roofers: A prestigious international competition with a 60-year history is coming to IRE. The Team USA Qualifying Competition will take place on the show floor at the International Roofing Expo. Two-person teams will compete in one of the selected disciplines. Winners of the competition at IRE will represent Team USA at the International Federation of the Roofing Trade’s World Championship for Young Roofers in Budapest, Hungary, in November 2027.

Innovative Product Showcase and Awards (IPSA)

The International Roofing Expo® Innovative Product Showcase and Awards Program (IPSA) recognizes the standout products and solutions revolutionizing today's marketplace. A distinguished panel of industry judges evaluates entries across these categories:

• Business Software and Technology Products
• Coatings, Caulks and Sealants
• Gutters and Roof Drains
• Roofing Products (Including Single Ply, Metal Panels, Shingles, Synthetic Roofing & Flashing)
• Safety and Fall Protection
• Siding and Insulation
• Solar Panels and Products
• Tools, Equipment and Machinery
• Waterproofing, Flashing, Vapor Barriers, Underlayments and Insulation
• Windows, Doors, Skylight and Roof Windows

Attendees can discover which innovations are setting new industry standards.

What Industry Leaders Are Saying

"This year's IRE will bring even more opportunities to discover new products and technologies, experience expanded show-floor features and live demonstrations and make meaningful connections with the people driving our industry forward,” shares Rich Russo, Show Director, International Roofing Expo. “We have been working hard to create new experiences throughout the event, and we cannot wait for attendees to see what is in store. Whether you have been coming to IRE for years or you are joining us for the first time, there will be more to see, learn and experience than ever before."

"IRE provided me with the opportunity to network with existing partners and develop new key relationships for years to come. It gave me the ability to learn current market trends and witness new cutting-edge products all in one place."

— Troy Wormley, W.B.R. Roofing, Inc.

Some of the exhibiting companies signed on

World-leading companies in roofing and exteriors will present the latest innovations in the Expo Hall. Companies include GAF, QXO, ABC Supply, Carlisle, SRS Distribution, Sika, CertainTeed LLC, ContractorHUB, EverPro, Atlas Roofing Corporation, Amrize, Owens Corning, Kingspan and Johns Manville and hundreds more.

Beyond the show floor: Connect, compete, celebrate

IRE 2027 extends far beyond the exhibition hall with exclusive events designed to build lasting relationships and celebrate industry excellence:

Community service Day: Give back to the Las Vegas community alongside fellow professionals by revitalizing local homes and making a tangible difference.

Welcome Party: Kick off the expo connecting with industry peers in a relaxed, energizing atmosphere.

Tomorrow's roofing leaders compete today: The Roofing Alliance Construction Management Student Competition. Watch the next generation demonstrate their roofing knowledge, master project planning and excelling under pressure at this annual signature event.

NRCA Industry Awards and Reception: Celebrate excellence as the industry honors the distinguished winners of its most prestigious awards.

Registration now open

Secure your spot at North America's largest roofing and exteriors event. Register today at www.theroofingexpo.com.

The Official Show Sponsor of the International Roofing Expo is the National Roofing Contractors Association (NRCA).

About International Roofing Expo

The International Roofing Expo is the premier event for both the commercial and residential roofing and exterior construction industries. The IRE brings the professional community together to help them stay current on trending knowledge and to see the largest selection of products and services. The event helps professionals improve their business through education, exhibitions and networking. The International Roofing Expo is owned and operated by Informa Markets. The official show sponsor is NRCA and the official show publication is Roofing Contractor. For more information, please visit www.theroofingexpo.com.

ContractorHUB was selected in top 3% of hundreds of applicants for recognition among the Southeast’s most promising high-growth companies.

ContractorHUB announced its selection as one of the Southeast’s most promising tech companies to be showcased at Venture Atlanta 2026, the Southeast’s premier technology innovation event and one of the nation’s leading venture capital conferences. Taking place October 14–15 at the Woodruff Arts Center and Atlanta Symphony Hall, Venture Atlanta brings together the region’s fastest-growing technology companies with top-tier investors, corporate innovation leaders and potential strategic partners from across the country.

Now in its 19th year, Venture Atlanta has helped launch more than 1,000 companies, facilitating more than $8.8 billion in capital raised and $22 billion in successful exits.

Chosen through a highly competitive application process, ContractorHUB joins a select group of emerging companies recognized for their innovation, market opportunity, leadership team, customer traction and growth potential. Even further, they were designated in the Top 20 of all Showcase Companies, chosen to present the business to Venture Atlanta's investor syndicate. This year’s showcase companies span sectors including AI, enterprise software, fintech, healthcare, cybersecurity, climate technology, robotics, manufacturing, defense technology and other emerging markets.

