By Heidi J. Ellsworth.  

CertainTeed's Business Building Workshop demonstrates that relationships remain the foundation of roofing success.  

There are many industry events throughout the year, but every once in a while, you attend one that reminds you why you love this industry. That was exactly how I felt participating in CertainTeed's Business Building Workshops (BBW). Through several BBW events, everywhere I looked, contractors were sharing ideas, comparing business strategies and talking openly about the challenges they face every day. CertainTeed team members weren't simply presenting products, they were listening, asking questions and connecting contractors with resources and one another.  

That atmosphere says a great deal about what Business Building Workshops are all about. They are an investment in people. Contractors leave with new ideas, stronger relationships and practical business strategies they can immediately put to work. In today's roofing market, where the economy is challenging and we continue to deal with labor shortages along with one of the fastest growing technology booms we have seen, BBWs offer the type of investment that is more valuable than ever.  

Looking out over historic Fenway Park during the Boston BBW, I had the opportunity to sit down with Mark Rayfield, senior vice president and chief executive officer of Saint-Gobain North America. Having spent more than 27 years with Saint-Gobain and CertainTeed, Mark has helped lead one of the world's largest building products organizations while maintaining a deep connection to the roofing industry. When I asked why the company continues investing in Business Building Workshops, his answer immediately focused on the people who make roofing successful.  

"Our contractor partners are what make this business happen," Mark said. "This is a great way to give them the tools to expand their business, whether it be marketing tools, sales tools or product knowledge. We couldn't do it without them."   

That answer resonated with me because it reflects something I have witnessed throughout my career. Manufacturers that consistently invest in contractor education are investing in the future of the entire industry. When contractors become stronger business owners, everyone benefits: projects run more smoothly, customers receive better service and manufacturers earn long-term loyalty that cannot be created through products alone.  

For years, RoofersCoffeeShop has focused on sharing ideas that help contractors build stronger businesses. We know technical expertise is essential, but we also know successful contractors must be exceptional leaders, communicators, marketers and employers. The workshop embraces that same philosophy by providing education that extends well beyond products and installation.  

As I walked through BBW interviewing contractors, one message surfaced again and again. They appreciated the education, but what they valued most were relationships. They talked about CertainTeed territory managers who understand their businesses, technical representatives who help solve difficult challenges and leadership teams that genuinely want contractor feedback. Those relationships cannot be created with a brochure or a sales presentation. They are built over years of working together, listening and earning trust.  

Mark believes those relationships have always been part of the company's culture. "It's a people company," he explained. "The teams we have in the field connect with contractors, understand their challenges and build these great partnerships. First and foremost, it's always been a strong relationship company."   

I couldn't agree more. One of the reasons roofing remains such a strong industry is because relationships still matter. Contractors choose manufacturers they trust. Manufacturers invest in contractors who share their commitment to quality. Homeowners choose contractors based on confidence and reputation. Even as technology transforms how we communicate and operate our businesses, trust continues to be the foundation that connects every part of the roofing supply chain.  

Those relationships are strengthened every time contractors gather to learn from one another. Some of the best conversations I heard during BBW didn't happen during presentations. They happened in hallways, over coffee and between sessions, where contractors openly shared ideas that had worked in their businesses and discussed challenges they were still trying to solve. Those conversations are often just as valuable as formal education because they remind us that no one succeeds alone.  

Relationships naturally led many of the conversations at BBW to another important topic — workforce development. Every contractor interview talked about recruiting, training and retaining quality employees. It is one of the greatest challenges facing roofing today and Mark spoke passionately about the investments Saint-Gobain and CertainTeed are making to help prepare the next generation of industry professionals.  

CertainTeed continues expanding training opportunities for employees while partnering with vocational schools and technical education programs to introduce young people to careers in manufacturing and construction. Those investments recognize that building tomorrow's workforce requires long-term commitment rather than short-term solutions. It is another example of how education strengthens not only individual companies but the entire roofing industry.   

As someone who has spent decades promoting careers in roofing, I found that especially encouraging. Our industry offers incredible opportunities, but we must continue telling that story. We need to show young people that roofing is about innovation, technology, leadership and entrepreneurship just as much as it is about installing roofs.  

