By Heidi J. Ellsworth.

For Tracey Donels, roofing is more than a profession. It is a passion that apparently follows him all the way home, even when he is trying to relax.

Anyone who knows Tracey Donels knows his commitment to the roofing industry runs deep. Whether he is working with roofing professionals, sharing his knowledge or preparing for the upcoming Service First Solutions Roof Service Summit, Tracey brings an incredible amount of energy and real-world experience to the industry.

But after all that preparation, even Tracey needs an opportunity to step away and recharge.
His solution? LEGO and football.

Tracey has been unwinding with what he calls the “Service First LEGO Roofing crew,” which has been busy tackling a TPO reroof of a LEGO town hall. With parapet walls and base flashings added “for my roofing friends,” the miniature project reflects the same attention to detail Tracey brings to the roofing industry. After days of preparing for the Roof Service Summit, Tracey summed it up simply: “My brain and body are fried from all the prep work. Had to relax with LEGO and football.”

Of course, only someone truly passionate about roofing would relax from roofing work by building another roof.

The detailed project, complete with LEGO roofing crews, materials, parapet walls, base flashing and a TPO roofing system, offers a fun look at the personality behind the roofing professional. More importantly, it connects perfectly to what has been keeping Tracey so busy: preparing for the Service First Solutions Roof Service Summit happening now, November 9-11, 2026, in the Dallas/Fort Worth area.

Now in its second year, the summit is clearly more than another event on the calendar. Even the preparation has become a family tradition. Tracey shared a behind-the-scenes look at family members working together to prepare items for attendees, noting, “Gift bags and name tags for the Roof Service Summit by Service First Solutions are a family tradition!”

It is a small detail that says a lot about the spirit behind the Summit. Before attendees ever walk through the door, there are people putting time, thought and personal attention into making them feel welcome. That sense of connection and community reflects so much of what makes the roofing industry special.
The summit is designed to bring roofing service professionals together for education, networking and, perhaps most importantly, honest conversations with one another. The agenda includes a building representative/roof consultant panel, a service leaders panel, roundtable discussions and presentations from Dataforma, KARNAK, Centerpoint Connect and BITEC.

The event kicks off today with a welcome reception sponsored by Centerpoint Connect. Tuesday features panels, presentations and multiple roundtable discussions before wrapping up with a networking event at PopStroke sponsored by Dataforma. The conversations continue Wednesday with additional roundtables, presentations and industry discussion.

That collaborative format is important. Some of the best education in roofing happens when contractors and industry professionals sit down together and openly share what is working, what is not and what they have learned along the way. Creating space for those conversations can turn an industry event into something attendees take back to their companies and actually put into practice.

And that brings us right back to the LEGO roof.

There is something authentically Tracey about preparing for an event focused on helping roofing professionals improve their businesses, gathering family around the table to assemble gift bags and name tags and then unwinding by building a miniature commercial roof.

In many ways, all three tell the same story. It is about craftsmanship, attention to detail and, most of all, people.

As the roofing industry comes together for the Roof Service Summit, Tracey’s LEGO town hall and the family assembly line behind the summit offer a lighthearted but meaningful reminder of what sits underneath all the education, processes, technology and business strategy: people who genuinely care about the roofing industry and the people in it.

And for Tracey Donels, apparently even downtime needs a good roof.

By Jesse Sanchez.

Decades of education, durability and contractor support have helped shape new opportunities for modified bitumen roofing.

In this episode of Roofing Road Trips®, Joel Shealey of BITEC reflects on the company's four decades in the roofing industry, a history that includes more than developing modified bitumen systems.

The company has also focused on educating contractors, building owners and industry organizations about the technology, its applications and the opportunities it can create in commercial roofing.

Reflecting on the company’s early influence, Joel explained, “We were out educating contractors, educating building owners and helping to educate the industry.” That work included presentations, papers and other educational efforts intended to help the market better understand modified bitumen and where it could be used.

Today, that educational focus is increasingly directed toward younger contractors and emerging industry leaders interested in expanding their capabilities. Modified bitumen can also provide contractors with another way to distinguish their businesses in competitive bidding situations. Joel observed, “If they go out and they build a single-ply job, they're one of 15 people bidding the job potentially. If they've been a mod bit job, they're one of four or five.”

