Por Alberto Torres. 

Contratistas comparten como las relaciones, la colaboración y el apoyo mutuo están impulsando el crecimiento dentro de la comunidad hispana. 

Durante este episodio de La Voz de los Ruferos, grabado en vivo durante el Business Building Workshop (BBW) de CertainTeed en Miami, la conversación tomo un rumbo que va más allá de certificaciones y capacitación. Ana María Pulido, gerente del programa Contractors Edge en español y Víctor Alfonso Huipio, dueño de Monarch Roofing and Construction, compartieron como la comunidad y las relaciones dentro de la industria están ayudando a los contratistas latinos a crecer juntos. 

Uno de los puntos importantes fue el valor de los espacios donde los contratistas pueden compartir experiencias y aprender unos de los otros. Ana explico que muchos de estos programas incluyen créditos educativos y eventos donde los asistentes intercambian métodos de trabajo y continúan conectados incluso después de terminar los talleres educativos. “Queremos tratar de crear una comunidad,” compartió Ana. “Se juntan entre ellos, son generosos y comparten las mejores prácticas.”  

Para Víctor, esa colaboración cambia completamente la manera de pensar dentro de la industria. Muchas veces los contratistas ven a otros negocios como competencia directa, pero su experiencia le ha demostrado lo contrario. “Hay mucho trabajo,” comento. “Todos tenemos los mismos problemas y cuando nos juntamos nos vemos de otra manera.” 

Parte esencial de este crecimiento también ha sido desarrollar relaciones con fabricantes, distribuidores y representantes de la industria. Ana destaco la importancia de mantener cercanía con los territory managers y distribuidores, ya que son quienes acercan a los contratistas a entrenamientos, talleres y activaciones en español para la comunidad latina. “Este es un negocio de relaciones,” explico. “Hay que estar cerca y conocer quién es tu territory manager de CertainTeed.” 

La conversación también se enfocó en el papel de la mentoría dentro del crecimiento profesional. Cuando se le preguntó qué consejo daría a los subcontratistas que desean convertirse en contratistas, Víctor enfatizó la importancia de establecer metas claras, especializarse y no desanimarse ante los errores. “No se agüiten,” compartió. “Aprender de sus errores no está mal; lo importante es levantarte y seguir mejorando.” 

Sin embargo, ambos coincidieron en que crecer también incluye ayudar a otros. Recordaron la importancia de no olvidar los inicios y extender apoyo a quienes vienen detrás. “Cuando eres generoso tu negocio todavía crece más,” mencionaron durante la conversación. En una industria donde las relaciones tienen más peso como el trabajo realizado, construir comunidad puede convertirse en una de las herramientas más valiosas para el crecimiento. Porque al final, el roofing no solo se trata de techos; también se trata de las personas que ayudan a construirlos. 

Escuchar o ver el video de este episodio para descubrir más de la experiencia y consejos para contratistas.

Frank Lloyd Wright-inspired architecture defines luxury clubhouse.

Belgravia Group announced continued progress on the architecturally distinctive clubhouse at Atavia, the 88-unit luxury condominium community rising in North Scottsdale. The slab has been poured, the pool has been dug and piping is underway as the steel structure prepares to go vertical in the coming weeks. Designed by KTGY, the clubhouse draws inspiration from Frank Lloyd Wright’s Taliesin West, featuring linear forms, sloped rooflines, expressive structural members and wood-grain stucco stained to resemble natural wood.

“We weren’t trying to copy Taliesin West; we were inspired by it,” said Jonathan McCulloch, CEO of Belgravia Group. “The repeating roof angles, exposed structural elements and wood detailing create something more visually interesting than what we’re used to seeing in clubhouse design.”

The clubhouse will feature a solar-integrated roof system using CertainTeed’s SunStyle photovoltaic shingles, which resemble overlapping dragon-scale tiles. McCulloch discovered the innovative solution while exploring renewable energy options and was drawn to its proven track record, with more than 15 years of successful performance across Europe.

Now, with SunStyle’s partnership with CertainTeed®, a leader in North American sustainable building materials, the technology is gaining popularity throughout the U.S. Atavia will proudly become the first-ever project in Arizona to feature SunStyle solar roofing, setting a new benchmark for luxury, design-forward sustainability in the region. The high-performance solar roof is expected to generate 55,000 kWh of power annually, which could offset most, and potentially nearly all, of the clubhouse’s annual energy consumption.