That commitment to learning extends throughout Business Building Workshop. Sessions on leadership, sales, marketing, technology, podcasting and installation are designed to help contractors become stronger business owners. Technical knowledge remains critical, but today's contractors also need the skills to lead teams by building strong company culture and communication while adapting to changing markets.  

Mark also discussed the importance of complete roofing and exterior systems. Homeowners no longer look at roofing products individually. They are investing in complete building envelope solutions that protect their homes while improving long-term performance. Contractors who understand how roofing, ventilation, underlayments, weather barriers and siding work together create greater value for customers while strengthening their own businesses. Education gives them the confidence to have those conversations and differentiate themselves in an increasingly competitive marketplace.   

One of the themes that continued surfacing throughout the workshop was listening. CertainTeed doesn't simply develop educational programming and hope contractors find it useful. The company continually asks contractors what challenges they are facing and then builds future workshops around those needs. New classes are added, existing sessions evolve and every year the educational program becomes stronger because it reflects what contractors are experiencing in the real world.  

That approach may have been my biggest takeaway. The best manufacturers listen to contractors. The best contractors listen to customers. The best leaders listen to their teams. Those conversations create better products, stronger businesses and partnerships that continue moving the roofing industry forward.  

As I walked out of Fenway Park that afternoon after visiting with Mark, I found myself thinking about all the conversations that had taken place over the previous two days in classrooms, during lunch or in the hallway. Those are often the moments that have the greatest impact because they remind us that roofing has always been an industry built on people willing to help one another succeed.  

I have had the privilege of attending hundreds of roofing events over the years and the ones that leave a lasting impression all have one thing in common. They invest in people first. Products matter. Innovation matters. Technology certainly matters. But none of those things reach their full potential without contractors who know how to build successful businesses and lasting relationships.  

Business Building Workshop reflects that belief in every session, every conversation and every opportunity to learn. It is more than an educational event. It is a commitment to helping contractors become stronger business leaders, better employers and trusted partners in their communities. When manufacturers invest in helping contractors succeed, they aren't simply building market share. They are helping build a stronger roofing industry and that is an investment that benefits all of us.  

Learn more about how CertainTeed’s Business Building Workshops invest in contractor education, relationships and leadership to strengthen the future of the roofing industry! 

By Jesse Sanchez. 

CertainTeed highlights roofing system resilience, contractor support and education-based credentials in two new campaign videos. 

In two campaign videos, CertainTeed LLC explores how resilient roofing systems, contractor education and business-building support can work together to help professionals meet that responsibility in the field. The videos connect product performance with partnership, highlighting systems designed for demanding conditions and resources built around the needs of contractors. 

In the first video, the company emphasizes performance across the seasons, describing roofing systems designed for harsh weather. The message focuses on resilience against heavy impacts, stronger gusts, water intrusion and heat, presenting CertainTeed as a manufacturer with “a solution and a system built for every season.” 

That system-based approach is paired with support for professionals. The video notes that CertainTeed is backed by what it calls “the industry’s longest standing education-based credentialing program” and highlights materials, systems and support for pros who expect products that measure up. The company also points to warranty coverage for all manufacturing defects and relationships with suppliers that help contractors access the materials they need. 

The second video turns the focus to CertainTeed’s Contractor’s Edge program, describing it as “the longest running credentialed program in the industry.” The campaign highlights enhanced company and individual credential tiers, loyalty benefits, training opportunities and business-building support designed to help contractors continue strengthening their operations. 

Across both videos, education is framed as a central part of contractor success. Training is presented as an ongoing resource that moves from the classroom to the job site, including what the video identifies as “the industry’s first mobile training vehicle fleet.” The message also highlights hands-on guidance and digital tools intended to help contractors work smarter, faster and stronger. 

For contractors, the campaign connects product performance with partnership. CertainTeed points to products, warranties and business-building tools such as My Edge and ColorView as part of its broader support system. Together, the videos represent the same central idea: Resilience, reliability and contractor relationships remain central to the brand’s identity. 