Beyond bidding opportunities, modified bitumen can support long-term service and maintenance strategies. Joel pointed to two-ply durability and maintenance that can often focus on fundamentals such as keeping drains clear and checking flashings. He also described a BITEC test deck where an acrylic coating has been installed over smooth APP for 15 years. Describing what the company has observed as the coating ages, Joel shared, “When you peel that back over a smooth APP, that APP looks almost the same as the day it came off the line.”

Looking ahead, Joel sees continued opportunity as contractors and long-term building owners evaluate roofing decisions based on durability, maintenance and cost over time. He noted that some facilities that previously moved toward single-ply roofing are returning to modified bitumen as they consider long-term performance.

Severe weather is also influencing those conversations. Joel pointed to the performance of commercial roofing systems following hurricanes in Florida and recalled a contractor whose modified bitumen roof remained intact after approximately 3-inch hail in Oklahoma. For contractors and building owners alike, those experiences reinforce the value of designing roofing systems with durability and redundancy in mind.

As BITEC looks toward the future, its continued emphasis on education, contractor development and long-term roof performance builds on the role it has played throughout its history in modified bitumen roofing.

Listen to the podcast or Watch the conversation to learn more about how modified bitumen roofing can help contractors differentiate their businesses while supporting durability, maintenance and long-term performance!

By Jesse Sanchez.

BITEC’s GreenSlope® helps contractors create positive slopes, address low spots and prepare problem areas for compatible waterproofing systems.

Ponding water can complicate maintenance on flat rooftops, particularly when low areas prevent water from moving toward drains or scuppers.

BITEC’s GreenSlope® is a roof leveling compound designed to fill those low spots and create positive slopes across a range of roofing substrates. Its versatility makes it useful for both corrective work and preventive maintenance.

1 – It addresses more than one drainage challenge

GreenSlope can be used in ponding areas, around low drains or scuppers, as a pitch pan filler and to create crickets behind heating, ventilation and air conditioning (HVAC) units. It can also build slope in gutters and behind chimneys on shingled roofs.

2 – It works with multiple roof types

Compatible substrates include polyvinyl chloride (PVC), ketone ethylene ester (KEE), thermoplastic polyolefin (TPO) and ethylene propylene diene monomer (EPDM) single-ply membranes, along with modified bitumen, built-up roofing, metal roofing, spray polyurethane foam and shingles.

3 – Contractors can shape it to the project

GreenSlope mixes with a polyurethane binding adhesive to create a trowel-grade material that can be spread, compressed and shaped using a trowel or straight edge. The product can be applied over or under the roof membrane.

4 – Its weight can help limit added roof load

According to the technical product information, GreenSlope weighs approximately half as much as the water it displaces and significantly less than cementitious alternatives. The formulation is also low in volatile organic compounds (VOCs).

5 – It is usually coatable the same day

Cure time can vary based on application thickness, ambient temperature and other jobsite conditions. In many applications, GreenSlope is ready to receive compatible coatings or membranes the same day once the material has firmed sufficiently to remain stable during application.

Preparation matters

Proper preparation remains essential. BITEC directs contractors to thoroughly clean and dry the area, complete needed repairs and verify compatibility when there is uncertainty about a substrate or topcoat.

Learn more about BITEC’s GreenSlope and its application, compatibility and handling requirements through BITEC’s technical resources!

By Emma Peterson.

Discover how Storm Breaker™ acrylic coatings help contractors improve energy efficiency, extend roof life and deliver reliable protection.

BITEC® might have gotten their start as a modified bitumen manufacturer, but they are far from a one-trick pony! They have a wide variety of other roofing systems that are powerful solutions for roof restoration and preservation. One example of BITEC®’s non-bitumen products is their Storm Breaker™ acrylic coatings!

These water-based acrylic coatings were engineered to offer “excellent reflectivity, ease of application and environmental benefits.” Here at the top four reasons contractors are choosing to install Storm Breaker™ on their acrylic projects!

1 – Energy efficiency

BITEC®’s team designed the Storm Breaker™ acrylic coatings with a bright white pigment that provides high reflectivity and energy efficiency. In fact, both the Contractor and Premium grade acrylics in the Storm Breaker™ line score a 105 on the Solar Reflectance Index (SRI).

What does that mean? The Cool Roof Rating Council (CRRC) describes SRI as:

An indicator of the ability of a roof surface to return solar energy to the atmosphere. Roofing material surfaces with a higher SRI will be cooler than surfaces with a lower SRI under the same solar energy exposure, especially on a sunny day. Using materials with higher SRI values can enhance building occupant comfort and reduce air conditioning use.