“We wanted the sustainability component to feel fully integrated into the architecture,” McCulloch said. “We didn’t want to apply traditional rectangular panels on the roof, which can detract from an otherwise beautiful design. This product allowed us to incorporate renewable energy in a way that complements the design rather than competing with it.”

Jessie Schiavone, general manager of CertainTeed Solar Solutions, expressed pride in partnering with the Belgravia Group and KTGY on the clubhouse project, noting that it reflects a strong alignment of design, sustainability and performance.

“SunStyle delivers a fully integrated solar roofing system that generates clean energy while preserving architectural integrity,” Schiavone said. “We’re proud to contribute a solution that enhances both the aesthetics and functionality of the space, and we hope the Atavia community will enjoy it as a place to gather and connect for years to come.”

When complete, the clubhouse interior will bring the architectural inspiration inside, featuring soaring 20-foot sloped ceilings, exposed beams and expansive floor-to-ceiling windows. Residents will have access to a generous club room, golf simulator, game room with pool table, catering kitchen, fitness center, indoor/outdoor yoga studio, private meeting room and outdoor amenities, including a pool, spa, barbecue area, outdoor TVs and a communal fireplace. Maris Construction of Arizona is the general contractor for both the clubhouse and the broader Atavia community.

Atavia blends the privacy of single-family living with the ease of condominium ownership, offering private at-grade residence entries and attached two-car garages, the ability to personalize finishes with Belgravia’s in-house designers and select plans with in-home elevators and private rooftop decks. Residences feature 10-foot ceilings, Italian cabinetry and Sub-Zero and Wolf appliances, with pricing from $800,000 to $1.7 million. Nearly 70% of the first phase is already sold.  

Located within the One Scottsdale master plan, which will include up to approximately 1.5 million square feet of retail and office space, 2,350 residential units and 400 hotel rooms, Atavia continues Belgravia Group’s legacy of thoughtful design and elevated living.

For more information, visit AtaviaCondos.com  or BelgraviaGroup.com

About Belgravia Group

Belgravia Group is proudly celebrating over 75 years as a trusted name in real estate. With more than 2,500 homes delivered across 15+ Chicago neighborhoods and expanding into Arizona, Belgravia is dedicated to providing the highest quality homes in both the Chicago and Scottsdale markets. Known for its commitment to excellence, ethical standards and customer relationships, Belgravia Group continues to set the benchmark for luxury residential development.

Asphalt roofing facilities across North America recognized for workplace safety.

The Asphalt Roofing Manufacturers Association (ARMA) has completed its annual Accident Prevention Contest and is proud to recognize 82 asphalt roofing manufacturing facilities for their workplace safety, specifically low incident rates among workers.

Facilities that entered the 2025 Accident Prevention Contest were judged based on ARMA criteria derived from the standards set by the U.S. Occupational Safety and Health Administration (OSHA). This information is gathered through quarterly safety data reports from the past calendar year.

“We are proud of the commitment that ARMA members have to a safe work environment for all employees,” said ARMA’s executive vice president Reed Hitchcock. “These facilities continue to maintain high standards in plant health and safety.”

Every year, ARMA’s manufacturer members are invited to participate in the Accident Prevention Contest by submitting data from their entire company, a specific division or an individual plant or mill in North America. Winners are honored in four different categories with a “perfect” score, meaning that zero safety incidents were recorded.

President’s Award: Recognizing the plant in each contest category with the best score over a two-year period.

• Group A: GAF (Shingle) – Shafter, California – 5 stars
• Group B: Atlas Roofing Corporation – Daingerfield, Texas – 3 stars
• Group C: Amrize – Beech Grove, Indiana – 1 star
• Group D: SOPREMA – Chilliwack, British Columbia – 1 star

Award of Excellence: Recognizing plants with three consecutive years of a “perfect” score (that are not recipients of the President’s Award).