“Being selected for Venture Atlanta reinforces something we’re seeing every day: contractors are ready for a fundamentally different generation of business technology,” said Sarah Parks, co-founder and CEO of ContractorHUB. “The platforms that have dominated this industry were built before AI changed what software could do. We built ContractorHUB for what comes next, and we’re excited to bring that vision to more investors, technology leaders and partners through Venture Atlanta.”

As in previous years, Venture Atlanta 2026 is anticipated to be a sold-out event.

“Venture Atlanta is where promising companies get discovered and where the right connections can change what comes next,” said Allyson Eman, CEO of Venture Atlanta. “This year’s companies represent some of the Southeast’s strongest and most ambitious founders and technologies. Being selected in such a competitive field is a significant achievement, and we’re excited to give these companies a platform to connect with hundreds of investors and influential leaders who can help turn visibility into capital, partnerships and growth.”

Each year, Venture Atlanta brings together hundreds of venture capital firms, corporate venture groups, private equity investors and Fortune 500 innovation leaders seeking the next generation of high-growth technology companies. Venture Atlanta alumni include some of the Southeast’s most successful technology companies, including Bark, CallRail, Car360, Florence Healthcare, ParkMobile, Salesloft, Kabbage, Bitcoin Depot, PrizePicks, Stax, SingleOps, Pindrop and Terminus.

To learn more about ContractorHUB, visit https://contractorhub.app/. For more information about Venture Atlanta, to register for the event or to view the conference schedule, please visit www.ventureatlanta.org.

About ContractorHUB

ContractorHUB was built from firsthand experience to help small businesses run smarter, more human-centered organizations that give people back their most valuable asset—time. It is an AI-native operating system for contractors that runs their business, not just their jobs. Learn more at ContractorHUB.app.

About Venture Atlanta

Venture Atlanta, the Southeast’s technology innovation event, is where the region’s most promising tech companies meet the country's top-tier investors. As the Southeast's largest investor showcase helping launch more than 1,000 companies and raise over $8.8 billion in funding to date, the event connects the region’s top entrepreneurs with local and national investors and others in the technology ecosystem who can help them raise the capital they need to grow their businesses. The annual nonprofit event is a collaboration of the Atlanta CEO Council, Metro Atlanta Chamber and the Technology Association of Georgia (TAG). For more information, visit www.ventureatlanta.org.

By Jesse Sanchez. 

Centralized management, standardized workflows and automation can help roofing contractors reduce operational chaos as their businesses grow. 

According to ContractorHUB, revenue growth can create new opportunities for roofing companies, but it can also expose weaknesses in daily operations. Missed jobs, inconsistent results and overwhelmed owners often indicate that a company has outgrown informal processes, spreadsheets and whiteboards. 

Successful roofing businesses rely on structured systems to maintain quality and coordination as workloads increase. The first is centralized job and pipeline management, which allows teams to track leads, project statuses and customer communication in one location. This visibility helps companies prioritize tasks, allocate resources and understand current and future workloads. 

Crew and task coordination is equally important. Clear assignments, deadlines and expectations help crews understand what needs to be completed, when it should happen and what a finished task should look like. These systems can reduce miscommunication and prevent unnecessary delays. 

Standardized processes also create consistency across estimates, inspections, active jobs and project closeouts. Repeatable workflows reduce errors, support quality control and help new employees learn company procedures more quickly. 

Owners also need visibility into project progress, bottlenecks and accountability. Performance monitoring provides the information needed to make informed decisions and address operational issues before they escalate. Automation and delegation complete the system. Moving repetitive tasks into dependable workflows can reduce the burden on owners, empower staff and create more time for strategic business development. 

As roofing companies add crews and manage more complex projects, manual tracking methods may no longer provide the organization they need. An all-in-one roofing business management platform such as ContractorHUB can connect these systems, improve communication and provide real-time operational information. 

Technology does not replace strong business practices, but it can support a more coordinated and scalable operation. Evaluating existing processes can help roofing contractors identify gaps and determine where centralized systems may improve efficiency. 

Learn more about ContractorHUB and how its roofing management platform connects essential business systems!

By Jesse Sanchez. 

The new CompanyCam integration brings project photos into ContractorHUB while laying the groundwork for AI-powered automation. 