For reference, most of the SRI scores that CRRC handles fall between 0 and 100, making a score of 105 very reflective and efficient.

2 – Versatility

In addition to formulating for efficiency, the Storm Breaker™ acrylic roof coatings are incredibly versatile. They are compatible with all of the following substrates:

• Metal
• Concrete
• TPO single ply membranes
• PVC single ply membranes
• EPDM single ply membranes
• Granule- and smooth-surface modified bitumen
• Asphalt built-up roofs (BUR)
• Acrylic coatings
• Silicone coatings
• Sprayed polyurethane foam (SPF)

3 – Long-lasting

Further, thanks to the seamless and flexible nature of BITEC®’s proprietary formulations, Storm Breaker™ acrylic roof coatings provide exceptional weatherability and long-term performance. These coatings’ have a lifelong durability and strength and BITEC® provides a wide variety of warranties for different installations, ranging from 10 years to 20 years!

4 – More than just coatings

BITEC® didn’t just design an acrylic coating product, they designed an acrylic roof system! Not only does BITEC® produce Storm Breaker™ acrylic roof coatings, they also produce an acrylic flashing compound.

This compound, which is white-pigmented, high solids and water-based, is designed “to bridge and seal roof penetrations where standard coatings are unable.” Like the acrylic coatings it is used in tandem with, the Storm Breaker™ acrylic flashing compound is suitable for use on a wide variety of substrates, provides incredible UV resistance and long-term protection.

Want to learn more about BITEC®’s Storm Breaker™ acrylic products? Read up on them here.

By Emma Peterson.

With strong adhesion, long-term flexibility and compatibility across a wide range of roofing substrates, SEBS coatings offer contractors an effective option for roof restoration and waterproofing projects.

Over the last 40 years, BITEC® has made it a priority to ensure they have a roofing solution for every situation, from their trademark modified bitumen to their acrylic coatings and beyond! Each system has its own strengths and weaknesses that must be taken into account when matching a system to a roofing project. Today, we wanted to take some time to dive into the pros and cons of one of their newer systems – SEBS.

SEBS, or Styrene Ethylbutylene Styrene, is a type of coating made from solvents. George Daisey described SEBS Coatings in an article for Western States Roofing Contractors Association as “solvent-based coatings that offer excellent water resistance and very low permeance... [these coatings can be] described as super-hydrophobic and will have a moderate service life versus silicone or acrylic roof coatings.”

BITEC®’s line of SEBS coatings includes three main products:

1. A thermally stable roof coating
2. A flashing compound for sealing penetrations
3. A translucent skylight waterproofing coating

These products can be used individually, but when put together as an entire system they provide great benefits such as:

1. High compatibility: BITEC®’s SEBS coating products provide excellent adhesion to a wide variety of substrates such as “metal, concrete, aged TPO and PVC single ply membranes, granule- or smooth-surface modified bitumen, asphalt built-up roofs (BUR) and sprayed polyurethane foam (SPF).”
2. Incredible flexibility: thanks to careful engineering, BITEC®’s SEBS system is highly resistant to cracking and peeling due to environmental elements such as UV exposure and weather fluctuations.
3. Adaptable installation: it is easy to work with BITEC’s SEBS system as the products can be applied by sprayer, brush or roller!

Overall, these benefits make SEBS coatings a great solution for tough restoration projects where long-lasting elasticity and flexibility are key.

Learn more about BITEC®’s SEBS system.

Por The Coffee Shops® 

Asegúrate de incluir estas sesiones y expositores en tu lista de prioridades para METALCON.  

Del 7 al 9 de octubre en Orlando, Florida, la industria se reunirá para tres días de educación, innovación y networking. Con más de 60 sesiones educativas y 250 expositores, es importante que los asistentes planifiquen su agenda con anticipación. Desde nuevos productos y servicios hasta soluciones innovadoras, no querrás perder la oportunidad de conversar con estos socios de The Coffee Shops®: Carlise Architechtural Metals, Central States Manufacturing, Malco, Roof Huger, Van Mark, ATAS International, Inc., Metal Construction Association (MCA), Metal Roofing Alliance (MRA), Sherwin-Williams Coil Coatings y muchos más. Además, no olvides visitar el stand 408 para conocer al equipo de MetalCoffeeShop®.