• Owens Corning – Compton, California
• Owens Corning (Asphalt) – Denver, Colorado
• Owens Corning (Asphalt) – Kearny, New Jersey
• Owens Corning (Asphalt) – Linnton, Oregon
• Owens Corning (Asphalt) – Medina, Ohio
• Owens Corning (Asphalt) – Memphis, Tennessee
• Owens Corning (Asphalt) – Minneapolis, Minnesota
• Owens Corning (Asphalt) – Oklahoma City, Oklahoma
• TAMKO Building Products – Ennis, Texas
• TAMKO Building Products – Green Cove Springs, Florida
• Tarco Roofing – North Little Rock, Arkansas

Perfect Employee Safety Certificate: Recognizing plants with a “perfect” score for the reporting year.

• Atlas Roofing Corporation – Clinton, Iowa
• Building Products of Canada – LaSalle, Quebec, Canada
• CertainTeed – Jonesburg, Missouri
• GAF – Ennis, Texas (Shingle)
• GAF – Fontana, California
• Johns Manville – Plattsburgh, New York
• Johns Manville – South Gate, California
• Malarkey Roofing Products – Oklahoma City, Oklahoma
• Owens Corning – Compton, California
• Owens Corning (Asphalt) – Compton, California
• Owens Corning (Asphalt) – Denver, Colorado
• Owens Corning (Asphalt) – Irving, Texas
• Owens Corning (Asphalt) – Kearny, New Jersey
• Owens Corning (Asphalt) – Linnton, Oregon
• Owens Corning (Asphalt) – Medina, Ohio
• Owens Corning (Asphalt) – Memphis, Tennessee
• Owens Corning (Asphalt) – Minneapolis, Minnesota
• Owens Corning (Asphalt) – Oklahoma City, Oklahoma
• Polyglass USA – Phoenix, Arizona
• Polyglass USA – Waco, Texas
• SOPREMA – Walsworth, Ohio
• TAMKO Building Products – Ennis, Texas
• TAMKO Building Products – Green Cove Springs, Florida
• TAMKO Building Products – Phillipsburg, Kansas
• Tarco Roofing – North Little Rock, Arkansas

Certificate of Safety Improvement: Recognizing plants that demonstrated an improvement of at least 25% over their previous year’s performance.

• Atlas Roofing Corporation – Meridian, Mississippi
• Building Products of Canada – Edmonton, Alberta, Canada
• Building Products of Canada – LaSalle, Quebec, Canada
• CertainTeed – Fremont, California
• CertainTeed – Jonesburg, Missouri
• CertainTeed – Little Rock, Arkansas
• CertainTeed – Norwood, Massachusetts
• CertainTeed – Oxford, North Carolina
• GAF – Baltimore, Maryland
• GAF – Dallas, Texas
• GAF – Ennis, Texas (Shingle)
• GAF – Michigan City, Indiana
• GAF – Mt. Vernon, Indiana
• GAF – Savannah, Georgia
• GAF – Tuscaloosa, Alabama
• Johns Manville – Plattsburgh, New York
• Johns Manville – South Gate, California
•  IKO Midwest – Kankakee, Illinois
•  IKO Pacific – Sumas, Washington
• IKO Southeast – Sylacauga, Alabama
• IKO Southwest – Hillsboro, Texas
• Malarkey Roofing Products – Oklahoma City, Oklahoma
• Malarkey Roofing Products – Portland, Oregon
•  Malarkey Roofing Products – Southgate, California
• Owens Corning – Atlanta, Georgia
• Owens Corning – Brentwood, New Hampshire
• Owens Corning – Denver, Colorado
•  Owens Corning – Houston, Texas
• Owens Corning – Memphis, Tennessee
• Owens Corning – Minneapolis, Minnesota
• Owens Corning (Asphalt) – Compton, California
• Owens Corning (Asphalt) – Irving, Texas
• Polyglass USA – Fernley, Nevada
• Polyglass USA – Waco, Texas
• SOPREMA – Gulfport, Mississippi
• SOPREMA – Wadsworth, Ohio
• TAMKO Building Products – Columbus, Kansas
• TAMKO Building Products – Frederick, Maryland
• TAMKO Building Products – Joplin, Missouri – High
• TAMKO Building Products – Knoxville, Tennessee
• TAMKO Building Products – Phillipsburg, Kansas
• TAMKO Building Products – Tuscaloosa, Alabama

ARMA extends congratulations to all of this year’s award recipients.