ContractorHUB has introduced a CompanyCam integration designed to bring jobsite documentation into the same system contractors use to manage leads, projects and other business information. Once a CompanyCam account is connected, project photos are automatically imported into ContractorHUB. Images are organized by date and by the team member who captured them, allowing users to review job progress without moving between platforms. Photos can also be viewed, downloaded and managed directly within the corresponding project record. 

The integration also addresses CompanyCam projects that do not already match a lead or project in ContractorHUB. When an unmatched project is identified, users can link it to an existing lead or project, create a new lead using information from CompanyCam or ignore projects that are no longer needed. 

By connecting field documentation with project records, ContractorHUB says the integration can help contractors reduce duplicate data entry, keep documentation organized and give office and field teams access to the same information. It can also help identify unmatched projects before they are overlooked. 

The integration is intended to support additional artificial intelligence (AI)-powered capabilities in the future. ContractorHUB says upcoming functionality will allow tags and events captured in CompanyCam to trigger workflows within its platform. Potential applications include creating invoices when projects are marked complete, updating production workflows, validating project information and launching customer communications. 

Rather than treating photos only as records of completed work, the integration is designed to make jobsite information part of contractors’ broader operational processes. By connecting documentation with project activity, ContractorHUB aims to help teams turn information captured in the field into more coordinated business actions across the organization. 

Learn more about the CompanyCam integration and ContractorHUB’s latest Pipeline capabilities!

By Jesse Sanchez. 

ContractorHUB brings sales, financial, marketing and operational data together to help roofing companies identify problems, track performance and plan for growth. 

Roofing companies rely on a growing number of software platforms to manage sales, accounting, marketing and production. When those systems do not communicate, business owners can struggle to determine which numbers are accurate and where their companies are headed. In this episode of Roofing Road Trips®, host Karen Edwards spoke with Matt Parks, founder and CEO of ContractorHUB, about creating a reliable source of business information. 

“People don’t have their data connected, and they’re making bad decisions because the data is not accurate,” Matt said. “And when the data is not accurate and you make a bad decision, you have no idea what direction you’re going.” The information contractors need to monitor often changes as their businesses grow. Smaller companies may focus on sales performance or the number of roofing squares installed each week. Larger organizations may need to examine more detailed measurements, including marketing spend, cost per lead and financial performance. 

ContractorHUB connects information from existing customer relationship management (CRM), accounting and other operational systems. Rather than requiring contractors to replace their current technology, the platform brings the data together so users can compare results and identify inconsistencies. “So, you end up getting a source of truth,” Matt said. “So, you have one login to go to and see all of your numbers at one place.” 

The platform’s artificial intelligence (AI) capabilities can also monitor information and provide proactive alerts when something appears unusual. Matt gave the example of a company that typically receives 50 leads per week but suddenly generates only 30. Because that decline may affect revenue weeks later, an early notification gives leadership time to investigate. 

ContractorHUB also offers benchmarking tools that allow contractors to compare selected key performance indicators with anonymized information from similar businesses. According to Matt, these comparisons can help owners recognize performance gaps and determine where operational changes may be needed. 

By making information easier to access and understand, contractors can spend less time gathering numbers and more time improving the processes behind them. 

Listen to the podcast or Watch the conversation to learn more about how ContractorHUB helps roofing companies connect disconnected data, identify performance gaps and make more informed business decisions! 

By Jesse Sanchez. 

Learn why documented processes and consistent accountability are essential for sustainable roofing company growth. 

On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Matt Parks, founder and chief product and innovation officer at ContractorHUB, about the operational challenges that emerge as roofing companies grow. Drawing on two decades of consulting experience and his time leading a roofing business, Matt said sustainable growth depends on establishing clear processes before problems surface. 

What operational challenges appear most often in roofing companies? 

After working with roofing businesses across the country, Matt noticed that many contractors were experiencing similar internal challenges. While companies often focused on generating more leads, he found that weak follow-up processes and unclear expectations were frequently the larger problem. 

“The main operational challenges that kept coming up revolved around accountability within the organization and its culture, as well as marketing. Everybody says, ‘I need more leads,’ but when you look at the leads coming in, they’re not getting closed.” 

Lead generation is only one part of a successful sales strategy. Without clear follow-up procedures and assigned responsibilities, roofing companies may struggle to convert the opportunities they already have. 

Why are written processes so important? 

Accountability becomes difficult when employees do not have documented instructions to follow, or easy ways to implement them. Matt said written standard operating procedures (SOPs) help define what should happen, who is responsible and how performance can be measured. “People don’t have written down SOPs. They don’t have the processes. And because they don’t have those, they can’t hold people accountable to doing those processes,” Matt explained. 