Conferencia Magistral: Nada Puede Detenerte 

El exlanzador de las Grandes Ligas Jim Abbott compartirá su extraordinaria historia, desde Flint, Michigan, hasta lanzar un juego sin hit ni carrera en el Yankee Stadium. Nacido sin mano derecha, Jim encontró formas creativas de perseguir sus metas mientras aprendía la importancia de la responsabilidad y la confianza. Su inspiradora conferencia explora cómo la mentalidad adecuada puede transformar la adversidad en crecimiento personal, ayudando a los asistentes a reconocer sus propios desafíos como oportunidades para desarrollar resiliencia y adaptarse al cambio. 

¡Regístrate hoy!

Conferencia Magistral: Construyendo en la Incertidumbre: Perspectivas del Mercado para las Industrias de la Construcción y el Diseño 

¿Qué factores económicos influirán en la construcción y el diseño durante los próximos 12 meses? El execonomista en jefe del American Institute of Architects, Kermit Baker, analizará los indicadores que afectan la actividad de los proyectos, el crecimiento de los distintos sectores y las prioridades de los clientes. Los asistentes obtendrán una perspectiva basada en datos sobre las tendencias del mercado, las diferencias regionales y las oportunidades emergentes que les ayudarán a tomar decisiones informadas en un entorno de constante cambio. 

¡Regístrate hoy!

Perspectiva de la Industria: Actualizaciones de Códigos para la Construcción Metálica: Qué Cambió y Qué Significa 

Los cambios en los códigos pueden provocar retrasos en permisos, rediseños y problemas de cumplimiento cuando no se conocen o se interpretan incorrectamente. Los expertos Bill Beals, Paul Deffenbaugh y Bob Zabcik analizarán las actualizaciones recientes y futuras que afectan a la construcción metálica. La sesión abordará aspectos relacionados con el diseño, las especificaciones, la fabricación y la instalación, ayudando a los asistentes a comprender los requisitos actuales y prepararse para las tendencias que podrían influir en futuros proyectos. 

¡Regístrate hoy!

Perspectiva de la Industria: 2027, el Futuro de la Construcción Metálica 

Líderes de la industria examinarán las fuerzas económicas, regulatorias, de materiales y de obra que darán forma a la construcción metálica rumbo a 2027. Los panelistas Kermit Baker, Jeff Henry, Vincent Sagan y Benton Trotter conectarán la realidad actual del mercado con los desafíos y oportunidades que se avecinan. Los asistentes explorarán cómo las condiciones de suministro, la evolución de los códigos y las presiones en la construcción están influyendo en los costos, los métodos de entrega y las prácticas del sector. 

¡Regístrate hoy!

Las sesiones educativas son solo una parte de la experiencia. Los asistentes también podrán recorrer una enorme área de exhibición para establecer contactos, descubrir nuevas soluciones y aprender directamente de profesionales de toda la industria. Asegúrate de incluir el stand 408 de MetalCoffeeShop® en tu recorrido. 

Mientras visitas la expo, también encontrarás a varios socios de The Coffee Shops®, entre ellos Western States Metal Roofing, BITEC, Franklin International, Giddy Up, H.B. Fuller / GSSI, Latinos en Roofing, MARCO Industries, Metal Building Manufacturers Association (MBMA), McElroy Metal, MetalForming Inc., MFM Building Products, RoofScope y muchas otras empresas destacadas del sector.

No te pierdas el evento metalero del año. Regístrate para asistir a METALCON y utiliza el código 30MCS para obtener $30 de descuento en tu pase. 

By Emma Peterson.

The people-first approach that supports contractors and has built BITEC® a stellar legacy in the roofing industry.

Since 1986, BITEC® has provided top-of-the-line roofing products that support long-term roof performance. To learn about the people behind the products, BITEC®’s expert team, we spoke with Shane Millwood, their VP of sales and marketing.

Shane accredits a large amount of BITEC®’s longevity and success to their people. In his words, “Our team is key. We've built a culture focused around being active listeners in every conversation with our contractors. Because we don't want to just pitch products, we want to help and serve each contractor and partner we have.”

He gave an example of what this culture looks like in action:

Say a contractor reaches out and tells us that they need a coating, but they’re not sure what’s best. I am confident that our incredible team can walk in and help them figure out what system is going to be best for them right now, without even needing a catalog.