About ARMA

The Asphalt Roofing Manufacturers Association (ARMA) is a trade association representing North America’s asphalt roofing manufacturing companies and their raw material suppliers. The association includes the majority of North American manufacturers of asphalt shingles and asphalt low slope roof membrane systems. Committed to advances in the asphalt roofing industry, ARMA is proud of the role it plays in promoting asphalt roofing to those in the building industry and to the public.

By Jenny Yu.  

Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. 

The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, Florida. With a strong lineup of sponsors and an educational program packed with timely topics, this year’s event is set to provide contractors with practical insights and valuable networking opportunities. 

A wide range of industry leaders are lending their support for the event, underscoring its importance across the roofing and metal construction sectors. Platinum sponsors include Eagle Roofing Products, ABC Supply and TAMKO®; while gold sponsors CertainTeed LLC, Polyglass and SOPREMA further highlight the depth of industry participation. Additional support from emerald sponsor Adams & Reese LLP; sapphire sponsors BITEC, Drexel Metals, MetalForming LLC and Sika Corporation; silver sponsor SRS Building Products; bronze sponsors Duro-Last®, IB Roof Systems™, PAC-CLAD Petersen and Roof Hugger; and affiliate sponsor, Roofing Contractors Association of South Florida (RCASF), reinforce the event’s focus on innovation, performance and contractor success. 

Educational sessions 

Education remains the cornerstone of the convention, with sessions designed to address today’s most pressing challenges in the industry while providing attendees with opportunities to earn CE credits. Legal and compliance topics are a hot topic with multiple sessions led by Trent Cotney, RoofersCoffeeShop® Influencer and partner at Adams & Reese LLP, including: 

• “Building an OSHA Inspection SOP” - Wednesday, June 10, 8:00 a.m. 
• “Roofing Legal, Labor and Policy Trends” - Wednesday, June 10, 12:30 p.m. and Friday, June 12, 7:00 a.m. 
• “Artificial Intelligence in Roofing” - Thursday, June 11, 7:00 a.m. 
• “ICE Raids and I-9 Audit Defense” - Thursday, June 11, 8:15 a.m. and Friday, June 12, 8:15 a.m. 

These sessions will provide contractors with actionable guidance on navigating regulations, mitigating risk and adapting to emerging technologies.  

Business operations are also a key focus. John Kenney, Influencer of The Coffee Shops™ and CEO of Cotney Consulting Group, will lead “Estimating for Small Business” on Wednesday, June 10, at 9:15 a.m. and Thursday, June 11, at 7:00 a.m., offering practical strategies to improve accuracy and profitability for contractors of all sizes. Meanwhile, Chad Westbrook, founder of Service Alignment, will present “Documenting a Roofing Project” on Thursday, June 11, at 9:30 a.m. and Friday, June 12, at 7:00 a.m., helping attendees strengthen processes that support accountability, communication and long-term project success. 

Additional sessions cover critical issues including Florida Building Code updates, metal roofing best practices and safety topics such as heat illness prevention. The “SkillsUSA: Build a Workforce Pipeline” session on Thursday, June 11, at 9:30 a.m., will also highlight strategies for developing the next generation of roofers, a growing priority for contractors facing ongoing workforce shortages. Together, these seminars provide well-rounded education opportunities tailored to both roofing and sheet metal professionals.  

Register to reserve your spot and take full advantage of everything the 104th FRSA Convention & Expo has to offer!

The result is a smarter, more reliable approach to solar that simplifies installation, enhances long-term value and sets a new benchmark for integrated solar roofing systems.

CertainTeed, a leading North American manufacturer of sustainable building materials, continues to redefine what’s possible in the solar industry by delivering comprehensive, system-based solutions rooted in resiliency, efficiency and trust. This leadership is further strengthened by the launch of the new Solstice Mounting System. 

The Solstice Mounting System reinforces CertainTeed’s commitment to solar roofing by combining speed, strength and versatility in a single, fully engineered solution. Designed specifically for pitched roof applications, the Solstice Mounting System features a lightweight yet high-strength rail design that supports both portrait and landscape module orientations and offers compatibility with rafter or deck attachments. Pop-on universal clamps and single-tool installation help streamline the installation process, while integrated wire management enables clean, professional results across a wide range of residential roof types. 