Standard operating procedures give employees consistent direction and provide managers with a framework for evaluating performance. However, documenting a process is not enough if company leaders do not reinforce it and confirm that employees are using it. 

How does rapid growth change an owner’s responsibilities? 

As a roofing company expands, the owner may need to step away from completing daily production work and focus more heavily on managing the organization. Matt described this transition as a necessary change in how owners view their role, sharing, “You have to shift your mindset as an owner. You’re no longer the person swinging the hammer; you’re the person managing the employees.” 

That shift requires owners to develop people, systems and culture rather than personally overseeing every task. Establishing that operational foundation also prepares a company to make more effective technology decisions as it continues to grow. 

Listen to the entire podcast or Watch the conversation to learn more about building accountable roofing operations.

The integration transforms CompanyCam documentation into AI-powered workflows, operational insights and business processes that save contractors time and improve their bottom line.

ContractorHUB®, an AI-native operating system for contractors that runs their business not just their jobs, is announcing an integration partnership with CompanyCam, the leading photo documentation platform for contractors. The partnership expands ContractorHUB's growing ecosystem of industry partnerships while introducing a new class of integration that activates data rather than just connecting it.

Why the industry is excited about this
In short, the integration makes taking jobsite photos a revenue generating activity. Traditional integrations simply sync CompanyCam records to the respective software. Through the ContractorHUB and CompanyCam integration, photos, videos and files become catalysts to important actions within the business. When customers capture a photo on the jobsite, it can automatically trigger an estimate, move a status in production, initiate customer communication, update reporting, and contribute to other operational workflows, helping eliminate administrative work while contributing to measurable business outcomes.

"Our mantra is 'If you think it's impossible, it's not," said Matt Parks, founder and chief product & innovation officer of ContractorHUB. "We're always looking for next-in-class ways to set the pace and make life easier for our customers. This new approach does both, and we're excited to get it in the hands of more contractors."

The CompanyCam integration is available to all ContractorHUB customers and reflects the company's continued investment in building an unified, AI-native operating system that gives contractors more of their time back. Based on early customer feedback, contractors are reducing an estimated 50 to 100 administrative actions each month, saving approximately 10 to 20 hours through the CompanyCam and ContractorHUB integration.

"Contractors depend on CompanyCam to document their work with confidence every day," said Kevin Cairns, senior integrations mManager at CompanyCam. "ContractorHUB's approach extends the usefulness of jobsite documentation across day-to-day operations, creating an even better experience for our shared customers."

As ContractorHUB continues to expand its ecosystem of industry partnerships, the company remains focused on innovation. This partnership with CompanyCam ushers in a new class of integration for customers, helping contractors unlock greater value from the information they already capture, turning everyday business data into meaningful operational outcomes.

About ContractorHUB
ContractorHUB was built from firsthand experience to help small businesses run smarter, more human-centered organizations that give people back their most valuable asset — time. It is an AI-native operating system for contractors that runs their business, not just their jobs. Learn more at ContractorHUB.app.

About CompanyCam
CompanyCam is the leading job site productivity platform for contractors, helping them document jobs, communicate with crews and share progress with clients in real time. Founded in 2015 in Lincoln, Nebraska, CompanyCam's job site management tools and AI shortcuts are trusted by contractors at every phase of any project. Learn more at companycam.com.

By Jesse Sanchez. 

Standardized processes, real-time collaboration and clearer decision-making can help roofing companies deliver more consistent results across every jobsite. 

Roofing companies manage a wide range of variables, from changing weather and project specifications to crew dynamics and jobsite demands. ContractorHUB helps businesses address these operational challenges by supporting more effective processes across teams. While many external factors are unavoidable, inconsistent internal processes can make it even harder to maintain quality, safety and reliable timelines across multiple crews. 

Without clear standard operating procedures (SOPs), team members may interpret tasks differently. Those variations can contribute to missed deadlines, uneven workmanship and dissatisfied customers. Establishing documented procedures gives crews a shared framework for completing work and helps companies reinforce expectations throughout the organization. 

For those businesses who have developed SOPs, the challenge of getting your team to follow the processes remains. Implementation is time consuming, and most crews and team members find it hard to stay on top of.

ContractorHUB’s was designed to solve for this. Its SOP Manager allows roofing businesses to create, organize and assign procedures so employees can access the same operational guidance. Real-time collaboration tools can further support consistency by giving crews immediate access to project information, updates and feedback. 