And, looking ahead, one of Shane’s priorities is to grow his team in order to provide this level of service to even more contractors. In his words, “My team is phenomenal, I've got a great bunch of guys and I really want to grow and expand it. At the moment, we cover middle America pretty well with some scattered folks in the South and the West.” He went on, “I want to expand upon that to make sure our contractor partners are getting the best support we can provide.”

Listen to the whole episode or Watch the recording to learn more about how BITEC supports their contractors.

By The Coffee Shops®.

Make sure these sessions and exhibitors are on your METALCON short list.

METALCON is just around the corner happening October 7-9 in Orlando, Florida! With over 60 education sessions and 250 exhibitors, it’s important for attendees to plan their schedules carefully. From new products and services to innovative solutions, you won’t want to miss the chance to talk to these Coffee Shop partners: Carlise Architechtural Metals, Central States Manufacturing, Malco, Roof Huger, Van Mark, ATAS International, Inc., Metal Construction Association (MCA), Metal Roofing Alliance (MRA), Sherwin-Williams Coil Coatings and more! Don’t forget to stop by booth 408 to meet the MetalCoffeeShop team!

Featuring an impressive lineup of industry experts and motivational speakers, the METALCON headline sessions just scratch the surface of the learning opportunities.

Keynote: nothing Can Stop You

Former Major League Baseball pitcher Jim Abbott shares his remarkable journey from Flint, Michigan, to throwing a no-hitter at Yankee Stadium. Born without a right hand, Jim developed creative ways to pursue his goals while learning the importance of accountability and trust. His inspiring keynote explores how mindset can transform adversity into personal growth, helping attendees recognize their own challenges as opportunities to build resilience, adapt and celebrate the experiences that shape who they are.

Register today!

Keynote: Building Through Uncertainty: A Market Outlook for the Construction and Design Industries

What economic forces will shape construction and design during the next 12 months? Former American Institute of Architects Chief Economist Kermit Baker examines the indicators influencing project activity, sector growth and client priorities. Attendees will gain a data-driven view of shifting pipelines, regional market differences and emerging opportunities. The session provides a forward-looking framework to help industry professionals anticipate risks, align business planning with changing conditions and make informed decisions in an uncertain market.

Register today!

Industry Outlook: Metal Construction Code Updates: What’s Changed and What it Means

Code changes can lead to permit delays, redesigns and compliance gaps when they are missed or misunderstood. Industry experts Bill Beals, Paul Deffenbaugh and Bob Zabcik will break down significant recent and upcoming updates affecting metal construction. Covering design, specifications, fabrication and installation, the session will help attendees understand current compliance requirements, distinguish the roles of standards organizations and prepare for emerging trends that could influence future projects and business decisions.

Register today!

Industry Outlook: 2027 the Future of Metal Construction

Industry leaders examine the economic, regulatory, material and jobsite forces expected to shape metal construction through 2027. Panelists Kermit Baker, Jeff Henry, Vincent Sagan and Benton Trotter will connect current market realities with the challenges and opportunities ahead. Attendees will explore how supply conditions, evolving codes and construction pressures are influencing project costs, delivery methods and building practices, gaining practical insights for managing risk and positioning their businesses for the next 12 months.

Register today!

The formal sessions are just one way to learn. Attendees will also enjoy a massive exhibition hall where they can network and learn from each other. Make sure our MetalCoffeeShop booth 408 is on your list too!

While you’re in the hall, don’t miss our Coffee Shops partners including: Western States Metal Roofing, BITEC, Franklin International, Giddy Up, H.B. Fuller / GSSI, Latinos en Roofing, MARCO Industries, Metal Building Manufacturers Association (MBMA), McElroy Metal, MetalForming Inc., MFM Building Products, RoofScope and more!

Don’t miss the metal event of the year! Register for METALCON and use code 30MCS for $30 off passes!

By Emma Peterson. 

As TPO and PVC continue to gain market share across commercial roofing, BITEC® is expanding its offerings with Stronghold™ single-ply solutions designed for long-term protection. 

Thermoplastic Polyolefin (TPO) and Polyvinyl Chloride (PVC) are two common types of low-slope roofing systems. Both are single-ply, a name that refers to the single waterproof layer used in these systems. To learn more about TPO and PVC systems, we hosted Shane Millwood of BITEC® for an episode of Roofing Road Trips®. 