Learn more about CertainTeed’s roofing systems, credentialing programs and contractor support resources!

Por Jessica Bravo. 

Desde la preparación para el Western Roofing Expo 2026 hasta las tendencias que están dando forma a la industria del metal y consejos para fortalecer los equipos de trabajo. 

Con el Western Roofing Expo 2026 cada vez más cerca, uno de los artículos más populares fue nuestra guía del evento y el concurso para ganar un pase gracias a RoofersCoffeeShop y Western Colloid. El concurso cierra el 22 de agosto de 2026, así que todavía estás a tiempo de participar. Además, este año el WRE contará con cuatro seminarios y dos sesiones de almuerzo y aprendizaje en español. Entre los presentadores destacan Amparo Sancen, Monica Vornbrock e Imelda Perez. Si planeas asistir, no dejes de leer la guía completa para aprovechar al máximo el evento. 

Otro de los artículos más leídos explicó cómo las elecciones intermedias de este año podrían impactar a la industria de la construcción metálica. Durante la Reunión de Verano de Metal Construction Association (MCA), John Kelly analizó cómo los cambios en el Congreso pueden influir en las políticas que afectan al sector y recordó la importancia de la participación ciudadana. El contenido sobre metal también sigue creciendo. Nuestro artículo sobre METALCON 2026 destacó las nuevas experiencias, el crecimiento del evento y la visión para su 35.º aniversario. Y esto es solo el comienzo: muy pronto llegará MetalCoffeeShop En Español y también estaremos compartiendo contenido de Central States. Si asistirás a METALCON, no olvides visitar al equipo de The Coffee Shops para conocer nuestro contenido en español. 

Finalmente, otro tema que despertó mucho interés fue el artículo sobre “los beneficios de contar con un socio estratégico de reclutamiento”. Aunque el episodio de Roofing Road Trips® está disponible en inglés, el artículo explica cómo una mejor estrategia de contratación puede ayudar a las empresas de roofing a encontrar y retener al mejor talento en un mercado cada vez más competitivo. 

Hay mucho más para leer y escuchar en nuestro sitio web. No te pierdas los artículos más leídos de julio y prepárate para lo que viene en agosto, porque será otro mes lleno de éxitos.  

5 – METALCON celebra 35 años: Más grande, más innovador y enfocado en generar negocios

4 – Los beneficios de contar con un socio estratégico de reclutamiento

3 – Analizando las elecciones intermedias durante la Reunión de Verano de la MCA

2 – La guía del roofer para WRE 2026

1 – ¡Gana tu pase para la Western Roofing Expo 2026!

Por Jessica Bravo.  

Descubre cómo el éxito en roofing comienza con las relaciones correctas.  

En un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshops (BBW) en Chicago, Jessica Bravo habló con Leticia Zertuche sobre la importancia de construir relaciones sólidas con compañías y marcas que impulsan el crecimiento tanto en la industria del roofing como dentro de una empresa.  

Leticia contó la historia de cómo comenzó en roofing, una oportunidad que representó para ella el sueño americano. Además de compartir una historia inspiradora, Leticia habló sobre la importancia de rodearse de compañías que realmente respalden a los contratistas y ayuden al crecimiento de sus negocios.  

Sobre su relación con CertainTeed comentó, “CertainTeed es una marca que siempre te respalda. Es una marca que no por nada tiene 150 años en el mercado. La calidad de los shingles es incomparable y no me pagaron por decir eso. Yo simplemente sé lo que es bueno.” 

También explicó que el apoyo de compañías como CertainTeed había sido clave para fortalecer sus operaciones, aprender sobre nuevos productos y abrir nuevas oportunidades de negocio. Para Leticia, invertir en relaciones con marcas y representantes comprometidos marcó una gran diferencia en el crecimiento de su empresa porque, como ella misma dijo, “Siempre ellos están ahí para ti.” 

Su admiración por CertainTeed fue más allá de la calidad de sus productos. Leticia destacó que el verdadero valor estuvo en el respaldo, las oportunidades y la confianza que la compañía le brindó para pensar en grande y seguir creciendo. Compartió que trabajar con una marca así le hizo sentir que ningún proyecto, idea o meta era demasiado grande de alcanzar. 