More than a mounting solution, Solstice represents the next evolution of CertainTeed’s system-first approach to solar roofing where every component is designed to work together seamlessly. 

“CertainTeed has long been trusted for offering the industry’s most comprehensive warranties for roofing and solar systems,” said Andrew Wickham, senior director of solar products at CertainTeed. “With the introduction of the Solstice Mounting System, we are now the first company to offer high-quality asphalt shingle roofing materials, an industry-leading solar mounting system and modern solar panels, all backed by comprehensive warranties from a single, 120-year-old brand that contractors and homeowners trust.” 

Building on this full systems approach, CertainTeed is also expanding Solstice beyond the rooftop with the launch of the Solstice Ground Mount for traditional ground-mounted solar projects. Solstice Ground Mount features a streamlined, pipe-based design enhanced by advanced engineering, delivering a low-cost, high-performance system that accommodates a wide range of soil conditions. This expansion allows installers to rely on the same trusted Solstice platform across rooftop and ground-mount applications, simplifying product selection while maintaining consistent quality and performance standards. 

With the complete Solstice Mounting System, spanning rooftop and ground mount, CertainTeed further solidifies its role as a single-source provider for solar roofing solutions. Contractors and homeowners benefit from a streamlined, fully compatible system that eliminates the complexity  of sourcing components from multiple manufacturers. From the roof itself to the solar array above it, CertainTeed delivers a thoughtfully engineered, end-to-end solution that combines roofing shingles, solar mounting and solar panels, all supported by a single brand, a single warranty and a single trusted partner. 

The result is a smarter, more reliable approach to solar that simplifies installation, enhances long-term value and sets a new benchmark for integrated solar roofing systems.

Learn more: https://www.certainteed.com/

About CertainTeed

With innovative building solutions made possible through its comprehensive offering of interior and exterior products, CertainTeed is transforming how the industry builds. As leaders in building science and sustainable construction, CertainTeed makes it easier than ever to create high-performance, energy-efficient places to live, work and play, so that together we can make the world a better home.

A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,900 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.

€46.6 billion in sales in 2024
More than 161,000 employees, locations in 80 countries
Committed to achieving net zero carbon emissions by 2050

Por Alberto Torres. 

Crecer en roofing no es suerte: es estrategia, educación y certificación. 

Durante un episodio de La Voz de los Ruferos, grabado en Boston en el evento Business Building Workshop, tuve el honor de platicar con Walter Guamán, dueño de WG Construction, de cómo el programa Contractors Edge de CertainTeed ha sido clave en el crecimiento de su empresa. Walter representa una historia común pero poderosa dentro de la industria: la transición de subcontratista a dueño de negocio, impulsada por experiencia, visión y acceso a las herramientas correctas. 

Walter comenzó en el roofing desde muy joven, trabajando junto a su padre. Con el tiempo, esa experiencia se convirtió en la base para emprender. “Desde niño trabajaba en roofing, siempre pensé que algún día tendría mi propia compañía,” compartió. En 2021, junto a su esposa, decidió dar el salto y fundar WG Construction. Como muchos contratistas latinos, el camino no fue fácil, pero sí claro: crecer con estructura, no solo con trabajo duro. 

Desde el inicio, Walter y su esposa sabían que necesitaban algo más que experiencia técnica para escalar su negocio. Fue ahí donde el programa Contractors Edge entró en juego. “El programa tiene de todo: literatura, muestras, educación, todo lo que necesitas para crecer,” explicó. Gracias a estas herramientas, Walter puede presentarse ante sus clientes con mayor preparación y profesionalismo, mostrando exactamente qué productos instalará y por qué. 

Uno de los mayores beneficios de certificarse ha sido la credibilidad frente al cliente. “Ya no es solo mi palabra, el cliente recibe la garantía directamente y dice: ‘esto sí es verdad’.” Esa confianza se traduce en más cierres de venta, mejores proyectos y, sobre todo, referencias. 