Prior to coming into his current work with BITEC®’s single-ply systems, Shane spent most of his career working with multi-ply products. He explained, “When I came into this roofing industry, I was multi-ply only, but I didn’t realize how much single-ply work there was...I heard some numbers at the end of last year saying that there's about 2 billion square feet of TPO done in a year and about 500 million square feet of PVC done.”  

And industry demand keeps growing for these systems. As Shane put it, “Single-ply roofing has become the primary roofing system for low-slope roofs.” It’s this growing demand that motivated the BITEC® team to develop their newest line of products – Stronghold™.  

Within this line, BITEC® has both TPO solutions and PVC products*. In our conversation with Shane, he dove into these two systems and when they shine as the best solution:  

• TPO: TPO tends to be the lowest-cost product to install as well as one of the easiest to install. In Shane’s words, “TPO is good for a lot of things, but tends to not handle foot traffic great. So, one scenario we see it used in is when you need to cover a large building, like a warehouse, and the primary need is weather resistance, not puncture.”  
• PVC: Alternatively, PVC roofs are a great option for areas that need the extra durability they can’t get from something like TPO. As Shane put it, “PVC is a more durable product to certain things like grease and foot traffic. So, we’ll see it get used on things like fast food restaurants and such.”  
  • Note: In this line, BITEC® also provides a Ketone Ethylene Ester (KEE) system, which is a blend of KEE and PVC. In Shane’s words, “KEE, which is also a PVC product, is like PVC on steroids. It's going to be very long lasting and great for the harshest rooftop conditions.” 

Overall, BITEC®’s Stronghold™ single plies are great examples of the high-performance single-ply systems that have been growing in popularity in today’s roofing market.  

Want to learn more about Stronghold™? Listen to the podcast, Watch the recording or visit BITEC®’s website!  

By Emma Peterson. 

How adding Storm Breaker™ coatings can help contractors open new revenue streams and extend customer relationships. 

To help contractors expand their portfolios, BITEC developed a roof coating line, Storm Breaker™. This line is perfect for both restoration and maintenance projects, having been proven to extend roof life and improve building energy efficiency. To learn more about how you can expand your offerings by incorporating Strom Breaker™ coatings into your business model, we hosted BITEC’s President, Joel Shealey, for an episode of Roofing Road Trips®. 

Why expand your market? 

Being able to offer both reroofing and restoration services is a powerful way to boost your business. Not only does having a wide portfolio of solutions prepare you to serve the needs of any client that you meet, it also can create opportunities to add value for existing customers. Joel gave an example, sharing, “If you add coating restoration to your reroofing systems, you can then go into your records and contact customers you put roofs on 10+ years ago to talk to them about extending the life of their building.” Overall, expanding your portfolio is a great way to build and maintain your relationship with past customers and set yourself up as their one-stop roofing shop.  

Finding the right products 

If you’re wanting to add coatings to your offerings, BITEC’s Storm Breaker™ line is a great place to start. Why? For one, it’s a complete line with everything from silicone and SEBS products to acrylics and urethanes. And not only are all of these product offerings as durable and high-quality as BITEC’s other industry-leading reroofing systems, they are also very energy efficient, which is huge as the building standards and codes continue to grow stricter about reflectivity and emissivity. Joel explained:  

Our coatings offer high reflectivity and low emissivity, which is great for a few reasons. One, it helps you meet regulations like Title 24 in California. Two, it makes your building more comfortable. We’ve coated some of our manufacturing plants and you can feel a temperature difference between the coated buildings and the non-coated. Three, if you go with a coating like our Storm Breaker SEBS, it’s incredibly low permeance, so you don't have to worry about any moisture infiltration or exfiltration. 

And the best part? When you use BITEC’s Storm Breaker™ line you’re getting more than just products – you’re getting support from a team of experts and leaders. Joel explained, “We take the time to make sure that they understand what they're getting into...We want to help them find the best system for their project, based on their client’s goals and needs, and then make sure they have both the products and the training they need to succeed.” 

Why does the BITEC team put all this effort into working with the contractors and connecting them with training? They know that their products rely on their contractors being confident and skilled to succeed in the long term. As Joel put it, “Contractors have a world of experience, but even the most experienced roofers need help sometimes, especially if they’re expanding into new markets. And that’s what our team is here to do – help. Because when there's a partnership between the contractor and the manufacturer, it creates an opportunity for both to win.” 

Listen to the whole episode or Watch the recording to learn more about expanding your portfolio with BITEC.