CertainTeed ha creado espacios y eventos enfocados en educar y apoyar a sus clientes y los Business Building Workshops son uno de esos eventos. Leticia asistió con el objetivo de aprender más, especialmente sobre solar panels, ya que comentó, “Quiero ser la primera mujer que instale solar panels en Illinois.” 

Escucha o mira el episodio completo para conocer más sobre la importancia de conectar con compañías que ayuden a los contratistas y dueños de negocio a crecer.

By Jesse Sanchez. 

CertainTeed’s education programs help contractors expand their services while maintaining installation quality. 

During a live Roofing Road Trips® podcast from CertainTeed’s Business Builders Workshop in San Diego, Joe Thompson, senior manager of exterior products training, shared how contractor education supports business growth. With experience in commercial roofing, technical services and inspections, Joe now focuses on training professionals in residential roofing, siding, commercial roofing and solar solutions. 

What makes CertainTeed’s contractor training program different? 

Joe said education serves as the foundation of CertainTeed’s contractor credentialing and engagement programs. Rather than limiting instruction to centralized facilities, the company uses multiple training formats to reach contractors across the country. 

“Everything is education based. I have a team spread throughout the country. They have what we call CTM TVs. They are training trailers that are spread throughout the country. We really want to focus on meeting the contractor where they are.” 

Training is available at dedicated centers, through mobile training trailers and in customized sessions at contractors’ locations. Joe said the goal is to ask contractors what support they need and tailor the education accordingly. 

How can training help roofing contractors diversify? 

As contractors look for ways to build longer relationships with homeowners, Joe encouraged them to consider the needs of the entire property rather than focusing only on the service that prompted the initial call. He shared: 

“If you're called out by a homeowner, don't just focus on the original request. If they say, ‘I need a new roof,’ ‘I need a flat roof,’ ‘I’m interested in solar’ or ‘I’m interested in siding,’ look at the entire structure.” 

By learning additional systems, contractors can serve homeowners beyond an initial roofing project. Joe encouraged companies to consider siding, solar and other exterior opportunities while building long-term customer relationships. 

Why does system integration matter? 

Diversification also creates a greater need for contractors to understand how different exterior systems connect. Thompson said transition points can become especially challenging when separate companies handle the roof and walls. He shared, “Transitions are a big pain point. If you're working on the wall and someone else takes over the roofing portion of the construction, that's two different people.” 

Education helps contractors understand how roofing, siding and waterproofing components connect. Joe said CertainTeed tests its components for compatibility, giving installers guidance for managing critical transition points. 

For contractors, diversification requires more than adding products to a sales presentation. It requires the knowledge to install complete systems correctly and confidently. 

Listen to the entire podcast or Watch the conversation to learn more about contractor training and business diversification! 

By Jesse Sanchez. 

CertainTeed Business Builders Workshop brought contractors together for education, networking and business-building conversations. 

At Soldier Field in Chicago, Illinois, contractors gathered for the CertainTeed Business Builders Workshop, an intimate, education-focused event designed to help roofing professionals strengthen their skills, expand their networks and identify new ways to grow their businesses. 

The event brought together contractors, manufacturers, vendor partners and territory managers for hands-on learning and direct connection. Throughout the day, attendees moved between classrooms, vendor areas and conversations centered on practical business development, technical knowledge and long-term growth. The setting created space for contractors to step away from daily operations and focus on the strategies, relationships and credentials that can help move their companies forward. 

According to Jessica Bravo, En Español program coordinator, the workshop highlighted how CertainTeed credentials can help contractors level up and grow their businesses. It also gave contractors valuable opportunities to connect directly with territory managers, strengthening relationships that support both immediate needs and future business goals. 

The event’s smaller, more personal format encouraged meaningful networking. Contractors attended classes on topics including marketing and business growth, showing that even experienced professionals are looking for ways to improve. Many attendees came ready to learn, recognizing that no matter how well versed they are in the industry, there is always someone smarter in the room and always more to gain from continued education. 