Además, las certificaciones le han permitido competir en otro nivel: 

• Ofrecer garantías más sólidas  
• Justificar precios más altos  
• Acceder a proyectos de mayor valor  

“Puedes vender a precios más altos porque tienes las credenciales y el respaldo,” agregó. 

Para Walter, el crecimiento no termina con obtener una certificación. La educación continua es clave para mantenerse competitivo. “El programa tiene toda la información online, con unos clics puedes aprender cómo instalar correctamente.” Esto no solo beneficia al dueño, sino a todo su equipo. Walter utiliza estos recursos para capacitar a sus trabajadores y mantener estándares de calidad consistentes. 

Aunque siempre habrá nuevos contratistas en la industria, Walter tiene claro quiénes tendrán ventaja. “El contratista certificado va a ganar el trabajo, porque el cliente quiere tranquilidad.” En un mercado donde los clientes invierten grandes cantidades en sus hogares, la confianza y el respaldo de una marca como CertainTeed hacen toda la diferencia. Walter lo resume de forma directa: “Que se unan al programa, tiene todo para crecer el negocio.” Para muchos contratistas latinos, el siguiente nivel no está en trabajar más, sino en trabajar mejor, con estructura, educación y certificaciones que respalden su trabajo. 

Walter ve un futuro positivo tanto para su empresa como para la industria. “El sueño es crecer y mientras tengamos el apoyo, vamos a seguir creciendo.” Con más recursos disponibles en español, más educación accesible y programas diseñados para apoyar a los contratistas, el camino está más claro que nunca. 

Historias como la de Walter reflejan una realidad creciente en la industria del roofing: el éxito no llega solo con experiencia, sino con educación, estrategia y las herramientas adecuadas. Para los contratistas latinos que buscan dar el siguiente paso, la oportunidad ya está ahí, solo falta tomarla. 

Escuchar o ver el video de este episodio para descubrir más de la experiencia y consejos para contratistas.

By Emma Peterson. 

You can turn material and product orders into custom tees, high-visibility shirts, hoodies and more for your crew. 

QXO is helping gear up your crew with this promotion! Between May 4, 2026, and July 2, 2026, you can earn gear with every U.S. purchase of CertainTeed, GAF, IKO Industries, Owens Corning, TRI-BUILT, VELUX and Westlake Royal Roofing Solutions products shipped and invoiced during the promotional period. How does it work?  

1. Register to start: Make sure you are registered for this promotion! Registration is available on the QXO website: www.go.qxo.com/swag2026 
2. Buy more, earn more: Buy your products from the sponsoring brands (listed above and start earning!  
3. Redeem at the end: At the end of the promotion, QXO will send out instructions on how to redeem your prizes! You will be asked to upload your logo in order to make your custom gear. Your information is secure and will never be shared. 

There are four tiers of prizes in this promotion based on how much you spend. For those that spend $20,000, you can get up to $400 in gear. For $30,000 the prize is $600 and for $40,000 it’s $800. The highest tier is $1,000 of gear, which requires qualifying product purchases of $50,000 or more. 

Reward your team for getting it done with custom tees, high-vis shirts, hoodies and more swag with QXO’s Gear Up Your Crew promotion.

By Jesse Sanchez. 

Learn how education, manufacturer relationships and technology are shaping how roofing contractors build stronger businesses and earn customer trust. 

For roofing contractors, sustained growth is rarely the result of installation skills alone. It is built through a combination of ongoing education, reliable manufacturer partnerships and a steady commitment to adapting as the industry evolves. That dynamic was on display during this episode of the Roofing Road Trips® podcast recorded live during a business-building workshop sponsored by CertainTeed, at Fenway Park in Boston. The conversation featured Robert Rich, a Connecticut contractor whose career spans 28 years, offering a clear view into how experienced professionals are approaching growth in a changing market. 

For Robert, the value of events like this starts with exposure, not just to new ideas, but to practical tools and conversations that directly influence how a business operates in the field. “Listen, it’s so jam packed,” he said. “And that’s why we come to these things. It’s why they’re so important to us.” That intensity reflects the pace of an industry where processes, materials and expectations are constantly evolving, something Robert sees firsthand in his own work. He described how staying current is not optional but built into how he operates, from the way his crews are trained to how his business adapts in real time to new standards and customer expectations. 