Performance tracking also plays an important role. Regular evaluations can help company leaders identify training needs, recognize strong performance and confirm that crew members are meeting established standards. ContractorHUB’s Employee Performance feature provides insights into employee efficiency to support those efforts. 

As a roofing company grows, relying too heavily on a few leaders can create bottlenecks. Decentralizing decision-making and giving employees access to established processes can help teams respond more quickly without waiting for approval from higher-level leaders. Tools such as the SOP Manager and Crew Project Portal are designed to help employees make informed decisions using consistent information. 

Financial clarity supports operational consistency as well. ContractorHUB’s Financial Reporting feature syncs with accounting software to help companies track margins, overhead and cash flow. With a clearer understanding of financial performance, leaders can make more informed decisions about staffing, training and resource allocation. 

By combining documented procedures, stronger communication, performance monitoring and greater employee autonomy, roofing companies can reduce operational gaps and create a more consistent experience for crews and customers. 

Learn more about ContractorHUB and request a demo to explore its roofing business management tools!

By Jesse Sanchez. 

Connected business systems can help growing roofing businesses improve visibility, accountability and efficiency as operations become more complex. 

For many roofing businesses, spreadsheets are a practical first step before moving to a connected business operating system like ContractorHUB. In the early stages of growth, one file may track leads, another may follow jobs in production and another may store material orders. Supplements, payroll and sales notes may live in separate systems, and for a while, that approach can help teams stay organized. 

But as a company grows, however, the same tools that once supported daily operations can begin to create challenges. More crews, more sales representatives, more open jobs, more supplements and more callbacks place pressure on manual processes that were not designed to scale with the business. 

Roofing operations move quickly. Production schedules can change because of weather delays, material shortages, insurance approval delays, crew availability or homeowner communication issues. When those updates depend on someone manually changing a spreadsheet, notifying another department and making sure everyone is using the right version, important details can be missed. Those gaps can lead to wrong deliveries, double-booked crews, delayed installs and customer frustration. 

The challenge becomes even greater when departments work from different information. Sales may have one understanding of a job’s status, production may have another and accounting may be missing key details. As visibility fades, accountability becomes harder to maintain across the business. 

Those hidden costs can show up in many ways. Missing supplement documents can delay payment, missed production updates can slow invoicing and untracked material issues can postpone installation. Office staff may spend more time updating spreadsheets, reconciling conflicting information, tracking missing job details and manually creating reports. 

A stronger roofing business system gives teams one reliable source of truth for job notes, photos, production status, material orders, supplements, customer communication and financial details. Clear workflow stages, real-time operational visibility and standardized processes help teams understand where each job stands, what needs to happen next and who owns the next step. 

Learn more about ContractorHUB™ and how connected business systems can help roofing companies simplify operations, improve visibility and build scalable processes!

By Jesse Sanchez. 

Why roofing business owners need clear benchmarks to understand where they are winning, where they are falling behind and where opportunities may be hiding. 

Most roofing business owners have a good sense of whether their company feels busy. Revenue may be climbing, crews may be active and the phone may keep ringing. But ContractorHUB says those signals do not always tell the full story. 

Without benchmarks, owners may miss important gaps in performance. A roofing company can look healthy internally while still closing fewer leads than comparable businesses, averaging smaller job sizes than peers or spending too much or too little on marketing. Benchmarking gives owners a way to move beyond gut instinct and compare their numbers against relevant businesses in the same revenue range or operating model. 

ContractorHUB points to several key metrics that can help roofing companies better understand their performance. Close rate is one of the most important. For residential roofing companies, a strong close rate typically falls in the 30% to 50% range, depending on the source of the lead. Inbound, referral and repeat business may produce higher close rates, while canvassing and paid lead generation may lead to lower percentages. A close rate that falls well below expectations can indicate a sales process issue or a lead quality problem. 

Average job size is another valuable benchmark. ContractorHUB notes that many growing companies actively track this number and look for ways to increase it through upselling, targeting higher-value neighborhoods or shifting toward larger commercial contracts. When average job size remains flat for a year or more, benchmarking can help determine whether the issue reflects the market or a missed opportunity. 

Marketing spend as a percentage of revenue also matters. Successful companies tend to know their cost per lead, cost per acquisition and how those numbers compare with industry norms. Lead source mix is equally important because companies that depend too heavily on one channel can be more fragile than they appear. 

For ContractorHUB, the value of benchmarking is clarity. Owners who study their numbers can identify gaps, adjust strategy and grow with more intention. 

Want to see how your business stacks up? Get your score.