That focus on learning was echoed by Brian Drominer from APC Roofing, who said, “The classes are very informative, with lots of information and a lot of takeaways. It’s very beneficial for the roofing industry for sure.” 

Beyond the classroom, vendor partners and territory managers helped extend the educational experience through one-on-one conversations. Contractors were able to ask questions, explore solutions and build connections that could support their teams in the field and in the office. 

As a whole, the CertainTeed Business Builders Workshop reflected a growing commitment across the roofing industry to continuous education, stronger partnerships and practical business growth. 

Watch the conversation to learn more about how industry events like the CertainTeed Business Builders Workshop are helping contractors strengthen skills, build connections and grow their businesses!

Por Alberto Torres. 

Las conexiones y la capacitación pueden ayudar a los contratistas a cambiar su mentalidad y hacer crecer sus negocios. 

Durante un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshop (BBW) de CertainTeed en San Diego, Jessica Bravo conversó con Jason Jimenez de Gasper Roofing sobre la importancia de participar en los eventos, seguir capacitándose y crear conexiones con otros profesionales de la industria. 

Para Jason, uno de los retos que enfrentan muchos contratistas es encontrar el tiempo para salir del trabajo diario y enfocarse en otras áreas importantes para el crecimiento de la empresa. “Tenemos que cambiar esa mentalidad de trabajador a dueño de negocio,” explicó. Aunque para algunos contratistas puede ser muy difícil dejar el trabajo por uno o dos días para asistir a una capacitación o evento, Jason considera que siempre existe algo que puede ayudar al negocio. “Puedes escoger uno o dos tips de todo el evento, o puedes hacer una conexión,” compartió. También explicó que estos eventos permiten conocer diferentes recursos y socios que pueden ayudar en áreas donde la compañía necesita mejorar. 

Uno de los mayores beneficios de asistir a estos eventos son las conexiones. Algunas de las personas que ha conocido se han convertido en contactos de muchos años con quienes puede hablar sobre los retos del mercado, compartir experiencias y conocer qué estrategias o herramientas les están funcionando. Estas conexiones también permiten que los contratistas puedan compartir información con más confianza, especialmente cuando trabajan en mercados diferentes y no compiten directamente. Para Jason, compartir experiencias y conocimiento es una forma de ayudar a que toda la industria siga creciendo. “Yo creo que al final tenemos que crecer como industria, no solo como compañía, porque si crecemos como industria vamos a ayudar al cliente mejor,” señaló. 

Además de crear conexiones, Jason recomendó aprovechar todos los recursos disponibles a través de los fabricantes como Contractor’s Edge y otros socios de la industria. Desde capacitaciones hasta herramientas para diferentes áreas del negocio, existen muchas oportunidades que los contratistas no siempre utilizan. “Hay que apalancarse y sacarle provecho porque hay muy buena información,” recomendó Jason. “no le estamos sacando el provecho al 100%.” 

Tomarse el tiempo para asistir a una capacitación, conocer a otros profesionales o aprender algo nuevo puede ser difícil cuando hay proyectos y clientes que atender. Sin embargo, para Jason, esas experiencias también son parte de construir y hacer crecer un negocio. 

Escucha o mira el video de este episodio para conocer más sobre la experiencia y consejos para contratistas.

Por Emma Peterson, traducido por Alberto Torres. 

Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. 

RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la Western Roofing Expo (WRE). Reconocida como uno de los principales eventos regionales de techado e impermeabilización en Estados Unidos, la WRE es una exposición organizada por la Western States Roofing Contractors Association (WSRCA). El evento se llevará a cabo del 27 al 29 de septiembre en el hotel Paris Las Vegas y contará con educación, oportunidades para establecer contactos y mucho más.