That same mindset carries into his day-to-day operations, where training is treated as a continuous system rather than a one-time step. New employees are brought into structured learning environments that emphasize proper installation methods, safety protocols and a full understanding of how roofing systems perform. In coastal markets, where roofs are regularly exposed to ice damming, high winds and sustained moisture, that preparation becomes essential, ensuring crews deliver work that holds up under real-world conditions rather than failing under pressure. 

At the same time, those installation standards are reinforced through strong manufacturer relationships. Robert pointed to his long-standing alignment with CertainTeed as a critical factor in maintaining consistency across projects. “That relationship is very important to me because they have my back as I have theirs,” he said. A dynamic Robert sees as a true partnership, where both sides stay aligned to make sure every system performs the way it is supposed to in the field 

As operations evolve, technology is increasingly shaping how contractors communicate that reliability to customers. Tools that track storm activity, document completed work and showcase past projects are helping contractors demonstrate credibility before a project even begins, strengthening both transparency and brand trust. 

Looking ahead, Robert emphasizes that this same focus on sustainability extends to workforce development. By engaging with trade schools and supporting new entrants into the field, contractors are working to reduce barriers to entry and build a more confident, prepared next generation. Robert expressed that need from personal experience, noting the uncertainty many face early on: “I was there. I know what that nervousness is. It’s ‘What am I going to do when I leave this place?’” 

As the industry continues to shift, the path forward is becoming clearer, contractors who integrate training, relationships and technology into a unified approach are positioning their businesses for long-term stability and growth. 

Listen to the podcast to learn more about how training, manufacturer partnerships and evolving technology are shaping the future of roofing contractors and driving long-term business growth!

Por Jessica Bravo.  

Los artículos más leídos de abril reflejan educación continua, apoyo comunitario, innovación tecnológica y gestión eficiente. 

Durante el mes de abril, RoofersCoffeeShop presentó una variedad de contenidos relevantes para la industria de roofing, con ciertos artículos que captaron el interés de muchos y se posicionaron entre los más leídos. 

El artículo más leído del mes resaltó la participación de RoofersCoffeeShop y en eventos organizados por CertainTeed. Estos encuentros conectaron a contratistas, dueños de empresas y profesionales de la industria que forman parte de su programa de credenciales. Este programa está diseñado para impulsar a los contratistas al siguiente nivel mediante educación continua y certificaciones. El éxito de este artículo refleja el gran interés de los lectores en cómo la educación está ayudando, especialmente al contratista latino, a crecer profesionalmente y fortalecer sus negocios. 

El segundo artículo más leído del mes, titulado “Rompiendo estereotipos, construyendo carreras”, habla sobre la iniciativa en la industria para que jóvenes tuvieran la oportunidad de conocer de cerca los oficios y explorar oportunidades profesionales dentro del sector. Este tipo de esfuerzos no solo ayuda a cambiar la percepción de la industria, sino que también abre la puerta a nuevas generaciones interesadas en construir una carrera en el mundo de roofing. 

Otro de los artículos relata la historia de cómo dos compañías de techado se unieron para ayudar a un veterano que necesitaba un techo nuevo. En el reportaje, Kelly Street de Owens Corning expresó, “nos encanta retribuir a los veteranos que han sacrificado tanto por nuestro país; es una pequeña manera de mostrarles agradecimiento.” Este tipo de historias conmovedoras continúan siendo una parte esencial en la industria.  

Además, los lectores mostraron gran interés en conocer cómo Roof Hub está ayudando a los contratistas a organizar mejor sus proyectos de techado. El artículo, basado en un episodio de Almuerzo y Aprendizaje, explica cómo esta plataforma, desarrollada por SRS Distribution, está transformando la gestión de proyectos en la industria. Julián aportó información valiosa sobre las herramientas disponibles para optimizar operaciones. 

Finalmente, otro de los artículos más leídos abordó un tema fundamental para quienes inician o gestionan una empresa de roofing: el verdadero costo de cada trabajador. Durante un episodio de La Voz de los Ruferos, Teresa Ramírez de Southeast Staffing Agency habla cómo muchos contratistas suelen subestimar este aspecto, costo real de la mano de obra y considerando todos los factores que impactan en la rentabilidad del negocio. 