Los cinco (5) afortunados ganadores de nuestro concurso recibirán un paquete con valor de $500.00 para asistir al evento (viaje y hospedaje no incluidos). Este paquete incluye acceso a: 

• Sesiones de Western Roofing en español: ¡Este año, el evento contará con cuatro seminarios y dos sesiones de almuerzo y aprendizaje impartidas en español! Los temas van desde cómo contratar al equipo de techado adecuado hasta cómo maximizar las reclamaciones de seguros comerciales. Además, la increíble lista de presentadores incluye a Amparo Sancen de Latinos En Roofing, Monica Vornbrock de The GLO Group e Imelda Perez de CertainTeed. 
• Sesiones educativas: En cuanto a las sesiones educativas en inglés, el evento de este año contará con cuatro bloques diferentes. 
  • El primer bloque (de 8:45 a.m. a 10:00 a.m. el lunes 28 de septiembre de 2026) contará con una variedad de presentadores, incluida Heidi J. Ellsworth de The Coffee Shops™. 
  • Entre los aspectos destacados del segundo bloque (de 10:15 a.m. a 11:30 a.m. el lunes 28 de septiembre de 2026) se encuentran la sesión sobre estimaciones de John Kenney de Cotney Consulting y la clase sobre mitigación de riesgos de Trent Cotney de Adams and Reese. 
  • En el tercer bloque (de 8:45 a.m. a 10:00 a.m. el martes 29 de septiembre de 2026), no querrás perderte la mesa redonda sobre techado del Comité de Jóvenes Profesionales de Roofing de WSRCA, dirigida por Rachel Garcia de Malarkey Roofing Products, así como la charla sobre salud mental de Paul Reed de Roofers in Recovery. 
  • Y en el cuarto bloque (de 10:15 a.m. a 11:30 a.m. el martes 29 de septiembre de 2026), nuestros amigos Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) y Tracey Donels (Service First Solutions) presentarán sesiones informativas y dinámicas. 
• Piso de exhibición: Como siempre, el piso de exhibición promete ser una gran oportunidad para conocer las últimas innovaciones y las tecnologías más recientes de la industria, con demostraciones de productos cada hora. Y, como ya es tradición, los profesionales del techado podrán recorrer el piso de exhibición de manera gratuita, lo que lo convierte en una oportunidad inigualable para conectar con otros profesionales de la industria. 
• Almuerzo legislativo: El primero de los dos almuerzos que se llevarán a cabo durante el evento de este año estará a cargo de Craig Brightup de The Brightup Group y Chad Collins de la National Roofing Contractors Association (NRCA). Durante esta sesión se analizarán cambios y acontecimientos importantes que están ocurriendo en Washington, D.C., y que tienen un impacto en la industria del techado. 
• Almuerzo anual: En cuanto al segundo almuerzo, esta será tu oportunidad de escuchar a la conferencista principal de WRE 2026, Shereen Thor. Shereen es una comediante que se convirtió en coach profesional, y su conferencia será un gran recurso para profesionales y dueños de negocios en cualquier etapa de sus carreras. 

¿Quieres tener la oportunidad de ganar acceso a todo esto e impulsar tu negocio en WRE 2026? ¡Participa en el concurso Spin to Win de RoofersCoffeeShop y Western Colloid! El concurso cerrará el 22 de agosto de 2026 y los ganadores se anunciarán en vivo durante el episodio de Weekly Blend del 24 de agosto de 2026. 

By Emma Peterson. 

Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. 

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more. 

The five (5) lucky winners of our contest will be given an all-inclusive package ($500.00 value, travel and hotel not included) to the show. This package includes access to:  