Mas contenido que informe, inspire y ayude a los profesionales de la industria por venir; no se lo pierdan.  

¡Lee los artículos más leídos de abril! 

5 – Mas allá del material y la oficina

4 – Tecnología que simplifica la gestión de materiales y entregas

3 – “Realmente necesitábamos una victoria” 

2 – Rompiendo estereotipos, construyendo carreras

1 – El crecimiento del contratista latino empieza con educación

Commercial contractors & building owners gain a resilient, high-performance, flame-free cool roof option with Flintlastic® SA Cap CoolStar® Ultra.

CertainTeed®, a leading North American manufacturer of sustainable building materials, is expanding its CoolStar® Ultra commercial roofing portfolio with the introduction of Flintlastic® SA Cap CoolStar® Ultra, bringing Title 31 compliant, highly reflective cool roof technology to its industry-leading self-adhered low-slope roofing systems. A fire-resistant (FR) version of Flintlastic® SA Cap CoolStar® Ultra is also available for assemblies requiring high solar reflectivity in combination with a Class A fire rating and/or Class IV impact resistance.

CertainTeed previously launched Flintlastic® GTA CoolStar® Ultra and Flintlastic® GTA-FR CoolStar® Ultra, offering contractors and building owners torch-down solutions that meet Los Angeles’ Title 31 Green Building Standards Code (T31). With this latest expansion, CertainTeed now extends CoolStar® Ultra technology to customers who prefer self-adhered roofing systems, delivering greater installation flexibility while maintaining high solar reflectivity and long-term performance. These products are listed with the Cool Roof Rating Council (CRRC Product ID: 0668-0161 and 0668-0162).

“As demand grows for safer, faster-installed cool roofing solutions, we’re continuing to expand where CoolStar® Ultra can be used,” said Liang Gwee, product manager, commercial roofing at CertainTeed. “By bringing CoolStar® Ultra technology to our self-adhered systems, we’re delivering a high-reflectivity, Title 31 compliant solution that installs faster, eliminates flames and fumes and provides the long-term durability and multi-ply protection customers rely on.”

S.A.F.E. Roofing with Flintlastic® SA

Flintlastic® SA systems are engineered with the S.A.F.E. roofing approach - Speed, affordability, fume & flame free and easy to learn - helping contractors complete projects more efficiently without sacrificing performance.

• Speed: CertainTeed commissioned an independent third-party comparison of labor efficiencies across multiple popular low-slope roofing systems, including multi-layer modified bitumen and single-ply. Results showed that a two- or three-ply Flintlastic® SA system installed faster than traditional modified bitumen application methods and single-ply systems. Contractors can view the side-by-side time trial for additional insights.
• Affordability: While material costs for multi-ply modified bitumen systems may exceed single-ply, labor efficiencies help offset those differences. When labor savings are factored in, installed costs are comparable, while delivering the superior protection of a multi-ply roof system.
• Fume & flame free: Flintlastic® SA eliminates the need for kettles or torches. Installation requires only a weighted roller to achieve a bond comparable to traditional modified bitumen methods. 
• Easy to learn: CertainTeed Credentialed Contractors report faster skill acquisition with Flintlastic® SA self-adhered installation compared to other roofing application methods.

Cool roofs help reflect sunlight and reduce heat absorption, mitigating the urban heat island effect, lowering smog formation and decreasing peak electricity demand. CertainTeed’s expanding CoolStar® Ultra portfolio supports building owners and contractors seeking durable, energy-efficient roofing solutions that comply with Title 31 in Southern California and beyond. In addition to Title 31 compliance, CertainTeed’s existing CoolStar® roofing products remain Title 24 compliant statewide across California.

For additional information on CertainTeed’s commercial roofing systems and cool roof solutions, visit www.certainteed.com/products/commercial-roofing.

About CertainTeed®

With innovative building solutions made possible through its comprehensive offering of interior and exterior products, CertainTeed® is transforming how the industry builds. As leaders in building science and sustainable construction, CertainTeed® makes it easier than ever to create high-performance, energy-efficient places to live, work and play, so that together we can make the world a better home.  

A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed® has more than 6,900 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com   

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.