• Western Roofing en Español sessions: This year’s show will have four seminars and two lunch-and-learn sessions taught in Spanish! Topics range from hiring the right roofing team to maximizing commercial claims. And the incredible speaker list includes Amparo Sancen of Latinos En Roofing, Monica Vornbrock of the GLO Group and Imelda Perez from CertainTeed. 
• Educational sessions: As for the English-language education sessions, this year’s show boasts four different blocks of session.  
  • The first block (8:45 a.m. – 10:00 a.m. on Monday, September 28, 2026) will feature a variety of speakers including The Coffee Shops™’ own Heidi J. Ellsworth!  
  • Some highlights of block two (10:15 a.m. – 11:30 a.m. on Monday, September 28, 2026) include John Kenney of Cotney Consulting’s estimating session and Trent Cotney of Adams and Reese’s risk mitigation class.  
  • In block three (8:45 a.m. – 10:00 a.m. on Tuesday, September 29, 2026), you’ll want to make sure to catch the WSRCA Young Roofing Professionals Committee’s roofing roundtable, led by Malarkey Roofing Products’ Rachel Garcia as well as Paul Reed of Roofers in Recovery’s mental health talk.  
  • And in block four (10:15 a.m. – 11:30 a.m. on Tuesday, September 29, 2026), our friends Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) and Tracey Donels (Service First Solutions) will all be hosting informative and engaging sessions. 
• Trade show floor: As always, the trade show floor promises to be a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. And, per tradition, roofers will walk free on the show floor – making it an unmatched opportunity for peer-to-peer networking.  
• Legislative luncheon: The first of the two luncheons that will be held at this year’s show, the legislative luncheon will be hosted by Craig Brightup, The Brightup Group, and Chad Collins, National Roofing Contractors Association (NRCA). It will dive into key changes and developments happening in Washington, D.C. that relate to roofing. 
• Annual luncheon: As for the second luncheon, this is your opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach whose keynote will be a great resource to professionals and business owners in all parts of their careers. 

Want a chance to win access to all that and boost your business at WRE 2026? Enter the RoofersCoffeeShop and Western Colloid Spin to Win contest! The contest will close August 22, 2026, and announced live on the August 24, 2026 Weekly Blend episode. 

Por Alberto Torres. 

Desde estrategias de negocio hasta innovación, estos fueron los favoritos de nuestros lectores. 

Cada mes en RoofersCoffeeShop®en español compartimos los artículos más leídos. Junio no fue la excepción con este artículo, “Un socio, tres pilares para el éxito,” donde APOC compartió los tres pilares que ellos ofrecen a contratistas para hacer crecer sus conocimientos y negocios. Estos programas educativos como: Contractor Pro Program, Los Programas de Garantia y Certified Applicator Program son herramientas que han ayudado a contratistas a elevar sus negocios. 

Otro tema que destacó durante junio fue Marketing. En un episodio de La Voz de los Ruferos, Jason Jimenez de Gasper Roofing compartió sobre la importancia de entender el marketing como una herramienta clave para tener un negocio competitivo. En este episodio que fue grabado en el Business Building Workshop (BBW) de CertainTeed, Jason explico la importancia de seguir aprendiendo sobre marketing y crecimiento empresarial. Este contenido llamo la atención por ofrecer información relevante para profesionales que buscan mantenerse actualizados en una industria que continúa evolucionando. 

La capacitación también siguió ocupando un espacio importante entre nuestros artículos, Luis Ramos de MuleHide nos recordó en un episodio de La Voz de los Ruferos, como la importancia de seguir aprendiendo y aprovechar los recursos de fabricantes como MuleHide ponen al alcance de los contratistas para fortalecer sus negocios. Junio también nos dejó espacio para conocer historias y tendencias de las líneas de colores de shingles que TAMKO ofrece, ya que esa innovación sigue vigente y está evolucionando día con día. 

Por último, Monica Vornbrock de The GLO Group y Lorna Rojas de Tremco, miembros de National Women in Roofing (NWIR), hablaron sobre lo que vivieron en Roofing Day en Whashington, D.C. recordando a los profesionales la importancia que tiene el hacer que se escuche su voz. Esta participación fortalece a toda la industria y ayuda a impulsar decisiones que benefician a contratistas, fabricantes y trabajadores.  

Agradecemos a todos nuestros lectores por seguir haciendo de RoofersCoffeeShop® En Espanol un espacio para aprender, compartir y mantenerse informados. Si aun no has leído alguno de estos artículos, te invitamos a descubrir porque fueron los favoritos del mes de junio. 

5. Roofing Day se trata de representar a la comunidad y a la industria

4. Innovación inspirada en la naturaleza: Una apuesta audaz en la estética del roofing

3. El verdadero valor de un representante del fabricante

2. Marketing y aprendizaje

1. Un socio, tres pilares para el éxito